SUMMER INTERNSHIP PROGRAM

A REPORT

ON

“SALES AND MARKETING STRATEGIES.”

AT

“TITAN MEDIA LIMITED”

Submitted by:

ARYAMAN

(01235101720)

MANAGEMENT EDUCATION AND RESEARCH INSTITUTE (MERI)

TITAN MEDIA LIMITED

1
 TABLE OF CONTENTS

CHPATER TITLE PAGE

NO.
CHAPTER I
I DECLARATION 3

II ACKNOWLEDGEMENT 4

III CERTIFICATE OF THE COMPANY 5

IV SUMMER TRAINING APPRAISAL 6-7
V EXECUTIVE SUMMARY 9-11

CHAPTER
I INTRODUCTION OF INDUSTRY 12-17
II
II OBJECTIVES OF THE INTERNSHIP 18-19

III RESEARCH METHODOLOGY 20-21

IV ABOUT THE COMPANY 22-26

V ABOUT THE TOPIC 27-35
VI OBJECTIVES OF THE STUDY 36
VII DATA ANALYSIS 37-50

VIII CONCLUSIONS 51

IX RECOMMENDATIONS 51

X LIMITATIONS 52

I BIBLIOGRAPHY 53
CHAPTER I BROCHURE 54-56
IV II RULES AND REGULATIONS
III MANUALS

2
 DECLARATION
I hereby declare that the project entitled “on SALES AND MARKETING
STRATEGIES “ under the guidance of Mr. ISHWAR SINGH (assistant professor)
submitted in the partial fulfillment of degree of Bachelor of Business Administration 5th
semester from “MANAGEMENT EDUCATION AND RESEARCH INSTITUTE “ , New Delhi.

This is my original work and this project work has not formed the basis for the award of
any degree to the best of my knowledge .

Date :

Name :

Enrollment No.

(Signature of the student)

3
 ACKNOWLEDGEMENT

I am particularly indebted to Director Management Education and Research Institute

which inculcated in me utmost respect for human values and groomed me up in the
field to take on the challenges of the competitive world.

I would also like to express my regards to Mr. ISHWAR SINGH (assistant professor) for
him constant encouragement and support. I would also like to express my immense
gratitude towards all the lectures of our college for providing the invaluable knowledge,
guidance, encouragement extended during the completion of this project.
I extend my sincere gratitude to all my teachers and guide who made unforgettable
contribution . Due to their sincere efforts ,I was able to excel in the work entrusted upon
me.

Name :

Enrollment No. :

Course : BBA

(Signature of student)

4
CERTIFICATE OF THE COMPANY

5
 SUMMER TRAINING APPRAISAL

Name of the student: Roll No.:

Programme:

You are requested to provide your opinion on the following parameters.

Outstanding Good Satisfactory Unsatisfactory

A B C D

1. Technical knowledge gathered about the industry and the job he/she was involved.

2. Communication Skills : Oral / Written / Listening skills

3. Ability to work in a team

4. Ability to take initiative

5. Ability to develop a healthy long term relationship with client

6. Ability to relate theoretical learning to the practical training

6
7. Creativity and ability to innovate with respect to work methods & procedures

8. Ability to grasp new ideas and knowledge

9. Presentations skills

10. Documentation skills

11. Sense of Responsibility

12. Acceptability (patience, pleasing manners, the ability to instill trust, etc.)

13. His/her ability and willingness to put in hard work

14. In what ways do you consider the student to be valuable to the organization?

Consider the student’s value in term of: (a) Qualification

(b) Skills and abilities

(c) Activities/ Roles performed

15. Punctuality

Any other comments:

Assessor’s Overall rating

7
Assessor’s Name:

Designation:

Organization name and address:

Email id:

Contact No:

8
 EXECUTIVE SUMMARY

As a student of business administration, analyzing today's business world is

very crucial to observe in this complex situation. It is necessary to go through
all fields of knowledge, both theoretical and practical. Before passing four
years BBA program, I have been given an Internship program to have practical
knowledge in business life as a part of my academic program. In this report I
had tried to focus my both theoretical and practical knowledge regarding
Marketing. My project topic is “SALES AND MARKETING
STRATEGIES”.
This is an attempt to know how the theories can be applied to practical
situation. As student of BBA it is a part of study to undergo some project at a
good institute or organization. so for this purpose I got an internship
opportunity to pursue internship at TITAN MEDIA LIMITED.

