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Evidence Getting The Hidden Message

The document contains two advertisements and questions about them. [1] The first ad is for a cleaning product showing a tube with a black lid and white body to make the name stand out. [2] The second ad is for mineral water showing an athletic person to imply the product promotes health and fitness. [3] The questions probe what is being advertised, the use of color, hidden messages, use of emotion, honesty of claims, and conclusions about the ads.

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Yesenia Banquet
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30 views5 pages

Evidence Getting The Hidden Message

The document contains two advertisements and questions about them. [1] The first ad is for a cleaning product showing a tube with a black lid and white body to make the name stand out. [2] The second ad is for mineral water showing an athletic person to imply the product promotes health and fitness. [3] The questions probe what is being advertised, the use of color, hidden messages, use of emotion, honesty of claims, and conclusions about the ads.

Uploaded by

Yesenia Banquet
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA
Questions Answers

A cleaning product is
What is being advertised?
being announced

So that the name of the


product stands out
Why is a different color used in the product’s because the lid being
name? black and the tube white,
those who buy it would
not see it well or attract
attention.

I think the only hidden


message it has is that the
product they are selling is
in the form of a facial
cream, but it is not like
What hidden messages does the ad seem to that since the person
have? holding it is wearing an
apron or it could be the
other way around.

I think that if you use


emotional appeal, the girl
Does the advertisement use emotional appeal? If
holding the product
yes, how? If no, how could it?
conveys security and
engagement.
Is the product

I think so, because when


we clean we tend to get
Is product’s description honest? Why or why not? very desperate, so if this
product improves the
quality of our life, then
they will buy it
I think they should make
the message clearer and
What do you think or conclude about the ad? use more colors in order
to have good sales.

Fuente: SENA

Questions Answers

What is being advertised? Water to stay healthy

Why is a different color used in the product’s


name? Because it helps to
highlight the name of the
product
That the product is made
for sportsmen, athletes
and people who want to
What hidden messages does the ad seem to keep fit, the background
have? wants to show a natural
and healthy environment.

If it does. That if I drink


Does the advertisement use emotional appeal? If
mineral water, I will be
yes, how? If no, how could it? healthy and athletic

I think not, just drinking


water will not make me
Is product’s description honest? Why or why not? healthy, there are other
factors such as exercise,
food and rest.

Bottled water is one of


the most polluting
What do you think or conclude about the ad? products in the world;
does not represent
healthy living.

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.


2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning


guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.

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