“iWEBFINITY”

(SOCIAL MEDIA ADVERTISING, WEBSITE DEVELOPMENT, PAY-PER-CLICK

iWebfinity

A Feasibility Study presented to the

In Partial Fulfilment of the Requirements for the degree

BACHELOR OF SCIENCE IN ENTREPRENEURSHIP

PUP OU BS ENTREPRENEURSHIP 4-3

Cristine P. De Borja
Gunnar C. Dimarunsing
Mary Ann P. Li
Jomer V. Liad
Brett Holbert R. Lasay
Julie Ann S. Moral
Joshua Aaron T. Osorio

PROF. JOEL MUNSAYAC

1. EXECUTIVE SUMMARY................................................................................................2

2. DESCRIPTION OF PRODUCTS AND SERVICES...............................................................2

3. TECHNOLOGY CONSIDERATIONS.................................................................................2

4. PRODUCT/SERVICE MARKETPLACE.............................................................................3

5. MARKETING STRATEGY..............................................................................................4

6. ORGANIZATION AND STAFFING...................................................................................4

7. SCHEDULE.................................................................................................................5

8. FINANCIAL PROJECTIONS...........................................................................................5

9. FINDINGS AND RECOMMENDATIONS............................................................................6

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INTRODUCTION

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PROJECT PROPONENTS

The proponents of this study are the following:

Cristine P. De Borja

Gunnar C. Dimarunsing

Mary Ann P. Li

Jomer V. Liad

Brett Holbert R. Lasay

Julie Ann S. Moral

Joshua Aaron T. Osorio

Who hereby recommend the following oral examination.

PROPOSED NAME OF THE BUSINESS:

iWEBFINITY - A business name that promotes infinite possibilities for

digital marketing solutions. We used the word “web” to portray advertising by

creating social connections and brand awareness through digital means. The

prefix “i” connotes advanced use of technology in this field of expertise. Together,

these words mean that the business is in making advanced use of digital

marketing solutions to provide limitless opportunities for our clients.

Many businesses want to have their brands popular to increase market

availability and improve sales and revenue. The most successful ones started the

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use of advertisements by traditional means but using this method for business

start-ups can be quite costly. Thankfully, in this modern age, advancements in

technology allowed us to market using the internet at a cost that is way lower

than traditional means.

If you are going to advertise in Television networks for a 30-second

commercial primetime slot, it may cost from PHP 100,000 to PHP 200,000

depending on the company. Whereas, if you use digital marketing through social

media and other digital means, 100,000 can go a long way and provide you with

an almost instantaneous result because you can see the turn-around real-time.

The customers can within seconds, get back to you through private messages, e-

mails, comments, likes and etc. The cost to run this business would be low

compared to the huge profits it can generate and for this purpose, we have

chosen to pursue a feasibility study on this endeavor.

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 Figure 1.

Proposed Logo of the Business

Our logo is a symmetrical design with a picture of planet earth in blue with

a white silhouette of electrons in orbit within the earth. An infinity symbol

surrounding the earth is also seen in gold. This means to say that the company

focuses on making our customers become known globally and preserving the

environment as the nucleus of our atom which is represented by the presence of

electrons. The gold infinity symbol gives the impression that we provide nothing

but excellent result with a limitless number of opportunities and growth. The

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Company name is seen below “iWEBFINITY” with the words Digital Marketing

Solutions written underneath. The company slogan is written on the lower right

side and says “Innovation is our passion” which shows to the world our

dedication to our work and the advancement of the technologies that we use.

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PROJECT
SUMMARY

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 Chapter 1

Project Summary

Name of the Business

iWEBFINITY - A business name that promotes infinite possibilities for

digital marketing solutions. We used the word “web” to portray advertising by

creating social connections and brand awareness through digital means. The

prefix “i” connotes advanced use of technology in this field of expertise. Together,

these words mean that the business is in making advanced use of digital

marketing solutions to provide limitless opportunities for our clients.

Many businesses want to have their brands popular to increase market

availability and improve sales and revenue. The most successful ones started the

use of advertisements by traditional means but using this method for business

start-ups can be quite costly. Thankfully, in this modern age, advancements in

technology allowed us to market using the internet at a cost that is way lower

than traditional means.