LEARNINGS

By far the product has given me immense exposure of the marketing environment
& education Sector. I learnt each Stage of the internship, it gave me a great
exposure and I have more responsible person after this I got know how the
company works inside-out. The number of responsibilities delegated to me helped
me to explore the industry completely.

Few of my Learning at the organization have been listed below:-

From BUSINESS:-

 Understanding education industry and their trends.

 Competition in Education Industry.
 Employer & Employee relationship.
 Business development activities.
 Flexibility for learning different skills.

9
From INDUSTRY:-

 A little variation in the pricing strategy of the competition may divert lot of
customer. So a continuous check over competitor’s products & Prices
should be kept.
 In the education industry which has a seasonal operation, promotional
Strategies are needed to be updated almost every other day to have an edge
over the competitors.
 Advertising in the form of educational newspaper is the best marketing tool
in the education industry.
 Techniques should be used in the promotional activity& it should be
influenced by the demographic factors.
 Quality of service should be first and foremost for any organization.
 While deciding on promotional strategies or distribution material, nothing
should be left on the customer to comprehend: a simple language creates a
greater amount of response rather than using jargons.
 In outdoor publicity, activity is always mentally and physically tiring, hence
rotation of workforce to different centers is important to reduce monotony in
work.
 Promotional activities are all about response generation. During this the
masses should get a strong reason to respond.

From CUSTOMERS:

 Customer relationship management with new, existing & also with those customers who
reject the product.
 Understanding customer needs & dealing with them differently.
 Profiling of potential customers.

Other LEARNINGS:

 Grooming personality

10
 Time management
 Team management skills
 Team player & leadership skills
 Communication & interpersonal skills
 Conflicts & grievances handling

11
 INTRODUCTION OF INDUSTRY

This report is about TITAN MEDIA LIMITED. It contains a brief introduction

about the Industry, its history, products, and the different processes involved in the
industry. Nimir Chemicals is situated at 14.8 Km, Sheik hupura - Faisalabad Road,
Mouza Bhikhi District, Sheikhupura, Pakistan. The capacity of Oleo products of
this plant is approximately 67,000MT per annum and for Chlor-alkali
products is approximately 49,000MT per annum. The details of the different
sections of the Industry will be discussed in detail in the coming sections.
2.

History
The company was formerly known as Ravi Alkalis Limited, was incorporated in
1994 and is headquartered in Lahore, Pakistan. TITAN MEDIA LIMITED is a
subsidiary of Knightsbridge Chemicals Ltd Bermuda.
Fig 1: Nimir Industrial Chemicals site photograph

3.

Vision& Mission Statement

Vision:
To become an industry leader through a persistent commitment to customer focus,
technical innovation, managerial excellence, entrepreneurial spirit and social
responsibility.

Mission Statement:
To deliver unparalleled value to stakeholders and continually striving to exceed
customer expectations by developing innovative industrial chemical solutions with
special emphasis on workforce, health, safety, environment and contribution to
the national economic development.
Statement of Ethics & Business Practices:
We believe in a stimulating and challenging team-oriented work environment that
encourages, develops and rewards excellence. We are committed to diligently
serving our community and stakeholders while maintaining high standards of
moral and ethical values.
12
 OBJECTIVES OF THE INTERNSHIP

The internship offered me the opportunity to:

1. Gain Knowledge

As a TITAN MEDIA LIMITED. intern, I got an opportunity to gain an insight into the
working and mechanism of the Mergers and Acquisitions of companies. The
objective was to find out the procedure of such transactions and work on numerous
deals myself so as to obtain a deep understanding of the Corporate Finance
division of TITAN MEDIA LIMITED..

