Name___CHANDANA LANDA________RN______PGP12038____________ Section ____A__

Indian Institute of Management Rohtak

Term –II
Mid Term Examination
Course Title : DATA ANALYTICS
Type of Test : OPEN BOOK/LAPTOP/DATA/OTHER MATERIAL
Duration : 150 minute
Weightage : 50%
Date of Exam : November 12, 2021 MM: 60
Please Note:
1. There are FIVE questions in all. Use the answer sheets given after each question for
writing your answers.
a. Start each answer from a fresh page.
b. You may add or delete pages as per your answer requirements
2. All answers should be analytical, precise and complete.
3. Write all Computational steps and other related information asked in the question in
your answer sheets only. [Evaluation on the basis of only answer sheet ]
4. Submit the EXCEL File Solution along with the answer sheet.
a. To submit your exam, make a folder named Name_ID_Section (e.g.
Nayan_PGP012001_A)
b. Save and zip/rar your answer sheets and all related excel files in the folder and
Email it to the email id given to you for submission.
5. Evaluation done only on the basis of Answer sheet. Please write all steps carefully
6. You may paste or share screen shots of your excel sheet (step by step) in the answer
sheets, if required.

Q1. The Geeta Parkashan Publishers have been offered to publish Namendra Modi’s
autobiography. The manager at Geeta Parkashan wants to understand the proposal profitability
amid the uncertainty between the demands of Mr. Modi’s autobiography.
The company is expected to give a one-time royalty payment of ₹ 50 Lakhs to Mr. Modi.
The book will be published in hard binded cover as well as soft paperback cover version. The
fixed cost of publishing the hard cover copy is ₹ 1 Lakh. The variable cost of producing one
hardcover book is ₹100. Each hardcover copy is sold at ₹700 and the manager is expecting to
sell around 10, 00,000 copies of hard cover autobiography. Similarly, the fixed cost of
publishing the paperback version is ₹ 10,000. The variable cost of publishing one paperback
copy is ₹25. Price of paper back copies are often fixed at 1/3rd of the hard cover copies at Geeta
Parkashan. As per the past ten years data, number of paperback copies sold for autobiographies
are double that of the hard cover copies. This will be used to estimate the paperback demand
from the estimated hard cover demand. (Hint: Find profit from hard cover sales and soft cover
sales first without considering royalty payments. Then find total profits adjusting for royalty
payments) (Q1.xlsx)
Write each computational step in your copy and paste logical excel computation if required.
Submit your Excel sheet also.
a) Determine how the publisher’s before tax profit will vary as the hard cover book
demand is expected to vary from 100,000 copies to 10,00,000 copies (use step
increment of 100,000) – and the ratio of paper back demand to hard cover demand
varies from 1:1 through 3:1 (use step increment of 0.2 starting from 1 to 3) [5]
b) If manager wishes to revise the royalty payment of ₹ 50 Lakhs to Mr. Modi, what
royalty they should pay to earn net before tax profit of 100 crore. [5]
 c) In a given uncertain environment about people sentiments about Mr. Modi – create
summary for the following three scenarios to understand the impact of uncertain inputs
of before tax profits. [5]
a. Negative sentiment – Demand for hardcover copies will be 100,000 copies. Royalty
payment given will be ₹ 10 Lakhs.
b. Positive sentiment – Demand for hardcover copies will be 20, 00,000 copies. Royalty
payment given will be ₹ 60 Lakhs
c. Neutral sentiment – is the one already jotted by the manager in first three paragraphs.

1. a) I have used the data table from analysis for this. In addition to the provided data, calculate
the demand for soft cover as a product of hard cover demand and the multiplier. It was also
stated that the soft cover's selling price is 1/3rd of the hard cover's selling price. The profit for
soft and hard covers is derived by subtracting variable and fixed costs from the sales price and
cost per unit for each category. The total cost of both the soft and hard copies is then added to
arrive at the ultimate profit. The royalty payment is subtracted from the final profit.
The profit for varying demand and the ratio given is found by using the data table where
changing rows is demand and the changing columns is ratio.

b) To calculate the new amended payout, I simply removed the 100 crores from the overall
profit.
c. To answer this question, we'll need to add three scenarios to the scenario manager under
data>what if Analysis and then choose the best one out of the three. I've included all three
scenarios and modified the profit from the summary by modifying the specified variables.