Company Mission

Our mission is to provide professional and highly creative result oriented

digital marketing services and other related services that will assist businesses,

individuals and non-profit organizations in promoting their brands and reaching

out to a wide range of potential customers all over the globe. We want to build a

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digital marketing company that can favorably compete with other leading brands

in the digital marketing industry.

Company Vision

Our vision is to establish a standard and world class digital marketing

company whose services and brand will not only be accepted in the Philippines,

but also in other parts of the world.

Description of Products and Services

iWEBFINITY will provide marketing solutions through Facebook Business

Page Management which provides the following features dependent on the

package they choose whether “Bronze, Gold or Platinum.”

 Faceb
ook PPC
Management
 Faceb
ook PPC
Campaigns
 Weekl
y Facebook
Marketing
Consultation
 Weekl
y monitoring
with monthly
report
 Dedica
ted Social
Media Manager
 Set-up Facebook Fan Page
 Custom cover photo and profile picture

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  Social Media Strategy Planning
 Customized Social Media Monthly calendar
 Weekly blog posts
 Curate industry related content
 Weekly handcrafted posts
 Post scheduling
 Service Animated Explainer Video
 Branded Images
 Social Listening
 Private Message Page replies
 Acquiring of new fans and following related pages

Technical aspect that distinguishes the company's product from the

competition

We are customer focused. If the customer is not happy with the service then we

will attempt to address the issues that they are facing.

How the company's product address demands in this marketplace

We feel that iWEBFINITY will address the demand in the marketplace. Based on

the statistics, Facebook is ever increasing and therefore organizations need to

align their advertising campaigns with what Facebook has to offer.

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 Chapter 2

MARKET STUDY

Market Overview

Our advertising strategy:

We intend to advertise through our in-house personnel using our existing

methods such as SEO and Facebook marketing.

How our customers find us

We will have an active Facebook business page that would set the standard of

what customers will be expecting of the service that we will provide. Our contact

details will also be provided in our website.

We will assist our customers in finding us by approaching them via telephone

calling followed by a face-to-face meeting. We want to break away from the

typical method of just speaking to customers and simply trying to sell to them.

We want to offer the benefits of our services and assist them to gain more

services. We will have clients of our own and therefore we will be using the

technical skills to market our business, so we will ‘practicing what we preach.’

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12
Market Needs

There are a number of factors why providing web development and

social media management services are great ideas for business:

1. Many people use the internet to look for goods and services - from

restaurants, hotel bookings, travel and tours, cinemas, plumbing,

English tutorials, beauty salons and other services.

2. Businesses are better able to reach customers when they use the

social media platform than the traditional marketing media like

pamphlets, newspapers, radio and other methods. Take for example a

real estate agent standing on a corner of a street for many hours giving

200 pamphlets to people rather than clicking a single button to send an

advertisement within seconds to people who have been identified to

have an interest in looking for a new place to live in because of their

social media behaviours.

3. Investing on Social Media Management is cost-effective as the

advertisements are relatively cheaper compared to traditional media

like newspaper where a quarter-page ad would cost too much and

fairly little circulation with no assurance of your ad being seen.

4. Social media management is measurable when it comes to your

advertisements as the system will be able to identify the number of

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 people that clicked your ad and what specific days are better or needs

more attention.

Market Trends

Facebook is the best social media to invest on because of the

number of people using it daily as compared with other social media

platforms. With the right people managing a business page, the reach of

this social media is going to be phenomenal with lucrative returns.

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 Key Customers

Company's target market

Our customers are businesses who wants to improve their

Facebook presence and in turn gain a broader following through this

channel.

These are customers that transact B2B (business-to-business).

Marketing and Sales

Overview

iWEBFINITY will market its line of social media management and other

related services through social media, telemarketing and word of mouth

marketing. It will price its services comparable to its nearby competitors, while

providing Facebook services only during the initial stage in order to maintain

profitability. It may seek to distribute its services through other social media

platforms if the demand warrants such expansion.

