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Channelize Advertising: Re-Brand Palmolive Shaving Cream

The document discusses plans to rebrand Palmolive shaving cream as a premium brand. This includes focusing advertising on business magazines and selective malls rather than popular TV. The packaging would have a more sophisticated, glass-like look in varied shapes like perfume bottles. Additionally, the document recommends introducing services paired with the product, increasing pricing to improve exclusivity as a premium brand, and setting differential prices across countries to adjust for economic conditions.

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Ayush Arela
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18 views2 pages

Channelize Advertising: Re-Brand Palmolive Shaving Cream

The document discusses plans to rebrand Palmolive shaving cream as a premium brand. This includes focusing advertising on business magazines and selective malls rather than popular TV. The packaging would have a more sophisticated, glass-like look in varied shapes like perfume bottles. Additionally, the document recommends introducing services paired with the product, increasing pricing to improve exclusivity as a premium brand, and setting differential prices across countries to adjust for economic conditions.

Uploaded by

Ayush Arela
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Channelize Advertising

Since now it will be launched as a


premium brand, It need not Re-brand Palmolive Shaving
advertise in popular segment like cream
TV. Rather it should focus on The companies all time best
Packaging advertisements like business product, the shaving cream should
The packaging needs to be more magazines, selective malls etc be relaunched just the way Maruti
sophisticated. The size and shape of relaunched its Baleno
current Palmolive products exactly
match with Fiama Di Wills. From
normal plastic to glass like look with THE BIG BUSINESS
varied shape like perfume bottles will PLAN
give it a premium look

Differential Pricing
Introduce a service with Palmolive has often seen a dip in
the product sales due to volatility in exchange
Partnering with beauty parlours or Increase Pricing rates as more than 50% revenue
setting up their new parlours or Palmolive has witnessed growth by come from outside USA. Countries
spa shop in order to connect them increasing their prices in the past where economic conditions are not
more with the product as well. Now when they are re prospective there the prices can be
positioned to a premium brand, higher so as to match the revenues
increase in price will increase sales
and improve exclusivity

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