50 Blogging Tips For Beginners
50 Blogging Tips For Beginners
Eric Kim
50 BLOGGING TIPS FOR BEGINNERS
Introduction
Dear friend,
I’ve been blogging since I was 16 years old, which is 12+ years now (from age 16 to
age 28). I’ve been blogging about photography for 7+ years (2009–2016).
However I’d say that having a blog has given me so much value. I’ve used my blog
as a playground for ideas, images, and thoughts. And I’ve blogged with the
intention of sharing my learning and life journey with others.
I recommend everyone to have a blog. You have a lot more control, creativity, and
flexibility when compared with other forms of social media.
Remember, “tips” should only be used as little sparks to help encourage your own
thinking. Tips are just suggestions. There are no “right” and “wrong’s” here. I
encourage you to skip around, and not read this all in one go.
If I started a photography blog (or general blog) all over again, this is advice I wish I
could give myself.
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Table of contents
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• Integrate images with your text
• Ask your audience for ideas
• Don’t finish
• Write “evergreen” content
• Don’t read blogs
• Sit, stand, whatever
• Never stop blogging
• Ask yourself, “Why do I blog?”
• Don’t ask for feedback on an idea before you write it
• Don’t ask for feedback
• Don’t argue with your critics; thank them
• Forget what you’ve blogged about
• Have courage for your ideas
• Keep your ideas “open source”
• Blog like you are going to die tonight
• Have a “clickable” title
• Have fun
• Offer solutions
• Admit your own ignorance
• Write your own list of blogging tips
• Conclusion
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1. Get started
We have all these grand ideas, theories, and concepts. But realize that you’re never
going to be fully “ready.” Life is a state of flux. We are constantly learning, evolving,
and “becoming.”
I recommend just signing up for a wordpress.com blog. And if one day you want to
upgrade to a more “serious” plan, you can. And if you experiment with blogging,
and you end up not liking it, you don’t need to pay money.
When you start blogging, don’t worry about the theme, design, or site description.
Your first blog post can just be a “hello world” type of post — where you tell the
world hello!
As with any introductory post, just introduce yourself. Say who you are, where
you’re from, what some of your goals for your blog is, and keep it short, humble,
and lively.
If you’re starting a photo blog, share some of your photos. Perhaps your first blog
post can be your 3 favorite photos, and just tell the story behind them.
Don’t take blogging seriously. Have fun, and treat yourself like a kid on a digital
playground.
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Many of us are “maximizers” — we want to do something perfectly before
publishing it.
However the problem of being a “maximizer” is that only 1% of our ideas ever get
realized. We get too caught up in the small details, that we never actually execute
any of our great ideas.
My suggestion with blogging: when you write a blog post, just get it 80% “good
enough” (based on your own standards), and hit publish.
The late artist Steve Jobs once said, “Great artists ship.”
When he said “ship” — he meant publish. Great artists publish their work, and don’t
get too caught up in perfection. Because most of the time, seeking perfection is a
waste of time. The difference between 80% “good enough” and 99% “perfect” is
often not very different.
For example, getting a blog post “80% good enough” might take you an hour or
two. But trying to get it 99% “perfect” might take you another 10 hours. I think
those extra 10 hours are not worth it. Spend those extra 10 hours going out and
taking photos, or writing other blog post ideas.
Also treat the same 80% philosophy to your photos. If your photos are 80% up to
your own personal standard of “good enough” — just publish them on your blog.
Your photos will never be 100% perfect. There is no such thing as perfection. Just
look at nature. There is no stream which is 100% straight. There is no such thing as
a “perfect” tree, rock, or blade of grass.
If you read on the internet, they always tell you to blog everyday, no matter what.
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But life is messy. Some days we can’t write, blog, or publish.
Also if you try to force yourself to blog everyday, it becomes a chore. It is no longer
fun.
However it is good to publish everyday (if possible). Because your audience loves
content on a daily basis.
So this is what I do — while I don’t blog or write everyday, I might write 1–5 blog
posts in one day. Then I will schedule out my posts far in advance, so only 1 post
gets posted everyday. This way you can have a “steady stream of content” — which
will keep your fans satisfied, but not be pressured to blog everyday.
And it is also okay to let your blog go for periods of time without being updated. Soil
needs to remain fallow and un-tilled for a while, for the nutrients to replenish.
Your creativity is the same. Constant work will drain your mind of all novelty. Take a
break.
Only blog when you feel like it. That might be once a day, once a week, once a
month, or even once a year.
There is a plethora of blog post ideas you can do, especially in terms of
photography. Here are some blog post ideas, based on things I’ve done:
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• Photography tips — try to write an article with 10 tips on any subject— how to
take better photos, how to shoot street photography, or how to be more creative
• “What’s in my bag” — take a photo of what is inside your camera bag, and share
your rationale behind it
• Record a YouTube video on your webcam about anything on photography — and
embed it into your blog
• An article about lessons you’ve learned from a master of photography
• Photography-lessons you’ve learned from someone who is not a photographer
(like Steve Jobs, Kanye West, Elon Musk)
If you don’t have any good or creative ideas for blogging— suck inspiration from
anywhere and everywhere.
Get blog ideas from watching documentaries, films, reading magazines, reading
books, conversations, people you meet on the streets, or just daydreaming in a
coffee shop.
Whenever anyone starts a blog, they want to add tons of plugins, modules, and
sections.
