online 10.

2010
Are you reAdy
to be cAlled A MAster?

Photo: Claudio Napolitano

the hAsselblAd MAsters AwArds closing dAte for subMissions – deceMber 31st 2010.

www.hasselblad.com/masters
editorial Content

We’ve just returned from photo-

kina 2010 and what an exciting
week it’s been! The Hasselblad
booth attracted thousands of
visitors who came to check out
our cameras and gear and we
enjoyed providing photographers with answers about
the development process and the technology behind
During Speedweek at
the Hasselblad products in our Knowledge Center.
the salt flats in Utah,
A special stage was set for photographers to get
USA, Alexander Babic
a first-hand look at – and, for some, the chance to
took photos of drivers
shoot along with – professional automobile photo-
and the start lineman
graphers Günther Raupp and Roberto Bigano.
Buddy James (right)
On a second stage, renowned fashion photographer
Tom Hagemeyer re-created the excitement of the
Paris cabaret with a burlesque show, complete with 4 >> News
special costumes and visual effects. Enthusiastic
New Hasselblad products: The new H4D-31, the CFV-50 digital
visitors were given the opportunity to photograph
this amazing event using the latest H4D. back, a 200 megapixel capture device, an H4D-40 in Ferrari de-
Photokina is the perfect venue to launch new sign, Phocus 2.6 and two new lenses were introduced at photokina ·
products and we were proud to reveal “the stuff” Trade fair impressions: The Hasselblad stand in Cologne.
that our engineers and labs have been working on
for quite some time. The new H4D-31 generated
great enthusiasm from photographers as well as
industry press. Additionally, we launched the
8 >> alexander babic
CFV-50 (an option for V-system users to transition Virtually endless space, unusual cars and suntanned faces –
to digital), two new HC lenses, the eye-catching equipped with an H3D-31, Alexander Babic went to Speedweek
red H4D Ferrari Limited Edition camera, and an at the Bonneville salt flats in Utah, producing atmospheric images
H4D-system firmware upgrade that adds new and
somewhere between staged and documentary photography.
useful functions to H4D cameras.
Expanding on our lead in high resolution multi-
shot capture, we released the latest news from
Hasselblad Labs on a 200 megapixel capture device. 20 >> ben hattenbach
Based on the Kodak 50 megapixel sensor mounted Users of the Hasselblad Owners’ Club have chosen an image by
on the Hasselblad patented symmetrical multi-shot
the US-American landscape photographer as Photo of the Month.
frame, this capture device accurately positions the
At VICTOR online he introduces some of his most beautiful shots,
sensor to capture 6 shots, which form a 200 megapixel
image. (For more details, please see page 4) and explains why photography for him is both an art and a sport.
Of course, we’ve also been hard at work improving
and expanding our powerful and easy to use Phocus
software. In addition to updating Phocus to version 24 >> august bradley
2.6 with valuable new features, we launched two
The distinctive conceptual fashion images by US American
additional Phocus standalone options: Phocus Quick
and Phocus Mobile. The former offers an even more Hasselblad Master August Bradley tend to oscillate between
streamlined workflow while the latter is the perfect nostalgia and avant-garde. Bradley’s images have an artistic
companion for iPhone and iPad users. The trio of feel and a sense of drama and mystery that makes them unique.
Phocus products, each catering to a different need,
offers photographers the flexibility of choice, to
match a range of different workflows. (For more
details, please see page 5)
36 >> preview
Thanks to our team of experts, our great products In November the Hasselblad Studio in London will be celebrating
and the people who visited our booth, this was the its inauguration. Some photographers have already tried out
most successful photokina to date. We hope to see the new location. In time for the opening, one of the resulting port­
you in 2012, where we think you’ll find even more
folios will be shown in the November issue of VICTOR online.
exciting products and events at the Hasselblad booth.
Enjoy this new issue of VICTOR online.

