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Word QNR (Questionnaire) - Main Brief

The document provides instructions for updating an excel file with information from a questionnaire. It lists the fields that need to be filled out including question number, text, answer text, type of question, type of chart, and chart details. It provides examples of questions and answers from a screening survey with the corresponding field information. The questions screen or skip respondents to subsequent questions based on their answers.

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Mechanical Engineers
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129 views3 pages

Word QNR (Questionnaire) - Main Brief

The document provides instructions for updating an excel file with information from a questionnaire. It lists the fields that need to be filled out including question number, text, answer text, type of question, type of chart, and chart details. It provides examples of questions and answers from a screening survey with the corresponding field information. The questions screen or skip respondents to subsequent questions based on their answers.

Uploaded by

Mechanical Engineers
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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INSTRUCTIONS:

Please update the excel file according to this questionnaire.


These are the fields that you need to fill in:

Q Number (Question Raw)


Question Text (Question Raw)
Answer Text (Answer Raw)
Answer Analytical Value (Answer Raw)
Skip Logic / Screen Out (Answer Raw)
Type of Question (Question Raw)
Type of Chart (Question Raw)
Chart Topic (Question Raw)
Chart Title (Question Raw)

While adding a new question or answer to the excel sheet, keep formatting just as
it is for the other texts. Only questions raw must be in a gray color.

NOTE: While copying the answer text, DO NOT copy the yellow text (Screen
out/Skip to). This part has to be updated into the “Skip Logic/Screen Out” column

SCREENING SURVEY

1
1. What is your gender?
1. Female
2. Male SCREEN OUT

Type of questions: Choose one


Type of charts: Pie
Chart topic: Demographics
Chart title: Gender

2. What is your age group?


1. Under 20 Skip to Q4
2. 20-35 SCREEN OUT
3. 36-54
4. 55-65
5. Over 65 Skip to Q4

Type of questions: Choose one


Type of charts: Pie
Chart topic: Demographics
Chart title: Age

3. Do you have any children of school age living at home?


1. Yes
2. No SCREEN OUT

Type of questions: Choose one


Type of charts: Pie
Chart topic: Demographics
Chart title: Children

4. What is their age(s)? Select all that apply


1. 0-5 years old SCREEN OUT
2. 6-12 years old
3. 13-18 years old
4. Older than 18 years old SCREEN OUT

Type of questions: Choose multiple


Type of charts: Column
Chart topic: Demographics
Chart title: Children age

5. Which of the following ranges best describes your total annual household income?

2
1. Less than £25K
2. £25K - £50K
3. £50K - £75K Skip to Q7
4. £75K - £100K Skip to Q8
5. £100K or more

Type of questions: Choose one


Type of charts: Pie
Chart topic: Demographics
Chart title: Income

6. Do you, or any close relatives or friends, work in the following industries? Check all that
apply.

1. Advertising
2. Journalism SCREEN OUT
3. Retail of confectionary, candy or snacks
4. Market Research SCREEN OUT
5. Marketing
6. None of the above

Type of questions: Choose multiple


Type of charts: Column
Chart topic: Demographics
Chart title: Industry

7. Are there any products on the list below that you do NOT like or will NOT consume?

1. Chocolate
2. Candy (jelly, hard) or Gums SCREEN OUT
3. Powdered beverage
4. Biscuits
5. Cheese, Cream Cheese SCREEN OUT
6. Crackers
7. Chips or other salty snacks SCREEN OUT
8. Nothing, I’ll consume all

Type of questions: Choose multiple


Type of charts: Column
Chart topic: Consumption & Purchase
Chart title: Product rejection

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