I’ve gone through it. I wanted more traffic, page views, comments, etc. I installed
all the social media plugins, the newsletter plugins, the page view plugins, the
comment plugins, and the sharing plugins.
But the problem is after a while, your blog gets cluttered. And you spend more time
figuring out what kind of plugins to install, rather than creating interesting or useful
content.
Furthermore, plugins often slow down your site. Keep your blog clean and lean.
Keep your plugins to a minimum. When in doubt, uninstall a plugin.
I’ve also made it a personal goal to keep my plugins to a minimum. I’ve disabled
comments, plugins, and stats. Why? All these things ended up distracted me from
creating content, and coming up with new ideas.
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Of course this is different for everyone. Only use the plugins which really help you
focus on what is important to you, and don’t install distracting plugins.
Oh yeah, and those newsletter pop-ups are the most annoying things ever. Please
don’t install those.
6. Disable stats
Going back to the prior point, disable your stats. Disable your page views, and your
information about traffic.
Why?
Blogging should be a personal journal/diary. You blog not to get tons of views or
comments, but because it helps you express yourself creatively. You do it to
empower others. You do it because you need to.
Personally, looking at my stats all the time was like a drug. The days my traffic went
up, I felt ecstatic. Days when my stats were base-line or went down, I would feel
depressed.
I would then think of ways I could boost my page views. I started to compromise
my ideals. I focused on writing more camera reviews (because that is what gets
you a lot of page views), rather than writing photography-related education articles
(which is my true passion).
There used to be days when I wrote things that I thought were amazing, and after
sharing them, I would get disappointed because I didn’t get as many likes,
comments, or page views as I thought I “should” get. And that de-motivated me.
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So I would say if you’re starting off in blogging, keep your stats disabled for a while.
Perhaps keep it disabled for a few months, until you’ve written at least 30 posts.
Then you might want to enable it again, to see where your traffic comes from. This
information can be useful.
But at the same time, you want to find a middle-ground which works for you.
At the moment of writing this, I have statistics disabled from my blog. And I feel a
lot more tranquil, peaceful, and focused.
But who knows, perhaps having stats and pageviews can motivate you.
But if I started blogging all over again, I would say f*ck pageviews— just create the
content you wish you could read.
One of the best ways I get into the “flow” of blogging is to put one album on loop.
When I start listening to that one album, I get in the “zone” — and I am able to
block out the world, and start writing.
I know some writers who listen to one song on replay. For others (like myself), like
to keep albums on repeat.
For me, I currently have “The Life of Pablo” by Kanye West on loop. I must have
listened to this album literally 50 times in the last few months. This keeps me
motivated when writing, and helps me block out distracting noise at the coffee
shops where I usually write.
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For me, whenever I drink coffee (smell coffee, taste it, and feel the caffeine hitting
my bloodstream) my brain knows: “It is time to write.”
For you, that might be a cup of tea, flavored water, or a lovely single-origin double-
espresso. Or it can be a glass of wine, beer, or (who knows) a shot of vodka.
For me, I love personal blogs. I am curious about the life of others.
This is why gossip magazines and celebrity gossip is so popular. As human beings,
we are naturally interested in the personal lives of others.
So when it comes to your blog, don’t just write things about the photo-world. Write
things which are personal to you.
Perhaps you can share some photos that have personal significance to yourself,
and you can explain your thought process.
Also you can treat your photo blog like a public visual diary. Share the mundane
details of your day (going to work, having lunch with a friend, or random
snapshots).
The beauty of blogging is that you can take any ordinary thing, and make it
interesting.
It is always easier to blog when you’re traveling, because everything is so new and
novel. But the key to becoming a great blogger is to be able to live in one place for a
long time, and still come up with good ideas.
Don’t write your blog in third person — write it in first person. Write with your soul.
Make your photos, writing, and blogging embedded with yourself.
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Who are you? What makes your view of the world unique? What kind of mark do you
want to leave in the world?
Make it personal.
A lot of bloggers have a hard time “focusing.” To me, focus isn’t applying effort to
concentrate on the work you’re doing. Rather, focus is eliminating distractions.
Focus is eliminating complexity.
For example, when it comes to writing, I try to use the simplest tool possible, with
the fewest distractions.
1. Write in IA Writer
2. Copy the information to Wordpress
3. Format/edit the text in Wordpress
4. Add images
5. Preview
6. Publish
Aim for simplicity, not complexity. There will always be new tools for writing,
editing, and publishing.
Just try to use the simplest tool possible. Just like photography — try to use the
simplest tool possible to create images.
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When I first started blogging, all my ideas were “unique” (at least to me). However
as time goes on, you begin to repeat yourself.
I got a lot of push-back from my audience. They would tell me that I’ve already
written something similar, and that I shouldn’t keep repeating myself.
However what I realized is that while my die-hard fans would re-read the same
thing, I would always have new readers who didn’t read the information before.
Not only that, but whenever I repeated a similar concept or idea, I would further
refine and distill these ideas. So everytime I wrote on the same topic, it would be
slightly different.
As the Greek philosopher Heraclitus said, “No man steps into the same river twice.”
So don’t feel bad about repeating yourself. If anything, human learning is all about
repetition.
If you want to learn a new language, you need to keep saying a word and phrase
over and over again, before it sticks.
