Submitted by: Jamellah T.

Mira-ato

BSA-1 GEntrepMind M2

Submitted to: Mr. Rommel Constantino

This part of the paper includes the history of Beng’s Bariw Bag, proposed

mission and vision statement for the Beng’s Bariw Bag, the objective of the

business and the industry description.

A.1 History of the business

The business is owned and managed by Jamellah T. Mira-ato, an

accountant and loves handicraft items. The business is established by her

grandmother and passed to her mother. The owner’s mother taught her how to

make the product. After she graduated in college, she thought about a business

to establish. Then she follows the footstep of her grandmother since they all

know how to do the products. First, they focused on weaving hats and banigs

but later on, they produced bags,.

` This business experience crisis during the typhoon. They could not weave

banig, hats, and bags due to the unavailability of raw materials. After 6 months,

raw materials become available and the business becomes stable again. This

business is now exporting handicraft products from different areas in local.

Bengs’s Bariw Bag aims to provide job to the unemployed women in their

local. The business is not only intended for generating profits but also giving

concern to the unemployed women of the locale who need source of income.
A.2 Vision Statement

Beng’s Bariw Bag envisions women with adequate weaving skills who

modernize handicraft products and going beyond the run of handicraft

industry.

A.2 Mission Statement

Beng’s Bariw Bag aims to provide a quality standard of handicrafts

products to come up with customer’s expectation of affordable price and so that

it will create a trademark that will make us known inside and out of the country

A.3 Objective

Here are the following objectives of Beng’s Bariw Bag in the span of 5

years:

Objective 1: Improve the lives of local women weavers by providing job

opportunities in the handicraft industry.

Objective 2: To provide training to women who live below living

standard.

Objective 3: Promote and popularized bariw and buri not just a plant but

as the raw material in producing Beng’s Bariw Bag products.

Objective 4: Increase the sales of Beng’s Bariw Bag by 15% for the second

year and 20% for the succeeding years.

The business name Beng’s Bariw Bag falls under Handicraft Industry. The

Handicraft Industry is one of the important and productive sector in the

business. The Philippines is rich with natural resources that can be found

throughout its 7,107 islands. The Philippines is the second largest world

producer of handicrafts, mainly baskets out of indigenous materials. Philippine

Handicrafts have evolved through innovative changes in designs reinforced by

combination of indigenous materials. Almost every Filipino family owns one or

more handicraft products like basket, banig, bags, and hats. This is clear

indication that Filipinos nationwide support handicraft industry.

As of now, many Filipinos are engaged in Handicraft businesses. Handicraft

weaving has become a means of livelihood for them. Filipinos acquired many

skills that enabled them to interfere with nature. They used the raw materials

from trees, plants and other natural resources that are very abundant and

transform them into simple, yet useful products. This kind of industry is

providing livelihood to more than one million Filipinos .

B. The Product
 Beng’s Bariw Bag offers not just bags but also banig, baskets, envelopes

wallets, table holder, hats and sash which has different designs based on

consumer’s desired designs. Beng’s Bariw Bag will focus on producing

and selling bags since its most saleable products among all. The small

bags cost Php 250.00, medium bags cost Php 350.00 and large bags costs

Php 500.00. These products are made up of buri and bariw. Buri

(Corypha) is the largest and most common palm found in the Philippines.

It has large palms with leaves ranging from 2-5 m+eters in length. While

bariw (Pandanus copelandii) is a plant relative of pandan or screw palm.

It reaches a height of 3-9 meters. The leaves are about 2-3 meters long by

5-8 cm wide. It is found in the wide or cultivated at low and medium

altitudes. These products are manually made by the women weavers.

C. Marketing Strategies
C.1 Market

The market awareness can create an advantage for businesses in terms of

keeping track of the developments in its industry and gaining awareness about

other competitors. The identification of the market is essential for the business to

be able to define the segment of population where they will focus their

marketing exertions in introducing their products.