Yours,
Peter Stig-Nielsen,
Director Digital Camera Products Hasselblad A/S

ONLINE 10/2010 3
 victornEWS
H4d-31 CFV-50
H4D Line Grows New digital back
with the H4D-31 for V-System
Enthusiasm for the H4D line of cam- With the introduction of the CFV-50,
eras has exceeded expectations so
Hasselblad Labs V-system photographers now have
Hasselblad is proud to announce a 200 Megapixel a third option for moving from
new member of the H4D family – the Capture Device film to a powerful digital capture
H4D-31. The H4D-31 is an excellent device. This 50 megapixel device
digital alternative for high-end DSLR Hasselblad Labs has been working on builds on the successful releases of
photographers who want to supple- an ultra-high resolution capture de- the CFV-16 and the CFV-39.
ment their imaging toolbox with a vice based on its advanced multi-shot Custom built to match the design
medium format camera. The H4D-31 technology and recently released and functionality of the V cameras,
is also offered as an option for V- test results from a new 200 mega- the CFV-50 is compatible with vir­
system users who want to transition pixel capture device. At its core is a tually all existing models including
to digital using their current lenses 50 megapixel sensor, which is moun- the 202FA/203FE/205FCC. Cable-free
via the bundled CF-lens adapter. ted onto the Hasselblad patented ope­ra­tion and optimized integration
Like the H4D-40, the new H4D-31 symmetrical multi-shot frame. The between back, body and lens ensures
delivers superior image quality, frame uses piezo-electrical actuators an almost seamless conversion from
Hasselblad Natural Color Solution to accurately position the sensor to film to digital.
(HNCS) and Hasselblad’s ground- capture 6 sequential shots that, when The CFV-50 offers a balanced com-
breaking True Focus technology. combined, creates a true 200 mega- bination of ease of use and advanced
Currently shipping, the H4D-31 is pixel file. Combined with new color features including Hasselblad’s DAC
available in two configurations. The algorithms and filtering techniques, lens correction technology for most
first bundle, designed for high end color information from the Bayer- V-system Carl Zeiss lenses. Just as it
35mm DSLR photographers comes patterned pixels is processed in such does for H-system lenses, DAC com-
with an 80mm lens. The other kit a way that it supersedes the informa- pletely corrects for anomalies such
comes with a CF-lens adapter, which tion that would be captured from a as distortion, lateral chromatic ab-
allows V-system customers to use single-shot using a theoretical 200 erration and vignetting. Thanks to
their V-lenses. Both options are megapixel single-shot sensor. Multi- Hasselblad Natural Color Solution,
priced at 9,995 Euro (plus tax). In ad- shot cameras, such as the H4D-50MS, which uses one generic profile, the
dition to the new H4D-31, Hasselblad provide the ultra-high resolution, CFV-50 delivers accurate colors right
plans to issue a free firmware update color accuracy and uncompromising out of the box, adding to the digital
for H4D system cameras by the end quality required by photographers back’s ease of use.
The latest member of the H4D of this year in response to customer who photograph in studios and Flexibility is also key to the CFV-
family: The H4D-31 is equipped with requests. The firmware will provide museums capturing costly products 50’s appeal, with its square and
the same advanced technology as an electronic spirit level, a rear panel such as cars and jewelry. With the horizontal format options. You can
the H4D-40 and offers photographers LCD preview in tethered mode and addition of an extended multi-shot shoot to a CompactFlash card or hook
True Focus, among other features GIL support for the H4D-60. ■ mode, these professionals will be the camera up to your computer for
able to capture larger, higher quality tethered capture – you can alternate
files than are currently available. between the two to suit your needs
Upon successful completion of according to the nature of the work
testing, Hasselblad plans to release at hand. The CFV-50 is available now
the new ultra-resolution capture mo- for 11,980 Euro (plus tax). ■
de for H4D-50MS cameras by early
2011. Factory upgrades to all current
H4D-50MS will be available at a fee
to be determined. ■

The new 50 megapixel CFV-50

back now gives V-system users an
additional option for turning
their camera into a powerful digi-
tal capture device

