TOURISM HONOURS SYLLABUS

Code
Semester Paper Credits Marks
I TOU-UG-E101 Tourism Concepts and Impacts 4 100
II TOU-UG-E201 Cultural Heritage of India 4 100
III TOU-UG-E301 Hospitality Management 4 100
TOU-UG-C401 Tourism Business 4 100
IV
TOU-UG-C402 Tourism Marketing 4 100
TOU-UG-C501 Emerging Trends in Tourism 4 100
V
TOU-UG-C502 Information Technology for Tourism 4 100
TOU-UG-C601 Tourism Geography 4 100
VI
TOU-UG-C602 Personality Development 4 100

SEMESTER I
TOU-UG-C101: Tourism Concepts and Impacts

Unit I: Fundamentals and Practices

i) Definition - Components of Tourism -Types of Tourism - Scope of Tourism
ii) History of Travel - Travel Motivation - Evolution of Demand - Basic Travel
Motivators –
iii) Measuring the Tourism Phenomena - Travel Statistics.

Unit II: Impact of Tourism

i) Economic, Social, and Cultural Impact - Tourist Demand Forecasting –
ii) Methods of Forecasting - Public and Private Sectors in Tourism Promotion –
iii) Role of Government in Tourism - Tourism and International Understanding.

Unit III: Tourism Planning

i) Co-ordination in Planning - Planning Process - Assessment of Demand and Supply
ii) Establishing Objectives - Territorial Planning - Human Resource Planning –
Financial Planning
iii) Monitoring Time factors -Tourism Marketing and Promotion.

Unit IV: Tourism Demand

i) Theoretical Background - Types of Tourism Demand - Indicators of Effective
Demand-Determinants of Tourism Demand
ii) National and International Tourist Demand - Tourism Supply Theoretical Background
iii) Laws of Supply - Elasticity of Supply -Tourism Supply.

Reading List:
1. Pushpinder S. Gill (1999). Dynamics of Tourism, Anmol Publication Pvt. Ltd., New
Delhi.
2. Pran Nath Seth (1998). Successful Tourism Management, Sterling Publication Pvt. Ltd.,
Delhi.
3. R.K. Sinha (1999). Growth and Development of Modern Tourism, Dominant Publishers
and Distributors, Delhi.

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4. R.K. Sinha (1999). Travel and Tourism Management, Dominant Publishers and
Distributors, Delhi.
5. Shashi Prabha Sharma (2004). Tourism Education, Kanishka Publishers, New Delhi.
6. Praveen Sethi (1999). Tourism for the Next Millenium, Rajat Publications, New Delhi.
7. P.C.Sinha (1998). Tourism Planning, Anmol Publication Pvt. Ltd., New Delhi.
8. Pran Nath Seth (1998). An Introduction to Travel and Tourism, Sterling Publishers Pvt.
Ltd., New Delhi.
9. Maria D. Souza (2003) Tourism Development and Management, Mangal Deep
Publication, Jaipur.
10. Romila Chawla (2004). Tourism Management, Sonali Publishers, Delhi.
11. Jagmohan Negi (1998) Travel Agency and Tour Operation, Kanishka Publishers, New
Delhi.
12. www.oceansatlas.com

TOU-UG-C201: Cultural Heritage of India

Unit I: Indian Culture Heterogeneous Population

i) Spirit of Toleration - Unity in Diversity - Caste system - Religious sites
ii) Customs and Traditions - Monuments - Handicrafts
iii) Fairs and Festivals - Performing arts - Music and Musical instruments.
iv) Sikkim and the Darjeeling Hills: Socio -cultural aspects

Unit II: Cultural Development during Ancient India

i) Art and architecture during Indus Valley Civilization
ii) Vedic culture - Literature - Social structure – Religion
iii) Mauryan art and architecture-Gandhara school of art-Fine arts and literature during
Gupta period-Ancient universities

Unit III: Cultural Development during Medieval India

i) Sultanate art and architecture-Literature
ii) Cultural and artistic achievements of the Pallavas, Cholas and Vijaynagar Empire
iii) Mughal art and architecture-Literature

Unit IV: Cultural Development during Modern India

i) Art and architecture of the early Europeans-Portuguese-Dutch-French
ii) Art and architecture of the British India

Reading List:
1. A.K Mittal (1990). Political and Cultural History of India, Sahitya Bhawan, Agra.
2. Edith Tomory (1982). History of Fine arts in India and the West, Orient Longman.
3. Percy Brown (2003). Indian Architecture, D.B. Taraporevala Sons & Co. Pvt. Ltd.
4. Rajkumar (2003). Essays in Indian Art and Architecture, Discovery Publishing House,
Pvt. Ltd., New Delhi.
5. A.L. Basham (2002). Cultural History of India, Oxford University Press.
6. Satish Grover (1981). The Architecture of India: Islam, Vikas Publishing House, Pvt. Ltd,
New Delhi.
7. Ram Acharya (1980). Tourism and Cultural Heritage of India, RBSA Publication, Jaipur.

