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MIM: Manipal II Sem-Business Communication - Assignments - May 2022 For Section A

The document describes an assignment for a business communication class involving two sections. Section A involves analyzing a case study about issues that have arisen regarding parking space allotments for residents in an apartment complex and responding to questions about identifying problems, communication barriers, conflict stages, and conflict resolution strategies. Section B involves drafting sections of a marketing report, writing business letters or messages addressing various scenarios, and preparing a written address to students regarding a personnel issue at a university.

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Arul Rodrigues
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54 views3 pages

MIM: Manipal II Sem-Business Communication - Assignments - May 2022 For Section A

The document describes an assignment for a business communication class involving two sections. Section A involves analyzing a case study about issues that have arisen regarding parking space allotments for residents in an apartment complex and responding to questions about identifying problems, communication barriers, conflict stages, and conflict resolution strategies. Section B involves drafting sections of a marketing report, writing business letters or messages addressing various scenarios, and preparing a written address to students regarding a personnel issue at a university.

Uploaded by

Arul Rodrigues
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MIM: Manipal

II Sem- Business Communication- Assignments- May 2022


For Section A
1. Your class is organising a cultural festival on your campus under the supervision
of a professor. Your professor has asked your class to submit a status report on
the festival. Think of all the different activities that might have been planned for
the festival, the expenses that might be incurred for the individual activities,
students who would participate in the festival and other arrangements that
might be required. In a three-page memo, please present a summary of work
done, a discussion of ongoing activities, details of works yet to be done and
expenses budgeted & incurred.
2. Read and analyse the case study given below and answer the questions that
follow:
Sumi and Michal recently moved to a new house and were very excited. They
had stretched their financial limits to afford this house and were keenly looking
forward to the possession of their flat. The flat was in a reputed residential
township which had 15 towers with double basement parking space connected
for all the towers. The tower in which Sumi and Michal had shifted was the most
recent and luxurious tower in the whole township. Parking spaces to the
residents were allotted one month after they shifted. Sumi and Michal realised
that they had been allotted a parking space which was 500 metres away from
the lift and was located under some other tower. Since Sumi was an
academician and had to carry laptop bag, books, and other stuff to her
workplace, she found it difficult to walk this distance with all the luggage every
day because of her spondylitis problem. As an interim arrangement, she started
parking the car in open parking on the ground floor but was often harassed by
others for using their parking space.
Another problem was that both their cars (Toyota Corolla and Honda City) did
not fit in the two back-to-back parking spaces allotted to them. At the time of
booking, they had been informed by Sales Manager of the Company that two
single parking spaces were not available and back-to-back parking spaces,
which could accommodate two sedan cars, would be allotted. Michal had some
apprehension about the issue at the time of booking, but the Sales Manager
assured that there was plenty of space in the designated car parking and both
their vehicles could be parked easily. Michal had booked the flat based on the
assurance received that there would be no parking trouble.
Michal was not able to park his car anywhere else due to the stringent car
parking norms which Michal truly appreciated. However, due to inconvenience
related to parking his car in the allotted parking, he decided to take up the matter
with Residents Welfare Association (RWA). He was informed by the RWA
officials that the parking space had been allotted based on the date of booking,
that is, the buyers who booked early got the parking closest to the lift. Moreover,
during discussions with higher officials, the RWA was informed that no more
parking space was available, and that the builder was not concerned what the
executives had promised at the time of booking.
Michal realised that the RWA did not have powers to resolve the issue; hence
he decided to escalate the matter to the senior authorities of the builder. He
wrote repeated mails regarding the issue but received no acknowledgement or
response. Michal felt cheated since no one from the builder’s office was willing
to discuss or take responsibility for the problem.
Later on, in an interaction with other residents of the same tower, Michal got to
know that there were three more families who were allotted their car parking
spaces far away from the lift, although they had booked the flat in the initial
stages. All these four families decided to collectively take up the issue with the
higher authorities of the builder to negotiate for a possible amicable solution to
the issue.
Questions:
1) From the viewpoints of both the parties- concerned residents and the
builder- identify the issues that have led to this impasse.
2) Discuss the communication barriers that may have led to the current
situation.
3) Discuss the instances indicating various stages of conflict and how they
might have led to the current crisis
4) Discuss the conflict resolution strategy that may be most effective to
resolve the current situation. Justify your choice.
5) Identify the builder’s and the residents’ BATNA, WATNA, ZOPA that may
be useful for effective negotiation.

***

To be submitted on 17th May 2022 unfailingly. Any submissions


thereafter will not be accepted.
For Section B

1. You work as a senior marketing manager with an FMCG company. Your


company is planning to launch a new oil aimed at curing premature hair
whitening. The V.P. marketing has asked you to conduct a customer survey to
understand the potential of the product in metropolitan cities. You have
completed the survey, analysed the results and are now in a position to draft
the report. Draft the following sections of the report:

Introduction (500 words)

Discussion (1000 words)

Conclusion (500 words)

2. a) You are the procurement manager of a manufacturing firm and had ordered
75 Dell Laptops for the employees of your firm. The delivery was due on 12th
Jan. 2022. But, even after three reminders, the consignment has not reached
you. Write a message to the dealer cancelling the order.
b) You are the marketing manager of skin care products of an FMCG company.
You need a 20% higher marketing budget for a product that has been not doing
very well. Write a persuasive message to the GM Marketing and GM Finance.
c) A USA firm sent its senior level manager, Ammy Red, to negotiate a contract
for a chain of fast-food restaurants in India. What cultural attitudes and
behaviours related to gender should she expect to encounter?
d) Dr. Biswas is an efficient and productive professor in a reputed university.
But he has major attitude problem. In meetings, he arrogantly questions and
retorts others’ ideas. Lately, university management has realised that Dr.
Biswas has been instigating the students in classes against the systems and
facilities provided by the University. Students think that Dr.Biswas is the only
person who is supportive and considerate towards them. The management
considers this as damage to the reputation of the university and decides to
terminate Dr. Biswas. In retaliation for the Management’s decision, students
boycott their classes. You, as the Director of the university, need to address the
students, explaining them the situation. Please prepare the write up to address
the students.

***

To be submitted on 17th May 2022 unfailingly. Any submissions


thereafter will not be accepted.

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