The same goes with your blogging. You might need to repeat yourself several times
before your ideas stick in your own mind, and your ideas stick in the mind of your
reader.
But my suggestion is whenever you repeat yourself, try to add something new. Or
remove a superfluous thought. Or try to re-mix your idea a bit, with some novelty.
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So I ended up starting the blog I wanted to read. I focused on street photography
exclusively for 5–6 years. I tried to dissect the work of the master street
photographers, tips, techniques, composition, and inspirational ideas. As I
blogged, I learned.
Even if you don’t have a big audience, know that you’re always blogging for your
own benefit.
Why beginners?
I feel that a lot of beginner photographers have a hard time starting off in
photography. Furthermore, all the resources on the web for beginner
photographers are generally very shallow, have no personality, and are bombarded
with camera advertisements.
I am writing these new articles, blog posts, and resources for my 18-year old self.
What kind of information do you wish you could access on the web about
photography?
That is your opportunity. That is where there is a hole. Fill that hole, by filling it with
your own ideas, explorations, and blog posts.
This is a controversial point — I say as a blogger, focus less on editing, and more on
creation.
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I feel that an over-obsession with editing (in terms of blogging) prevents people
from publishing ideas. And I think for blogging, it is okay to publish half-baked
ideas. Why? It helps your thinking and creative process along. And once again,
blogging isn’t about perfection (leave that to the book publishers).
When I started off, I rarely edited. I just did the basics— spell checking, formatting,
and adding in photos to my blog posts.
As time went on, and my audience got larger, I got more and more people telling me
to edit my text. I experimented getting friends to help edit my text, Cindy to help me
edit, or just edit myself.
But for me, editing slowed me down. It frustrated me. I was more interested in
blogging and creating new ideas, rather than editing.
And honestly, 99% of your audience isn’t going to notice any small errors you might
make in your blog posts. Only the English majors might notice.
But if editing is super-important to you; edit by all means. But don’t let editing get
so in the way, that you never publish.
Isn’t this funny — we always get “writer’s block” but we never get “talker’s block”?
If you have severe “writer’s block”, open up Google Docs and just talk to your
computer (and let Google transcribe the words).
The nice thing about blogging like you talk is that it feels more personal. It feels
more natural. And the words will flow easier from your finger-tips.
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I know that academics have a very hard time blogging. Why? Academic and
university-level writing is a different type of writing. It is often very strict,
structured, and hierarchical.
And the more you blog like you talk, the more personal it will feel. And the more
your reader can connect with you.
The nicest compliment I’ve ever got was when I met someone who was an avid
reader of my blog and told me, “Eric — you’re exactly like in real life like who you are
on the blog!”
If you plan on sharing your blog posts on social media, I’ve found that 12pm (noon)
is the best time to post for “maximum engagement.”
Also people like regularity in your posting, but they don’t like it when you post too
much.
I’ve found a good middle-ground is to keep your social media posts to 1–3 a day. If
you’re going to post multiple times in a day, try to space it out by 3–5 hours. This
way you don’t come off as “spammy.”
Another thing I wish I knew if I started blogging all over again is to start a
newsletter.
Why?
A newsletter allows you to have more flexibility than social media. More people
check email than they check their social media. And with a newsletter, you can
customize your content in creative ways, whereas with social media you are
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restricted to the platform. Further more, most social media platforms die, while
email is here to stay.
Also I’ve found it best to get more engagement on social media to ask more
questions, rather than provide answers. Give your audience a chance to put in their
2 cents. People love to express their own ideas, give them that chance.
16. It will take at least a year or two before your blog takes off
Do you want to get thousands of page views, get sponsorships, and make money
through blogging?
Realize it might take you 1–2 years before your blog really gets traction.
For me, I started blogging for fun. I had a full-time job (9–5), and I would blog
whenever I had free time. I aimed to blog at least 3x a week (Monday, Wednesday,
Friday).
I woke up early before work to blog. I blogged during my 30-minute lunch break. I
blogged when I got home after work.
If anything, blogging when you have a full-time job is the best. You have no
pressure to quickly monetize your blog and make a living from it. You have more
freedom, because you have a monthly salary to support you.
For me personally, it took me at least 2 years before my blog really took off, and that
was posting at least 3x a week.
So be patient. Don’t expect your blog to be an overnight success. Things take time.
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You can’t expect a great redwood tree to reach great heights overnight. It takes
redwoods decades, centuries, sometimes even millennia to reach the stars.
As with your blogging— whether you become “successful” or not isn’t up to you.
You might blog for 5 years, with no real traction, and without the ability to monetize
it.
But once again, why do you blog? For yourself, for others, or to make money?
Then one day it hit me: perhaps I should focus on publishing and promoting the
work of other photographers I admired, instead of trying to promote my own
work.
The irony is the more I interviewed other photographers, the more popular my
photography became. After publishing interviews with other photographers, those
photographers would bring their friends to my blog. And then people would end up
seeing my work as well.
Seek to empower other photographers, and you will end up empowering yourself.
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What keeps me motivated in blogging is to keep taking my blog to the next level.
You’re only as good as your last blog post. Therefore everytime I blog, I try to make
a slightly better blog post. I try to push my creative limits. I try to avoid plateauing.
For me, it motivates me. But once again, there is no “right” or “wrong” in blogging.