4 ONLINE 10/2010
 software
better, simpler,
Phocus 2.6
New lenses Limited Edition
HC Macro 4/120-II Hasselblad
and HC 3,5/50-II meets Ferrari
Even something good can be made If you were at photokina, perhaps you
better: At photokina 2010, Hasselblad were one of the first to see the unique
introduced the HC 3,5/50-II and the new H4D Ferrari Limited Edition ca-
HC Macro 4/120-II – new versions of mera, a collaboration that celebrates
two favorite H-system lenses, with the iconic Hasselblad and Ferrari
con­siderable improvements to optic brands. For more than 6 decades, Fer-
design. With higher performance, lead- rari and Hasselblad have been leaders
ing to more practical applications, both in technological innovation, passion
lenses will continue to meet the future for excellence and extraordinary sen-
demands of digital photography. At photokina, Hasseblad introduced se of style. It is these qualities that
In size, weight and appearance, Phocus 2.6, the latest version of the make the pairing of the companies
the HC 3,5/50-II is identical to its pre- workflow software, as well as “Phocus a perfect fit. Finished in Ferrari’s stri-
decessor, yet its cross-section shows Quick”, a simple and fast software king “rosso fuoco” red and bearing
that it has been completely recon- for direct importing, and “Phocus the legendary Ferrari Racing Shield,
structed, with 11 lenses in 7 groups. Mobile”, a high-performance exten- this addition to the H4D line will
The aim was to increase the perfor- sion for iPhone and iPad owners. appeal to Ferrari and Hasselblad
mance of this all-round, wide-angle Phocus 2.6 comes with a Healing fans who appreciate the innova-
lens. The result is a higher resolution tool for removing dust, which can Phocus 2.6. also allows Mac users tion, quality and high end design
that captures the finest details of a save photographers the need to pro- to work with 3rd party files, and that both companies are known for.
motif, with a more uniform perfor- cess pictures with a special program. provides a high-performance exten- The H4D Ferrari is bundled with an
mance across the whole image area, In addition, for more efficient sorting, sion for the iPhone and iPad. Phocus 80mm lens and the set is presented
that ensures an even more depend- images can now be rated with stars. Quick offers fast, direct importing in an exclusively designed and en-
able and better result than its already The Lens Correction tools for H and gineered box that is as distinctive as
powerful predecessor. The HC 50-II V cameras have been combined into the camera itself. The case features a
also shows improvements in the one tool to balance out the handling running, allowing iPhone and iPad glass top labeled with the distinctive
important close-up range, where per- for the photographer. What’s more, users to browse through and evalu- Ferrari Racing Shield.
formance results are even greater than image settings can now be saved ate pictures with their clients. The Only 499 units of this exclusive
and loaded, so that proven processes photographer can also use and trig- camera will be produced worldwide.
can be applied more easily to other ger off the computer-linked camera Look for the H4D Ferrari Limited Edi-
pictures. Just like the previous ver- wireless from a distance, meaning tion at Ferrari shops and Hasselblad
sion, Phocus 2.6 not only opens greater freedom and mobility within distributors this October. ■
RAW data from Hasselblad digital the studio. ■
cameras and backs, but also supports
formats such as Tiff, DNG, CR2,
NEF and many more from over 150
cameras from other manufacturers.
Consequently, the uniquely efficient
Phocus software can also be used
with a second camera. Phocus 2.6
is now also available for Windows
users, though the first update al-
lowing it to process data from other
cameras will only come towards the
The completely overhauled before. For the new version of the end of the year.
HC 50-II lens (left) achieves an HC Macro 4/120-II, the close-up Phocus Quick is a quick and ef-
even higher resolution than its range is, of course, even more funda- ficient way to move data from the
already powerful predecessor mental, as it works in a reproduction camera to the picture processing
scale of up to 1 to 1. Compared to program of choice. The free soft-
Compared to its predeces­sor,
its popular predecessor – also as a ware reads and interprets data from
the HC Macro 4/120-II (right)
portrait lens –, the performance of all Hasselblad digital cameras and 499 units of the Hasselblad H4D
provides higher resolution
the new lens has been significantly transfers it directly to the preferred Ferrari Limited Edition are being
and improved performance in
enhanced. And it is precisely with program. RAW data can be stored produced. In addition to Ferrari’s
the close-up area
portraiture that the improved color and, for preview purposes, low- unique “rosso fuoco”, it also bears
correction feature ensures that out- er resolution pictures generated. the legendary Racing Shield
of-focus-areas of the image are Thanks to Digital Auto Correction
noticeably cleaner and more harmo- (DAC) and the great color interpre-
nious. With the HC Macro 120-II, tation, the perfect Hasselblad digital
the developers once more did an out- camera quality is maintained. Using
standing job at considerably increa­ WLAN, Phocus Mobile can connect
sing the lens’s overall resolution. ■ to a Mac or a PC where Phocus is

ONLINE 10/2010 5
 victornEWS Photokina 20

A live catwalk fashion shoot

ensured glamor at the Hasselblad
stand. Visitors were able to
photograph burlesque-style models
(right) with an H4D-40 (below)

Experts answered visitors

questions about Hasselblad
cameras, lenses and software –
at the counter or in the lounge
area of the Hasselblad booth

6 ONLINE 10/2010
010

Swedish photographer Hans

Strand won the Hasselblad Master
Award for his landscape photo-
graphs. At photokina he gave a
30 minute Masters lecture

Masters Stephan Zirwes, Claudio

Napolitano and Joao Carlos (left)
attended the presentation of
the “Hasselblad Masters Vol. 2 –
Emotion” book (above)