2. Find Mentors

Mentors can inspire you to meet challenges and achieve success. They enable you
to see a wider realm of opportunities, and they provide valuable advice to help you
excel in your career. TITAN MEDIA LIMITED. is committed to their mentoring culture. I
was paired up with my mentors at the start of my internship experience to offer me
guidance and help answer day-to-day questions.

3. Network

As a TITAN MEDIA LIMITED. intern, I was a member of the team, getting the chance to
interact with senior executives and to work with TITAN MEDIA LIMITED. International
member firms worldwide. I also had the opportunity to make contacts and form
relationships which I could use later on in my career.

13
4. Gain Experience

An internship is a perfect opportunity for you to gain valuable experience that can
make you more marketable to employers. During the internship I was assigned to a
variety of client engagements. These experiences will helped gain a better
understanding of TITAN MEDIA LIMITED. and a career at a professional services firm.

14
 RESEARCH METHODOLOGY

A research methodology is an outline of how a given piece of research is

carried out. It defines the techniques or procedures that are used to identify
and analyse information regarding a specific research topic. The research
methodology, therefore, has to do with how a researcher designs their study in
a way that allows them to obtain valid and reliable results and meet their
research objectives.

The nature of the report is exploratory and descriptive .The required

information is collected from the following sources:

Primary Data:

Primary data is collected through interview and questionnaires.

Secondary Data:

Internal Sources:

Published documents of TITAN MEDIA LIMITED.Annual Reports.

External Sources:

Books, Articles, Journals, Newspaper, Web browsing

15
Questionnaire Design:

Questionnaire was prepared with both open and close ended questions. The
target populationwas Management of TITAN MEDIA LIMITED.

RESEARCH PLAN:

Data Source Primary Data

Research Approach Research Instrument

Survey Questionnaire

Method of Contact Personal

Sample Size 5 Respondents

16
 ABOUT THE COMPANY

With the remarkable market presence from 25 years in more than 75 countries around
the world,Titan Biotech aims to push boundaries of research and development to
deliver best quality of Biological products at competitive prices. ”

All the Biotechnology Products are basically conduci ve to the

growth of microorganisms and their primary use in the field of
Clinical diagnosis, Vaccine production, Antibiotics, Agro -
biotechnology, Animal feed. Our products are certified by ISO
13485:2003.

TITAN BIOTECH LIMITED (an ISO 9001:2008 Certified Company

& c GMP facilitated) has been established with an objective of
serving scientific community and mankind by way of providing good
quality of Biological Products.

Titan Biotech Limited is one of the leading manufacturers &

exporters of the biological products used in the field of
Pharmaceutical, Nutraceutical, Food & Beverages, Biotechnology &
Fermentation, Cosmetic, Veterinary & Animal Feed, Agriculture
Industries, Microbiology Culture Media & Plant Tissue Culture
Media etc. With the experience of more than 25 years and the
remarkable market presence in 75+ countries, Titan Biotech
consistently pushing the boundaries of research and development to
deliver the best quality of biological products. We are committed to
total customer satisfaction policy. This is achieved by providing its

17
customers the highest quality products available along with the most
responsive customer support services. Besides the quality, we alwa ys
emphasis to supply the most competitive prices to the market in
order to cater & create the success situation in marketplace.

The management strives to penetrate ideas of customer orientation throughout

all facets of Titan Biotech Ltd. with firm commitment and continuous dedication
to the following principles:

Quality – Quality products.

Services – Superior customer service.

Cost – Cost competitive.

These simple but sincere efforts are performed to strengthen and

maintain our leading position in the industry.

18
OUR VISION

Titan Biotech Ltd. is blessed with diligent Professionals,

Researchers & Scientists who are well experienced and have
substantial knowledge of the respective field. Our team works in a
team spirit and assists us in processing array of Bio Products. Our
experts are engaged in creating new innovative methods to develop

19
the products which provide maximum benefits to our esteemed
clients.

