TABLE OF CONTENTS

Introduction 01

Facebook Statistics 04

Instagram Statistics 11

Pinterest Statistics 18

Twitter Statistics 25

Linkedin Statistics 32

Tiktok Statistics 41

Snapchat Statistics 48

Social Media Trends 2022 55

 01

INTRODUCTION

Social media boasts of 4.55 billion users now–about 57.6% of the total world population. Its ability to connect the world never
ceases to amaze.

It has become the number one source of marketing.

91.9% of U.S. marketers are active on social media and believe in its power to deliver measurable marketing, sales, customer
support, and branding results.

And why not?

Multiple platforms offer great ROI, enabling them to reach a large audience at a low cost!

But not every presence creates a desirable impact! To achieve that branding edge, you need to develop social media strategies
as early as possible.

So have you planned your social media strategies for 2022 yet?

To carve out social media success, you have to know which platform best fits your business needs! Surely you don’t want to end
up wasting your marketing effort and budget for a meager ROI!

That’s why we have listed the most important statistics from top social media platforms, so you make the call in one go!
 02

We have grouped each network statistic under specific categories to give you an insight into the platform’s holistic
performance! It will help you make actionable decisions for that particular social media sphere.

Demographic Statistics

These numbers sum up the dynamics of the majority of users in the platform. You get to know about their age, gender,
income, location, and more, so you can personalize your messaging and win their trust!

Usage Statistics

These statistics tell you how people access and use a particular social platform. You get an idea of how they interact with the
network and which features they use the most, so you predict their behavior in advance.

Engagement Statistics

These numbers give you a quick insight into the kind of engagement you should expect from a particular content type. This
will help you massively when you plan out your social media content calendar to filter out which content you should be
choosing to garner maximum engagement.

Business Statistics

These statistics inform you how businesses use these platforms for marketing themselves, from social selling and providing
customer service to branding and content marketing.
 03

Ads Insights

These figures depict how brands invest in ads, how much returns they receive, and the response on these platforms. If you are
confused about allocating your ad budget for different social media campaigns, checking out this specific section can be
pretty helpful.

Top Brands

Every field has its own set of top performers. Learning from them can help speed up processes to achieve crucial milestones.
We have summed up each platform’s top brands that have emerged as the best social media marketing players.

So go ahead and unearth all critical metrics you should know before finalizing your social media strategy!

Let’s begin!
 05

FACEBOOK DEMOGRAPHIC STATS

1. Facebook has 2.91 billion monthly active users, an increase of 6%

year-over-year.

2. 81% of all adults in the United States have a Facebook account.

3. India is ranked first in terms of Facebook audience size with 400

million users.

4. The United States, Indonesia, and Brazil also have 200 million, 140
million, and 130 million Facebook users respectively.

5. Between the ages of 25 and 34, 12.5% of all active Facebook users
are female, and 19% are male.

6. With 11.2 billion total visits, 1.5 billion unique visitors, and an average
visit time of 21 minutes 52 seconds, Facebook is the third most-
visited website globally.

7. 75% of high-income earners use Facebook.

 06

FACEBOOK USAGE STATS

8. 1.93 billion people on average log into Facebook 16. There are more than 70 million admins and
daily. moderators running active Facebook groups.

9. Facebook is the world’s third-most downloaded 17. 1 billion Facebook Stories are shared daily.
app.
18. 400 users sign up on Facebook every minute.
10. The average U.S. adult spends 33 minutes a day
on Facebook. 19. The U.S. adult population on Facebook uses the
social media platform daily, while 49% of them use
11. 36.9% of the total world population uses it several times a day.
Facebook every month.
20. 43% of American users use Facebook to read the
12. 98.5% of users access Facebook from mobile news.
devices.
21. 16% of Facebook users are fake or duplicates.
13. The time spent on Facebook by U.S. teens saw a
drop of 16% year-on-year. 22. 60.6% of all social media users use Facebook.

14. 69% of U.S. adults use Facebook.

15. Over 1.8 billion people now use Facebook Groups

every month.
 07

FACEBOOK ENGAGEMENT STATS

23. More than 4 billion video views take place on 31. A video post increases interaction by 600% on
Facebook every day. Facebook.

24. Facebook generates 4 million likes every minute. 32. 90% of Facebook users post native videos.

25. 35 million people update their Facebook status 33. 85% of videos watched on Facebook are on mute.
every minute.
34. A live video engagement is 26% on Facebook,
26. Facebook engagement increases by 18% on higher than any other social media platform.
Thursday and Friday.
35. Facebook videos with captions increase the watch
27. There are more than 350 billion photos already time by 12%.
uploaded on Facebook.
36. 49.9% of all posts are link posts, making it the
28. 85% of smartphone users have the Facebook app. most common Facebook content. This is followed
by images and videos.
29. 87.1% of U.S. marketers use Facebook.
37. Status posts show a 0.14% engagement rate which
30. 57% of the brands feel Facebook stories is the highest for any content on Facebook.
effectively promote their products.
[Link] average engagement rate of Facebook posts
is 3.91%.
 08

FACEBOOK BUSINESS STATS

39. There are more than 200 million businesses on Facebook.

40. 44% of users admit that Facebook influences their shopping decision.