From the catwalk to the Knowledge

Center – the many facets of
the Hasselblad stand. Further
videos of the trade fair can be seen Please find this movie at www.hasselblad.com
at www.hasselblad.com

ONLINE 10/2010 7
 victornEWS Photokina 20

Large format prints of the

“Emotion” photos produced by
the Hasselblad Masters 2009,
were on show at the exhibition
area of the Visual Gallery

The Knowledge Center is an impor-

tant feature of the booth. It is here
that visitors can get an idea of
the technology and developments
behind Hasselblad products

Please find this movie at www.hasselblad.com

Exciting, informative, forward-

looking? Visitors report on their
impressions of the Hasselblad
booth. Further videos can be found
at www.hasselblad.com

8 ONLINE 10/2010
010

Under the direction of Hasselblad

experts, visitors to photokina were
able to take part in a hands-on
shoot, photographing the Ferrari
California with an H4D-40

Renowned car photographer,

Günther Raupp, gives a Master
Class, demonstrating his set-
up and exposure techniques on
a Ferrari California

ONLINE 10/2010 9
 Alexander Babic
Endless space, unusual cars and suntanned faces – equipped with an
H3D-31, German photographer Alexander Babic went to Speedweek at the
Bonneville salt flats in Utah, producing atmospheric images merging
staged and documentary photography. Thanks to the central lens shutter,
the glittering background posed no problem.

The Bonneville salt flats in

Utah are the mecca for lovers of
high speed. During Speedweek,
they turn up with self-made,
or at least tuned-up, cars

10 ONLINE 10/2010
Portfolio Alexander Babic

12 ONLINE 10/2010
Men with adrenaline in their blood:
Babic took portraits of the racing
drivers Don Biglow (left page), Fred
Vance (this page top), Shane San
Miguel (this page middle) and Dan-
ny Thompson (this page below)

ONLINE 10/2010 13
 Alexander Babic was particularly
happy to photograph legendary
Speekweek driver Skip Hedrich
(this page middle). Hedrich put
on a red neck scarf especially for
this spontaneous photo shoot

14 ONLINE 10/2010
Alexander Babic Portfolio

ONLINE 10/2010 15
 Fully concentrated before the
race: For this close-up of Ken
Zim­mer­man, German portrait pho-
tographer Alexander Babic used
an H3D-31 to capture razor sharp
images of the driver’s intense
concentration and anticipation
before the start of the race

16 ONLINE 10/2010
ONLINE 10/2010 17
18 ONLINE 10/2010
During Speedweek, Jim Jensen
gives the drivers the start signal
at the longest of the three race
tracks at the Bonneville salt flats.
Portrait photographer Babic
takes advan­tage of a break to im-
mortalize Jensen in full regalia

ONLINE 10/2010 19
 According to the Guiness Book of
Records, Texan Leslie Porterfield
is the fastest woman in the
world on a motorcycle, and she is
the first woman on a conventional
motorcycle in the Bonneville
200mph Club. She posed for Alex-
ander Babic just before the start

20 ONLINE 10/2010
ONLINE 10/2010 21
Portfolio Alexander Babic

22 ONLINE 10/2010
Babic built a simple set close to the
starting line, where he photographed
drivers Ron Brown (left page), George
Poteet (this page top), Bob Biehler
(this page bottom) and start lineman
Buddy James (this page middle)