 Q ua l i t y i s o u r f i r s t P r io r i t y

 To Be t he Major C o nt r ib u t o r to T he F i e ld Of
B io t e c h no lo g y

 W e Be l i e ve i n C us t o me r S a t i s fa c t io n a nd R e l a t io ns h ip

 T o P r o v id e t he Be s t S e r v i c e s

MISSION

For over 25 years, our mission is to provide the highest quality

products and exceptional customer service whilst providing a broad
range of Biotechnological products including Animal Nutrition,
Agriculture Products, Microbiological products at very competitive
prices to our customers.

We wish to become one of the benchmark manufacturer & supplier

across the world, recognized for its superior product quality and
sustainability, in addition to neve r disappointing the customers.

Titan Biotech Ltd. has a vast variety of product range,

reaching approx. 2500 in numbers. The quantity is no way
compromises the quality, which has made sure to win us loyal
customers over the years. To be the most reliable organization

20
adhering to consistent development of products and people with
them.

Corporate Office:
903-909, 9th Floor, Bigjos Tower, Netaji Subhash Place, Delhi-110034, India
CIN No. L74999RJ1992PLC013387

Industrial Plants:
Work 1: A-902 A, RIICO Industrial Area, Phase III Bhiwadi- 301019, Rajasthan,
India
Work 2: E-540,Chopanki, Phase III Bhiwadi- 301019, Bhiwadi-301019 (Raj.)
India
Phone :+91-11-71239900 (45 lines)
+91-11-27355742, +91-11-27674181
Email ID:
Customer Care: [email protected]
Export- [email protected]
Domestic- [email protected], [email protected]

21
 ABOUT THE TOPIC

SALES PROCESS

CALLING COUNSELIN CONVERSION AFTER

LEAD WALKIN
COLLECTION SALE
SERVICE

 Lead Generation
 Best of luck activity during Exams
 School Seminars
 PTM outside Schools
 Canopy
 Out center Activities
 Referencing (FFE)
 UDAAN and SA

 Calling Process
 Cold Calling (Push)
 Informative Calling
 Pull Strategy

 Counseling

22
  Sales Pitch
 Consumer Profiling
 Product Showcasing
 Closure of sales
 Collection of Amount

 After Sales
 Customer Relationship Management
 Customer delighting Strategies (Goodies)

LEAD GENERATION PROCESS

BEST OF LUCK ACTIVITY

Center team members collect leads during exams of students by proving them
sample papers of upcoming exams & convince them to visit our center if any help
is needed during exams.

SCHOOL SEMINARS

School Seminar is the primary source of the data collection, as this is the best
Strategy adopted by our organization for promotion and data Collection. In this,
organization seeks the permission of the various schools and initial they submit a
proposal to the concerned authorities to conduct a special a career guidance
seminar.

23
PTM

Leads are also collected by directly interacting with parents during PTM so that
full information is provided to them and to convince them to visit our center and
enroll their child.

CANOPY

Canopies are placed in societies & market areas in order to interact with our
potential customers and collect leads from them.

OUT-CENTER ACTIVITIES

Various out-center activities are done like placing posters in market areas, placing
no parking boards in societies, pamphlet distribution in potential areas.

CALLING PROCESS

COLD CALLING

Telephonic Calling is the method of generating prospective customer by inviting

them to the center for Demo and counseling and to increase the foot fall so the
overall business can be development. Cold Calling is the method of calling any
student from the respective data from the various sources. This calling is done

24
intensively to push the Product towards the customers and creating sense of
urgency among the customer and creating a desire and making the product a
necessity.

INFROMATIVE CALLING

Product and service by giving them essential information which the consumer is
Informative calling is the process of informing the customer regarding the not
aware of i.e. online platform that study mate provides & STP portal.

PULL STRATEGY

Pull Strategy is mainly to pull the customer who had not yet been convinced up till
now by any means of cold calling or informative calling. Pull Strategy we use
lucrative method to call the captive audience to our center or sub centers by ;
means of sample papers and Revision classes for Board Exams.

