BUSINESS HOTELS’

TARIFF RATES
in the Philippines

SUBMITTED BY:
Tolentino, Abel C.

Domingo, Lexon S.

Cadaoas, Charles Lyndelle M.

SECTION HCO
GRAMI HOTEL
CITY GARDEN SUITES MANILA
HOTEL H2O
CONRAD MANILA
THE BAYLEAF HOTEL
 Name of Pricing Strategies Brief Explanation
Hotel and Methods Used

Grami Hotel ● Marketing- Grami Hotel sells its rooms for a low cost, like PHP 2,200 for 2
penetration people/night. This strategy can be referred to as
Pricing marketing-penetration pricing since the hotel sets low initial
● Discriminatory prices to attract more guests. Grami also uses discriminatory
Pricing pricing through providing discounts if guests will avail direct
● Volume bookings (as presented in their tariff rates). Also, it applies
Discounts volume discounts since special rates for property/hotel staff
are given (e.g PHP700 instead of PHP2,200).

City Garden ● Volume City Garden applies volume discounts as it provides flash
Suites Manila Discounts sales, considering 30% off to those who will avail. This is to
● Discriminatory attract more guests to avail the rooms of the hotel. It also uses
Pricing discriminatory pricing since its tariff pesented that there is a
special rate for early birds (25% off). Meaning to say, the
earlier you will book, the fewer costs you will pay. The hotel
uses this strategy to encourage guests in booking its rooms as
soon as possible. Sales will then become faster to generate
when more guests are eager to book or avail the rooms.

Hotel H2O ● Psychological Hotel H20 highly uses psychological pricing strategy as it is
Pricing evident in its tariff rates the presence of round figures like
● Product- PHP 5,856, PHP 6,832, and PHP 8,296. These pricings are
bundle pricing placed to manipulate buyers that the rooms are low in price,
well in fact it is not far from what it really is. Moreover, it also
applies product-bundle pricing as it combines several
services like room amenities + city view + work area with
high-speed Internet, and putting corresponding cheap prices
to it (PHP 4,880 for 3 pax). H2O makes use of this strategy in
order to attract tourists via letting them realize that they can
enjoy several products and services of the hotel only for
minimal costs.

Conrad Manila ● Prestige Conrad Manila has the most expensive rates among the five.
Pricing This is because it utilizes prestige pricing wherein as
● Psychological observed,one of its rooms, specifically presidential suite, is
Pricing rated PHP 200,000+. This is to attract the highest positioned
persons or the VVIPs to avail and seek accommodation from
the hotel. Alslo, Conrad Manila applies psychological pricing
like PHP 16, 928 (almost PHP 17,000) and PHP 19,350
(Almost PHP 20,000) to influence the buyers’ thoughts that
the prices are lower than they really are.

The Bayleaf ● Marketing- The Bayleaf Hotel is also applying marketing-penetration