So don’t be satisfied with your past blog posts; aim to always make your blogging
better by studying other bloggers, by analyzing your old blog posts, and to create
the content which inspires you.
Going back to the point of writer’s block — another way I’ve found to get the words
flowing is to pretend like you’re writing a letter to one person.
It is often difficult to write to a nebulous audience. But we are a lot more motivated
to write when it is directed at one person.
Who is your ideal or “perfect” reader? Who is that person? Is it your mom, your
friend, or perhaps your past self?
The nice thing about writing for one person is that it is more casual, feels less
forceful, and is more personal. It gives us a strong sense of purpose. It helps
motivate us.
Even as I’m writing this — I’m imagining as if I’m writing this to a friend who wants
to start blogging, and might need help with some inspiration, tips, and advice.
So if you want an easy template, start off your blog posts saying: “Dear [X],” and
start your letter.
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20. Stop blogging once you’ve hit a wall
I can go for hours blogging on end, intensely focused, and in the “zone.”
But inevitably I hit a wall. Whenever I hit that wall, I don’t try to push myself past
that wall. Instead, I stand up, stretch, do a few lunges or squats, order another
coffee, or go on a walk.
I feel that writing is a process that should be effortless. The Taoists call it “wu-wei”
— action without action. Action that isn’t forced.
That doesn’t mean that you don’t put in effort. In-fact, during the deepest moments
when I am in the “zone”, I lose track of time. I become wholly-integrated into the
task of writing. I almost feel like the words are writing themselves.
But once again, that wall will come to everyone at different points. Use that time to
take a breather. Maybe take a nap, take a shower, or relax.
Some of my best blogging ideas happen when I’m walking. Like the philosopher
Nassim Taleb says, “If you want to become a philosopher, first start off by walking
long walks, slowly.”
I’m not sure what exactly it is about walking that helps you get good ideas. I think it
is a combination of the fresh air, not being stuck to your chair, and how humans
were designed to walk.
In-fact, I’ve done some research about the human brain, and one of the biggest
functions of the brain is to coordinate movement. Many organisms that don’t need
to move, don’t have brains.
So it only makes sense that by walking, we are able to stimulate our brain. Going
back to Nassim Taleb— he argues that walking is probably as important as sleep.
Unfortunately most of us spend our days and nights stuck inside an office, in our
cars, or in our homes— not having the chance to walk.
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So my suggestion— try to walk as much as possible. See if you can walk to the
grocery store, if you can take public transit, go for a 5 minute walk around the
office, or just walk around a bit after dinner.
This is what I love most about street photography; having an excuse to go on walks
with my camera.
You don’t need to write down your ideas. But I find it helps.
For me, I generally jot down my ideas in Evernote, whenever an idea pops into my
head. My smartphone is generally in my front pocket, or my backpack, and is the
easiest for me to use.
It doesn’t matter how you write down your ideas, but I feel that by writing down
ideas, it helps stimulate your mind. And it gives you a trail of your “stream-of-
consciousness” that can help inspire other ideas.
For example, whenever I have a random idea, I will write it into Evernote. Then
before I start blogging, I will randomly look around the ideas I wrote down in
Evernote. I might hate all 20 ideas I read in a row, but find 1 idea that I find
interesting, that I want to pursue.
I’ve read a lot that it is “better” to write with your hands on a piece of paper. I’ve
done both— analog and digital. For me, ultimately I prefer the convenience of
digital— and honestly, my ideas haven’t been different either way so much.
Therefore don’t stress out how you track your notes or ideas. Just do whatever
works for you.
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The internet is an exciting place, always wanting your attention. Emails, Facebook,
and your smartphone are always dying for your attention.
If you really want to focus and get some high-quality blogging in, turn off the wifi on
your laptop. Also, I recommend putting your phone into ‘airplane mode’ (or turn it
off completely). It is hard to get into the “zone” when you’re blogging. You don’t
want to be interrupted.
For more intense measures, I recommend the “Freedom” app which disables your
internet (no matter how many times you restart your computer) for however long
you choose. When I’ve written several books in the past, I credit this one app for
giving me the best productivity gains.
Remember, focus is what you decide not to get distracted by, not how hard you try
to focus your energy.
But what if I need the internet to do research for whatever I want to write about?
Turn on the internet when you’re doing research. Save all the documents,
information, or images you need to your computer while you’re doing research.
Once you have all the materials you need to blog, then shut off your wifi, enable
Freedom, or do whatever you need to do from being distracted.
I also believe that one shouldn’t rely too much on external information to blog. I
think the most effective blogging is a combination of your own personal
experiences, as well as the experiences of others. If you’re totally getting all of your
ideas solely from others, you risk just copy-and-pasting information, instead of
remixing it and making it something unique and new.
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25. Work in a coffee shop
Everyone has a different preference for blogging. For me, I always get my best work
done in coffee shops.
Why?
Part of it is being around other human beings which motivates me. Part of it is the
caffeine, which helps me concentrate and focus. Part of it is needing a little
external noise, which motivates me, and forces me to concentrate more.
I also find myself being able to write better when there is enough natural light. I
prefer to write next to a window, or preferably on a top floor of a cafe that has some
natural light streaming in. I get energy from the natural light.
Others work differently. Ray Bradbury wrote Fahrenheit 451 in the basement of the
UCLA Powell library. Others I know can write in tiny attics without any light.