ONLINE 10/2010 23
Portfolio Alexander Babic

buckled up. Having the set close to

the starting line made it easier for him
to get drivers to pose before begin-
ning their races. Alexander Babic was
particularly delighted that legendary
driver Skip Hedrich allowed him to
take his portrait, moments before
once again driving his “American
Eagle” at record-breaking speeds.
Babic was pleasantly surprised
by the H3D-31’s handiness, and
found that the camera’s quality
added unique value to the portraits.
“Thanks to the central lens shutter,
I could manipulate and darken the
sparkling bright background rela-
tively easily when using the flash,”
Alexander Babic adds.
Babic’s Speedweek images have al-
ready been exhibited in Munich and
Zurich – one of the motifs was even
enlarged to 110 x 160 cm. “It shows
the phenomenal quality even with
the supposed smallest back piece – as
far as resolution is concerned – from
the H3D series,” Babic says, adding,
“An acquaintance of mine even had
a close up of one of the racing driver
The endless expanses of Utah’s German photographer Alexander in the series enlarged to 3x4 m, and
salt flats provide a surreal back- Babic was inspired the moment he the picture was still totally impres-
drop to the yearly Speekweek saw the 2005 movie “The World’s sive and the quality outstanding.”
event – and for Babic’s photo Fastest Indian”, which was based During his stay in Utah, Babic also
shoot. Here you see the border on a true story: Anthony Hopkins took pictures of the endless land-
line of a race track played New Zealander Burt Munro, scape and some of the racing cars – a
who spent 25 years tuning up his good balance to his very direct por-
motorbike, took it to Speedweek at traits. Already for his final year thesis
the Bonneville salt flats, and broke – for which Alexander Babic received
the speed record. “I immediately a BFF Promotion Award – the Ham-
knew I wanted to go there too,” burg based photographer explored
Babic, who specializes in portrait men and their machines. At the
photography, remembers. time he took portraits of truck driv-
The Bonnevile salt flats in Utah, ers in Australia and South Africa. The
USA, where Speedweek is held every pictures appeared in a photo book
year in August, cover an area of 47 Every morning at sunrise, Alexan- titled “Roadshow”. Alexander Babic
square miles, providing a gigantic der Babic prepared his simple set could well imagine the pictures he
backdrop for Babic’s photo shoot. with flash lights and tripod, right took at the salt flats as the begin-
For over 60 years, Speedweek has at the starting line of one of the ning of a big book project about
drawn exciting protagonists: People three courses. “the myths of racing”, for which
from every corner of the world travel Because Babic was at the heart of Babic would visit other legend-
to this Mecca of speed record-break- what was going on, he was able to ary race tracks, like the 24 hours of
ing attempts, to take part either with spend the days talking to interest- Le Mans or the Isle of Man TT.
their own creations, or, at least, with ing-looking racers who were not yet www.alexanderbabic.com
tuned-up cars – according to Alex-
During his week-long photo shoot
ander Babic, people of all ages and at the Bonneville salt flats (above),
social status, with a huge portion of Alexander Babic used an H3D-31
gasoline in their blood. to capture, among others, racing
“It was a challenge to take por- driver Shug Hanchard
traits with a consistent, professional
set-up and well-prepared lighting,
as well as a background both similar
yet varied,” Alexander Babic says,
remembering his week-long shoot.
To create diversity in the otherwise
uniform salt desert, he captured
tuned-up motorbikes, or specially
constructed ones, in the background,
as well as racing cars and turbine
powered dragsters zipping by in the
distance. Sometimes he included
border lines or tire tracks in the salt.

24 ONLINE 10/2010
26 ONLINE 10/2010
 HOC
Hasselblad
Owners’ Club
9/2010

Ben Hattenbach
Members of the Hasselblad Owners’ Club have chosen a picture by
Ben Hattenbach as Photo of the Month. Introducing the US-American
landscape photographer and his aesthetic world.

Ben Hattenbach is a partner in an L.A.

law firm, who, over the past three
years, has also earned money as a
pho­tographer. He began taking pic-
tures when he was five years old. His
early motifs included zoo animals
and the giant Sequoia Redwoods
– today he specialises in landscapes.
“For me, photography is both an art
and a sport. I regularly pack up my
Hasselblad and trek to some of the
most hostile, least visited corners of
the world,” Hattenbach explains. The
Photo of the Month chosen by the
members of the Hasselblad Owners’
Club (next page, top right) was taken
in Iceland with an H3D-39, in a geo-
thermally active area called Hvera­
vel­
lir. Hattenbach appreciates the
camera’s dynamic range, tonal prop-
erties, and resolution, as well as the
quality of the resulting prints. “I’ve
been pleasantly surprised at how well
the H3D handles the extreme envi-
ronments where I’ve used it. My H3D
has visited both Death Valley and the
Arctic at least five times each, as well
as many mountain peaks, glaciers
and volcanoes in between,” he says.
The photographer considers himself
an environmentalist and conserva-
tionist, and is careful not to leave any
negative traces on the countryside he
immortalizes. At the same time, he
hopes that his breathtaking land-
scapes will have a useful impact. “I
hope my photographs inspire others
to help protect our vanishing wilder-
ness,” Hattenbach explains.

