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Human behavior and communication play a key role in business success. Understanding how individuals behave and communicate in different situations allows managers to maximize team effectiveness. While human creativity, intelligence and decision making are important for business, human attributes like unpredictability can also hinder productivity and communication. Modern business communication technologies aim to overcome this by enabling more agile processes while still allowing for human creativity. Implementing technologies like service oriented communications can help remove human latency but also needs to avoid stifling important human traits like creativity and intelligence. Effective communication is key to business success but is influenced by human behavior.

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0% found this document useful (0 votes)
1K views9 pages

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Human behavior and communication play a key role in business success. Understanding how individuals behave and communicate in different situations allows managers to maximize team effectiveness. While human creativity, intelligence and decision making are important for business, human attributes like unpredictability can also hinder productivity and communication. Modern business communication technologies aim to overcome this by enabling more agile processes while still allowing for human creativity. Implementing technologies like service oriented communications can help remove human latency but also needs to avoid stifling important human traits like creativity and intelligence. Effective communication is key to business success but is influenced by human behavior.

Uploaded by

Tara Gilani
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Assignment

Human Behavior in Business Communication

Human Behavior in Business Communication

Human behavior in Business Communication

Introduction:
There are really fascinating societies that emerge in the workplace that directly affect business productivity and career success or failure some are slight and some pervasive; inhibiting team morale, internal communication, job advancement, and worse. Good managers must understand how individuals behave in different situations in order to maximize the effectiveness of their teams. Good employees need the same expertise to be successful in their discrete roles. Moreover, understanding some of the science behind behavior characteristics in a companys organization can give an individual leverage others may not have in career advancement.

Human Behavior in Business Communication

Human Behavior:

Human behavior refers to the range of behaviors exhibited by humans and which are influencedby culture, attitudes, emotions, values,ethics, authority, rapport, hypnosi s, persuasion, coercion and/or genetics. The behavior of people (and

other organisms or even mechanisms) falls within a range with some behavior being common, some unusual, some acceptable, and some outside acceptable limits. In sociology, behavior is considered as having social behavior, which is more advanced action, as social behavior is behavior specifically directed at other people. The acceptability of behavior is evaluated relative to social norms and regulated by various means of social control. The behavior of people is studied by the academic and

disciplines of psychiatry, psychology, social anthropology.

work, sociology, economics,

Human Behavior in Business Communication

Business Communication:

Communication used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues. It is also a means of relaying between a supply chain, for example the consumer and manufacturer. Business Communication is known simply as "Communications." It encompasses a variety of topics, including Marketing, Branding, Customer relations, Consumer behavior, Advertising, Public relations,

Corporate communication, Community engagement, Research &Measurement, Re putation management, Interpersonal communication, Employee

engagement, Online communication, and Event management. It is closely related to the fields of professional communication and technical communication. In business, the term communications encompasses Print of various channels of

communication, Television, Ambient

including media,

the Internet, Outdoor,

(Publications), Radio, mouth. Business

and Word

Communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees.

Human Behavior in Business Communication

Basic Communication Process

Human Behavior in Business Communication

Human Behavior of Communication:

A person's need to communicate and form close and complex relationships with other people is one of the best studied of all the human behaviors. Its applications can be seen in almost all the major fields of social science, sometimes being the sole focus of a specific subfield (i.e. social psychology). Although these fields often deal with the effects and benefits that communication with others can have on an individual, when it comes to the natural sciences, biologists are only interested in its most observable manifestation, language. One of the most recent trends of thought in neurobiology is the idea that all of human behavior, thought, and emotion originate from the lump of matter that sits atop our body, the brain. When applied to the study of language, this assertion requires that two conditions are met: 1) That there must be an anatomical area of the brain that is responsible for language in humans and 2) That this area of the brain must be different for people who speak different languages. For determining the validity of the first condition, it was often more valuable to use a backwards technique of discovery. For example, researchers would examine cases in which there was a loss or inability to communicate through language and find out what cause the problem rather than performing experiments on patients

Human Behavior in Business Communication


without language impairments. It is assumed that the area of the brain that was damaged was responsible for the ability that the patient lacked.

Human Behavior in Business Communication:

The human attributes of creativity, aspiration, decision making and intelligence are the foundations to creating wealth. Meanwhile, there is an equal abundance of human attributes that stand in the way; the most notable being that as we creatively apply our intelligence, we invariably become unpredictable. Modern business communications technology overcome the conflict of this inherent volatility with the demand for rigorous yet agile business processes. As organizations strive to become more service oriented, they harness creativity and intelligence to their output. As a creative and intelligent species, we are liable to change our minds. We are influenced by things going on around us in this complex world, other than the matter at hand. We have all heard of or experienced - human error interrupting business processes, and the way we get round this unpredictability is meeting or picking up the phone and talking to each other. This can only happen successfully if we are available to talk, if we want to talk, and if we have the right information to hand to make the conversation meaningful. According to Forrester Research, 25% of work projects grind to a halt and 63% of projects are delayed because critical decision-makers cant be reached. Meanwhile 75% of companies take one day or longer to schedule and confirm meeting attendees.

Human Behavior in Business Communication


Agility is defined as "the ability of an organization to sense environmental change and respond efficiently and effectively to that change." Human communications is at the heart of all three of these functions. Human latency (the time it takes people to respond to events) reduces an enterprise's ability to respond and to be agile. And yet, as we can see, the simple availability of people is the biggest barrier to agility.

To be a service orientated enterprise, organizations are looking at ways to use IT differently - they are investigating and adopting Service Orientated Architectures (SOA). They are creating an IT architecture that is aligned to their business processes; in effect their market facing units determine how IT needs to support them versus IT determine how they will support the business.

BT has launched a number of work streams to research the potential to create Service Oriented Communications (SOC) architectures in the belief that a SOC is a critical component in the journey to becoming a Service Oriented Enterprise. SOC is an approach that tightly integrates business processes and applications with unified communications technologies. A SOC environment should be able to sense business events and then automatically connect people to people whether internal employees, partners or suppliers. ASOC environment will compress and transform the business process through Unified Communications and Collaboration technology integration. Every business process requires people to interact, make a decision and intervene at key moments. SOC means that when those key moments are recognized by the core business applications, the enterprise communications platform will seek out the required individuals or delegates and create the optimum platform phone call,

Human Behavior in Business Communication


video conference, web chat or conference call through which they can interact, decide and intervene. The objective of SOC is to remove human latency and to put predictability back into the business process. There is far more to consider than technology if SOC is to be a success. Human latency and unpredictability is a by-product of creativity and intelligence. Implementing SOC has to be mindful of the potential to stifle creativity and intelligence. But so has implementing any automated business process and its fair to say that to date organizations have managed to blend process with the upside of our human nature.

Conclusion:

It is concluded that effective communication is the key of successful business. But it is also known business communication and human behavior against it, is considered the most important factor of a successful business. The human attributes of creativity, aspiration, decision making and intelligence are the foundations to creating wealth. Meanwhile, there is an equal abundance of human attributes that stand in the way; the most notable being that as we creatively apply our intelligence, we invariably become unpredictable. Modern business communications technology overcomes the conflict of this inherent volatility with the demand for rigorous yet agile business processes.

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