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8. Kumar (1981). Indian Society and Social Institution, Lakshmi Narain Agarwal
Educational Publisher, Agra.
9. R.K. Sinha (1999).Growth and Development of Modern Tourism, Dominant Publishers,
Delhi.
10. www.highcommissionofindia.com
11. www.cultural-heritage-india.com

TOU-UG-C301: Hospitality Management

Unit I: Hospitality Industry in Tourism

i) Growth of Hotel Industry - Introduction - Future of Hospitality Industry - Role of
accommodation in the Growth of Tourism
ii) Definition of Hotel - Types of Hotel -
iii) Secondary Hospitality Establishment - Traditional and Supplementary
accommodation.
iv) Hotel Grading System - Changing Profile of Hotel Industry
v) Hotel Chains in India: Ashoka, Welcome Group, Oberoi and Taj Group of Hotels

Unit II: Management Function in Hotel Industry

i) Front Office Desk- Front Office Staff - Qualities of Front Office Staff –
ii) Hotel Reservation - Status of Rooms - Function of Information Department -
Specimen Bill Form - Lobby Manager - Public Relation officer - Reception
iii) Department - House Keeping -Organisation - Communication in Hotels.

Unit III: Human Resource Management in Hotels

i) Personnel Management - Sources of Manpower for Hotel - Catering Industry -
Employee Facilities and Benefits –
ii) Induction Training and Development - Leadership - Communication - Tools of
Management - Financial Management.

Unit IV: Room Plans

i) Types of Rooms - Check in and Check-out Procedures –
ii) Food and Beverage Services Outlets - Various Types of Food Services –
iii) Restaurant Organization -Equipments - Room Service.

Reading List:
1. Yogendra K. Sharma (2003). Hotel Management, Kanishka Publishers, New Delhi
2. Vijay Dhawan (2004) Food Beverage Service, Frank Bros and Co.
3. S. Kannan (2003). Hotel Industry in India, Deep and Deep Publications, Pvt. Ltd., New
Delhi
4. R.K. Malhotra (2002). Food Service and Catering Management, Anmol Publication Pvt.
Ltd., New Delhi.
5. Sudhir Andrew (1994).Food Beverage Service Training Manual, Tata McGraw Hill
Publishing Co. Ltd., New Delhi.
6. D.R. Lillicrap (1983). Food Beverage Service, Edward Arnold Publishers Ltd., London.
7. Amrik Singh Sudan (2002). House Keeping Management, Anmol Publication Ltd.
8. Praveen Sethi (2004). Hand Book of Hospitality and Tourism, Anmol Publication, Delhi.
9. Rajendran Singh (2001). Hotel and Hospitality Management, Kalpaz Publication, Delhi.
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10. Y.P. Singh (2001) Effective Hotel Management, Anmol Publication Pvt. Ltd., New Delhi.
11. Pushpinder S. Gill (1997). Tourism and Hotel Management, Anmol Publications, New
Delhi.
12. Manish Ratti (2001) Hotel, Tourism and Hospitality Management, Rajat Publications,
Delhi.
13. www.mymajors.com
14. www.vt.edu/academic/gcat/gcdHTM.html

TOU-UG-C401: Tourism Business

Unit I: Travel agency / Tour operation services

i) Modern Travel Agency -Functions - Setting up of Travel Agency – Organisational
structure of Travel / Tour Operator - Travel Agencies - Thomas Cook - Sita Travels-
Travel Corporation of India, and Cox & Kings.
ii) Itinerary formulation, brochure, publicity material, -costing of package tour - other
tourism related services – sight-seeing, tour guides

Unit II: Tourist Transportation

i) Airways
ii) Railways
iii) Roadways
iv) Waterways

Unit III: Tourism Planning in India

i) India’s National Tourism Policies and National Action Plans
ii) Planning at National, Regional, Local level
iii) Tourism Regulations in India
iv) Tourism as an Industry
v) Future Prospects of Tourism.
vi) Career Opportunities in Tourism Industry

Unit IV: National and International Co-operation in Tourism

i) World Tourism Organisation,- Ministry Of Tourism,- India Tourism Development
Corporation,
ii) IATA, PATA, IUOTO, ICAO, TIES, UFTA, TAAI.
iii) Manila Declaration-Open Sky Policy-New policies