SALES PROCESS

SALES PITCH

Parents regarding the various career avenues including the future endeavors that
Sales Pitch is structured format for pitching the product to student and their a
student can pursue.

Sales Pitch also involves:

 Screening of the respective consumer using an inquiry form.

25
  Doing consumer profiling on basis on consumer demographics.
 Informing about the various products and their career scope.
 Selective pricing based on the consumer profiling.
 Creating a sense of urgency and persuading them to enroll as the augmented
services will be provided to the consumer on the first come first serve basis.
 Negotiation on pricing as the product has to be sold on some premium as we
our offering better quality and service than our competitors.
 Closure of the Sale by collecting some amount.

CONSUMER PROFILING

Consumer profiling is technique to screening the coming consumer on the basis of

demographics like School, Occupation of the Parents, Gender, Income, and
Location etc. Consumer Profiling is done on the discretion of individual career
counselor of the company. On the Basis of consumer profiling the counselor was
given leverage on selling price of the product.

PRODUCT SHOWCASING

Product showcasing was the way to tell the consumer about the various services
that we offer like informing them about online STP (student parent portal) which
will help them in tracking the performance of student.

26
CLOSURE OF SALES

When the consumer convinced and fully satisfied with the product, the final stage
of the sales process is Price Negotiations. The Discount is offered on the product to
come on the final price.

The Various Methods of giving discounts are:

 On the Basis Mode of Payment- Full Payment, Installment

 On the Basis of academics Performance. E.g. Al CGPA for VIII-x
 On the Basis of Bulk Enrollment.E.g. 2-3 Friends enrolling together.
 On the Basis of income of customers.

AFTER SALES

When the student is enrolled, the responsibility is to provide him/her handholding,

worksheets, proper information is floated to him/her on time and arranging extra
doubt sessions for the student is to be done by center team.

Customers at Malviya Nagar center are satisfied as students are referring more of
their friends and dropouts are very less.

OPERATIONS

The next phase of the work that was covered in my internship was Operations. I
was assigned as the operations handling of Malviya Nagar center, which was one
of the oldest centers of the company.

27
The different sort of work and various things which were covered under the
operations are:-

 Center management
 Billings and CMS (Cheque management system)

CENTER MANAGEMENT

Scheduling of classes

The Scheduling of classes was one of the most important tasks that were handled
by me in the operations. As the Malviya Nagar center were having students of 5
different batches along with ES, EFL and EA batches.

Maintaining Attendance

Apart from scheduling classes and informing students, another important work was
to keep the record of attendance of the students who were coming for the Classes
and if any student missed any classes. A call was made to his/her parents for
asking them the reason of being absent from the class. And due to this a backlog
class register was also maintained to keep a track of which student has missed
which class so that later that session can be provided to them via backlog Classes.

Issuance of Study Material

The student who had enrolled with HT Study mate were also given the study
material and online login Id & password to prepare well for the exam. And keeping
the Track of the Study Material issued as another important task which was
handled by me. Separate File was maintained to keep the check and which Student

28
has been issued which books, that too according to his course for which they have
enrolled.

Query Handling

Query Handling was another important work which I handled, as the student and
their parents always had query regarding the performance, class timings, Doubts on
Topics.

Doubt Sessions

After practicing the topic from home, students are not able to solve some of the
questions. Therefore, taking the doubt classes for the doubts on any particular
subject was also done.

Conducting Mock Test

Conducting mock test and periodic tests and session end test at regular intervals of
the student was an important task that was and after conducting the mock test and
the periodic test, the result of those test was to be displayed on their online portal
and the results of the student was also sent to their parent Online Portal so that
parents are also aware of the performances of their children.

Handling Walk-ins

All the walk-ins which were generated via calling and follow ups for the
prospective revenue generation through enrollment of students were also handled
at the same time. Further process for enrollment followed the same procedure as In

29
the Sales Process, which included sales pitch, Consumer Profiling, Product
Showcasing, closure of the sales and etc.