Experiment with your different writing environment. But I do strongly believe that
coffee shops promote creativity and the right atmosphere to work. But maybe
that’s because I’m just addicted to coffee, haha.
I’ve been able to have a lot of fun mixing totally random ideas. I’ve written articles
combining lessons I’ve learned from Steve Jobs, Kanye West, and Elon Musk — and
applied it to photography.
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I’ve been able to read cognitive science books, and using the concepts of it to help
me make better decisions when buying cameras, taking photos, or interacting with
others on the streets.
Know that creativity shouldn’t be trapped in one domain. Find artistic creativity and
inspiration from theater, poetry, dance, film, audio, podcasts, books, magazines, or
other blogs.
Imagine yourself like a kid— throwing all these different ideas into a blender, and
making a little smoothie for yourself.
And if you’ve ever tried to make a (brand new) smoothie (with strange ingredients)
— it doesn’t always taste good. But with enough experimentation, tinkering, and
effort— you might actually create a new recipe that is delicious.
One of the best ways I was able to build up my blog was to cross-promote and do
guest blog posts on other sites. This allowed me to attract a wider audience, and
build up my own personal audience.
The fun thing about guest blog posting is that it forces you outside of your comfort
zone, and to write for a slightly different audience.
For example, when I did guest blog posts for Digital Photography School, I knew
that I was writing for a very general photographic audience, instead of my hyper-
focused community of street photographers. This helped me re-evaluate some of
my concepts in street photography, and make it more palatable and
understandable by photographers just starting off.
Let’s say you like to blog about poetry— how would you do a guest blog post for a
business site? Or say you’re a business blogger, how would you do a guest blog
post for a poetry site?
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Another good way I stimulate ideas for blogging is to think to myself, “What if the
opposite were true?”
It is always nice to have a devil’s advocate on your shoulder. It helps you from
getting stuck in the same old patterns of thought. It helps you push your creativity
to the next level, into a different realm.
For example, let’s see you see other bloggers writing a lot of “listicle” articles (10
tips for x,y,z). Do the opposite— do long-form essays.
Let’s say everyone else is becoming too theoretical and “New York Times” style in
terms of their blogging. Then go opposite, and write a listicle — except try to make
it damn good.
If everyone is writing 500–600 word op-eds, go extremely long. Try to write epic
5,000–6,000 word blog posts. Or if everyone else is writing really long-form
content, try to keep your word count under 200–300. Minimize.
Apparently this what beginner lawyers do— they have to write strong reports on
both sides of an argument, as if they were arguing on each side of the pedestal.
This will help them create stronger arguments and counter-arguments.
One of the best ways to be more creative is to add a “creative constraint” — where
you don’t have unlimited options. When you put a constraint on yourself, that
forces you to be more creative.
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In the realm of photography, sticking with one camera and one lens forces you to
make the most creative photos (based on the limited equipment you have).
For blogging, this might mean different things in terms of “creative constraints.”
Some ideas:
One of the best writing techniques (also applies to photography) is the concept of
“stream-of-consciousness.” The idea is that you write (or photograph) without
editing, or deleting anything, during the process.
For example, put on a 25-minute timer and you must constantly write for 25
minutes, without hitting the delete button even once. Don’t worry about
capitalization, grammar, or spelling. Just keep writing, and you edit at the end of
the 25 minutes.
For a photo assignment, do the same thing. Go out and shoot for 25 minutes,
whenever you find anything even remotely interesting. You’re not allowed to check
your LCD screen or delete anything while you’re shooting. Only when you go home
and review your images.
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When you’re writing, focus only on writing. Don’t edit your text during the writing
phrase.
If you edit while you’re writing, then you get stuck. You lose your train of thought,
and you lose your flow.
Keep the stream running. Write all in one go, and edit all one go afterwards.
Writers have been using lists for centuries. However nowadays it is seen as taboo
to write a “top 10 list” for anything— because it is seen as “click-baitey” and
unprofessional.
I don’t think there is anything wrong about writing in a list format. Just make the
content is useful, informative, and uplifting.
Also the nice thing about writing in a list format is that it helps the reader actually
read your content, skip around, and extract information quickly. Most people are
on-the-gun, and are probably reading your blogs on their phones, during their
commutes, or when they are waiting in line to buy something at the grocery store.
Or even when they’re waiting for the restroom.
I personally prefer reading articles when others write in list format. But once again,
if you feel this format doesn’t work for you, throw it out the window.
But I do encourage every blogger to write at least one “top 10” list in their life.
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The thing about reading is that most people are lazy. They prefer images. We are
visual creatures. Apparently we can recall with 80–90% accuracy the images we’ve
been presented with. However when it comes to textual information, we retain
something far less than that.
My suggestion to have more effective blog posts: combine images with your text.
Whenever I blog, I try to add an image at least every 3–4 paragraphs. This keeps the
reader’s attention going along.
Do you remember when you were a kid, and you switched from picture books to
non-picture books? Didn’t it suck?
Even adults prefer to see images with their text. Even in magazines as prestigious
as the New Yorker, longer articles tend to have a cartoon every few pages or so.
If you’re a blogger (and not a photographer), this might be a good chance for you to
go out and make photos. It will help your creativity, and also give you images that
you can accompany your blog posts.
If you’re already a photographer, this can also help you. You can go opposite— use
your images to stimulate ideas for blog posts.