41. There are over 80 million business pages on Facebook.

42. 15% of Facebook users shop on Facebook.

43. 93% of all social media marketers use Facebook ads.

[Link] Ad Revenue is $28.2 billion in Q3 of 2021.

[Link] than 160 million businesses use Facebook to interact with their customers.

[Link] average organic reach for a Facebook post is 6.4% of the page’s total likes.

47. 84% of video marketers use Facebook to promote their videos.

48. 96% of B2C marketers and 91% of B2B marketers use Facebook.
 FACEBOOK ADS INSIGHTS

49. 2.28 billion people can be reached through adverts on Facebook.

50. 43.5% of the ad audience is female, while 56.5% is male.

51. Adding a CTA button boosts the conversion rate by 2.85 times.

52. Cost-per-clicks are most expensive on Fridays and cheapest on Sundays.

53. The average cost-per-click is $1.86 on Facebook.

54.A CTA in the middle of the video has witnessed a higher conversion rate of 16.95%.

55. The cost of a video ad is 10% of carousel or single image ads.

56. Audiences aged 18-24 spend 75% of their time on Facebook watching video ads.

57. 71% of shoppers feel they see relevant video ads on Facebook.

58. A Facebook user clicks on an average of 8 ads a month.

09
 10

FACEBOOK TOP BRANDS

59. Samsung’s Facebook page is the most popular, with 161 million likes.

[Link]’s Facebook page has 117 million likes.

61. Real Madrid CF’s Facebook page has over 111 million likes.

62. Coca-Cola’s Facebook page has 109 million likes.

63. China Daily’s Facebook page has 103 million likes.

 12

INSTAGRAM DEMOGRAPHIC STATS

[Link] has more than 2 billion active users.

65. 64% of Instagrammers are under 34 years.

66. The 25-34 year old age group is the largest of the demographics, attributing to 31.2% of the total Instagram
population.

[Link] active users of Instagram stories are 500 million.

68. 17.6% of the world population uses Instagram.

[Link] has 51.6% female and 48.4% male audiences.

[Link] highest users of Instagram are in India (201 million), the U.S. (157 million), and Brazil (115 million).
 13

INSTAGRAM USAGE STATS

71. 58% of marketers are planning to leverage reels in 2022.

72. About 6 in 10 Instagram users log in at least once daily.

73. 21% of users log in weekly, and 16% log in less often than that.

74. 38% of users log in to the platform multiple times.

75. More than 100 million photos are uploaded on the platform each day.

[Link] average time spent on Instagram is 28 minutes.

77. 70% of the people watch Instagram stories daily.

78. 71.9% of the content on Instagram is photo posts.

79. 130 million users tap on shopping posts each month.

80. 40% of Instagrammers post stories daily.

 14

INSTAGRAM ENGAGEMENT STATS

81. The average engagement rate for all post types is 89. 100 million Instagrammers watch or launch live
0.83%. videos daily.

82. The average engagement rate for photo posts is [Link] with faces perform almost 40% better than
0.81%, video posts is 0.61%, and carousel posts is without faces.
1.08%.
91. Videos get 21.2% more engagement compared to
83. Business accounts with fewer than 10,000 images.
followers have an average engagement rate of
1.11%. 92. Posts with at least one hashtag average 12.6%
more engagement.
84. Business accounts with 10,000-100,000 followers
have an engagement rate of 0.93%. 93. Instagram users engage more on weekdays, with
Wednesday and Thursday showing the most
85. The average number of likes per Instagram post engagement.
is 1261.
[Link] like 4.2 billion posts on Instagram each day.
86. Longer captions get better engagement.
95. 80% of the stories with voiceover or music drive
87. On average, 10.7 hashtags are used in Instagram better low funnel results than ads with no sound.
posts.
[Link] with tagged locations get 79% more
88. Instagram has 58% more engagement per engagement.
follower than Facebook.
 15

INSTAGRAM BUSINESS STATS

[Link] than 25 million businesses use Instagram to 105. 73% of marketers are in favor of Instagram for
promote their services and products. influencer marketing.

98. 90% of accounts follow at least one business on [Link] average monthly follower growth of business
Instagram. accounts on Instagram is +1.46%.

99. 2 in 3 people surveyed believe Instagram enables [Link] are 500,000 active influencers on
interaction with brands. Instagram.

100. 81% of Instagrammers use the platform for 108. 54% of all influencers on Instagram are nano-
researching new products and services. influencers, while 33% are micro-influencers.

101. 44% of businesses use stories to promote their 109. 70% of shopping enthusiasts turn to Instagram
products. for product discovery.

102. 98% of fashion brands use Instagram. [Link] business accounts post an average of 1
post daily.
103. 67% of users watch branded stories.

104. 83% of Instagram users discover new products

and services on the platform.
 16

INSTAGRAM ADS INSIGHTS

111. 50% of Instagram users are more interested in a brand when they see ads on Instagram.

[Link] marketers spend 69% of their budget on influencer marketing on Instagram.

[Link] U.S. has the highest potential Instagram advertising reach, followed by India and Brazil.

114. 75% of Instagrammers take action on at least one ad.

[Link] highest Instagram advertising audience is from the 25-34 age group, which is 32.3% of all Instagrammers.

[Link]'s advertising audience grew by 20.3%.