Pending Collections

The collection of the remaining fees from the student was to be done before the
completion of first 10 days of class and for that, students and parents were
informed and constantly reminded for the same through phone calls. And the
remaining fees was collected from those students who have not made full payment
was known as the “Pending Collection”.

When the entire amount of fees was collected from the student only then the entire
study material was issued to the students. Before that only worksheets were given
to the students.

Submission of Cash

The Cash and Cheques collected from the students and parents were deposited into
the company's Bank Account on the same day or next day.

Impress Management

The Finance department of the company sends some cash amount at the Center for
taking care of the daily expenses, as well as to fulfill the requirement of the center
in order to keep the Center properly functional. For Example expenses for
servicing of Air Conditioner, Purchasing of White Board Markers, Day to Day
essentials, Stationary etc.

30
 OBJECTIVES OF THE STUDY

 To focus and discuss the Sales and Marketing Strategies of TITAN MEDIA
LIMITED To give an overview of TITAN MEDIA LIMITED.
 Business Associations and Networking with Prospects through Online
Platforms and Business Networking and Relationship Building via Key
Marketing Initiatives
 To focus on the various services, work environment and facilities provided
by TITAN MEDIA LIMITED.
 To focus on the importance, benefits, reasons of Marketing Strategies of
TITAN MEDIA LIMITED

31
 DATA ANALYSIS

Data Analysis

The data collected various respondents have to analysis for the drawing
conclusion. So in this chapter efforts have been made to analysis and interpret the
collective data towards perception .

First of all the collected data have been presented in tabular form and there after it
is analyzed with the help of percentage and Pie Charts.

A brief description of analysis and interpretation given below:

32
70% of employees agree that the objectives of the company towards future growth is clearly
defined by the management but 20% of the employees are not agree with this and 10%
employees are not aware about the objectives of the company

33
  Is the company Know Exactly Who Your Audience Is?

Yes 40

No 5

Not Aware 5

Know Exactly Who Your Audience Is

10%

10%

Yes

No

80%

80% of employees agree that the company is aware about exactly who is
the right buyer oftheir products in the market. But 10% employees are not
agree with this and 10% are not aware about this.

34
  Is company is Optimize for Maximum Conversion?

Yes 36

No 10

Not Aware 4

Optimize for Maximum Conversion

8%

20%
Yes

No

72%

78% of employees agree that the company is optimising and modifying

their terms and conditions towards customers needs and very aggressive to
deliver their services onregular basis but 20% of employees are not agree
with the above statement and 8% of the employees are not aware about
that.

35
  Is the company is promoting their products aggressively?

Yes 30

No 12

Not Aware 8

promoting products Aggressively

16%

Yes

No
24%
60%

60% of employees agree that the company is promoting their products

very aggressively and offering regular schemes. But 24% employees are
not agreeing with this and 16% of the employees are not aware about the
promotion activities.

36
  Is company is winning the Attention Marathon of the buyers.

Yes 40

No 7

Not Aware 3

winning the Attention Marathon of the

6%

14%

Yes

No

80%

80% of employees agree that the company is successfully catch the

attention marathon of the buyers but 14% employees are not agree with
this and 6% of the employees are not aware about that.

37
  What do you think about the Pricing, Positioning and
Branding of thecompany?

Very Good 35

Good 12

Average 3

Pricing, Positioning and Branding of the

6%

24%
Very Good

Good

70%

70% of employees agree that the company is Pricing, Positioning and

Branding of the company is very good. But 24% of employees think that
the Pricing, Positioning and Branding of the company is good and 6% of
employees think that the Pricing, Positioning and Branding of the
company is average.

38
  Is the company is successfully Identifying target market?

Yes 40
No 7
Not aware 3

Identifying target market

6%

14%

Yes

No

80%

80% of employees think that the company is successfully identified the

target market according to their products but 14% of employees are not
satisfied with the target market opted by the company and 6% of
employees are not aware about that.

