The Business of the 21st Century
This book is written by Robert Kiyosaki, who wrote this book to help who are at a crossroads in
life—who are affected by the current economic crisis and feeling helpless as to what to secure
financial future.. Where he reveals what he believes to be the Business of the 21st Century! He
explains how there are 4 basic people in the world of business which he understood through his
experience of life. Where 1st and 3rd quadrant symbolizes his Own Dad(Poor Dad) and 2nd and
4th quadrant symbolizes his Friend’s Dad(Rich dad). The Employee (E), the Small Business
person (S), the Big Business person (B), and the Investor (I).
Robert goes on to say “with the current financial crisis, the E’s & S’s are getting crushed”.
They are competing worldwide for jobs, they are highly taxed, and inflation is skyrocketing. So,
the business of the 21st century is designed to take people from the E & S quadrants to the B &
I’s.
The statistics are that 90% of new businesses fail within the first 5 years, then the remaining
10% crash in the next 5 years, therefore, most new businesses are gone within 10 years. Robert
says the business of the 21st century, however, takes very little upfront cash, low overhead,
and you can start it part-time while you keep your day job. He says “it’s a business about
people helping other people make money, so they can become financially free. It’s not about
selling, it’s about people helping people build assets, becoming business owners, then
becoming investors.” So, it is a business which helps E & S’s become B & I’s.
Robert Kiyosaki Says Network Marketing Is The Business Of The 21st Century and why?
1) Genuine wealth creation: E’s & S’s work hard, but they don’t create any assets. If you’re self-
employed, you may have a business, but it’s not really an asset cause if you stop working, your
asset doesn’t work for you. E’s & S’s work for money, while B’s & I’s build assets and assets are
real wealth. Your network marketing business is a real asset.
2) Truly an equal opportunity business: It’s not about education, race, gender, or age. It’s a
level playing field and it’s all up to you. If you have the drive, determination, and discipline, you
will win.
3) It is a personal development program and a path to personal success: It’s truly about bringing
out the greatness that lies inside of you through a process which helps other people and Robert
says “That is revolutionary!”.
4) There’s a supportive group of people who want the best for you. If you give it your best and
be fully committed for 5 years, Robert says “you will be a completely different human being”.
5) You can have a worldwide business. Your business is scalable to where you are. If you stay
small, your business will stay small. If you get big, it’ll grow bigger.
6) You will learn how to be a great leader. You must practice what you preach in network
marketing, and be a role model or example for people to follow. You must have courage, and
perseverance, and you will become a great leader.
The Business Model of the Future
Network Marketing is the business model of the future cause it is setup to make it possible
for anyone to win. It’s the business for the new era, the information age and beyond. Robert
predicts network marketing businesses are going to “explode” in the future, especially as
unemployment increases and wages come down.
Biggest Mistakes When Choosing a Company
Robert says “one of the biggest mistakes people make when choosing a network marketing
business is they look at the product first”. Robert feels you should look at who your leaders
are and how good their training program is. Ask yourself, do they really have your best interest
at heart? Will they assist you in coming out of your shell, help you not to be afraid of rejection,
and teach you the skills to become a great leader yourself? He feels that’s the most important
criteria when evaluating a network marketing company.
Robert also offers advice to the young people, Generation Y:
The current statistics for college graduate men, 18-25 years old, are 19% cannot find a job and
many graduates are deeply in debt. Before you get trapped in the corporate world, and try to
climb the corporate ladder to make everybody happy, Robert says you want to make a decision
to dedicate your life to becoming an entrepreneur. You don’t get rich quick, it is harder, and it
takes courage. Robert highly recommends you start your own network marketing business now
and practice, because it takes time. You will make mistakes, but it will be one of the best
experiences you’ll ever have, and when you’re successful, you’ll find freedom and an
abundance of wealth E’s & S’s will never experience.