117. 1.39 billion people can be reached through adverts on Instagram.

[Link] can reach 22.7% of the population aged 13+ with adverts on Instagram.

119. 48.4% of the ad audience on Instagram is female, and 51.6% is male.

[Link] ads receive 6% more conversions.

[Link] ads have 3x more engagement than photos.

 17

INSTAGRAM TOP BRANDS

[Link] Geographic is the most popular, with 199

million followers.

[Link] has 189 million followers on Instagram.

[Link] Madrid CF has 107 million followers on Instagram.

[Link] Barcelona has 103 million followers on Instagram.

[Link] Champions League has 85.8 million followers on

Instagram.
 19

PINTEREST DEMOGRAPHIC STATS

[Link] global monthly active users are 444

million.

[Link] of all, 90.45 million active users are from the

U.S.

129. 38.8% of Pinterest users are in the age group of 25-

34.

[Link] has 78.1 million female users and 21.9

million male users in the U.S.

[Link] than 75% of Pinterest users are from outside

the U.S.

[Link] make up more than 70% of the users on

the platform.

133. 38.8% of the pinners are in the age group of 25-34.

 20

PINTEREST USAGE STATS

[Link] than 2 billion searches happen on Pinterest 142. 63% of millennials use the platform to search for
each month. products and services.

[Link] are more than 5 billion boards on Pinterest. [Link] 75 billion pins have been uploaded to
Pinterest.
136. 74% of users use the Pinterest app.
[Link] 43% of Internet users in the U.S. have a
[Link] users have cumulatively placed over 200 Pinterest account.
billion pins.
[Link]-income households are twice as likely to
138. 85% of Pinterest usage occurs on mobile apps. use Pinterest as low-income households.

[Link] average Pinterest user types in 8 searches

per month.

[Link] users, in general, spend 29% more while

shopping than non-users.

141. 86% of millennials use Pinterest to plan life

events.
 21

PINTEREST ENGAGEMENT STATS

[Link] views on Pinterest have increased by [Link] than 56 million pinners actively engage
200%. with home content.

147. 78% of Pinterest users say it’s useful to see brand 154. 70% use Pinterest to find accessories, watches,
content on the platform. and jewelry.

148. 55% of people use Pinterest to shop and buy. 155. 52% use their platform to develop their
knowledge of great food and drinks.
149. 89% of U.S. pinners use Pinterest for inspiration in
their path to purchase. [Link] are 3x more likely to have shared boards
than the average male pinner.
150. 98% of the users have tried something they
found on Pinterest. 157. 80% of moms use Pinterest.

[Link] is most popular with women—especially [Link] trends increased to 56%, while the rest
moms. of the platforms rose to 38%.

[Link] Pins account for 40% of engagement on 159. 600 million visual searches occur via the
Pinterest. Pinterest lens every month.
 22

PINTEREST BUSINESS STATS

[Link] with organic Pinterest shopping pins has

increased by 44%.

161. 87% of people on Pinterest have bought a product

because of Pinterest, while 93% use Pinterest to plan a
future purchase.

162. 76% of pinners save items to purchase later.

163. 97% of all searches on Pinterest are unbranded.

[Link] that show a product or service in action are 67% more

likely to drive sales.

[Link] is a top priority for 48% of Pinterest users.

166. 85% of pinners put visuals first when shopping for apparel
and furniture.

167. 61% of users have purchased because of sponsored pins.

 23

PINTEREST ADS INSIGHTS

168. 233 million people can be reached with adverts on

Pinterest.

169. 77.1% of ad audiences are female, and 14.8% are male.

[Link] can reach 3.8% of the population that is aged

13+ with adverts.

[Link] highest reach ranking of Pinterest is witnessed in the

U.S., followed by Brazil and Mexico.

[Link] majority of ad audiences on Pinterest are from the age

group of 25-34, which constitutes 38.8% of all Pinterest
users.

[Link]-on-quarter change of Pinterest’s advertising reach

is +4.4%.

174. 78% of users say content from brands is useful, including

ads.
 24

PINTEREST TOP BRANDS

1. Oh Joy has an extensive following base of 15.2

million followers on Pinterest.

2. Poppytalk has 10.5 million followers on Pinterest.

3. Tasty has 10.4 million followers on Pinterest.

4. Pejper has 6.8 million followers on Pinterest.

5. Harper’s Bazaar has 6.4 million followers on

Pinterest.
 26

TWITTER DEMOGRAPHIC STATS

[Link] has 211 million daily active users, while the monthly active users are 353 million.

181. 83% of the world’s leaders are on Twitter.

182. 79% of users of Twitter are not from the U.S.

183. 38.5% of global Twitter users are aged between 25 and 34 years.

184. 77.8 million active users are from the U.S., while 58.2 million users are from Japan and 24.5 million active
users from India.

185. 29.6% of Twitter users are female, and 70.4% are men.

186. 7.1% of all people aged 13 and above use Twitter.

187. 42% of all Twitter users are college graduates.