Vita: born in Santa Monica/USA in

1970; freelance photographer since
2007; Hattenbach’s pictures were re-
cently exhibited at the Boyden Gallery
in St. Mary’s College of Maryland.

www.benhattenbach.com
www.hasselblad.com/hoc

ONLINE 10/2010 27
 HOC
Hasselblad
Owners’ Club
9/2010

28 ONLINE 10/2010
Hasselblad Master portfolio

up and coming

august Bradley

“With photography’s capability to

freeze time, it is possible to look be-
hind the developing scene and get
a better idea of the emotions lying
just below the surface,” US Ameri-
can photographer August Bradley
explains. His distinctive conceptual
images, somewhere between nostal-
gia and avant-garde, are often dis-
tinguished by an artistic feel and a
sense of drama and mystery. Among
his clients are mass market consumer
brands like Skechers, as well as high
fashion clients such as Louver by
Louis Verdad, the Los Angeles Fash-
ion Week, and beauty products by
Paul Mitchell. In addition, he takes
many pictures for international fash-
ion and culture magazines. Bradley’s
private work often becomes the start-
ing point for a commercial project.
“I myself initiate nearly half my pro­
jects, though virtually all of them are
eventually picked-up and used by
clients. Many of the most powerful
images were projects I started on my
own – this is the work that defines
who we are as artists,” the LA-based
photographer explains. Bradley took
most of the pictures shown on the
following pages for a special Fashion
Week Show at the Los Angeles Mu-
seum of Contemporary Art (MOCA).
He used his much-appreciated
H3DII-39. “With the H3DII camera,
every aspect of the technical issue of
capturing the image is taken care of,
so I can forget all of that and concen-
trate on the emotional and concep-
tual elements of the images – focus-
ing my attention on working with
the models/subjects and crafting the
light and composition.”

www.augustbradley.com
www.hasselblad.com

30 ONLINE 10/2010
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 Cons nonummy nibh euismod
tincidt utectetuer adipiscing elit,
sediam volupat wis enim minim
veniam, quis nostru exerci tati-
on ullam. Lorem ipsum dolor sit
amet, cons nonummy nibh euis
mod tincidunt ectetuir adipiscing
elit, sediam volupat utwis

42 ONLINE 10/2010
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Next victor online: 1 November 2010
Be surprised by inspiring portfolios,
keep up-to-date with the most significant
photographic trends and read leading
news for the photography community.
On November 1st, 2010, check your monitor
for the next issue of VICTOR online.

hasselblad studio
>> Discover a portfolio that was produced
at the new Hasselblad Studio in London

Julia Fullerton-
Batten
>> Modern, deeply symbolic
tableaux vivants by the British
fine-art photographer

Imprint

HOC
>> Discover the aesthetic world VICTOR online | 10/2010 Realization: IDC Corporate Publishing GmbH,

of the photographer who took the

www.victorbyhasselblad.com Hamburg, Germany
[email protected] All articles and illustrations contained in

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Stephan Bittner, Center of Service GmbH
the online magazine are subject to the laws
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Center of Service GmbH
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copyright and without the expressed permis-

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20097 Hamburg, Germany
sion of the publisher is forbidden and will be
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10/2010 Tel.: + 49.40.25 40 48-69 (Fax: - 40)

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Photographer Relations Hasselblad is a registered trademark of Victor
Items and topics in the next issue of VICTOR online may be Manager Hasselblad: Christian Nørgaard Hasselblad A/S, Denmark. Place of jurisdiction
changed or post-poned due to editorial or other reasons. [email protected] and execution: Hamburg, Germany

48 ONLINE 10/2010
 From the global leader of flash memory cards

© Claudia Goetzelmann

“The best camera systems in the world require the best compact flash
solution. With the launch of the new H4D-40, Hasselblad has looked
to the SanDisk Extreme® Pro™ CompactFlash® cards as the best choice
for reliability and speed, creating a perfect blend of the world’s best
digital technology.”

–Mark Duhaime, 90 MB/second 60 MB/second

capacities up to 64 GB capacities up to 32 GB
VP Marketing, Hasselblad USA

www.sandisk.com

*up to 90 MB/sec read/write speed for Extreme Pro; up to 60 MB/sec for Extreme. Speeds based on SanDisk internal testing performance may be lower depending upon host device. 1 megabyte (MB) = 1 million bytes x=150 KB/sec. 1 gigabyte (GB) = 1 billion
bytes. Some capacity not available for data storage. 10 year warranty in Germany and regions not recognizing Lifetime limited warranty. © 2010 SanDisk Corporation . All rights reserved. SanDisk, the SanDisk logo, CompactFlash and SanDisk Extreme are trade-
marks of SanDisk Corporation. Registered in the U.S. and other countries. SanDisk Extreme Pro and Power Core are trademarks of SanDisk Corporation