Try to make the images consistent with the text you’re writing. But worst-case
scenario, you can also use random images. Better to have un-related images than
no images to keep people engaged.
Whenever I don’t have a good idea, I like to ask my audience for their opinions,
ideas, and thoughts. I will sometimes ask people via social media, or in-person
about things they would like to learn, or what they wish they could read (or watch
on YouTube).
Often their ideas might not gel with yours. But every once in a while, a random
comment can lead to an interesting blog post idea.
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And don’t just ask your audience. Ask strangers. Ask your parents. Ask your friends
and family.
I feel to be creative means always having your eyes, ears, and heart open to the
suggestions of others. But ultimately, you decide what to blog about and what not
to blog about. Don’t shut out the thoughts of others, but just be selective and picky
what you decide to pursue.
If you’re writing a blog post, but you end up not finishing it — perhaps you weren’t
passionate enough to finish it, and it might not be worth sharing.
There are some blog posts which are meant to just be written half-way, and can be
a spark for another idea, for another blog post.
Earlier I mentioned the importance of publishing your work often, even if it isn’t
perfect. However I still think your work should be at least “80% good enough”
(according to your own standards). If it isn’t at least 80% good in your eyes, save it
as a draft, or let it hang out on your hard drive (or the cloud) before pursuing.
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Sometimes procrastination is good for a writer/blogger. You don’t want to pull the
cookies out of the oven before they are fully-baked.
Probably one of the best tips I’ve heard— writing content that will be relevant 1
year, 5 years, 20 years, or even 200, 2000 years from now.
I discovered in the photography blogging world, 99% of the blogs out there are
dedicated to gear, equipment, lenses, and new cameras. The problem is that these
blog posts aren’t “evergreen.” Every 6 months, a new digital camera comes around.
Then instantly your old reviews become obsolete.
I try to blog as if thinking that someone 2,000 years from now can still read it. This
allows me to focus on more fundamental truths in photography — how to take
better photos, how to take more personally-meaningful photos, how to add more
emotions in photos, and better composition. The art of photography won’t change
much into the future, but the technology will change drastically.
So I’ve made the conscious decision not to blog much about photography
equipment or gear. I only do camera reviews when I am genuinely compelled to do
so, about cameras or gear that I am personally interested in.
But even for those old camera reviews I’ve done, they quickly become useless.
That is why nowadays I focus more on photography education, concepts, and
theories that can help all photographers. I try not to write too much about technical
settings and such in photography, as the technology is always changing. I read
blog posts from even 5 years ago, and am astonished by how irrelevant it is now.
Write content that will never die, and alway stay fresh.
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36. Don’t read blogs
Ironically enough, to become a better blogger, I recommend you to not read other
blogs. Rather, read great novels, fiction, or philosophy books that have been
around for a long time. There are a few good blogs out there, but there is a lot more
“noise” than “signal” out there.
Books have a higher signal/noise ratio than blogs. If a book has been around for
500 years, I can confidently state that it will probably exist a lot longer than a blog
post that has been around for only a day or two.
Furthermore when it comes to books, it is better to read older books. Because once
again, if a concept or theory has remained in existence for 2,000 years in a book, it
is probably much more relevant and “true” than a book just written a year ago (or
else it would have disappeared a long time ago).
These are all books and authors I have re-read over and over again. Another tip I
got from the Roman philosopher Seneca, is that it is better to re-read a book that
has had a profound impact in your life, rather than to always try to read new books.
Once again, it is ironic that you’re reading this blog post (even though I’m telling
you not to read blogs). So if this information is sterile and doesn’t bring you value,
please please please— shut your browser window, and pick up a book instead.
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37. Sit, stand, whatever
I’ve practiced writing in different ways. I started reading all this literature how
writing while sitting is horrible for you, so I practiced writing on standing desks for
a while. Then I moved overseas (where there are no standing desks) and so I’m
sitting again.
Don’t worry too much whether you stand, sit, or even walk on a treadmill while
walking. Don’t worry too much about “optimizing” your writing environment, or
bodily position. It probably makes less of a difference than you think it does.
Just find out what is comfortable for you, and ignore the science behind it.
99.9% of blogs stop being updated after the first month or so. The only difference
between “successful” blogs and “unsuccessful” blogs is about longevity.
If you’re not passionate about blogging, I don’t think you should blog. Don’t blog
because you think you “should” blog to improve your SEO (Google search engine
ranking), for marketing purposes, or because everyone else is doing it. It needs to
come from within — a deep desire for you to introspect, to create, and share ideas.
Over the last 5 years, I’ve written over 2,000+ blog posts. And I would definitely say
that my writing today is a lot better, more refined, and swift than it was in the past.
And I’m excited for the next 2,000+ posts.
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You need to breathe until you die, you need to walk until you die, you need to eat
and drink until you die, you need to interact with other humans until you die, and
you need to be creative until you die.
Blog like you breathe. Without creative air, you will die.
One of the most important questions we should ask yourselves as bloggers is this:
“Why do I blog?”
Too often we are worried with other questions— what should I blog about? How
often should I blog? What kind of social media platforms should I use? What kind of
format should I use?
For example, I blog because it helps me flesh out my own ideas, share these ideas
which I hope will empower others, and because it keeps me alive. If I didn’t blog, I
would feel less of a sense of purpose in my life. Without blogging, I’d have no
reason to live or be alive.
