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Digital
Marketing &
Advertising
Portfolio
 Digital Marketing & Advertising Portfolio

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Table of Company Overview
Services
Contents Why Choose Us
Contact Us
Presentation Outline
 Digital Marketing & Advertising Portfolio

About Netcast
Netcast Service is a complete video solutions organization with an expertise in providing the best webcasting
services to businesses of diversified sectors in India. We offer premium quality solutions in areas like live
streaming services, real time social video production, virtual and hybrid events, 360 VR filming, multi-
03 camera broadcast production and live social media streaming, live webinars, live video conference.

Our Mission
Our mission is to grow our position by providing best in Digital solutions and services at competitive rates.
We strive to build long term client relationships based on mutual trust and respects. Quality has always been
an integral part of any project that we undertake. To maintain the same standards, we have adopted strict
quality control methods, which ensures that only the best and compatible solutions are offered to clients.
We are also associated with some of the reputed vendors for procuring various products and thereby
assuring the quality of the solutions and system installed.
 Digital Marketing & Advertising Portfolio
We will fulfill this vision by having;

A Driven Team
A culture that inspires people to
achieve beyond what they thought

04 Our possible.

A Collaborative Environment
Vision Always encouraging collaborative
and innovative thinking to create
measurable solutions for each client.
Netcast's vision is to be the leading
provider of integrated online A Focused Goal
marketing solutions for medium sized Every team member understands how
businesses and to continually develop their contribution plays a part in our
result driven strategies designed to growth path.
meet specific client needs.
 Our Services
Digital Marketing & Advertising Portfolio

TRACKABLE ROI
WEBSITE SEARCH ENGINE
DEVELOPEMENT VAST TARGETING OPTIMIZATION
AUDIENCE
Our Services
Digital Marketing & Advertising Portfolio

EFFICIENT
SOCIAL MEDIA DIGITAL
MANAGEMENT CONTINUOUS ADVERTISING
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Services Explained
In-detail understanding of our services.
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Web development is the work involved in

developing a web site for the Internet or an
intranet. Web development can range from
developing a simple single static page of plain text
to complex web-based internet applications,
electronic businesses, and social networkservices
Website We Provide all types of website with device
Development compatible.

Your business, web presence and brand identity

will be taken to the next level. Netcast Service will
produce a custom website design that will maintain
the professional image that you've worked hard to
build. Netcastservice is a leading provider of web
site design and development solutions.

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 Digital Marketing & Advertising Portfolio SEO
It's about understanding what people are
searching for online, the answers they are
seeking, the words they're consuming and
the type of content the wish to consume.
Search
Engine Knowing the answers to these questions
will allow you to connect to the people who

Optimization are searching online for the solutions which

you have to offer.

If knowing your audiences intent is on side

of the SEO coin, delivering it in a way
search engine crawlers can find and
understand is the other.

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SEO Process
Keyword Analysis
Keywords analysis is one of the most important activities of SEO process. Appropriate
10 keywords and their ranking could be the deciding factors for your website’s success.
The whole exercise of SEO actually starts with a well-curated analysis of keywords.

Website Content
It’s a myth that SEO can improve the ranking of any website
whatsoever irrespective of the quality of content. It’s extremely
important to alter the content in sync with SEO strategy.
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SEO Process
Website Code
SEO optimizes the source code of a website too. A source code of a website
11 is the code that web browsers and search engines read and analyze to
display the webpage’s contents. It helps them figure out what the website’s
genre is and showing the result on the basis of that.

Backlink Building
It’s a widely known fact that link building is one the most sought after skill in SEO. In
order to optimize the website, one is required to excel at data, marketing, programming
etc. If a venture wants other people to link to your site. If you want a hike in site traffic
then attention must be paid to link building. P.S. Backlinks are one of the top 3 Google
ranking signals
 Digital Marketing & Advertising Portfolio

SEO Process
Visitor Tracking
There are various steps that speed up the process of Search engine
12 optimization but then one also needs to keep a regular check on how such
tips are actually yielding results? Visitors and site traffic is thoroughly
tracked and analyzed to figure out the necessary adaptations.

Search Result Analysis

Lastly, and most importantly A large chunk of time is being devoted towards search
result analysis because it’s one of the most decisive factors to plan for a website’s SEO
strategy. Each and every website is different from others and needs a personalized SEO
plan in order to achieve the targeted internet presence. And the needs can only be
figured out after a thorough analysis of the search results both before and after SEO.As a
Matter of fact we also provide SEO services.
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Social media management is the process of

analyzing social media audiences and developing a
strategy that’s tailored to them, creating and
distributing content for social media profiles,

Social monitoring online conversations, collaborating with

influencers, providing community service, and

Media monitoring, measuring, and reporting on social

media performance and ROI.