39
  Is the company is knowing about their competitors?

Yes 36
No 10
Not aware 4

knowing about their competitors

8%

20%
Yes

No

72%

72% of employees saying that the company is very well know about their
competitors in the market but 20% employees are not agree with this and
8% employees are not aware about any competitors in the market.

40
  Is the company developing awareness about their products in
the market.

Yes 40
No 7
Not aware 3

developing awareness about their products

6%

14%

Yes

No

80%

80% of employees are agree that the company is regularly developing the
awareness about their products in the market but 14% people thinks that
the company is not directly dealingwith the end users so there is no need
for the awareness and 6% of the employees are not aware about that.

41
  Is the company growing as compare to last year in terms
of Manufacturingand Revenue.

Yes 36
No 10
Not aware 4

72% of employees are agree that the company is growing as compare to last
year in terms of manufacturing and sales. But 20% of employees are not
agreeing with this and 8% of employees are not aware about the last year
manufacturing and sales.

42
 QUESTIONNAIRE

 Is the objective of company is clearly defined?

Yes
No
Not Aware

 Is the company Know Exactly Who Your Audience Is?

Yes

No
Not Aware

 Is company is Optimize for Maximum Conversion?

Yes
No
Not Aware

 Is the company is promoting their products aggressively?

Yes

43
 No
Not Aware

 Is company is winning the Attention Marathon of the buyers.

Yes
No
Not Aware

 What do you think about the Pricing, Positioning and Branding of

thecompany?

Very Good
Good
Average

 Is the company is successfully Identifying target market?

Yes
No
Not aware

 Is the company is knowing about their competitors?

44
 Yes
No
Not aware

 Is the company developing awareness about their products in the

market?

Yes
No
Not aware

 Is the company growing as compare to last year in terms of

Manufacturingand Revenue?

Yes
No
Not aware

45
 RECOMMENDATIONS AND
CONCLUSIONS
Mutual fund companies should try to educate the investors to invest in mutual I am

happy to complete my internship in TITAN MEDIA LIMITED under Sales

department. To my own experience the working environment of the
organization is very inspiring. The organization is always keen to
implement new rules and actions for improvement. Market Development
Department is really working hard and every day they are coming up with new
unique and innovative ideas to wide spread their business. If this effort goes on
than they can able to cover the untapped markets, increase their distribution
reach and which will also ensure future source of business.



46


LIMITATIONS
This dissertation report is my first assignment outside of course
curriculum in the practical life. I the student of BBA program just
one stage behind of completing my formal studies. Before
completing the institutional experience practical performance in
the formal stages become difficult. So in performing this report
lack of my proper practical knowledge is greatly influenced in this
performance.

Besides above have to face some other limitations are:

• Time is a major limitation that would mostly with stands a

comprehensive studyon the topic selected.

• Various confidential matters, forms, report, were not disclosed to me

from HRD.
• Some strategies of business and operation were restricted to handover.

• Improper combination among various departments.

Unwilling to give information more because of extra harassment without their

responsibility

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 BIBLIOGRAPHY

 http://www.businessknowhow.com/marketing/blocks.htm

 http://pushingsocial.com/your-12-point-content-marketing-strategy-part-1- of-
4/

 http://onlinepruk.com/2013/05/13/5-key-points-for-your-marketing-strategy/

 https://en.wikipedia.org/wiki/Marketing_strategy

 Banerjee, S. and Saha, S. (2012). No TitleImpulse buying behaviour in retail

stores triggering the senses . Asia Pacific Journal of Marketing &
Management Review, 1(2), 1–21. Beatty, S. E., & Ferrell, E. M. (1998).
Impulse buying: Modeling its precursors.
 Journal of Retailing, 74(2), 169–191. https://doi.org/10.1016/S0022-
4359(99)80092-X Bhakat, R. S., & Muruganantham, G. (2013). A Review
of Impulse Buying Behavior. International Journal of Marketing Studies,
5(3). https://doi.org/10.5539/ijms.v5n3p149 Buedincho. (2003)

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