I go to bed excited to have more energy the next day to explore more ideas, and
blog more. Often when I’m lying in bed, I let new ideas simmer and I wonder to
myself, “What am I going to blog about next?”
For you, you might have different reasons for blogging. Here are some other
reasons why you might blog (none of these are ‘right’ or ‘wrong’)
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• To have your writing or photography reach a larger audience
• To keep a personal journal or diary, that you can access in the future
• To connect with other creative people from around the world
• To get “likes”, “comments”, or “page views” based on the content you create
Once again, I’m not going to play some sort of moral judgement on you, based on
your reasons behind blogging.
Just be honest with yourself, in terms of what you do, and why you do what you do.
Once you can really laser-in on the “why” behind your blogging— you will have more
enthusiasm, focus, and a stronger sense of purpose.
I think a classic mistake we make as bloggers is this — we have an idea about what
we want to blog about, and therefore we ask our friends and our colleagues for
feedback on our idea before we actually create it.
Inevitably everyone (in some way) is going to find holes, weaknesses, or reasons
for you not to blog about something. Everyone has an opinion.
Then you might have too much negative energy and vibes, and might convince
yourself not to blog. And boom, you have nothing that you created, nothing out
there.
My suggestion: just write or blog about something, and then ask for feedback and
suggestions after you’ve published it. This way, you have more creative
momentum.
Another controversial idea about blogging (going off the prior point)— don’t ask for
feedback on your ideas.
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Any truly novel, interesting, or unique idea is going to not make sense. Why?
Because it hasn’t existed before.
It wouldn’t make sense for Henry Ford to ask a horse-carriage driver what they
thought about having a gas-powered automobile. Similarly, it wouldn’t make sense
for Elon Musk to ask the executive of a gas-car company for his thoughts on making
an electric car.
Once you’ve created something unique or new, that becomes popular (or perhaps
unpopular), everyone is going to have their own opinion — both negative and
positive.
If you’ve blogged about something that you feel passionately about, and others
either hate it (or ignore it)— why do you care what others think? Why do you care
about their feedback? Isn’t your own conscience more important?
I’m not telling for you to never ask for feedback. But what I’m telling you is only ask
for feedback if you want it. If you feel confident about your own blogging by your
own standards, know that your own approval is the most important.
The more popular you get in blogging, and the more controversial or counter-
intuitive your ideas, you will always get critics who disagree with what you say.
They may say nasty things about you online.
Personally I’ve gone through it. It hurt, a lot. I’d ruminate on their negative
feedback, and I’d feel like a sham. I lost sleep, lost courage to blog, and lost my
creative edge and zest.
Once you start getting the attention of others, that is when your ideas are starting
to become more “successful.”
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I think the only sin a blogger can make is be boring. If your ideas are interesting,
they’re going to spark a response. And the more interesting your ideas, the more
passionate the feedback (either positive, or negative will be).
My suggestion with dealing with negative feedback: just tell them, “Thank you”
with a smile, and move on. Better yet, just ignore it, and move on.
Once you’ve finished a blog post, don’t pat yourself on the back, and just settle
back into your routine. Rather, think about the next blog post you’re going to write
about.
Forget what you’ve written in the past. This will keep your mind fresh, agile, and
nimble. Keep your “beginner’s mind” — when you start everything new, everything
is exciting and fresh.
Once you become an “expert” — you become trapped in your old ways of thinking.
You become less innovative, creative, and novel with your ideas.
Even if you wanted to exactly duplicate your past thoughts or ideas, you couldn’t.
Because you’re constantly changing, evolving, and growing.
Even biologically — the cells and atoms in your body today are vastly different from
the cells and atoms in your body even a week ago.
Keep moving forward, and evolving. Think of it as “Blogger’s Darwinism” — only the
fittest ideas survive.
It takes a lot of courage to be a blogger. To share new ideas, and put yourself out
there is scary. You put yourself at risk of hate, negative backlash, and online trolls.
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My suggestion: think of yourself as a martyr for your ideas. To deflect the criticism
you’re going to face, imagine that you put on a golden fleece of armor, which no
online troll can pierce. Even when the trolls see your shining, gleaming, armor— the
light will blind them, and they will grumble back to their caves.
The biggest inspiration I got from blogging is the idea of removing copyright from
your ideas— or “copyleft” as some people call it.
Ideas are the lifeblood of society. Why keep others from sharing your idea? Don’t
try to be greedy with your ideas. The more you share your ideas and theories and
concepts, the better off your ideas (and you) will be.
I’ve had the policy of keeping my information on this blog “open source” — which
means anyone can copy it, paste it, remix it, translate it, or do whatever they want
to do with it. And it hasn’t hurt me at all. Instead, it has empowered me. My ideas
are now spreading at a much faster rate, my blog posts and ebooks have been
translated into dozens of different languages, and the spread of my ideas has
helped me become better known.
So I also encourage you to take an “open source” approach to your blogging. The
success of the human race depends on you keeping your ideas open and free.
I also recommend against putting copyright logos and watermarks on your images.
It just cheapens your art, and makes you look more like a newbie.
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And by putting on a copyright logo or watermark on your work, you ruin the viewing
and reading experience for 99% of your other viewers. Is it worth it?
If today was your last day on earth, what would you blog about? What would you
not blog about? What would you regret not writing about?
I think thinking about death is a healthy practice. It keeps your life in perspective,
and keeps you from getting distracted.
