BMMA PROJECT BRIEF AND CONTENT DEVELOPMENT (MOBILE APP)
CAPSTONE PROJECT TITLE
NAME OF GROUP MEMBERS
NAME OF CAPSTONE PROJECT
NAME OF CAPSTONE PROJECT ADVISER
COORDINATOR
Signature over printed name Signature over printed name
MEDIUM
Mobile Application
CAPSTONE PROJECT DESCRIPTION
CAPSTONE PROJECT SUMMARY
PROBLEM/CHALLENGE TO BE SOLVE OR CURRENT SITUATION TO IMPROVE
PROJECT OBECTIVE/S
TARGET USERS
BMMA PROJECT BRIEF AND CONTENT DEVELOPMENT (MOBILE APP)
COMPETITOR ANALYSIS
BMMA PROJECT BRIEF AND CONTENT DEVELOPMENT (MOBILE APP)
USER PERSONA/S
BMMA PROJECT BRIEF AND CONTENT DEVELOPMENT (MOBILE APP)
USER JOURNEY
BMMA PROJECT BRIEF AND CONTENT DEVELOPMENT (MOBILE APP)
USER FLOW
BMMA PROJECT BRIEF AND CONTENT DEVELOPMENT (MOBILE APP)
INFORMATION ARCHITECTURE
BMMA PROJECT BRIEF AND CONTENT DEVELOPMENT (MOBILE APP)
SKETCH/WIREFRAME
BMMA PROJECT BRIEF AND CONTENT DEVELOPMENT (MOBILE APP)
VISUAL STYLEGUIDE
BMMA PROJECT BRIEF AND CONTENT DEVELOPMENT (MOBILE APP)
DESIGN PEG 1
Attach screenshots of your peg here. You may also attach pictures of samples.
PROJECT TITLE: CREATOR: SOURCE:
PEG DESCRIPTION
ELEMENTS OF PEGGING (Discuss the specific elements you are pegging)
PEG RELATIONSHIP (Discuss the relationship of the peg to the project/ How this peg became
a reference to a particular element of your project?)
BMMA PROJECT BRIEF AND CONTENT DEVELOPMENT (MOBILE APP)
DESIGN PEG 2
Attach screenshots of your peg here. You may also attach pictures of samples.
PROJECT TITLE: CREATOR: SOURCE:
PEG DESCRIPTION
ELEMENTS OF PEGGING (Discuss the specific elements you are pegging)
PEG RELATIONSHIP (Discuss the relationship of the peg to the project/ How this peg became
a reference to a particular element of your project?)
BMMA PROJECT BRIEF AND CONTENT DEVELOPMENT (MOBILE APP)
DESIGN PEG 3
Attach screenshots of your peg here. You may also attach pictures of samples.
PROJECT TITLE: CREATOR: SOURCE:
PEG DESCRIPTION
ELEMENTS OF PEGGING (Discuss the specific elements you are pegging)
PEG RELATIONSHIP (Discuss the relationship of the peg to the project/ How this peg became
a reference to a particular element of your project?)
BMMA PROJECT BRIEF AND CONTENT DEVELOPMENT (MOBILE APP)
CONTENT APPROVAL
ADVISER’S COMMENTS
APPROVED PORTIONS:
ASPECTS FOR REVISION:
TO BE FILLED OUT BY THE ADVISER
APPROVED FOR
PROPOSAL DEFENSE
DISAPPROVED FOR
PROPOSAL DEFENSE
NAME AND SIGNATURE OF THE ADVISER