C.2 Product Positioning

Product positioning helps to create first impression of brands in the minds

of customers. In simpler words positioning helps in creating a perception of a

product or services. Every individual has varied interest, needs and preferences.

Beng’s Bariw Bag will perform product positioning through having a unique

selling offers like they will put free names in the product that customer wants to

have their names in it, they will transform native products to modern fashion by

adding light colors, they will create a small sling bags with colors for teenagers,

that are made up of banig and they will indicate that their enterprise is different

among other competitors because this business helps local community. And in

the long-run, they will maintain the position of their brand.

C.3 Product Pricing

according to the shape, size and designs. Small bags costs Php 100.00 to

Php250.00, medium bags costs Php250.00-Php 300.00 and large bags costs

Php350.00 to ₱500.00 still according to its design. The prices are also in

accordance in the cost of raw materials.

C.4 Product Promotion

Promotions Strategies Beng’s Bariw Bag will keep its business to

business and business to consumer promotion simple as possible so that it

would only take up the least amount of time allowing the business to focus on

providing the core services of the business. A push marketing strategy, also

called as push promotional strategy, refers to a strategy in which a firm attempt

to take “push” it’s product to the customers. In a push promotion strategy, the

goal is to use various active marketing techniques to push their products to be

seen by the consumers starting at a point of purchase. Push marketing strategies

are usually used to gain product exposure. Once a product becomes established

in the market, a pull marketing strategy is used. The push marketing that the

Beng’s Bariw Bag can implement is Trade Show Promotions. It aims showcase

and demonstrate their latest product. It also aims to meet up with business

partners and customers. And lastly, it aims to study activities of rivals and

examine recent market trends and opportunities Pull marketing includes all the

work you do to get customers to want your products before they come to the
 store and ready to make final purchasing decisions. It involves getting the world

know about your product. The pull marketing strategy that that will implement

by the Beng’s Bariw Bag is online sales promotion, specifically Facebook,

Twitter, and Instagram. It aims to understand the target market better for Beng’s

Bariw Bag to be able to identify demographics for online promotions and use

their marketing budget cost efficiently. It also aims to draw customers to a brand

or to get the customer to come to you through search engine optimization. And

lastly, it aims to strengthen consumer awareness of the brand and products to

raise demand.

D. Analysis of the Competition

Direct competitors are various businesses offering the same product.

(Burstien 2012) The direct competitors of Beng’s Bariw Bag will be the

other native handicraft distributors in Aklan that offers very similar

product as an alternative.

 Aurejoe Native Products their variety of products are unique.

The pricing of their products is fair. They also have many

varieties of products to choose from. Hence, their weaknesses

are the youths has less interest in native products.

b. Indirect Competitors

Indirect competitors are businesses that offer slightly different

products and services, but target the same group of customers with the

goal of satisfying the same need. These are sometimes also known as

substitutes.

 Dela Cruz house of Pina is very improved than other

handicrafts. Only hand made products of good quality arrives

to the market. Hence, people can completely trust and buy

them. Usually, handicrafts are unique because creativity plays

an important role in this business. They ship their products

worldwide. That is there strength. They also has a weakness

countries.

D.1 Competitive Advantage

Competitive advantage is what makes an entity’s goods or services superior to

all of customer’s other choices. The strategies work for any organization, country, or

individual in a competitive environment. It is an advantage gained by an organization

when it can provide the same value as its competitors but at a lower price, or can charge

higher prices by providing greater value through differentiation. The competitive

advantage of Beng’s Bariw Bag is that they give opportunities to their consumer to

customized their orders and can transform their native handicraft into modern fashion

by adding light colors on those bags. Aside from this, our bags are not just your

ordinary native bags but these bags are in line with the current trend and it is a native

bag that millennials will be proud in bringing it in. Most of all, the main competitive

advantage of Beng’s Bariw Bag is the story of its product which is giving employment

to the women and other unemployed locals.