188. 77% of Twitter users earn more than $75,000+ each year.
 27

TWITTER USAGE STATS

189. 26% of U.S. users check Twitter multiple times 197. 9281 tweets are sent in one second.
in a day.
[Link] are 200 billion tweets per year.
190. 46% of all Twitter users visit the platform daily.
199. 80% of the active users access Twitter via
191. 25% of users use the app every week, while 71% smartphones.
visit at least weekly.
[Link]’s total website traffic is 3 times the actual
[Link] average time spent on Twitter is 3 minutes active user base.
and 39 seconds.

193. 12% of U.S. users rely on Twitter for news.

[Link] total number of tweets sent per day is 500

million.

[Link] half-life of a tweet is 24 minutes.

[Link] daily limit is 2400 tweets and 1000

messages per day.
 28

TWITTER ENGAGEMENT STATS

201. 79% of marketers have continued leveraging 208. 391 million followers have no followers at all.
Twitter Spaces.
[Link] top 10% of tweeters contribute 92% of tweets
[Link] average number of hashtags used each day in the U.S.
on Twitter is 125 million.
[Link]’s timeline generates +31% higher emotional
[Link] with hashtags have witnessed connection and +28% higher levels of memorability
engagement by 100% for individuals and 50% for versus the social media average.
brands.
211.“Face with Tears of Joy” is used 14.5 billion times,
[Link] 1-2 hashtags can get you 21% more making it the most used emoji on Twitter.
engagement.
[Link] with a GIF gain 55% more engagement
[Link] with more than 2 hashtags might have than those without.
17% lesser engagement.
[Link] watch 2 billion videos on Twitter daily.
[Link] tweets have a 55% more chance of
being retweeted.

207.A user on Twitter has an average of 707

followers.
 29

TWITTER BUSINESS STATS

214. 67% of B2B businesses use Twitter as their marketing tool.

215. 85% of SMB users on Twitter say providing customer service is important.

216. 53% of Twitter users are likely to be the first purchasers of new products.

[Link] using Twitter for customer service see a 19% lift in customer satisfaction.

218. 50% of consumers use Twitter, while 36% follow brands on Twitter.

219. 40% of the users admitted purchasing something they saw on Twitter.

220. 92% of companies tweet more than once a day.

221. 93% of brand followers on Twitter plan to buy from them.

222. 69% of brand followers on Twitter have already purchased from them.
 30

TWITTER ADS INSIGHTS

223. 436 million people can be reached with adverts [Link] revenue from location-based targeting
on Twitter. campaigns increased by 7 times.

[Link] with no hashtag received 23% more [Link] saw a rise of 89% in video completion
engagement. rates.

[Link] on Twitter can reach 7.1% of the 13+ [Link] ad engagement increased by 32% year on
age group population with adverts. year.

226. 29.6% of ad audiences are female, and 70.4% [Link] 164 million ads are shown on Twitter daily.
are male.

[Link] highest reach ranking of Twitter ads is

witnessed in the U.S., followed by Japan.

[Link] majority of ad audiences on Twitter are

males from the age group of 25-34 and females
from the 18-24 age group.

[Link] advertising revenue of Twitter grew 87%

year on year.
 31

TWITTER TOP BRANDS

[Link] Breaking News’s Twitter profile has 61.8 million

followers.

[Link]’s Twitter profile has 55.7 million followers.

[Link] New York Times’s Twitter profile has 51.2 million

followers.

[Link] has 50.7 million followers on Twitter.

[Link] Breaking News has 48.6 million followers on Twitter.

 33

LINKEDIN DEMOGRAPHICS STATS

[Link] population of LinkedIn is more than 800 million from 200 countries.

[Link] are 180 million users from the U.S. on LinkedIn.

[Link] are 56.6% of male users and 43.4% female users on LinkedIn.

[Link] the U.S., India(81 million), China(54 million), and Brazil(51 million) have the highest number of LinkedIn
users.

[Link] are 180 million senior-level influencers.

244. LinkedIn has 65 million decision-makers and 10 million C-level executives.

[Link] 60% of LinkedIn users are in the age group of 25-34.

246. 60% of the U.S. LinkedIn users earn $100,000/year.

 34

LINKEDIN USAGE STATS

247. 3 professionals join LinkedIn every second, with 172800 new users every single day.

248. 57% of LinkedIn traffic is from mobile devices.

[Link] receives 1.17+ billion visits worldwide.

250. 3 people get hired on LinkedIn every minute, with 55 job applications submitted per second.

251. 91% of executives rate LinkedIn as their first choice for professionally relevant content.

252. 280 billion feed updates are viewed annually on LinkedIn.

[Link] are 9 billion content impressions in LinkedIn feeds every week.

254. 2 million posts, articles, and videos are published on LinkedIn every day.

255. 3 million users post on LinkedIn every week.

256. 4 in every 10 millionaires are active LinkedIn users.

[Link] 1 million users have published an article on LinkedIn.

 35

LINKEDIN USAGE STATS

[Link] 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level).

259. 39% of LinkedIn users never share content, while 16% of the profiles actively share multiple posts every week.

[Link] average, users spend 7 minutes 12 seconds on LinkedIn.

[Link] average visit duration on LinkedIn is 8.52 minutes.

[Link] visit an average of 6.4 pages on LinkedIn before leaving.

[Link] Live streams witnessed a 437% year-on-year increase in views.

264. 2% of LinkedIn users haven’t yet joined any group on LinkedIn.

265. 36K skills are listed on LinkedIn.

