SET-4

Series SSO H$moS> Z§. 307

Code No.
amob Z§. narjmWu H$moS >H$mo CÎma-nwpñVH$m Ho$ _wI-n¥ð >na
Roll No. Adí` {bIo§ &
Candidates must write the Code on the
title page of the answer-book.

 H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV n¥ð> 8 h¢ &

 àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE H$moS >Zå~a H$mo N>mÌ CÎma-nwpñVH$m Ho$ _wI-n¥>ð> na {bI| &
 H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _| >34 àíZ h¢ &
 H¥$n`m àíZ H$m CÎma {bIZm ewê$ H$aZo go nhbo, àíZ H$m H«$_m§H$ Adí` {bI| &
 Bg àíZ-nÌ H$mo n‹T>Zo Ho$ {bE 15 {_ZQ >H$m g_` {X`m J`m h¡ & àíZ-nÌ H$m {dVaU nydm©• _|
10.15 ~Oo {H$`m OmEJm & 10.15 ~Oo go 10.30 ~Oo VH$ N>mÌ Ho$db àíZ-nÌ H$mo n‹T>|Jo Am¡a
Bg Ad{Y Ho$ Xm¡amZ do CÎma-nwpñVH$m na H$moB© CÎma Zht {bI|Jo &
 Please check that this question paper contains 8 printed pages.
 Code number given on the right hand side of the question paper should be
written on the title page of the answer-book by the candidate.
 Please check that this question paper contains 34 questions.
 Please write down the Serial Number of the question before
attempting it.
 15 minute time has been allotted to read this question paper. The question
paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the
students will read the question paper only and will not write any answer on
the answer-book during this period.

{dnUZ
MARKETING

{ZYm©[aV g_` : 3 KÊQ>o A{YH$V_ A§H$ : 60

Time allowed : 3 hours Maximum Marks : 60

307 1 P.T.O.
gm_mÝ` {ZX}e :
(i) `h àíZ-nÌ Mma IÊS>m| _| {d^m{OV h¡ &
(ii) IÊS> H$ _| EH$-EH$ A§H$ Ho$ 9 àíZ h¢ & BZ g^r àíZm| Ho$ CÎma Xr{OE &
(iii) IÊS> I _| Xmo-Xmo A§H$m| Ho$ 12 N>moQ>o CÎma dmbo àíZ h¢ & BZ_| go {H$Ýht 10 àíZm| Ho$ CÎma
Xr{OE &
(iv) IÊS> J _| VrZ-VrZ A§H$m| Ho$ 9 N>moQ>o CÎma dmbo àíZ h¢ & BZ_| go {H$Ýht 7 àíZm| Ho$ CÎma
Xr{OE &
(v) IÊS> K _| nm±M-nm±M A§H$m| Ho$ 4 bå~o CÎma dmbo àíZ h¢ & BZ_| go {H$Ýht 2 àíZmo§ Ho$
CÎma Xr{OE &
General Instructions :
(i) This question paper is divided into four sections.
(ii) Section A contains 9 questions carrying one mark each. Answer all these
questions.
(iii) Section B contains 12 Short Answer Type Questions carrying two marks each.
Answer any ten of these questions.
(iv) Section C contains 9 Short Answer Type Questions carrying three marks each.
Answer any seven of these questions.
(v) Section D contains 4 Long Answer Type Questions carrying five marks each.
Answer any two of these questions.

IÊS> H$
SECTION A

Bg IÊS> _§o EH$-EH$ A§H$ Ho$ ~hþ{dH$ënr àíZ h¢ & {XE JE {dH$ënm| _| go EH$ ghr {dH$ën Mw{ZE
Am¡a Cgo AnZr CÎma-nwpñVH$m _| {b{IE & g^r àíZm| Ho$ CÎma Xr{OE & 1×9=9
This section contains multiple choice questions carrying one mark each. Select
one correct option out of the given options and write the same in your
answer-book. Answer all the questions.

