BBA 6th
Fundamental of E-commerce
Unit -1
Introduction to E-commerce
Introduction
E-commerce (electronic commerce) is the buying and selling of goods and
services, or the transmitting of funds or data, over an electronic network,
primarily the internet. These business transactions occur either as business-to-
business (B2B), business-to-consumer (B2C), consumer-to-consumer or
consumer-to-business.
E-Commerce or Electric Commerce – An overview
The term electronic commerce or e-commerce refers to any sort of
business transaction that involves the transfer of information through the
internet. By definition it covers a variety of business activities which use
internet as a platform for either information exchange or monetary transaction
or both at times.
For example, the numbers of consumer brand retail sites like Amazon(dot)com
and Flipkart(dot)com which normally provides information about products and
also allows monetary transactions to happen over the internet.
On the contrary there are the auctions sites like Quickr(dot)com and
olx(dot)com where the information about certain listed products and services
are provided but the monetary transactions normally happen physically.
Apart from these two categories of e-commerce sites, there are some sites
which enable businesses to exchange trading goods and also service between
two or more companies. All of these forms of internet based business
platforms are known as e-commerce.
Electronic Commerce – Cutting Edge
With the consistent advancement in the technology, you will hardly find
any industry that until now remains untouched with its exploring footprints.
Digitization mandates and inspires most of the modern business ventures to
bring changes in their already existing strategies and business models, while to
adapt the latest innovation drive.
Anticipation of Trends with Big Data Analysis
Game Changer Blockchain Technology
Machine Learning and Artificial Intelligence Provided Improved
Implications
Voice Shopping/Amazon Alexa to Gain Traction among Consumers
Visual Search is a New Way to Search and Purchase Online Products
E-Commerce Framework
An ecommerce framework refers to the type of software you're using to build
your ecommerce store.
An e-commerce framework is made of the underlying architecture
needed to develop and maintain a system for selling products online. This
system typically includes a digital storefront, product information manager
(PIM), order management system, shopping cart, and payment processing.
Unit – 2
Evolution of E-commerce
Introduction
Transcending boundaries and distance, e-commerce digitalized the world into
a single platform, and, remarkably, e-commerce evolution only continues to
accelerate.
From the initial spark in 1969 with the founding of Compuserve, e-commerce’s
story is one of astounding growth fueled by incredible innovation.
History of Electronic commerce
1969: CompuServe, the first significant eCommerce company is established by
Dr. John R. Goltz and Jeffrey Wilkins
1979: Michael Aldrich invented electronic shopping (he is also considered as
founder or inventor of eCommerce.
1982: launch of the first eCommerce platforms by Boston Computer Exchange.
1992: Book Stacks Unlimited as an online bookstore by Charles M. Stack. It was
one of the first online shopping sites created at that time.
1994: Web browser tool introduced by Netscape Navigator by Marc
Andreessen and Jim Clark.
1995: Amazon and eBay were launched.
1998: PayPal launched the first eCommerce payment system.
1999: Alibaba started its online shopping platform.
2000: Google launched Google AdWords
Advantages and disadvantages of e-commerce
Advatages
1. A Larger Market
2. Customer Insights through tracking and Analytics
3. Fast respons to Consumer trends and market demands
4. Lower cost
5. More opportunities to sell
6. Personalised messages
7. Unlimited shelf space
Disadvantages
1. Lack of Personal touch
2. Lack of Tactile experience
3. Price and product comparison
4. Requirement of Internet
5. Credit card Fraud
6. IT Security issue
7. Complexity in taxation/regulation
Roadmap of E-commerce in India
Phase – 1 1995-2005
1995 Launch of Internet in 6 cities
IT industry and SMEs were early adapters of Internet
1996 B2B started
1996 Matrimonial Portals started
1997 Job portals started
2000 IT downturn-around 1000 ecommerce companies collapsed
(Low Internet Peneteration, Low Internet users, Low trust on
ecommerce, Low Interent speed, Lack of Logistic Infrastruture)
Phase – 2 2006-till today
2005 LCC (Low cost carrier) mad flight tickets cheaper
2006 train tickets available online
2007 multiple online retail websites started
Social networking sites marketing