266. 39% of users are LinkedIn premium account holders.

 36

LINKEDIN ENGAGEMENT STATS

267. 22.04% of LinkedIn traffic comes from search alone.

268. 99.63% of LinkedIn search traffic comes from organic search.

[Link] Pages with complete information get 30% more weekly views compared to others.

[Link] week, 45 million people look for a job on LinkedIn.

[Link] than 14 million open jobs are posted on LinkedIn Jobs.

272. 200+ million jobs are submitted on LinkedIn each month.

273. 4 people get hired on LinkedIn each minute.

[Link] is a 50% rise in engagement year-over-year on LinkedIn.

[Link] posting weekly see an engagement rise by 2x on LinkedIn.

276. 98% of marketers on LinkedIn agree that personalization helps advance customer relationships.

[Link] to LinkedIn, companies that post 20 times per month reach at least 60% of their unique audience.
 37

LINKEDIN BUSINESS STATS

[Link] the links in a post can drive twice the engagement than a post without it on LinkedIn.

[Link] on average result in a 98% higher comment rate than without on LinkedIn.

[Link] to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate.

[Link] accounts with completed and updated information gain 40 times more opportunities.

[Link]-form content gets the most shares on LinkedIn, so aiming for between 1700-2100 words should give your
content a boost.

[Link] articles with 8 images and 5,7, or 9 headlines are best for engagements.

[Link] sent have increased 35% year-over-year on LinkedIn.

[Link] LinkedIn members who engage heavily with content are 5x more likely to return daily.

[Link] 5 or more skills on your LinkedIn profile can lead to up to 17x more views.
 38

LINKEDIN BUSINESS STATS

[Link] than 57 million companies are listed on 294. 52% of buyers list LinkedIn as the most influential
LinkedIn. channel during their research process.

288. 46% of social media traffic to the company's [Link] has a 300% higher response rate than email,
with a 10-25% hit rate on LinkedIn.
website comes from LinkedIn.

[Link] is generating revenue for 38% of B2B

289. 45% of marketers have gained customers through
marketers.
LinkedIn.
297. 80% of B2B leads coming from social media are
[Link] Gen Forms on LinkedIn can increase from LinkedIn.
conversions by 3x.
298. 97% of B2B marketers use LinkedIn to help drive
291. 89% of B2B marketers rely on LinkedIn for lead their content marketing strategy.
generation.
299. 92% of B2B marketers have LinkedIn included in
292. 62% of B2B marketers generate leads on LinkedIn their digital marketing mix.
successfully, over double the next-highest social
channel. 300. 15% of Linkedin users are senior-level influencers.

[Link] per Linkedin, an average of 10 content pieces are

293. 4 out of 5 LinkedIn users drive business decisions.
considered before making a purchasing decision.
 39

LINKEDIN ADS INSIGHTS

302. 790.4 million people can be reached with adverts 309. 65% of B2B companies have generated a customer
on LinkedIn. through LinkedIn paid ads.

[Link] ad on LinkedIn can reach 14.3% of the world’s [Link] cost per lead is 28% lower than on Google
population over 18 years of age. AdWords on LinkedIn.

[Link]-on-quarter change of LinkedIn’s [Link] Gen forms on LinkedIn have reduced the cost
advertising reach is +2.9%. per lead for 90% of B2B marketers.

305. 43.4% of ad audiences are female, and 56.6% are [Link] has reported that its “matched audience”
male. targeting feature procured a 32% increase in post-
click conversion rates and a 30% boost in CTR.
[Link] InMail has an opening rate of 52% on
LinkedIn. 313. 58% of B2B advertisers like the ROI of LinkedIn ads.

[Link] U.S. offers the largest group of LinkedIn [Link] average conversion rate of video ads on
advertising audiences with a reach of 170 million LinkedIn for the U.S. is 6.1%, more than any other
users. contemporary platform.

[Link] Message Ads have a 40% conversion rate.

 40

LINKEDIN TOP BRANDS

[Link] has 23.3 million followers on LinkedIn.

[Link] has 23.2 million followers on LinkedIn.

[Link] Conferences has 22.3 million followers on LinkedIn.

[Link] has 20.3 million followers on LinkedIn.

[Link] has 15.9 million followers on LinkedIn.

 42

TIKTOK DEMOGRAPHICS STATS

[Link] has over a billion monthly active users worldwide.

[Link] has around 120.8 million active U.S. users.

322. 56.1% of TikTok users are female, and 43.9% are male.

323. 45% of TikTok users are in the age group of 18-24.

[Link] in the age group of 18-24 account for a greater share of TikTok’s audience than any gender aged 35 or
more.

325. 69% of the U.S. teens use TikTok.

326. 63% of Gen Z use TikTok on a daily basis.

[Link] the U.S., Indonesia (87.5 million), Brazil (72.3 million), and the Russian Federation (48.8 million) account
for most users on TikTok.

328. 20% of TikTok users earn more than $75,000.

 43

TIKTOK USAGE STATS

[Link] spend 52 minutes per day on the app.

[Link] between 4-15 years spend 75 minutes on the app.

[Link] U.S. users alone spend almost 500 minutes monthly on TikTok.

[Link] are over 100 billion average monthly video views on TikTok.

[Link] 34% of TikTokers make videos daily.

