COURSE: WC – THE WORLD OF CRUISING
PORTFOLIO 1: CRUISE FAMILIARISATION
TRAINEE INFORMATION
Name of Trainee Mostaza, Christian Joshua C.
School Dr. Yanga’s Colleges Inc.
Course Bachelor of Science in Hospitality Management
INSTRUCTION: Familiarise with the TOP 5 CRUISE BRANDS by filling in the information on the table below.
One table per cruise brand. The information you need to fill in are the following:
1) History and date founded
2) Type of cruise
3) Its vessels and ship structure
4) Sailing routes
5) USP or unique selling proposition
Watch the instructional video of this module for the information you need. You may also
supplement your answers through web research.
CRUISE BRAND 1: ROYAL CARIBBEAN INTERNATIONAL
History and date The line was founded as Royal Caribbean Cruise Line in 1968 by a trio of Norwegian
founded shipping companies, who honoured their lineage by naming the company’s first
vessel the Song of Norway. The vessel debuted in 1970 and was joined a year later
by the Nordic Prince, then Sun Viking in 1972. As the passenger industry continued
to grow, so did Royal’s vessels – literally – as in 1974, the Song of Norway became
the first ever passenger ship to be lengthened, followed by her fellow vessel Nordic
Prince in 1980. The line truly began to make waves in 1982 when it launched the
Song of America, which was twice the size of the Sun Viking and the third largest
passenger vessel in the world, after Song of Norway and Cunard’s legendary Queen
Elizabeth 2.
Type of cruise Royal Caribbean International is a subsidiary and it is a mega cruise ship, which can
carry more than 5,000 passengers and is now the biggest and most technologically
advanced ship in the world.
Vessels & ship Largest ships and a variety of activities available on board. The smallest cabin and
structure the market are only seen on some ships.
Sailing route Royal Caribbean International offers a wide variety of sailing schedules allowing
passengers to visit destinations and ports of call around the world. Popular Royal
Caribbean International itineraries include cruises sailing to Alaska, Australia & New
Zealand, Bahamas, Bermuda, the Caribbean, the Panama Canal, U.S Eastern
Seaboard, Hawaii, the Mediterranean, Mexico, The Orient, the U.S West coast, and
more.
USP / Unique selling Despite being in a niche industry, it accommodates to all income levels.
proposition
CRUISE BRAND 2: CELEBRITY CRUISES
History and date - Celebrity Cruises came into existence when, in April 1988, Home Lines, at the time
founded one of the world's leading premium cruise lines, was sold to Holland America Line.
- Celebrity Cruises was founded in April 1988 as a subsidiary of the Greece-based
Chandris Group to operate upmarket cruise ships to Bermuda.
- In order to gain the Bermuda Government contracts, Chandris created Celebrity
Cruises and immediately began negotiating with the Bermuda Government in April
1988.
Type of cruise Celebrity Cruises is a subsidiary that is wholly owned by Royal Caribbean Group.
Vessels & ship - Celebrity Cruises has 14 cruise ships. These range from large cruise ships that can
structure accommodate over 3,000 guests to small expedition yachts with a guest capacity of
just 16.
- When it comes to comparing the size of cruise ships, the best way is to consider the
Gross Tonnage. This is a measurement of the internal volume of a ship. Length, guest
capacity and the number of decks that are accessible to passengers may also be
considered.
- Celebrity Cruises has four classes of ships, which are referred to as ‘series’. Each
class of ships has something different to offer, whilst the ships within each class will
be relatively similar.
Sailing route Celebrity Cruises offers a wide variety of sailing schedules allowing passengers to
visit destinations and ports of call around the world. Popular Celebrity Cruises
itineraries include cruises sailing to Alaska, Australia & New Zealand, Bahamas,
Bermuda, the Caribbean, the Panama Canal, U.S Eastern Seaboard, Hawaii, the
Mediterranean, Mexico, Middle East, The Orient, the U.S West coast, and more.
USP / Unique selling Style is the unique selling point of everything Celebrity Cruises do, with their
proposition spacious ships that feature world class design, accommodation and cuisine. When it
comes to on-board activities, style leads the way there too.
CRUISE BRAND 3: PRINCESS CRUISES
History and date The Princess line/ Princess Cruises was founded in the fall of 1965 by Stanley
founded MacDonald, a Seattle entrepreneur. It was named for its first ship, the 6,000-ton
Princess Patricia, a ferryboat chartered from the Canadian National Railways' fleet.
Princess Pat had a 318-passenger capacity. Princess was among the first lines to
popularize cruises to the west coast of Mexico--dubbed the "Mexican Riviera." Come
summer 1966, the ship returned to its tasks for the railroad in Alaska and Canada.
Following a second successful season shepherding snowbirds seaward, MacDonald
chartered an Italian-made ship and dubbed it, quite logically, the Princess Italia.
Continued high demand for berths led to the charter of the Princess Carla for the
1968 season. In 1971 MacDonald leased the Norwegian vessel Island Venture and
renamed it the Island Princess.
Type of cruise Wholly Owned Subsidiary of Pacific and Oriental Steam Navigation Co.
Vessels & ship The cruise line operates a fleet of 15 modern ships renowned for their innovative
structure design and wide array of choices in dining, entertainment and amenities, all
provided in an environment of exceptional customer service.
Sailing route Princess’ more than 170 different itineraries offer travelers the opportunity to
literally cover the globe, with sailings to seven continents that call at more than 330
ports and destinations around the world. Destinations include the Caribbean, Alaska,
Panama Canal, Europe, Mexico, South America/Antarctica, Australia/New Zealand,
South Pacific, Hawaii, Tahiti/French Polynesia, Asia, India, Africa, Canada/New
England and world cruises.
USP / Unique selling Part of world’s leading cruise operator group.
proposition
CRUISE BRAND 4:
History and date
founded
Type of cruise
Vessels & ship
structure
Sailing route
USP / Unique selling
proposition
CRUISE BRAND 5:
History and date
founded
Type of cruise
Vessels & ship
structure
Sailing route
USP / Unique selling
proposition
