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Instagram User Analytics

The document discusses various marketing tasks on an Instagram analytics platform including identifying top users, inactive users, a contest winner, popular hashtags, and engagement metrics. It provides SQL queries and outputs to find users by tenure, those who never posted, the photo with the most likes, top hashtags used, registration patterns, average user posts, and potential bot accounts.

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Riya S
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Download as PDF, TXT or read online on Scribd
250 views

Instagram User Analytics

The document discusses various marketing tasks on an Instagram analytics platform including identifying top users, inactive users, a contest winner, popular hashtags, and engagement metrics. It provides SQL queries and outputs to find users by tenure, those who never posted, the photo with the most likes, top hashtags used, registration patterns, average user posts, and potential bot accounts.

Uploaded by

Riya S
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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1.

MARKETING
a) Rewarding Most Loyal Users: People who have been using the platform for the
longest time.
Your Task: Find the 5 oldest users of the Instagram from the database provided

QUERY - SELECT * FROM users ORDER BY created_at DESC LIMIT 5;

OUTPUT - Justina.Gaylord27 , Travon.Waters , Milford_Gleichner42 , Hailee26 ,


Maxwell.Halvorson

b) Remind Inactive Users to Start Posting: By sending them promotional emails


to post their 1st photo.
Your Task: Find the users who have never posted a single photo on Instagram

QUERY -

SELECT id, username FROM users

WHERE id NOT IN

(SELECT user_id FROM photos GROUP BY user_id);

OUTPUT -

7 Kasandra_Homenick

14 Jaclyn81

21 Rocio33

24 Maxwell.Halvorson

25 Tierra.Trantow

34 Pearl7

36 Ollie_Ledner37

41 Mckenna17
45 David.Osinski47

49 Morgan.Kassulke

53 Linnea59

54 Duane60

57 Julien_Schmidt

66 Mike.Auer39

68 Franco_Keebler64

71 Nia_Haag

74 Hulda.Macejkovic

75 Leslie67

76 Janelle.Nikolaus81

80 Darby_Herzog

81 Esther.Zulauf61

83 Bartholome.Bernhard

89 Jessyca_West

90 Esmeralda.Mraz57

91 Bethany20

c) Declaring Contest Winner: The team started a contest and the user who gets
the most likes on a single photo will win the contest now they wish to declare
the winner.
Your Task: Identify the winner of the contest and provide their details to the
team
QUERY -

SELECT a.id, a.user_id, b.username

FROM photos a

JOIN users b

ON a.user_id = b.id

WHERE a.id IN

(SELECT photo_id

FROM likes

GROUP BY photo_id

ORDER BY COUNT(user_id) DESC)

LIMIT 1;

OUTPUT - photo id = 1, user id = 1, username = Kenton_Kirlin

d) Hashtag Researching: A partner brand wants to know which hashtags to use in


the post to reach the most people on the platform.
Your Task: Identify and suggest the top 5 most commonly used hashtags on the
platform

QUERY -

SELECT a.tag_id, COUNT(*) num_tags_used, b.tag_name

FROM photo_tags a

JOIN tags b

ON a.tag_id = b.id

GROUP BY a.tag_id
ORDER BY num_tags_used DESC

LIMIT 5;

OUTPUT - ‘smile’, ‘beach’, ‘party’, ‘fun’, ‘concert’

e) Launch AD Campaign: The team wants to know which day would be the best
day to launch ADs.
Your Task: What day of the week do most users register on? Provide insights on
when to schedule an ad campaign

QUERY -
SELECT COUNT(*) registrations, DAYNAME(created_at) weekday
FROM users
GROUP BY weekday
ORDER BY registrations DESC;

OUTPUT - Thursday and Sunday, followed by Friday

2. Investor Metrics

a) User Engagement: Are users still as active and post on Instagram or they are
making fewer posts
Your Task: Provide how many times an average user posts on Instagram. Also,
provide the total number of photos on Instagram/total number of users

QUERY -

SELECT

COUNT(*) AS photos_posted,

COUNT(DISTINCT user_id) AS active_users,

COUNT(*) / COUNT(DISTINCT user_id) AS avg_photos_by_active_users

FROM
photos;

OUTPUT - total users-100, users who posted-74, total photos-257, avg number of
posts by active users - 3.4730

b) Bots & Fake Accounts: The investors want to know if the platform is crowded
with fake and dummy accounts
Your Task: Provide data on users (bots) who have liked every single photo on the
site (since any normal user would not be able to do this).

QUERY -
SELECT
a.user_id, COUNT(*) AS photos_liked, b.username
FROM
likes a
JOIN
users b ON a.user_id = b.id
GROUP BY a.user_id
HAVING photos_liked = 257;

OUTPUT - list of bots:

5 257 Aniya_Hackett

14 257 Jaclyn81

21 257 Rocio33

24 257 Maxwell.Halvorson

36 257 Ollie_Ledner37

41 257 Mckenna17

54 257 Duane60

57 257 Julien_Schmidt

66 257 Mike.Auer39
71 257 Nia_Haag

75 257 Leslie67

76 257 Janelle.Nikolaus81

91 257 Bethany20

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