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Basic Principles of Graphics and Layout

The document discusses basic principles of graphics and layout including balance, emphasis, movement, pattern repetition and rhythm, proportion, and variety. These principles are used to create visual designs that are evenly distributed, draw attention, guide the eye, create unity, and keep the viewer engaged.

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Alken Maala
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46 views15 pages

Basic Principles of Graphics and Layout

The document discusses basic principles of graphics and layout including balance, emphasis, movement, pattern repetition and rhythm, proportion, and variety. These principles are used to create visual designs that are evenly distributed, draw attention, guide the eye, create unity, and keep the viewer engaged.

Uploaded by

Alken Maala
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BASIC PRINCIPLES OF GRAPHICS

AND LAYOUT
BALANCE
 Balance. The visual weight of
objects, texture, colors, and space
is evenly distributed on the
screen.
EMPHASIS

Emphasis. An area in the design


that may appear different in size,
texture, shape or color to attract
the viewer's attention.
MOVEMENT

 Movement. Visual
elements guide the viewer's
eyes around the screen.
PATTERN, REPETITION, AND RHYTHM

 Pattern, Repetition, and Rhythm. These


are the repeating visual element on an image
or layout to create unity in the layout or
image. Rhythm is achieved when visual
elements create a sense of organized
movement
PROPORTION

Proportion. Visual elements


create a sense of unity where
they relate well with one
another.
VARIETY

This uses several design


elements to draw viewer's
attention.

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