Q2. Mitti Cool Company has ten skilled potters. The company produces three categories of
products – earthen refrigerators, terracotta art and craft items, and kitchen wares. This month,
the demand of the three product categories are as follows (Q2.xlsx)
Products This Month Demand Average Profit per Unit
Earthern Refrigerators 100 ₹ 3000
Art and Craft Items 2000 ₹ 65
Kitchen Ware 1000 ₹ 350

Each of the ten potters have different skills. The skill and the productivity in terms of number
of hours it takes in creating one unit of product is given in the table below:
Potter ID Earthern Art and Craft Items Kitchen Ware
Refrigerators
Potter 1 25 X 3
Potter 2 X 2 3.5
Potter 3 X 1 X
Potter 4 35 3 4
Potter 5 45 3 3
Potter 6 X X 0.5
Potter 7 15 X X
Potter 8 X 0.5 5
Potter 9 30 1 1
Potter 10 32 X 2

Each potter can work up to 170 hours per month.

a. What and how much should Mitti Cool produce so as to maximize its monthly profit?
[3]
b. Formulate the constraints and the objective. [4]
c. Comment on the linearity and smoothness of the constraints and objective function
clearly; and field values and setting options you will choose on the solver. [3]
Assume fractional number of units can be produced. Assume there is abundant supply of
raw material and only constrained resource is the potters’ time (potter-hour).
Write each computational step in your copy and paste logical excel computation if required.
Submit your Excel sheet also.

In order to answer this question, we will utilise Excel Solver.

Make a table with all of the potters ranging from 1 to 10, as well as all of the items Earthen
Refrigerators, Art and Craft Items, and Kitchen Ware, and then zero out all of the values.

Then in cell D30:F30, compute the total number of products.

Using the sumproduct, calculate the entire profit: =SUMPRODUCT(D30:F30,D33:F33)

we go to the data tab and find the solver:

Set the goal function to total profit values, then max since we want the most profit from this
challenge. The decision variable will be the table values.
D19:F28

Constraints: List the constraints as well as the reasons behind them.

Because the potters are not creating these products in the supplied question and X is marked
zero, the time consumed by each potter will be less than the allocated time because they cannot
exceed it.
Because demand is always greater than supply, the total product will be less than the entire
demand.

Make use of Simplex LP.

Get the solution by pressing the solve button.

As a result, the maximum profit will be $347508.3333.

Q3. The sheet Q3.xlsx contains the distance (in miles) between all NBA arenas. You can
start from New York OR Chicago (must fix any one) and want to visit each arena once and
return to New York OR Chicago (starting and ending station must be same) respectively. In
between you must visit Seattle immediately after Dallas. You are not allowed to repeat any
city. If you do not follow proper order for starting and ending point then you are penalized by
$5000 and also if you do not follow the desired sequence (Seattle immediately after Dallas)
then you are penalize by $ 4000. In what order should you visit the cities to minimize the total
distance. Write all computational step with proper logic (step wise) and submit solved excel
sheet also. [10]

The first step is to create a table with three columns: one with numbers 1 to 30, another with
random numbers from 1 to 30, and a third column with city names that match the values in
the second column. For this, we utilise the index function.
These columns will serve as our starting point.

Then we add a column to get the distance between two consecutive cities, which is done by
utilising the index and the two adjacent orders to retrieve the answers from the database. For
example, in the fourth row, we will enter index to check for the order of the third and fourth
rows, which will work as row and column arguments for the index function.

Then, at the bottom, we add a row to indicate the total of the sum of distances.

We're going to make the penalties now.

There are two sorts of penalties: 1) if the beginning row number is not Chicago or New York,
a penalty of 5000 is imposed; and 2) if the starting row number is not Chicago or New York,
a penalty of 5000 is imposed.
2) If the difference between Dallas and Seattle is not one, impose a penalty of $4000 since
new York or Chicago must be one anyhow – we don't have to worry about Dallas being last
and Seattle being first.
The total plus the penalties is the final goal function.
Because the function is non-linear and non-smooth, we aim to reduce our overall distance
utilising the evolutionary technique — employing index functions.

1) Goal – total + penalties - we add penalties to reduce the total.

