PENTAVITIN®

The true hydration artist!

Imaging true hydration Unique moisture magnet
City life is an amazing experience, full of opportunities, but our skin is Dry skin lacks water in the upper scaly layers, whilst the underlying
under constant attack. Every day, indoor and outdoor stress negatively layers are normally hydrated by the skin’s internal moisturizing
affects the skin’s natural hydration, causing it to dry out much faster. mechanism. The secret to resolving dry skin involves not only having
The key needs of skin exposed to urban stress are fast-acting and enough moisture, but also keeping that moisture where it’s needed!
long-term hydration with targeted care for problem areas.
Unlike other ingredients, PENTAVITIN® connects perfectly with the
DSM has used its revolutionary visualization technology to study dry skin’s surface layers and doesn’t easily wash off, locking in moisture
skin and hydration in Chinese women living in the highly-polluted like a magnet. It also strengthens the skin’s natural defenses,
megacity of Beijing. This technology allowed researchers to produce preventing further dehydration.
color images of the face, that showed Chinese women have
This natural ingredient nourishes your skin to attain and keep it at its best.
excessively dry skin in the problematic cheek and jaw areas. These
remarkable images also revealed the true hydration power of DSM’s
natural moisture-magnet PENTAVITIN®.
Three hours after a single application, excessively dry skin areas are
already much better hydrated. Used daily, PENTAVITIN® provides
powerful hydration to all facial areas. Regular use of PENTAVITIN®
brings tired and dry skin back to life, giving consumers a confidence
boost and a smile on their face.

PENTAVITIN® key facts

Unique product features ®

• 100% natural and plant derived

• Unique skin idententical carbohydrate complex
• Binds to the skin like a magnet
• Preservative free
• Halal certified

Facial skin hydration color

• China listed
• Quasi Drug Additive Status Japan
• NATRUE certified, ECOCERT and COSMOS approved

Benefits
mapping – a revolution
• Consumers confidence and smile At DSM, we believe that single point measurements cannot describe
• True hydration power to all facial areas the complexity of facial skin hydration properly. We therefore
developed a new tool that enables us to visualize the hydration of
• Excessively dry skin areas become quickly hydrated
facial skin. Hydration levels are measured at 30 different pre-defined
• Brings tired, dry skin back to life points on the face, and a specific algorithm is then used to translate
Consumer application them into detailed facial color maps.
This particular mapping technology draws attention to skin areas with
• Smoothie for true skin hydration
special hydration needs and thus helps meet consumer demands for
• Intense urban skin hydration in the long- and short-term
effective hydration.
Suggested concentration
Up to 3% PENTAVITIN®

INCI (active) name

Saccharide Isomerate
Facial color mapping hydration study | Beijing, China
Test design
Data collection: April–May 2017
Study population: 94 Chinese women, 35.0 ± 0.9 years old,
living in Beijing for >3 years. Three age and
count matched groups
Type of study: Randomized, double-blind,
placebo controlled study
Test products: Placebo, Vehicle with 1% PENTAVITIN®,
and Vehicle with 3% PENTAVITIN®
Conditioning phase: 3 days
Application: Twice daily (morning and evening)
Test site: Left side of the face, 30 predefined sites

Forehead area

Eye area

Cheek area

Jaw area

Test parameter: Continuous skin hydration

level is visualized with a color scale,
based on SKICON-200EX* readings

Well hydrated Very dry

DSM discovery
Chinese women have excessively dry skin,
particularly in the lower part of the face.

* Skicon measures conductance, mainly of the stratum corneum

 True skin hydration with 1% PENTAVITIN®
• Visible facial hydration after 3 hours and 28 days with 1% PENTAVITIN®.
• Used for 28 days, 1% PENTAVITIN brings tired, dry skin back to life.

Baseline Single application Twice daily application

1% PENTAVITIN® after 3 hours 1% PENTAVITIN® after 28 days

• Three hours after single application of 1% PENTAVITIN®, excessively dry cheek area is already significantly more hydrated.
• After twice daily application for 28 days of 1% PENTAVITIN®, there is much better hydration to all facial areas.

20
Twice daily application for 28 days
Three hours after single application
* p <0.1. **p <0.05. ***p <0.01.
***
Increased hydration vs. placebo (percent)

15

10 *
*

0
Forehead Eye region Cheek Jaw All test sites
 True skin hydration power with 3% PENTAVITIN®
• Visible skin hydration power after 3 hours and 28 days with 3% PENTAVITIN®.
• Used for 28 days, 3% PENTAVITIN® provides powerful hydration, particularly to the excessively dry cheek area.

Baseline Single application Twice daily application

3% PENTAVITIN® after 3 hours 3% PENTAVITIN® after 28 days

• Three hours after single application of 3% PENTAVITIN® significant hydration boost of forehead, eye region and cheek area.
• After twice daily application for 28 days of 3% PENTAVITIN, there is highly significant hydration power to all facial areas.

35
Twice daily application for 28 days
Three hours after single application
30
Increased hydration vs. placebo (percent)

* p <0.1. **p <0.05. ***p <0.01.

***
***
***
25
***
***
20

15
***

10 **

* **

0
Forehead Eye region Cheek Jaw All test sites
Europe
DSM Nutritional Products Europe Ltd.
P.O. Box 2676, 4002 Basel
Switzerland
Phone: +41 61 815 7777
Fax: +41 61 815 7860
Email: [email protected]

Asia Pacific
DSM Singapore Industrial Pte Ltd.
trading as DSM Nutritional Products Asia Pacific
30 Pasir Panjang Road
Mapletree Business City #13-31
Singapore 117440
Phone: +65 6632 6617
Fax: +65 6632 6600
Email: [email protected]

North America
DSM Nutritional Products, LLC
45 Waterview Boulevard, Parsippany, NJ 07054
United States of America
Phone: +1 800 526 0189
Fax: +1 973 257 8580
Email: [email protected]

Latin America
DSM Produtos Nutricionais Brasil S.A.
Avenida Engenheiro Billings, 1729 – Prédio 31
Sala A - CEP:05321-010, São Paulo – SP
Brasil
Phone: + 55 11 3760 6409
Fax: + 55 11 3760 6492
Email: [email protected]

© 2018 DSM Nutritional Products, 4002 Basel, Switzerland. www.dsm.com/personal-care

All rights reserved. No part of this brochure may be reproduced, distributed or translated in any form or by any means, or stored in a database or retrieval system,
without the prior written permission of DSM Nutritional Products AG (“DSM”). While making reasonable efforts to ensure that all information in this brochure is accurate
and up to date, DSM makes no representation or warranty of the accuracy, reliability, or completeness of the information. Use of this information shall be at your
discretion and risk. Nothing herein relieves you from carrying out your own suitability determinations and tests and from your obligation to comply with all applicable
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regulatory environment. We disclaim any and all liability in connection with your product or its use.

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