Reading List:
1. A.K. Bhatia (2003). International Tourism, Sterling Publishers, New Delhi.
2. Shashi Praba Sharma (2004). Tourism Education, Kanishka Publishers, New Delhi.
3. Pushpinder S. Gill (1999). Dynamics of Tourism, Anmol Publications Pvt. Ltd., New
Delhi.
4. Pran Nath Seth (1998). Successful Tourism Management, Sterling Publishers Pvt. Ltd.,
New Delhi.
5. R.K. Sinha (1999). Growth and Development of Modern Tourism, Dominant Publishers
and Distributors, New Delhi.
6. R.K. Sinha (1999). Travel and Tourism Management, Dominant Publishers and
Distributors, New Delhi.
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7. P.C. Sinha (1998). Tourism Planning, Anmol Publication Pvt. Ltd., New Delhi.
8. Pran Nath (2000). An Introduction to Travel and Tourism, Sterling Publishers, New
Delhi.

TOU-PG-C402: Tourism Marketing

Unit I: Core Concepts in Marketing

i) Marketing concepts
ii) Products marketing, Marketing management philosophies
iii) Physical products and services
iv) Marketing and societal perspectives
v) Marketing environment.

Unit II: Measuring and Forecasting Tourism Demand

i) Forecasting Methods, Managing Capacity and Demand
ii) Market Segmentation, Targeting and Positioning (STP)
iii) Consumer Buying Behaviour and Decision Making.

Unit III: Product and Product Strategies

i) Product line, Product mix, Branding and Packaging
ii) New Product Development, Product Life Cycle
iii) Customer Satisfaction and related strategies in Internal and External Marketing
iv) Interactive and Relationship Marketing.

Unit IV: Pricing considerations

i) Approaches and strategies -Distribution channels and strategies
ii) Tourism Promotion -Advertising - Planning and Advertising
iii) Steps in Planning a Campaign - Procedures of Advertising Agency
iv) Public Relations, Sales support, Newsletters, Publicity.

Reading List:
1. Philip Kotler, Marketing Management & Hospitality and Tourism Marketing
2. Philip Kotler and Armstrong Philip (1999). Principles of Marketing, Prentice - Hall India,
New Delhi.
3. H. Assael (1985). Consumer Behavior and Marketing Action (2nd Edn.).
4. Philip Kotler (1993). Marketing Management, Prentice Hall of India Pvt. Ltd., New Delhi.
5. Philip Kotler (1993). Marketing Principles, Prentice Hall of India Pvt. Ltd., New Delhi.
6. Romila Chawla (2004). Tourism Marketing and Development, Sonali Publications, New
Delhi.
7. Rajan Nair (1983). Marketing, Sultan Chand & Sons, NewDelhi

TOU-UG-C501: Emerging Trends in Tourism

Unit I: Eco-tourism
i) Guidelines for Eco-tourism
ii) National Eco-tourism Policy
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 iii) Rural Tourism
iv) Adventure Tourism
v) Various forms of Adventure Tourism.

Unit II: Natural Resources as potential tourist destinations

i) Wildlife Sanctuaries
ii) National Parks
iii) Bio-Sphere Reserves
iv) Hill Stations and Beaches as Potential Tourist Destinations.

Unit III: Tourism and Environment

i) Sustainable Development -Prospects, Problems and Challenges
ii) Carrying Capacity
iii) Destination Development

Unit IV: New trends in Tourism

i) Medical Tourism
ii) Hydel Tourism
iii) Tea Tourism
iv) Health Tourism
v) Voluntary Tourism
vi) MICE

Reading List:
1. R. Thandavan and Revathy (2005). Tourism Product Volume I & II, Dominant
Publishers, New Delhi.
2. V.P. Sati (2004). Tourism Development in India, Pointer Publication, Jaipur.
3. Rabindra Seth and Om Gupta (2005). Tourism in India, Kalpaz Publications, New Delhi.
4. Jagmohan Negi (2001). Adventure Tourism and Sports, Kanishka Publishers, New Delhi.
5. K.Mittal (1990). Political and Cultural History of India, Sahitya Bhawan, Agra.
6. Edith Tomory (1982). A History of Fine Arts in India and the West, Orient Longman.
7. Percy Brown (2003). Indian Architecture, D.B. Taraporevala Sons & Co Pvt. Ltd
8. Rajkumar (2003). Essays in Indian art and Architecture, Discovery Publishing House,
Pvt. Ltd., New Delhi.
9. L. Basham (2002). Cultural History of India, Oxford University Press.
10. Satish Grover (1981). The Architecture of India: Islam, Vikas Publishing House, Pvt. Ltd,
New Delhi.
11. Ram Acharya (1980). Tourism and Cultural Heritage of India, RBSA Publication, Jaipur,
12. Lavkush Mishra (2000). Religious Tourism in India, New Delhi.
13. Ratandeep Singh (1996). Tourist India, Kanishka Publishers, New Delhi.
14. www.adventorindia.com
15. www.indianadventure portal.com
16. www.theindiancultural.com

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 TOU-UG-C502: Information Technology for Tourism

Unit I: Basic of Computer

i) Introduction - Characteristics of computers - Evolution and generation of computers -
classification - computer system –
ii) CPU - memory - various units of a computer system - storage devices - magnetic tape
- magnetic disk - optical disk - CD/ROM.
iii) Input devices - Types - keyboard - mouse - output devices - classification of output -
printers - plotters - monitors.

