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Understanding Generation Z Characteristics

Gen Z, also known as Centennials, refers to the demographic cohort born between 1997-2012. They are the first generation to be born digital natives, growing up with easy access to technology and social media. Key characteristics of Gen Z include being self-taught, rejecting traditional education models, and being stereotyped as tech-addicted. An example user persona is 19-year old Olivia Smith, who is outgoing, creative, and passionate about social movements and building an online following through freelance work and social media. Popular Gen Z celebrities mentioned include Kylie Jenner, Kylian Mbappé, and Greta Thunberg.

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Luciana Enriquez
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147 views8 pages

Understanding Generation Z Characteristics

Gen Z, also known as Centennials, refers to the demographic cohort born between 1997-2012. They are the first generation to be born digital natives, growing up with easy access to technology and social media. Key characteristics of Gen Z include being self-taught, rejecting traditional education models, and being stereotyped as tech-addicted. An example user persona is 19-year old Olivia Smith, who is outgoing, creative, and passionate about social movements and building an online following through freelance work and social media. Popular Gen Z celebrities mentioned include Kylie Jenner, Kylian Mbappé, and Greta Thunberg.

Uploaded by

Luciana Enriquez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Gen Z

David Arturo Villanueva San Juan - A01337636


Manuel Herrasti Gonzalez
Fátima Ruvalcaba - A01233490
Ines Brault - A01759821
Paulo Lucas Guillot - A01759455
Table of contents
1. DefInition
2. Characteristics Generation z

3. User Persona
4. Celebrities Generation z
5. References
Definition

Gen Z also known as


"Centennials"

Demographic cohort between


Millennials and Generation
Alpha.
Resources : Pew Research Center

From 1997 to 2012

Most members of Generation


Z are children of Generation
X.
Characteristics Generation z
GENERATION BORN WITH THE INTERNET AT THEIR DISPOSAL.

Are self-taught.

They reject the traditional education model.

Gen Z grew up with technology and social media

Stereotyped as tech-addicted
User Persona
Profile
Olivia considers herself as an spirited and energetic individual who loves
to travel, try new things and spend time with her friends.

most used
Personality Traits apps

Outgoing Easily stressed


Creative Overthink things
Reflective Emotional

Goals & Interests Frustrations & concerns


Olivia Smith Build a following on social media The environment

19 years old Become a freelancer Financial planning


Social movements Cyber bullying
Aquarius Holistic lifestyle
Vegan
Celebrities Gen Z

Kylie Jenner Kylian Mbappé Greta Thunberg


XXXTentacion
Thank you
for listening.

References

What Is Generation Z (Gen Z)?. (2022). Retrieved 21 April 2022, from


https://www.investopedia.com/generation-z-gen-z-definition-5218554

Generation Z - Wikipedia. (2022). Retrieved 21 April 2022, from


https://en.wikipedia.org/wiki/Generation_Z

Meola, A. (2022). Generation Z News: Latest characteristics, research,


and facts. Retrieved 24 April 2022, from
https://www.insiderintelligence.com/insights/generation-z-facts/
Myriam Quiroa. (2021). Generation Z. 24/04/2022, from Economipedia
web site: https://economipedia.com/definiciones/generacion-z.html

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