1. Am^yfU {H$g àH$ma H$s dñVw h¡ ?

(H$) gw{dYmOZH$
(I) Adm§{N>V
(J) {d{eîQ>
(K) em°qnJ (IarXXmar)
307 2
 Which type of good is jewellery ?
(a) Convenience
(b) Unsought
(c) Speciality
(d) Shopping

2. bo~qbJ Am¡a n¡Ho$qOJ {H$gHo$ gmW Ow‹S>o h¢ ?

(H$) _yë` {_lU
(I) CËnmX {_lU
(J) g§dY©Z {_lU
(K) OJh {_lU
With which are Labelling and Packaging associated ?
(a) Price mix
(b) Product mix
(c) Promotion mix
(d) Place mix

3. {ZåZ{b{IV CËnmXm| _| go H$m¡Z-gm CËnmX ì`dgm` _| AmJo H$s à{H«$`m _| Cn`moJ H$aZo hoVw
H«$` {H$`m OmVm h¡ ?
(H$) Cn^moº$m CËnmX
(I) godmE±
(J) Am¡Úmo{JH$ CËnmX
(K) {d{eîQ> CËnmX
Which of the following products is bought for further processing ?
(a) Consumer product
(b) Service
(c) Industrial product
(d) Speciality product

307 3 P.T.O.
4. Amny{V© ûm¥§Ibm Ho$ _mÜ`_ go CËnmXm| H$s Amdm-Omhr H$s {S>µOmBqZJ,$ à~ÝYZ VWm gwYma H$s
à{H«$`m H$mo H$hVo h¢
(H$) g§^ma-V§Ì (bm°{OpñQ>>Šg)
(I) n¡Ho$qOJ
(J) H$ƒo _mb
(K) {dnUZ
The process of designing, managing and improving the movement of
products through the supply chain is called

(a) Logistics

(b) Packaging

(c) Raw materials

(d) Marketing

5. CËnmX Omo {H$ {dnarV n[apñW{V`m| _| Am¡a Cƒ àMma go IarXo OmVo h¢, Z {H$ BÀN>m Ho$
H$maU, CÝh| H$hVo h¢
(H$) {d{eîQ> dñVwE±
(I) Adm§{N>V dñVwE±
(J) AZmoIr dñVwE±
(K) Cn`w©º$ _| go H$moB© Zht
Products that are usually purchased due to adversity and high
promotional back-up rather than desire are called
(a) Speciality goods
(b) Unsought goods
(c) Unique goods
(d) None of the above

307 4
6. AmXoe àH«$_U (Am°S>©a àmogoqgJ) {ZU©` {ZåZ{b{IV _| go {H$ggo gå~pÝYV h¢ ?
(H$) CËnmX
(I) {dVaU
(J) g§dY©Z
(K) H$s_V
To which of the following are order processing decisions related ?
(a) Product
(b) Distribution
(c) Promotion
(d) Price

7. godmAm| Ho$ bjU H$mo, Omo ~VmVm h¡ {H$ godmAm| H$s JwUdÎmm Bg na {Z^©a H$aVr h¡ {H$
H$m¡Z, H$hm± Am¡a H¡$go dh àXmZ H$s Om ahr h¢, H$hVo h¢
(H$) A{d`moÁ`Vm
(I) n[adV©ZerbVm
(J) µJ¡a-n[adV©ZerbVm
(K) Cn`w©º$ _| go H$moB© Zht
The characteristic of services that states that quality of services depends
on who, where and how they are being provided, is called
(a) inseparability
(b) variability
(c) non-variability
(d) None of the above

8. {ZåZ{b{IV _| go H$m¡Z-gm g§JR>Z Ûmam dñVwE± `m godmE± {XE OmZo H$mo Xem©Vm h¡ ?
(H$) {~H«$s
(I) CËnmX
(J) {dnUZ
(K) g§dY©Z

307 5 P.T.O.
 Which of the following refers to the goods and services offered by the
organization ?
(a) Sales
(b) Product
(c) Marketing
(d) Promotion

9. {ZåZ{b{IV _| go H$m¡Z-gr godm H$s AbJ {deofVm Zht h¡ ?

