Case Study: “Green Zebra”
After reading the “Green Zebra” Case study you are required to answer to the
following questions:
1. Evaluate the historical performance of Green Zebra as compared to
industry peers and against its own forecasts. What do you conclude? How
comfortable are you with the forecasts?
2. Assuming a 1-store Portland expansion, forecast Green Zebra’s year-end
income statement and balance sheet, assuming no new financing. Use a
‘plug’ for external funding needs (EFN) to balance the balance sheet and
hold financing at 2019 levels. Estimate external financing needed over the
2020-2025 period.
3. Prepare a discount rate for Green Zebra to use in evaluating the 3+ store
expansion to Seattle. How confident are you in using peer data?
4. Is Green Zebra’s investment in a 3-store expansion attractive? How risky
is it?
5. Assuming a 3-store expansion, how do Green Zebra’s year-end income
statement and balance sheet change due to the expansion? Holding
financing elements constant, estimate the level of external financing
needed over the 2020-2025 period? How does this amount compare to the
1-store expansion?
6. What is your recommendation - should Green Zebra expand to Seattle (3
or more stores) or Portland (1-store)? Specify your criteria and provide
your evaluation of the growth options accordingly when framing your
decision.
Notes:
You must show analytically how you have estimated all the inputs you
need along with any assumptions that you have made.