Hotel penetration pricing, or low-cost pricing so that more guests will choose
Pricing their rooms. An example low rate as provided in its tariff is
● Product- the Deluxe Queen Room’s rate that is PHP 3,500 for 4 pax. It is
Bundle Pricing as low as less than a thousand per head. With this price,
guests will be more convinced to avail the accommodation.
Furthermore, the hotel also applies product-bundle pricing as
it indicates many of its amenities in one room like air
conditioner + hair dryer + coffee and tea corner + safety areas +
flat screen tv for only PHP 3,500 for 4 pax. This is also to
encourage more buyers, especially those who want to save
money or those who seek lower rates but still want quality
stays.
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REFERENCES
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Hilton For the Saty. (n.d.). Available Rooms Conrad Manila. Retrieved from
https://www.hilton.com/en/book/reservation/rooms/?ctyhocn=MNLMB&arrivalDate=2022-12-05&dep
artureDate=2022-12-07&room1NumAdults=2&WT.mc_id=zINDA0APAC1CI2OLX3GGL4INTFREEBAU5SR
6MNLMBCI7_310029822_26209678&utm_source=intlmeta&utm_medium=intlmeta&utm_campaign=goo
glehpa&dsclid=48765194169516032&dclid=CPbB4-7E7PoCFYS7lgodllcBaQ&bm-verify=AAQAAAAG_____
wBIw2LHC3UqxioDJ6sNT78bl1D5KYslCV0uCSqcfgzFAPBuP2OtjK-yo8CMUJGMdV8YtEtHwCV8xzGNLaCA
6syxuIp8_OnE8JWk1hIAirNkUV98-rR_1crY71tiac3BsqOPUhPPIIu5rrO7YiTw9Bn2pVB87vZYeI7m9CI9Lg
Ds8QJZS7dYP3buPVxvdqJSFl47qXXlGK_IJ_5fqJi5b7jRovqBo18RhEzmE-nvEvNyDXBpQJbi4h05ICxQsMml4
A2BIb4UFRuVdco2Oqt15TfyLFUHflqUDklQPFmdVb3NA8JmjNG09NkL9fJuR9CMXsqB9lSOOsQzvNqAcrEf
HVjBpphbdec9lRNXiYynHjAB_Ql6d945_J9I7AZpWn7ZqqPg8_jPsOAwYCpaRqI2zAPvGFiUlkFJ0RnEsBdMv
CuGR0XSwXiMSxwVKOSrT6kLcBzPTPbProYrLTGNA20VpjfuGKNGgUSd0hGf0390xmo6NxVYFZEShNlxceo
a4Lv9XIduZveZc6j2JEiHeaaXZOwuf_8L9k8j41zZ_cVAxyjcOuTNQmXHtdxVod8H5Zcv3BEFQTAHf-O7IP0Ls
p-dj256NM3UdGUe4ktV5oECTzN1tYgDvi34mc5i5Mx_54r-w8GFJg5x4xHW-ZgT0Goj7kvVwT78bu-vJL4Ko
znEnr_M_hK3TemivatukXZ3tLLpKSDDeUBxBbb4hDmUot1zByo-9me_LvPj4RPVRC0Rj4sFK9wn9IxVljnnfF
QHm0UYsLOjB0ROwDxCZFWDEFMGDruoNzF2dn8p3Q

HOTEL H2O. (n.d.). Availability. Retrieved from

https://book-directonline.com/properties/HotelH2OManilaDirect?locale=en&checkInDate=2022-12-03
&checkOutDate=2022-12-04&clickid=7a6779af-1419-4368-b27d-8cd555a7e1a3&tt_ad_type=free&tt_ad
ults=2&tt_checkin=2022-12-03&tt_checkout=2022-12-03&tt_children=0&tt_clid=1666185339&tt_los=1
&tt_meta=gha&tt_partner_id=531&tt_user_country=gb&tt_user_device=desktop&utm_medium=meta&ut
m_source=googlehotelads&items[0][adults]=2&items[0][children]=0&items[0][infants]=0&currency=PH
P&trackPage=yes

Grami Hotel. (n.d.). Choose A Room . Retrieved from

https://hotels.cloudbeds.com/en/reservation/fn8lwx?currency=PHP#checkin=2022-11-14&checkout=2
022-11-15&rid=304776&rpid=173863&origin=gha&gha_advance_booking_window=26&gha_google_site
=localuniversal&gha_length=1&gha_price_displayed_total=1700.00&gha_user_country=PH&gha_user_cur
rency=PHP&gha_user_device=desktop&gha_user_language=en&gha_is_ad_click=0&gha_is_click_type_hote
l=1&gha_is_click_type_room=0&gha_is_hotel_campaign=1&gha_is_promoted=0&adults=2&kids=0

City Garden Suites. (n.d.). City Garden Suites Manila. Retrieved from
https://app-apac.thebookingbutton.com/properties/citygardensuitesmaniladirect?utm_source=googleho
telads&utm_medium=meta&check_in_date=01-01-2023&check_out_date=02-01-2023&number_adults=2

The Bayleaf. (n.d.). The Bayleaf Cavite. Retrieved from

https://www.thebayleaf.com.ph/be/be/rooms?reffrom=GoogleHPA&lang=eng&chainid=5&hotel=10_1&i
n=2022-11-20&out=2022-11-21&rooms=1&ad1=2&ch1=0&inf1=0&crn=PHP&utm_source=Google_Hotel
_Ads&utm_medium=organic&utm_campaign=Rates&utm_term=organic&utm_content=Results_Page

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