Learn How to Create
Facebook Ads
( For Local Business – SMB version )
Iqbal Maulana
CEO Advertisa Digital Agency
Facebook Certified Lead Trainer
2013
DTG
DESIGN -> PRINT
Source : https://dribbble.com/shots/2594418-Local-Regional-National
(*Anderson Jackson))
PT. Optima Digital Advertisa
We help to optimize your digital presence with an
effective & efficient advertising strategy..
Overview
● Founded at the end of 2014
● Facebook Prefered Agency Partner 2017
● Top 3 Agency Leagues Adaptive Marketing
Solution 2018
● Facebook Certified Media Planning Professional
● Facebook Certified Media Buying Professional
Clients we’ve helped
And Many
More….
Cara Membuat Banyak Orang
1. Mengetahui Bisnis Anda
( Grow Awareness )
2. Memilih Tipe Promosi Yang Tepat
Agenda 3. Membuat Dan Mengatur Halaman
untuk promosi
Cara Praktek Terbaik Menayangkan
4.
Iklan Facebook Untuk Bisnis Lokal
Jangkau Lebih
Banyak Orang …
Business Goal Audience Budget Creative
Alasan Utama Anda Pertimbangkan: Atur biaya iklan Foto, gambar
menayangkan iklan lokasi, rentang dengan tepat ilustrasi, Video dan
umur, dan hal yang deskripsi (captions)
disukai calon
pelanggan Anda
Memilih Objektif
Yang Tepat
Awareness
Consideration
Conversion
Awareness
Your business goal is to… Objective
Increase people’s awareness of your Promote Your Page
business, brand or service and get Page
likes
Show your ad to as many people as Boost Post
possible in your target audience
Reach people near your business Promote Your Business Locally
Consideration
Your business goal is to… Objective
Send people from Facebook to any Get More Website Visitors
URL you choose, such as your website’s
landing page or a blog post
Reach people more likely to engage with your Boost Post
post—engagement includes actions such as likes,
comments and shares
Encourage people to download your business Promote Your App
app (Boost Use App or Play Game CTA)
Share videos of your business with people on Boost Post With Videos
Facebook most likely to watch it (Watch Video CTA)
Consideration
Your business goal is to… Objective
Collect info from people interested in Get More Leads
your product, such as sign-ups for (also Boost Contact Us,
newsletters Sign Up, Send Email CTAs)
Communicate with potential or Get More Messages
existing customers to encourage interest in
your business
Encourage people to call Get More Calls
your business
Generate interest and attendance Boost Event
of your upcoming event
Conversion
Your business goal is to… Objective
Encourage people to take a specific action Get More Website Purchases
on your business’s site, such as having (also Boost Shop Now CTA)
them add items to a cart or make a
purchase
Encourage people to book an appointment Get More Appointments
with your business (Boost Book Now CTA)
Hasil Praktek
Cara Membuat
Halaman Facebook
1 2
Profile Page
2 3
Page Group
Langkah membuat
Halaman Facebook
Halaman dengan tampilan
yang baik akan membuat
orang tertarik berinteraksi
( Berkomentar,
membagikan post,
membeli produk atau
mengunjungi toko Anda)
Create an ad
from your Page
Promote
Example: Illustration Purposes Only
Pilihan Iklan
• Answer questions about
your business
Tips for running • Take advantage of Automated
Ads’ suggestions
effective Automated
Ads • Deliver up to 6 ad versions
at a time
• Run your ads for at least 7
days
Create awareness for
your business Page
Boost a
post
( Promosikan Kiriman)
Boost Post
Promote
Example: Illustration Purposes Only
Ad Creative Edit
1365 x 2048
Example: Illustration Purposes Only
Desktop News Feed
Mobile News Feed
Desktop Right Column
1365
1365 xx 2048
2048
Example: Illustration Purposes Only
Example: Illustration Purposes Only
Control your audience
and your budget
Reach your most meaningful audience
Example: Illustration Purposes Only
Targeting
Local targeting
💡💡 Anda juga bisa melakukan
penargetan lokasi dengan lebih spesifik
dengan menggunakan fitur DROP PIN.
Budget and duration
Example: Illustration Purposes Only
Budget and duration
Example: Illustration Purposes Only
Summary
Example: Illustration Purposes Only
Edit your promotions
View Results
Example: Illustration Purposes Only
1. Iklan Facebook Dapat Membantu
Anda Yang Baru Mulai Berbisnis
2. Pemilihan Objektif Sangat Penting
Key dalam Iklan Facebook
Takeaways 3. Creative yang baik dapat memberhentikan
”SCROLL” pelanggan Anda
Targeting iklan disesuaikan dengan
4.
kriteria pelanggan dari lokasi, rentang
umur, perilaku dan kesukaan
Free eLearning
Facebook Marketing
Enthusiast
https://t.me/grupfbme
http://iqbal.id/fbme
Thank You
Punya Pertanyaan Vina Tomina *(Advertisa Team)
lain? 0813 1515 3366
[email protected]Konsultasikan
sekarang juga!
Q&A