Management All these tasks, which were once marginalized by

businesses, have now stepped into the limelight of
companies’ marketing strategies.

Why? Because social media provides great money-

making opportunities – on the condition you manage
your social channels in an organized, efficient way.

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 SMM Process
Digital Marketing & Advertising Portfolio

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 Digital Marketing & Advertising Portfolio

Online advertising, also known as online marketing,

Internet advertising, digital advertising or web
advertising, is a form of marketing and advertising
which uses the Internet to promote products and
services to audiences and platform users.

Digital Online advertising includes email marketing, search

Advertising engine marketing (SEM), social media marketing,

many types of display advertising (including web
banner advertising), and mobile advertising.

Advertisements are increasingly being delivered via

automated software systems operating across
multiple websites, media services and platforms,
known as programmatic advertising.

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 Advertising Process
Digital Marketing & Advertising Portfolio

The advertiser needs to brief about the product or the service which has to be advertised
Briefing
and doing with analysis.

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Knowing the One should first know the objective or the purpose of advertising. i.e. what message is
Objective to be delivered to the audience?

This step involves finding out the market behavior, knowing the competitors, what type
Research
of advertising they are using, what is the response of the consumers, etc.

The next step is to identify the target consumers most likely to buy the product. The target
Target Audience
should be appropriately identified without any confusion.

We should select an appropriate media for advertising so that we can reach our identified
Media Selection
targeted audience who are interested in our product or services.
 Advertising Process
Digital Marketing & Advertising Portfolio

Setting the The advertising budget has to be planned so that there is no short of funds or excess of
Budget funds during the process of advertising and also there are no losses to the company.

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Designing and The design outline of Ad on papers is done by the copywriters & then the actual creation
Creating the Ad of ad is done with help of the art directors & the graphic designers of the agency.

Place & Time The next step is to decide where and when the ad will be shown.

Finally, the advertise is released with perfect creation, perfect placement and perfect
Execution
timing in the market.

Reports Execution and analytics report

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Paid Advertising Benefits

Paid advertising is an alternative way to market your website. With paid advertising
you would get instant results and you will also see a spike on yourwebsite

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IMMEDIATE REAL TIME TRACKING

SEARCH BENEFITS
PPC advertising offers you
the luxury of zeroing in on
your target prospects
quickly.
INCREASED VISIBILITY

HIGHLY
TARGETED
WEBSITE TRAFFIC DAILY
BUDGET CONTROL
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Social Media Ad types &

Benefits
19 DOMAIN ADS VIDEO VIEWS CANVAS ADS
(for Website Traffic and (Promote Your Video’s) (Interactive advertising, mostly used
SignUp) for brand promotion, when clicked on
the ad, it looks like website)

BRAND PROMOTION LEAD GENERATION BRANDED CONTENT

( Brand Awareness Campaign) (Get lead for Your Business with (Sponsored ad with branded
report) content)

OFFER ADS DYNAMIC ADS MULTI PRODUCT ADS

(Target Page Fans & (Single & Multi Products (Shopping Like “Shop Now”
Previous Website Visitors) Like “e-commerce Ads”) Recommendation ads)
 Ads Comparison

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 User-Intent based advertisement Non-User based Intent advertisement

Suitable for middle and bottom of the funnel - Make Suitable for top of the funnel - Website visits, social
sales, webinar signup, gross profit, etc. media interaction, blog reads, etc.

Less specific users targeting (macro-targeting) More specific users targeting (micro-targeting)

2-3 times more expensive Comparatively cheaper to setup

Suitable for all types of businesses Suitable for B2C business

Reach comparatively larger audiences Only works on Facebook and news feed
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Why Netcastsevice?
We can be of added value because:
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Netcast is managed by professionals who are actively engaged in everyday client service.

Netcast is independent and is happy to work with any party brought forward by its
clients. If needed, we can recommend advisors from our own network.

Netcast does not seek to sell as many services as possible. Our goal is to provide the set
of services needed at a given moment in time. No more, no less.

Netcast is accustomed to working for clients located in different time zones and is
available when they need assistance.
 Our Clientele
Digital Marketing & Advertising Portfolio

Pharma and Healthcare

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AND MANY MORE....

 Our Clientele
Digital Marketing & Advertising Portfolio

BFSI

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AND MANY MORE....

 Our Clientele
Digital Marketing & Advertising Portfolio

Others

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AND MANY MORE....

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Phone Number
+91-986-701-4050
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Contact Us Email Address
For questions or concerns with [email protected]
regard to Product Demo

Website
www.netcastservice.com
 Digital Marketing & Advertising Portfolio

The people who are crazy enough

to think they can change the
world are the ones who do.
Steve Jobs