334. 90% of all TikTok users access the app on a daily basis.

335. 68% of TikTok users watch someone else’s video.

336. 55% of TikTok users upload their own videos.

337. 41% of users have uploaded their reactions to other videos on TikTok.

338. 87.3% of videos have at least one hashtag.

 44

TIKTOK ENGAGEMENT STATS

[Link] engagement rate of TikTok is 18%. 347. 25% of the featured videos are either by celebrities
or influencers.
340. 90% of TikTok users open the app multiple times.
[Link] are approximately 12 engagements in the
341. 90% of TikTok users use android. form of likes, comments, shares, etc., per 100 views.

342. 43% of users have taken part in duets. [Link] post an average of 3-4 posts weekly.

[Link] most popular TikTok content categories have 350. 80% of the top videos have music.
over 1 billion views.

[Link] most viewed content category was

entertainment on TikTok, having a whopping 443.3
billion hashtag overall views.

345. 63% of engaged TikTok users claim to have liked a

video in the last month.

346. 54% of engaged TikTok users claim to have

commented on somebody else’s video.
 45

TIKTOK BUSINESS STATS

[Link], TikTok’s parent company, is about to hit $400

billion.

[Link]-app purchases increased by 500% in 2018-19. TikTok also

saw an additional jump of 380% in 2020-21.

[Link] revenue grew by 60% in 2021.

354. 42% of all TikTok revenue now comes from the U.S.

[Link] influencers with 2.5 million followers charge around

$800 per post.

[Link] on TikTok could expect a flat $500 payout for

signing on to the platform plus $25 for each video they
upload.

[Link] lost $500,000 from the Indian ban.

[Link] ban cost TikTok a loss of 15 million new users.

 46

TIKTOK ADS INSIGHTS

[Link] are currently buying TikTok’s in-feed ads for [Link] takeover ads cost anywhere between
$10 per impression with a $6,000 minimum $20,000-$200,000 on TikTok.
campaign spend.
[Link] create 3.7% of the content on TikTok.
[Link] expect to pay $50,000 per day for a brand
takeover with 5 million impressions guaranteed on 367. 33% of customers respond better when ads refer to
TikTok. them directly on TikTok.

361. 61% of TikTokers mentioned that they tend to buy 368. 50% of ads have emotional messages.
from brands they see advertised, and 63% consider
themselves brand conscious.

[Link] offers ad credits of $300 and $2000 for new

brands advertising on the platform.

[Link] recommends an additional $100,000-

$200,000 in ad spend within TikTok to promote a
hashtag challenge.

[Link] with hashtags cost brands $100,000+

on TikTok.
 47

TIKTOK TOP BRANDS

[Link] has 59.3 million followers on its own

platform.

[Link], a digital entertainment brand, has

28.1 million followers on TikTok.

[Link] Team has 25.3 million followers on TikTok.

[Link] House has a following of 23.3 million

followers on TikTok.

[Link] has 23.2 million followers on TikTok.

 49

SNAPCHAT DEMOGRAPHICS STATS

[Link] has over 538.1 million users.

[Link] are over 306 million daily active users of

Snapchat.

[Link] has over 116 million active Snapchatters.

[Link] U.S. population accounts for 106.2 million active

users, followed by France(24.1 million) and the United
Kingdom(20.1 million).

[Link] has 42 million Gen Z users.

[Link] than 80% of users are in the age group of 13-34.

380. 54.4% of Snapchat users are female, and 44.6% of

users are male.
 50

SNAPCHAT USAGE STATS

[Link] average snaps created daily were over 5+ billion in 2021.

[Link] daily snap creation witnessed a growth of 25% year on year.

[Link] average, Snapchatters spend over 30 minutes on Snapchat every day.

384. 76% of Snapchat’s daily active users engage with augmented reality.

[Link] average time spent on the app is 28 minutes.

[Link] 2.1 million snaps are created every minute on Snapchat.

387. 46% of Americans open the Snapchat app multiple times a day.

[Link] scored 72 out of 100 points on a consumer satisfaction scale.

389. 200 million Snapchatters use Snap Maps every month to locate their friends.

[Link] sees an average of +500M minutes of AR playtime daily.

 51

SNAPCHAT ENGAGEMENT STATS

[Link] posted on Snapchat reached 18 billion daily [Link] users created more than 1.5 million
views. lenses with Lens Studio to date.

[Link] longest Snapchat streak was recorded to [Link]’s swipe-up rate is 5x higher than normal
2089+ snaps. social media click-through rates.

393. 57% of the total content shared on Snapchat is [Link] saw a 50% rise in video calls.
videos.
401. 100 million+ Snapchatters play snap games.
394. 70% of Gen Z in the U.S. has watched the news on
Discover content on Snapchat. There is an 80% [Link] are spending 25% more time than
increase in SportsCenter viewership from last usual playing with lenses.
quarter too.
[Link] confirms increased engagement on ads,
395. 50 million Snapchatters watch TV content each with a 36% increase in install volume for app ads
month. and a 19% increase in swipe-up rate overall.

[Link] than 70% of Gen Z watch Snap Originals.

397. 60% of Snapchat users create new content on the

app every day.
 52

SNAPCHAT BUSINESS STATS

[Link] increased its revenue by 57% year on [Link] use apps to make purchases at least
year in Q3, 2021. once a month.

