Q. Are the objectives of the Company (TCS) consistent with their mission?

Discuss
Ans: YES
MISSION
The company defines its mission as “Our mission reflects the Tata Group's longstanding commitment to

providing excellence: To help customers achieve their business objectives by providing innovative, best-

in-class consulting, IT solutions and services and To make it a joy for all stakeholders to work with us.”

For keeping up with the mission of the company, work has been done in various aspects. As a

result, TCS was voted Global Most Outstanding Company in India by investors across the world in Asia

money's 2019 Asia Outstanding Company survey. Besides, TCS has been listed as India's most successful

company in the decade, with Asia money’s top investor surveys the highest number of times over the last

10 years.

As regards the mission of the company, The TCS mission is to disassociate the growth of the

company and impact on the environment from activities to reflect the bottom line of the business. The

Green Approach is an aspect of its internal procedures and resources. Their mission is to evolve

sustainably from green buildings to green IT to a green distribution chain and to help clients accomplish

sustainable growth through green solutions and business processes (Comparably, 2018).

According to TCS, "Our mission and vision is to decouple business growth and ecological footprint from

its operations to address the environment bottom-line. The green approach is embedded in our internal

processes and services offerings. From green buildings to green IT to a green supply chain, our mantra is

to grow sustainably and help our customers achieve sustainable growth through our green solutions and

service offerings."

Further, the mission also identifies the company’s operational goals for TCS Globalization of Software

Services, the processes the company uses to achieve those, the target customer groups, and the region

where the company operates.

The company mission is to be the most reliable global network for customers that delivers value through
products and services. The company must be a responsible value creator for all their stakeholders.
Components:
1. Customer satisfaction: The mission of the company focuses on addressing issues of customer
satisfaction and has identified its target customer groups and also identified their needs and
demands. The mission reflects on how its products and services work towards increasing customer
satisfaction for its target customers.
2. Based on core competencies: The mission the company is based on its integral strengths and
competencies. This is important for TCS as the mission will highlight the different systems and
processes as well as strategic tactics that the company uses to achieve its organizational and
strategic goals.
3. Realistic and clear: Mission of TCS is realistic, which makes it able to achieve various goals.
Clarity is important so that the mission statement of the company is understood by all relevant
stakeholders.
4. Motivational and inspirational: The mission statement of TCS is motivational in that it works
towards inspiring the employees and the workforce towards giving their optimal best performance
towards the goal achievement of the company.
5. Specific and sharp: The mission statement of TCS is precise and to the point. It is easy to
understand and delivers what the audience must know about TCS Services’ offerings and
operations.

Objectives

Objectives for TCS are the short to medium term targets and goals that the company sets to achieve the
bigger strategic goals set for the long term. The company objectives are important in shaping resource
allocation within TCS as well as in determining the policies, schedules and processes that are
implemented in TCS.

Components of objectives

1. Specific: All objectives set by TCS are specific and clear. This helps employees, as well as
managers, manage and maintain focus on the targets and the end results that need to be achieved.
At the same time, specific objectives help managers determine skill development and training
needs within their departments as well.

2. Measurable: This means that all objectives can be tracked for progress. This is important for the
company as it helps in meeting deadlines. The element of measurability is added in objectives by
adding quantifiable criteria for determining progress and objective achievement.
 3. Attainable: The goal should be attainable that even in stretching the abilities of the employees and
challenging them, it should remain possible to achieve. This objective at TCS in that they push the
employees out of their comfort zones but remain possible to achieve.

4. Realistic: This means that TCS sets objectives keeping in view the organizational resources and
constraints to be able to achieve objectives effectively and within time.

5. Timely: The company objectives are also time-bound in that they have a specified start and finish
date. The timeliness of the objective helps TCS maintain a sense of urgency in employees, and
keep them motivated towards achieving the objective.

Hence in viewing above mission and objectives it must be say that the objectives of the Company
(TCS) consistent with their mission.

VALUES

Pioneering
The company will be bold and agile, courageously taking on challenges, using deep customer insight to develop innovative solutions.

Integrity

The company will be fair, honest, transparent, and ethical in our conduct; everything we do must stand the test of public scrutiny.

Excellence
The company will be passionate about achieving the highest standards of quality, always promoting meritocracy.

Unity

The company will invest in our people and partners, enable continuous learning, and build caring and collaborative relationships based on
trust and mutual respect.

Responsibility
The company will integrate environmental and social principles in our businesses, ensuring that what comes from the people goes back to the
people many times over.