2) Constraints – all of the order values must be different, therefore we utilise the diff option
and make sure the ignore integers option is turned off.
3) Altering variables (order values)

Q4. Company Nebula manufactures and sells the oxygen cylinder with kit (April, 2021
Covid situation in India) to different hospitals in the city. Company operates only two
departments: Manufacturing and Sales department. Currently, there are 20 workers
employed in the company and these workers are skilled enough that they can be rotated
across both the departments. The company manager is attempting to schedule work for 20
workers. Each of these workers will work for four consecutive days; hence can be assigned
to one of the following schedules,
Schedule Days Worked
1 Monday-Thursday
2 Tuesday-Friday
3 Wednesday-Saturday
4 Thursday-Sunday
5 Friday-Monday
6 Saturday-Tuesday
7 Sunday-Wednesdays

Each worker will be assigned for the week to either the manufacturing department or
sales department. Each worker’s satisfaction with his/her assignment has been provided in
sheet Q4.xlsx. For instance, if worker 5 is assigned to manufacturing, he/she gives a perfect 10
rating to work schedule 3. Both the departments are operational on all days of week. The
manufacturing department needs at least 6 workers each day for its proper functionality while
the sales department needs at least 5 workers each day. Schedule the workers to maximize
their satisfaction and meet the needs of both the departments. In case, the minimum worker
need of any department does not meet, it has a penalty of 50 units associated with the shortage
of one worker. Also, you will need to know which schedules satisfy the need of minimum
number of workers required for different days of week. For instance, workers who start work
on Monday, Friday, Saturday and Sunday (i.e. under schedule 1, 5, 6, and 7) will be available
to work on Monday. Similarly, the workers who have started work on Saturday, Sunday,
Monday and Tuesday (i.e. assigned under schedule 6, 7, 1 & 2) will be available to work on
Tuesday (As indicated in the Table named as
Number_of_employees_on_duty_on_each_day_of_week). (Mention each possible
computation steps with proper formula (in terms of better understanding) in your answer sheet,
marking based on what you mentioned logically in your answer sheet) [15]

1. First we’ll have to find out the number of workers in manufacturing and sales on duty
individually from each day of the week from the schedule provided. We’ll make use of the
table with satisfaction and number of employees on duty each day of the week for this
computation.
2. We use the function we use =SUM(COUNTIFS(F29:F48,$A$2,G29:G48,L30:O30)) for
finding total manufacturing workers on Monday.
3. We then find out the number of manufacturers working on Monday using countif to find
condition and then add them using sum function to find the total number.
4. We will do the same for Sales and drag it down to apply for all the days of the week.
5. Then shortage is found out by using the formula =SUM(IF(P30>$Q$27,0,$Q$27-
P30),IF(Q30>$Q$28,0,$Q$28-Q30))
7. The total penalty is calculated be adding the shortages using the formula
=SUM(R30:R36)
8. Finally the total will be 50*penalty = 150

Q5. I want to fill my bag with items that give me maximum benefit on my tour .The weight in
Kilogram and benefit of each item are given in as per below table (Q5.xlsx).

Item Number Item Benefit Weight(KG)

1 Flashlight 8 1
2 Cereal 5 3
3 Cake 8 2
4 Water 4 1
5 Juice 5 3
6 Bug Spray 8 2
7 Umbrella 5 2
8 Knife 9 2
9 Cheese 3 2
10 Chicken 4 3

The bag can hold at most 15 Kilogram. At least one drink (water or Juice) and at least one
protein (cheese or Chicken) must be packed .How can I obtain maximum benefit from items in
my Bag. Write each computational steps in your copy with solution. Submit sol excel file also.
[Hint: SUM function on specific items may be used to capture “at least” constraint] [10]

We know that the bag's overall weight must be less than 15 pounds (cell: D24)
The entire benefit is computed using the sumproduct of the number of items and their weights
in F20=SUMPRODUCT(E9:E18,F9:F18), and the total benefit is calculated using the
sumproduct of the number of items and their weights in
F20=SUMPRODUCT(E9:E18,F9:F18). F21=SUMPRODUCT(D9:D18,E9:E18,F9:F18)
Taking into consideration minimal needs, the drink is equal to the sum of water and juice, and
the protein is equal to the sum of cheese and chicken.

Changing the number of items in F9 to maximise the benefits in F21 by using GRG nonlinear
in the solver: F18
Constraints are added:
Number of elements that must be integers
The bag's total weight is 15 pounds.
Minimum beverage and protein needs >=1

We obtain a total of 118 benefits from 6 knives, 1 cheese, and 1 glass of water.