PRODUCT:
SPECTACLES
Group Members:
Rishiraj Singh
BRAND: Rathore(402204113)
Inmeet Singh(402204066)
RAY-BAN
WHAT NEEDS ARE OUR
BRANDED PRODUCTS
SATISFYING?
• Stylish Eyewear
Ray-Ban glasses have been a leading brand for years. Since 1937, this brand has been turning heads and transforming looks
for men and women. If you’re looking for a way to add style to your everyday glasses or sunglasses, you can’t go wrong with
a pair of Ray-Bans. Compare classic options with trending new styles. Ray-Bans have a wide range of timeless and trending
frames to fit your personality, face type and outfit.
• Comfortable Craftsmanship
Sunglasses need to match your sense of adventure, so Ray-Ban glasses are designed to protect your eyes and keep you
comfortable in a range of activities. Typical Ray-Ban sunglasses are scratch-resistant and come with durable frames, so you
won’t have to worry about dropping your frames while preparing for a new adventure.
• Affordable Options
A pair of Ray-Ban glasses is an investment in quality eyewear. You won’t have to purchase as many pairs since these glasses
can stand up to more than other stylish sunglasses. Shop online to find surprisingly affordable prices on classic Ray-Ban
sunglasses for men and women.
•Costa Del Mar
COMPETITORS •Maui Jim
FOR OUR •Oakley
BRANDED
PRODUCT: •Von Zipper
•Eyeking
•Smith Optics
SWOT ANALYSIS FOR YOUR
STRATEGIC BUSINESS UNIT
(SBU)
• Ray-Ban is a leader in sun and prescription eyewear for generations providing
timeless style, authenticity and premium lenses and frames.
• SWOT Analysis is a proven management framework which enables a brand
like RAY-BAN to benchmark its business & performance as compared to the
competitors.
SWOT ANALYSIS
SUPPLIERS OF OUR
SBU
SEGMENTATION
CRITERIA
THE
• Age: Young-From Millennials to
Gen-x
• Geographics: City to Suburban
SELECTED • Gender: Both
TARGET
• Income: Upper Middle Class- Not
the most expensive glasses
compared to competitors like Prada
GROUPS and Tom Ford. Ray Ban price range
$150-300
• Market Section: Lifestyle/Fashion
brand and less of a performance
brand compared to Oakley
• Associations:
• Classic, high fashion, and trendy.
• Audience Perception:
POSITIONING • Our consumer perceives the product as
high-end iconic brand that provide and
FOR
give a sleek and stylish look to any outfits.
• How do you desire the consumer to
YOUR perceive the product/organization?
• We want our consumer to perceive our
BRANDED product again as a high end iconic brand
that shows the classy and trendy vibes to
our client to tie in the "it takescourage ad “
PRODUCT • Is it a repositioning strategy or simply
improvement on the existing positioning?
• We are repositioning since we're not
continuing with the #ittakescourage ad and
promoting a slice of life
10
RAY-BAN
THANK YOU
