ENTREPRENEURSHIP RUBRIC FOR WRITTEN and BUSINESS PLAN
Written Business Plan Rubric Scoring Scale
Each Section will be graded if it meets the SCORING POINTS
requirements. It must have a full explanation that
provides all the necessary details
1. Cover Page Highest Score: 5 Lowest Score: 1
All information present including:
Business name
Company logo
Name of the owner
Date
Background and History of the Business
2. Table of Contents Highest Score: 5 Lowest Score: 1
Includes each major section
Includes page numbers
Organized and neat
3. Executive Summary Highest Score: 5 Lowest Score: 1
Type of ownership
Management experience
Organizational Structure
4. Business Description Highest Score: 5 Lowest Score: 1
Basic information ( mailing address,
phone number, website, email. Etc.)
Legal form (single proprietorship,
partnership, corporation, etc.)
Mission Statement
Goals and Objectives
Keys to success
5. Product or Service Description Highest Score: 5 Lowest Score: 1
Competitive advantage
Uniqueness of the product
6. Market Analysis Highest Score: 5 Lowest Score: 1
Behavior
Target Market
Promotions
Strategy
Commercials
7. Resources Highest Score: 5 Lowest Score: 1
Products
Merchandise
Materials
Distributors
8. Location Analysis Highest Score: 5 Lowest Score: 1
Advantages and Disadvantages of the
location
Rents/ Cost
9. Financial Plan Highest Score: 10 Lowest Score: 1
Start- up cost
5 yrs. Prediction financial plan
Summary of expenses and income
Profit
10. SIMULATION OF BUSINESS- Highest Score: 45 Lowest Score: 1
Power Point Presentation
Actual Video of Business Operation
11. Date Submitted met Highest Score: 5 Lowest Score: 1
Total Score
Prepared B:
JOEL D. MANGILIMAN
ABM- ADVISER