10
SWOT Analysis: Strengths
Aspects Implications Possible Actions
Having a partnership with Allows Alani to get a message out Add another influencer to keep
influencer Addison Rae from someone women ages 20-24 the engagement of 20–24-year-
can relate to who has a huge old women
platform
The amount of growth within the Since 2018, Alani has become an Increase products, flavors, and
last 4 years international company selling supplements
across the world with sale
numbers through the roof
Amount of growth on social After launching their social media Add another platform like
media the last 4 years platforms in 2018 their followers Pinterest to draw in more
on Instagram have reached over engagement and posting different
800K, TikTok 47k, and Twitter 26k. content
Reaching their specific target Has a successful following with Start targeting a bigger audience,
audience women ages 20-24 like millennials
11
SWOT Analysis: Weaknesses
Aspects Implications Possible Actions
Content on Instagram seems fake Much of their backdrops, though they are Change up the content posted. Start doing
trying to be trendy, seem animating/fake. content curation, use real scenes, less edits
These also are repetitive
Not showing what their company The company wants trust between the Consumers like to know what their
represents consumers and brand, yet they do not company stands for, make a small subtle
show the consumers what they represent post about what that exactly is or add it to
as a brand in terms of controversial things the website.
in society like Pride and Black Live matters
Movements
Partnered with an influence who is not Addison Rae has a strong platform, but she Keep Addison as an influencer, but contact
involved in fitness is not well known in the wellness and an influencer such as Sydney Adams who
fitness industry, so what is her purpose? has an urge following on multiple platforms
for fitness
Not relevant in the public relations When looking in PR news Alani is not Gain knowledge on how the pr industry
industry represented or known works and get their brand out there
12
SWOT Analysis: Opportunities
Aspects Implications Possible Actions
Purchasing power over This will allow more Widening the Target
millennials and gen x revenue for the brand if audience to Millennials and
they broaden their Target Gen x
audience
Fitness and wellness With the fitness industry Network with faces in the
industry is growing growing supply and demand fitness and wellness
for these products will grow industry and inquire about
what is wanted or needed
Expanding flavors based Alani receives the most Use seasonal flavors for not
on seasons engagement on seasonal just energy drinks but other
flavors, if they keep this up products as well. During
their engagement will those seasons create a sale
continue to increase for those products
13
SWOT Analysis: Threats
Aspects Implications Possible Actions
People thinking products are Many people have trouble Be transparent about the
unhealthy putting supplements in their ingredients being used in each
body that may not be natural product
or they may not know they
main ingredients
Decline in Instagram users Instagram is their best Start using other platforms to
platform if users start to be prepared for this decline
decline, Alani will not have a
main solid platform
14
15
17
18
19
20
21
22
Instagram TikTok Twitter Facebook
Name
URL
@alaninutrition
https://www.instagram.com/
alaninutrition/
@alaninutrition
https://www.tiktok.com/
@alaninutrition?lang=en
@AlaniNutrition
https://twitter.com/
alaninutrition?lang=en
Alani Nu
https://www.facebook.com/
alaninutrition/
25
Followers 826K 46.6K 26.6K 125K
Average # of Posts at least 1-2 times a week Posts once a day then may skip a few At least one post daily with some One post a week
Posts Weekly days here and there retweets
Engagement On average: On average: On average: On average:
Likes: >15k with some even reaching over 200k Views: >10k <200k Likes: <100 Shares: < 200
and some only under 10k Likes: ranging between 500 and 3,000 Replies: <5 Likes: <1,000
Comments: 500 to 2k Comments: under 200 Retweets: <10 Comments: <30
Purpose To share new products, get ideas of flavors Share trendy videos with their products, Share funny tweets trying to engage Share updates about their brand and new
from consumers, reels of products giveaways, recipes one can make with their audience, posts gifs to make flavors
and updates on influencers products, behind the scenes at consumers laugh, share their deals
Headquarters and to repost consumers and offers, engage audience with
TikToks engaging followers. questions
Brand Voice Professional yet feminine, flirty, and trendy Fun and upbeat posts providing Funny, trending tweets Professional and trendy
when sharing new posts information in a trendy way
Success The amount of engagement received on each The number of views received on a More individuals are tweeting at Alani Their imaging is great. The content they post
post especially when posted about influencer: numerous amount of TikToks is great, with the chance of being retweeted is bright and trendy.
Addison Rae. Also, the increase in followers in along with the people they have reached
the last year
Uniqueness The bright feed never has a dual moment. The The post content not just of graphic and How unserious the page is, this page Not being consistent on when they post on
use of emojis and consumer engagement in office, but of normal women in homes is full of funny tweets to make the Facebook. Many brands post more on
and their everyday lives audience laugh Facebook than Alani has.
Challenges With needing to be trendy, it is hard to stay The views compared to links and Not many people are engaging back Their engagement on this profile is week and
completely up to date with the latest trends comments are significantly different with them, compared to the number they are not reaching their target audience
of followers
Ways to Improve on informing about their other Alani needs to find a way to increase Perhaps post more about products Maybe they need to focus more of their time
improve products as much as their energy drinks engagement with their followers as they like on Instagram and less funny on TikTok and Twitter to reach their target
view instead of just scrolling passed tweets public.