(H$) A_yV©Vm
(I) ^§JwaVm
(J) dmñV{dH$Vm
(K) A{d`moÁ`Vm
Which of the following is not one of the distinct characteristics of
service ?
(a) Intangibility
(b) Perishability
(c) Tangibility
(d) Inseparability
IÊS> I
SECTION B

Bg IÊS> _| go {H$Ýht Xg àíZm| Ho$ CÎma Xr{OE & 2×10=20

Answer any ten questions from this section.

10. {dnUZ H$mo n[a^m{fV H$s{OE &

Define marketing.
11. ì`{º$JV {dH«$` H$m Š`m AW© h¡ ?
What is meant by personal selling ?
12. _yë`-{ZYm©aU Š`m h¡ ?
What is pricing ?
13. godmAm| Ho$ {dnUZ go Š`m VmËn`© h¡ ?
What is meant by marketing of services ?
307 6
14. CËnmX Š`m h¡ ?
What is a Product ?
15. Q´>oS>_mH©$ Š`m hmoVm h¡ ?
What is a Trademark ?
16. {dkmnZ H$mo n[a^m{fV H$s{OE &
Define advertisement.
17. _yë`-{ZYm©aU Ho$ CZ H$maH$m| H$s gyMr ~ZmBE {OZH$mo {Z`§{ÌV Zht {H$`m Om gH$Vm &
List out the uncontrollable factors under pricing.
18. {dVaU H$s n[a^mfm Xr{OE &
Define distribution.
19. CËnmX OrdZ MH«$ Š`m h¡ ?
What is product life cycle ?
20. {~H«$s g§dY©Z H$mo n[a^m{fV H$s{OE &
Define sales promotion.
21. {H$gr CËnmX H$s H$s_V {ZYm©[aV H$aZo dmbo {H$Ýht Xmo H$maH$m| H$mo ~VmBE &
State any two factors determining the price of a product.

IÊS> J
SECTION C

Bg IÊS> _| go {H$Ýht gmV àíZm| Ho$ CÎma Xr{OE & 3×7=21

Answer any seven questions from this section.

22. godmAm| Ho$ AmYma^yV bjU {b{IE &

Write down the basic features of services.

23. _yë`-{ZYm©aU H$s {H$gr EH$ {d{Y H$mo g_PmBE &

Explain any one method of pricing.

24. {dkmnZ Ho$ VarH$m| H$m CëboI H$s{OE &

State the modes of advertising.

307 7 P.T.O.
25. Cn^moº$m dñVwAm| Ho$ dJ© ~VmBE &
Give the classes of consumer goods.

26. _Ü`ñWm| H$s ^y{_H$m Š`m hmoVr h¡ ?

What is the role of middlemen ?

27. {dñVm[aV {dnUZ {_lU Ho$ {dñVm[aV VÎdm| H$mo g_PmBE &
Explain the extended elements of extended marketing mix.

28. em°qnJ (IarXXmar) CËnmX Am¡a CgH$s {deofVmE± g_PmBE &

Explain shopping product and its features.

29. ~«m±qS>J Š`m h¡ ? CgH$s {deofVmE± g_PmBE &

What is Branding ? Explain its features.

30. {dnUZ Ho$ AmYma^yV bjU {b{IE &

Write down the basic features of marketing.

IÊS> K
SECTION D

Bg IÊS> _| go {H$Ýht Xmo àíZm| Ho$ CÎma Xr{OE & 5×2=10

Answer any two questions from this section.

31. EH$ AmaoI H$s ghm`Vm go CËnmX OrdZ MH«$ H$s AdYmaUm H$mo g_PmBE &
Explain the concept of product life cycle with the help of a diagram.

32. g§dY©Z Š`m h¡ ? g§dY©Z Ho$ {d{^Þ VarH$m| H$mo g_PmBE &
What is promotion ? Explain the various modes of promotion.

33. _yë`-{ZYm©aU H$s {d{^Þ {d{Y`m| na MMm© H$s{OE &

Discuss the various methods of price determination.

34. _yë`-ZYm©aU _| Ny>Q> Am¡a ^Îmm| Ho$ ~mao _| g_PmBE &

Explain discount and allowances in pricing.

307 8 2,100