Don’t worry about monetizing your blog — just focus on creating the best, most
useful content you can today. Because you honestly don’t know if you’re going to
die tonight. Who knows, you might choke while you’re sleeping, or have a heart
attack in your sleep. Or in the evening on your drive home, an 18-wheeler might run
a red light, and T-bone you on your driver’s side door. Or you might slip on a banana
peel when you’re leaving the office, and split open your skull.
Let your own morality and limited sense of time propel your work forward. Let that
be the antidote to your procrastination in your writing. Let the thought of death help
give you encouragement, enthusiasm, and energy to blog the best you can today.
If you saw your blog post title in a social media stream, would you click on it?
Ever since the time of newspapers, people have known that having a catchy title is
the secret to having the content being read.
Great novels, books, articles, magazines, and works of art have often needed good
titles to reach a larger audience.
“Harry Potter” is an easy title to remember (we all know what a pot is). If the title
was “Harry Dzijek” would it have spread as much?
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Similarly, you want to have catchy titles for your blog posts, if you want them to be
read, and gain traction.
Generally, good titles are ones that entice the reader. It creates mystery. It offers
value. A good title is descriptive enough about the material, but doesn’t give away
all the answers.
I also find the best titles are short. Think of some of the most memorable phrases,
some advertisements, some which are “aphorisms” (short, poetic, sayings):
• Less is more
• Think different
• Small is beautiful
• More money, more problems
• Measure twice, cut once
• Better safe than sorry
• Two is one, and one is none
• The more the merrier
• YOLO (you only live once)
Study Buzzfeed, and other popular blogs. Or look at banner advertisements or other
“related articles” on the web that entice you to click on it.
Make yourself the test subject, and learn along the way.
Honestly, if blogging is a chore for you, stressful, or not gratifying to you — why do
you do it? Life is painful as it is.
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Is blogging adding stress, or removing stress from your life? Is blogging adding joy,
excitement, and fun in your life? Or is blogging adding stress, anxiety, and
frustration into your life?
Your reader is no dummy. If you write something that is forced, and not written for
fun, they will sense it. As Nassim Taleb says, don’t try to fool your reader. People
can smell passion from a mile away.
But how do you create value for others? By offering solutions, not by just bringing
up problems.
People complain about global climate change. But what are these people actually
doing about it? What kind of action are they taking? What kinds of solutions are
they proposing? Elon Musk is creating electric cars and solar power plants. That is
why he is a billionaire— he is offering and creating a solution to a billion-dollar
problem.
In my photography blog, I also try to offer solutions, advice, and things of value. I
try to focus on the practical aspects of photography — how to make better photos,
how to build your personal confidence when shooting, and how to find more
personal-satisfaction in your photography.
I feel a blog post is useless if it doesn’t stimulate a new idea in you, or offer a
solution.
Of course all “advice” is autobiographical in one way or another. And not all your
advice will be helpful to everybody. But it will be helpful to a few people — and that
is worth it enough for you to share and suggest solutions.
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The only way to keep learning is to be aware of our own ignorance. As the Venetian
saying says, “The further you go into the ocean, the deeper the water becomes.”
(once again, credit to Nassim Taleb for the idea).
We humans think that we know the solutions to everything, and for everybody.
However the cornerstone of wisdom (ever since Greek times) is the proverb: “Know
thyself.”
We can spend an entire lifetime trying to discover who we are, why we do what we
do, and how to live a good life (according to our own standards). Most people never
figure out who they are.
But the more we discover who we are, the more we can open ourselves up to help
others.
We need to know that no matter how hard we study, how long we live life, or how
many books we read— there will be a limit to how much we can learn. We will
always be ignorant, in one way or another.
Even when I was hungry to learn more about photography, I (mistakingly) thought
that if I studied the work of the master photographers, I would gain more
knowledge about photography. In-fact, the more I study the masters of
photography, the more ignorant I realize I am about the field of photography. The
more photographers I learn about, the more photographers I realize I don’t know
about.
So stay humble. No matter how experience you are in your own specific domain, in
blogging, or in living life — you will always hit some sort of limit.
In your blogging, show your flaws, and show them like ornaments. I find beauty in
the blemishes of people, and the beauty of the wrinkles and wear-and-tear of the
elderly.
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Similarly, you will find more people relating to you and your work if you admit your
own ignorance, your own shortcomings, and being humble.
Always stay a student, always keep “beginner’s mind” and keep arrogance at bay.
The last thing I want to leave you with is encouraging you to come up with your own
list of 50 blogging tips. No matter how experienced (or unexperienced) you are —
I’m sure you have unique ideas you can share with others.
And once again, “tips” are just suggestions. Not rules. “Tips” should be used as
little sparks to light our imagination, creativity, and ideas. They should never be
taken as fact, and should always be criticized and scrutinized.
Conclusion
This is the list of 50 tips I would give to myself in blogging if I started blogging all
over again. Everyday I try to hold onto my humility, and try to always learn from
others.
I hope you enjoyed this journey with me. I hope it has helped you get an idea in one
way or another.
Don’t feel like you need to read these tips all one-by-one. Skip around. Share this
list with your friends, print it out, or store it on your phone as a PDF to spark new
ideas (when you need inspiration).
So what are you waiting for? Go blog, and share your unique ideas with the world.
Always,
Eric
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