[Link] average revenue per Snapchat user is $1.91. 414. 4 out of 10 Snapchatters said they discovered a
brand via celebrity endorsements.
406. 32.7% of U.S. marketers are on Snapchat.
[Link] than 1 out of 5 Snapchat users bought a
407. 64% of businesses are on Snapchat. product they discovered on Snapchat.

408. 34% of teenagers consider Snapchat as their 416. 35% of Snapchatters send snaps about products
preferred app in the U.S. they’re interested in buying.

[Link] direct spending of millennials and Gen Z [Link] shared to a national audience can reach
through Snapchat is around $1 trillion. 40-60% of the daily Snapchat users.

410. 76% of Snapchatters make their purchases online 418. 80% of users use Snapchat at a restaurant, 66%
every holiday season. while shopping, and 50% use Snapchat at the gym.

[Link] users are 60% more likely to make

impulse purchases.

[Link] are 20% more likely to make

purchases on mobile.
 53

SNAPCHAT ADS INSIGHTS

[Link] on Snapchat can reach 8.8% of the 13+ [Link] Sponsored Lenses are predicted to reach
age group population with adverts. 16 million daily viewers.

420. 54.4% of ad audiences are female, and 44.6% are [Link] Discover Ads start at $50,000 daily.
male.
[Link] lenses on Snapchat cost from $600,000
[Link]-on-quarter change of Snapchat’s to $750,000 per day.
advertising reach is +4.7%.
[Link] Ads are available for $3000 per month.
[Link] global advertising revenue is predicted to
reach $2.62 billion. [Link] engage with Snapchat ads at an average
time of 30 seconds.
423. 64% of Snap Ads are viewed with sound on.
431. 57% of all brand posts are video ads.
424. 55% of Gen Z have an ad recall after watching 0 to
2 seconds of a Snapchat ad.

[Link] ads were seen to capture 2x the

attention of users compared to Facebook.
 54

SNAPCHAT TOP BRANDS

[Link] witnessed a 2.8x increase in installs after

scaling the Snap SKAN campaign.

463.L’Oreal Paris Mascara witnessed a 9pt lift in

recommendation intent among Gen Z females.

[Link] observed a 7pt lift in brand awareness and a

9pt lift in the brand association.

[Link] achieves a 9X return on advertising spend on

men’s sneakers.

[Link] had 1 million earned impressions and a 29pt

lift in ad awareness of their multi-product campaign on
Snapchat.
FACEBOOK
FACEBOOK TRENDS
TRENDS 2022
2022 56

RISE OF METAVERSE PICK YOUR AVATARS

Metaverse is all set to enhance the experience of Now that Metaverse is setting its feet deeper, people
brands and followers alike. This is the latest arena to are all set to pick up newer avatars to mark themselves
socialize and associate with your folks online. You can present. You get to choose your cartoon self and be
play games, go to a virtual meeting, or even own digital able to edit skin tones, attire, hairstyles, facial features,
properties! Facebook had this long-term vision of and more. This will help you distinguish yourself in the
integrating AR/VR into our everyday lives, and crowd and get along with other digital avatars.
Metaverse was the step towards it.

FACEBOOK ADS SPLURGE FACEBOOK SHOPS

For a few years, people have been complaining about Get your Facebook shops ready because e-shopping
the organic reach of Facebook. Marketers have taken will be another major trend for 2022 on Facebook. Now
the onus and started experimenting with Facebook businesses can sell their product the same way they
ads for reaching out to the diversified demographic do on websites. This added sales channel is an
set. And it worked! That's why it's predicted that excellent platform for small businesses to boost their
Facebook ads will continue to play out well. Also, there sales amid the rapid boom of eCommerce worldwide
might be a price hike for ads, so better watch out and due to the pandemic.
plan accordingly.
INSTAGRAM
INSTAGRAM TRENDS
TRENDS 2022
2022 57

CREATE MORE REELS IN-APP SHOPPING

Instagram responded to millennials flocking to TikTok 70% of shopping enthusiasts turn to Instagram for
with its very own short video feature, Reels. Since its product discovery, and 83% of Instagram users
release, users are getting more reach and engagement discover new products on the platform. With
from Reels than any other posting format on Instagram shops in the play, these consumers can also
Instagram. On top of that, Instagram has also added end their buying journey inside the app itself. With
more and more shoppers tuning to Instagram, in-app
TikTok's "Duet" like Remix function on Reels.
shopping will be a big 2022 trend.

MORE STORIES IN STORE CREATORS TAKEOVER

With 500 million daily users, Instagram stories are the Many brands have recognized the role of influencers
most effective content on the platform to make your and creators in the social media community.
brands' presence engaging, effective, and fun. Businesses can go for thematic campaigns with the
Instagram story trend is not going anywhere as 63% of creators to add credibility to their messaging and be
Instagram influencers started to use stories "much more relatable. There will also be subscription models
more frequently" the past year, and 78% of brands had launched by the platform to safeguard the interests of
the best result on their influencer content through creators and help them generate incomes continually
stories. apart from brand collabs.
TWITTER
TWITTER TRENDS
TRENDS 2022
2022 58

ULTIMATE SOURCE OF NEWS DOMINANCE OF SPACE

No matter what happens around the world, it trends on Audio rooms continue to accelerate their growth on
Twitter first. Twitter acts as the first info-point for Twitter. If you still don't know, Twitter has a feature
people to get the breaking news and trends. It's where called Space, an audio chat room where other users
people get their news and share their views. According can join in. If you follow someone who is hosting Space
to research, 67% of U.S adults get their news from social or is a Speaker in one, a purple bubble appears at the
media, out of which 12% of Americans prefer news from top of your timeline till the conversation continues.
Twitter.