Unit II: Communication and Networking-

i) Overview of Communication Network –Types of Networks – Describe Internet
connectivity (e.g., broadband, LAN, WAN, wireless).
ii) The internet & the hospitality industry
iii) Publish an effective e-newsletter and/or website.

Unit III: E-Commerce and E-payment

i) E-Commerce Framework – Traditional vs E-Business Applications Major Categories
of E-Commerce – B2C, B2B, C2B and C2C.
ii) Online Payment – Payments Cards – Electronic Cash – Electronic Wallets – Digital
Cards, Internet Technologies – Banking – Net, Mobile.

Unit IV: Technology in Tourism

i) CRS (Computerized Reservation Systems), development trends of reservation
systems, inventory systems
ii) GDS (global distribution systems)
iii) Designing of Tourist Itinerary: Project work on preparation of a tourist itinerary/
tourist brochure/ information leaflet with the help of computer incorporating
important destinations of Sikkim.

Reading List:
1. Gray Schneider, Electronic Commerce, Thomson Course Technology, Noida, 7th Annual
Edition, 2007.
2. U.S. Pandey, Rahul Srivastava, Saurabh Shukla, E-Commerce and its applications, S.
Chand, New Delhi, 1st Edition, 2007.
3. R. Kolkota and A.B. Whinston: Frontiers of Electronic Commerce, New Delhi, Addison
Wesley, 1996
4. P.T. Joseph: Electronic Commerce: A Managerial Perspective, Prentice Hall of India
Learning, New Delhi, 3rd Edition, 2008.

TOU-UG-C601: Tourism Geography

Unit I: Geography and Tourism

i) Importance of geography in Tourism
ii) Latitude-Longitude-International Date Line-Time zone-Time differences
iii) Major landforms as tourist resources
iv) Impact of weather and climate on tourist destinations

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Unit II: Map Reading
i) Map reading and practical exercise of major countries
ii) Study of continents: North America-South America-Europe- Asia-Africa-Oceania

Unit III: Global and Regional Tourist Movement

i) Factors affecting global and regional tourist movement
ii) Demand and origin factors
iii) Destination and resource factors

Unit IV: Outbound Tourism and International Tourism Market

i) Location of major tourist destinations in India
ii) Characteristics of Indian Outbound Tourism
iii) Characteristics of India’s major international markets

Reading List:
1. Robinson, H.A.; A Geography of Tourism
2. Burton, Rosemary; The Geography of Travel and Tourism
3. Boniface, B and Cooper; Geography of Travel and Tourism
4. Encyclopaedia of World Geography
5. India – Lonely Planet Publication

TOU-UG-C602: Personality Development

Unit I: Guiding Concept

Meaning, Concept and types of guides, Conceptual meaning of tourist guide, Duties and
responsibilities, Preparation of a tour, Review of itinerary, Participant list, Accuracy, Timings
and Practicality, Identifying the group or individual traveller’s special needs, Locating and
checking vehicle, , Skills in leading the group, General instructions to participants at
monuments, Commentary, Concluding a tour, Interpreting Sites, Characteristics of natural,
historical, and urban sites, Potential of public and private agencies, interpretation of specific
groups.

Unit II: Co-ordination

Co-ordinating with the main office, conducting various types of tours, ability to deliver all
information imaginatively and accurately, establishing good security measures.

Unit III: Personality Development

Meaning of personality, Personality factors-internal, external, Effective or winning
personality, Developing a selling personality, Communication skills, Personality grooming,
Physical fitness, Dressing sense, Standard of dress and personal grooming.

Unit IV: Field Study Tour/On- the- job Training

The students are to embark on a Field Study Tour to gain practical knowledge of tourist
resources and to analyse the existing infrastructure and amenities of tourism development,
and to examine future prospects of tourism promotion.
The Viva-Voce examination will be conducted on the basis of the Field Study Tour Report/
On-the-Job Training Report prepared by each student.

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Reading List:
 Goddy B & Parkin I., Urban Interpretation: Vol. I, Issues and Settings; Vol. II
Techniques and Opportunities, Working Papers, School of Planning, Oxford
Polytechnic, 1991
 Pond K.L., The Professional Guide: Dynamics of Tour Guiding, Van Nostrand
Reinhold, New York, 1993.
 Tradewings Manual for Personality Development