CHAPTER 15 Frequcncy Distribution, Crow-Tabulation, and Hypotheds Teng $99 2. The current advertising campaign for a major soft drink brand would be changed if less than 30 percent of the consumers ike it. a. Formalate the null and alternative hypotheses. 'b Discuss the type I and type If errors that could oceur in hypothesis testing. ‘&. Which statistical test would you use? Why? 4. A random sample of 300 consumers was surveyed, and {4 respondents indicated that they liked the campai ‘Should the campaign be changed? Why? 3. major department store chain is having an end-of-season sale fon refrigerators, The number of refrigerators sold during this sale at a sample of 10 stores was: 80 110 0 40 70 $0 100 50 80 30 1. Is there evidence that an average of more than 50 refiigers- tors per store were sold during this sale? Use o = 0.0. 'b, What assumption is necessary to perform this est? INTERNET AND COMPUTER EXERCISES sss 1. Ina pretest, data on Nike were obtained from 45 respondents, These data are given in the following table, which gives the usage, sex, awareness, attitude, preference, intention, and loyalty toward Nike of a sample of Nike users. Usage has been ‘coded a 1,2, or 3, representing light, medium, or heavy users ‘The sex has been coded as | for females and 2 for males. ‘Awareness, attitude, preference, intention, and loyalty are ‘measured on 7-point Likert-type scales (1 = very unfavorable, "] = vory favorable). Note that five respondents have missing values that are denoted by 9. Unage Sex Awareness Attitude Preference tention Layaty eetirs 5 6 4 Caen 6 eee) 5 302 7 aa 5 2 3 4 32 2 acts 3 6 3 2 4005 6 ae. 6 44 3 1 1 5 Bae 4 Santee 2 eee: 4 Santa: 4 eee 3 eee: 4 flere 6 7 faaees 3 1 Peer 1 3 Bee 7 6 7 6 2 2 toa a 4 agus 6 6 7 402 6 2 3 a s 4 5 2 ° 2 6 5 3 3 3 x6 38 2 “0 al 4s Analyze the Nike data to answer the following questions. In each case, formule the null and te alternative bypotheses and conduct the appropriate statistical tests). a Obtain a frequency distribution for each of the following variables and calculate the relevant statistics: awareness, ‘iude, preference, intention, and loyalty toward Nike. bb. Condace a cross-tabaulation ofthe usage with sex. Interpret the results Does the awareness for Nike exceed 3.0? 4. Do the males and females differ in their awareness for Nike? ‘Their attitude toward Nike? Their loyalty for Nike? Do the respondents in the pretest have a higher level of| awareness than loyalty? £. Does awareness of Nike follow a normal distribution? - Is the distibation of preference for Nike normal? ‘Assume that awareness toward Nike was measured on an ‘ordinal seale rather than an interval scale, Do males and {females differ inthe awareness toward Nike?” A. Assume that loyalty toward Nike was measured on an ‘ordinal scale rather than an interval scale. Do males and ‘omales differ in their loyalty toward Nike? Ji Assume that atitude and loyalty toward Nike were measured ‘on an ordinal scale rather than an interval scale. Do the respondents have greater awaconess of Nike than loyalty for Nike? ~ 2, In a pretest, respondents were asked to express their preference for an outdoor lifestyle using a7-point seal: | = not at al pre ferred, 107 = greatly preferred (V1). They were also asked to indicate the importance of the following variables on a 7-poiat scale: 1 = not arall important to7 = very important.2, The current advertising campaign for a major soft drink brand ‘would be changed if less than 30 percent ofthe coosumers like i a, Formulate the null and atemative hypotheses. 'b Discuss the type I and type If errors that could oceur in Inypothesis testing. ‘& Which statistical test would you use? Why? 4. A random sample of 300 consumers was surveyed, and 84 respondents indicated that they liked the campaiga. ‘Should the campaign be changed? Why? 4. Ina pretest, data on Nike were obtained from 45 respondents These data are given in the following table, which gives the usage, sex, awareness, attitude, preference, intention, and foyalty toward Nike ef a sample of Nike users. Usage has been coded a 1,2, or 3, representing light, medium, or heavy users. The sex has been coded as | for females and 2 for males. ‘Awareness, attitude, preference, intention, and loyalty are ‘measured on 7-point Likert-type scales (1 = very unfavorable, "7 vory favorable). Note that five respondents have missing values that are denoted by 9. wnber Usage See Awareness Attire Profrence Iatention Loyalty 2 Beis 3 6 1 4 6s 1 6 cet) 2 5 32 2 7 acre 2 5 2 3 t 4 302 1 3 Caer 2 3 63 1 2 4005 2 6 ad 2 6 44 1 3 1 t 2 s SaHHea: 2 4 Santee: 2 2 eee: ' 4 Santee: 1 4 Seu L 3 43 1 4 teeta 2 6 7 fase: 2 3 1 Peer t 1 3 2 2 1 7 6 Hane 2 2 2 (eee 2 3 4 as 2 6 6 peut u 42 5 6 L 2 3 13 2 9 4 Cheer) 2 2 ° . 2 2 6 5 Pause CHAPTER 18 Frequency Distribution, Cross-Tabulation, and Hypothesis Testing 499 3. Armajor department store chain is having an end-of-season sale fon refrigerators, The number of refrigerators sold during this sale ata sample of 10 stores was: 80 110 0 40 70 80 100 50 80 30 1. Is theve evidence that an averago of more then SO rftigers- tors per store wero sold during this sale? Use a = 0.08, bb, What assumption is necessary to perform ths ext? INTERNET AND COMPUTER EXERCISES ssa o 3s 36 m7 38 2° “0 a 6 8 Analyze the Nike data to answer the following questions. In each case, Formulate the null and the alternative hypotheses and conduct the spproprite statistical test). a, Obtain a frequency distribution for each of the following variables and calculate the relevant statistics: awareness, savitude, preference, intention, an loyalty toward Nike. be. Conduct a cross-abulation ofthe usage with sex. Interpret the results Does the avareness for Nike exceed 3.0? 4. Do the males and females differ in their awareness for Nike? “Their sttide toward Nike? Their loyalty for Nike? fe, Do the respondents in the pretest have a higher level of ‘woreness than loyalty? £, Does awareness of Nike follow a normal distribution? Is the distibation of preference for Nike normal? ‘Assume that awareness toward Nike was measured on an ordinal scale rather than an interval scale, Do males and females differ in thei awareness toward Nike? A. Assume that loyalty toward Nike was measured om an ‘ordinal scale rather than an interval scale. Do males and omalos differ in their loyalty toward Nike? Ji Assume that atitude and loyalty toward Nike were measured ‘on an ordinal scale rather than sn interval sesle. Do the respondents have greater awarenoss of Nike than loyalty for Nike? - 2, In a protest, respondents were asked to expres their preference for an outdoor lifestyle using a 7-point seal: | = not a all pre- ferred, to 7 = greatly preferred (V1), They were also asked to indicate the importance of the following variables on a 7-poiat scale: |= nota all important to7 = very important, %