LIVE SHOPPING ON TWITTER TRENDING INDUSTRIES ON TWITTER

With online shopping booming around the social Updates and features can only take you so far.
media ecosystem, Twitter is set to give its users an in- Interacting on important topics for your audience is
platform shopping experience. Twitter's Revenue the key to great engagement. Do you know what
Product Lead Bruce Falck said, "We know people conversation matters for your audience? Twitter's
come to Twitter to interact with brands and discuss latest report jotted down 8 trending topics to help
their favorite products. Imagine easily discovering and brands connect with the audience in 2022; AlcBev,
purchasing a new skincare product or trendy sneaker Finance, Food, Health, Media & Entertainment,
from a brand you follow in only a few clicks." Personal Care, Sports, and Tech.
LINKEDIN
LINKEDIN TRENDS
TRENDS 2022
2022 59

VIRTUAL EVEN PARTY BOOST IN VIDEO CONTENT

Since its inception, Linkedin live has successfully driven Marketers have started to understand and utilize the
up to 7x more reactions and 24x more comments than power of video marketing. A Quick Frame survey
regular video. Linkedin decided to expand by adding indicated that around 85% of marketers plan to
another virtual feature to the list – LinkedIn events, increase or maintain their video marketing cadence in
enabling organizations to drive awareness of upcoming 2022. Also, users are 20x likely to share video content
events and bring professional communities together in compared to image and link posts.
real-time.

LINKEDIN ADS ROLL LINKEDIN COMPANY TABS

Linkedin is inherently the best social platform for B2B Employees are 60% more likely to engage with posts
marketers to engage with customers. The LinkedIn from their companies. That's why LinkedIn has
ads are more effective at driving brand lift for B2B & introduced some latest features like newsletters,
B2C brands than other social media platforms. 80% of celebrating milestones, engaging with fellow
B2B marketers have utilized LinkedIn paid ads in coworkers, etc., via Company Tabs to bring employers
marketing their business. With upcoming and employees closer. This is an attempt to create an
enhancements, the use of Linkedin ads is slated to intuitive space as remote working becomes the new
continue in 2022. norm.
TIKTOK
TIKTOK TRENDS
TRENDS 2022
2022 60

MASSIVE PIVOTING TO PLATFORM BOOMING VIDEO ADS

TikTok is becoming a significant platform for TikTok is working on improving its advertising
influencers as they recognize its ability to reach a large platform for marketers. Inherently being a video-
audience, especially millennials. According to Tribe making platform, TikTok for business has a plethora of
Dynamics, 35% of influencers have started using Tik Tok exciting video ad features to advertise your brand.
frequently. TikTok's untapped potential and advertising With the use of video marketing increasing year-over-
capabilities are also attracting brands. So, get ready for year, TikTok video ads will be a massive 2022 trend.
the trend of more brand and influencer collaborations
on TikTok.

INCENTIVISE E-COMMERCE SPHERE UGC REMIX

TikTok joined the eCommerce ecosystem by Tiktok has many quirky built-in features that allow you
partnering with Shopify. The integration will allow to rethink any existing content or idea and re-create it
Shopify merchants to directly manage their TikTok with your creative streak. Be it the Duet feature,
marketing campaigns through their Shopify account. creating mashups or the ability to include AR and
Plus, TikTok will also give Shopify sellers $300 to other eccentric effects in the video, you can churn out
kickstart their first TikTok campaign. So jump right in hilarious content on TikTok to engage audiences.
and start leveraging it this year!
 61

Active Users 2.91 B 353 M 2B 800 M 444 M 1B

Business Type B2C/B2B B2C/B2B B2C B2B B2C B2C

Marketing Tools Facebook Ads, Hashtags, Instagram Ads, LinkedIn Ads, Promoted Pins, TikTok Ads
Sponsored Promoted Story/ Photo/ LinkedIn groups Business
Stories, Tweets Video Ads, Analytics
Messenger ads Carousel Ads,
IGTV

Ideal for Latest News/ Latest News/ Visual Branding, Industry/Busine Interesting Influencer
Content/ Content/ Influencer ss News, Event Ideas and Marketing, Brand
Stories, Stories, Marketing and Updates, Products, Collabs, Remix
Building a Influencer Relationship, Discussions Driving Traffic Content
Community Marketing and Personal to Blogs/ Sites
Relationship Branding

Aim at Increasing Increasing Improving Becoming a Driving Traffic Engaging Gen-Z

Brand Brand Brand Thought leader to Website and Customers
Awareness, Awareness, Exposure, and Building Increase Sales
Building a Building Better Generating Connections
Community Customer Leads
Support
Channel
 62
AUTOMATING SOCIAL MEDIA WITH SOCIALPILOT

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