Positioning

iWEBFINITY will offer a differentiated service package offering, promoting

itself as the first and only social media management company that offers 30 to a

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maximum of 150 posts per month. We also offer weekly blog posts that contain

1,000 to 2,500 words per post that would also optimize the presence of the

clients’ company in search engines. No competitor has matched that service

offering and the price is very cost-effective as well.

Pricing

Company's pricing strategy:

We intend to price our services in line with the industry metrics to ensure

that we offer competitive prices. At the same time if our prices become higher,

then they only reflect the quality and standards of our work.

Promotion

Internet marketing

The objective is to obtain enough new customers to generate positive

word of mouth through social media, with emphasis on the company’s Facebook

profile. The company believes that social media will be critical to the success of

its customer acquisition strategy, as each incremental gain in social media will

increase overall profitability. Development of the company website will

complement the overall Internet marketing strategy.

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 The company may also utilize paid Internet marketing channels including

Google Adwords. As this kind of campaign can be very expensive, the company

will take a cautious approach towards these campaigns.

Telemarketing

iWEBFINITY will employ the services of outbound sales advisors who will

set appointments for the field sales agents. These outbound specialists ensure

that clients representing a company understand what will happen in the sales

consultation meeting with the field agents. A mobile phone plan or mobile

landline will be used for calling potential clients and leads are generated through

published online business directories. The outbound sales advisors will also

make sure that sales agents meet only with decision makers so as not to waste

time and resources. There is currently one outbound sales advisor, however,

once the business picks up and there is a need for more appointments to set,

Echo Advisory will expand and recruit additional sales advisors with a team

leader to supervise them.

Face-to-face meetings

Field sales agents are expected to be punctual and respectful of client’s

time. They must be knowledgeable of the ins and outs of the business so they

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would be able to explain well the service packages that we offer. They are to

dress neat and comely. These agents also need to be confident and engaging.

They should not be afraid of objections but overcome them in a way that the

customer would understand very well.

Organization and Staffing

iWEBFINITY intends to start small in Makati, Philippines but hope to grow

big in order to compete favorably with leading digital marketing companies in the

industry both in the Philippines and on a global stage.

We are aware of the importance of building a solid business structure that

can support the picture of the kind of world class business we want to own. This

is why we are committed to only hire the best hands within our area of

operations.

At iWEBFINITY, we will ensure that we hire people that are qualified,

hardworking, creative, result driven, customer centric and are ready to work to

help us build a prosperous business that will benefit all the stake holders (the

owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all

our senior management staff and it will be based on their performance for a

period of five years or more as agreed by the board of trustees of the company.

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In view of the above, we have decided to hire qualified and competent hands to

occupy the following positions;

 Chief Executive Officer

 Creative Director

 Human Resources and Admin Manager

 Sales and Marketing Executive

 Accountant

 Web Designer cum Graphic Artist

 Content Creator / Online Traffic Generator

 Client Service Executive

Roles and Responsibilities

Chief Executive Officer – CEO:

 Increases management’s effectiveness by recruiting, selecting, orienting,

training, coaching, counseling, and disciplining managers;

communicating values, strategies, and objectives; assigning

accountabilities; planning, monitoring, and appraising job results;

developing incentives; developing a climate for offering information and

opinions; providing educational opportunities.

 Responsible for providing direction for the business

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  Creating, communicating, and implementing the organization’s vision,

mission, and overall direction – i.e. leading the development and

implementation of the overall organization’s strategy.

 Responsible for signing checks and documents on behalf of the company

 Evaluates the success of the organization

Creative Director:

 Serve as project manager of the organization; works directly with

employees

 Responsible for designing concepts and winning business proposals for

the organization

 In charge of copy writing and laying out chronological advertisement

plans

 Develops strategic plan by studying technological and financial

opportunities; presenting assumptions; recommending objectives.

 Accomplishes subsidiary objectives by establishing plans, budgets, and

results measurements; allocating resources; reviewing progress; making

mid-course corrections.

 Coordinates efforts by establishing procurement, production, marketing,

field, and technical services policies and practices; coordinating actions

with corporate staff.

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  Builds company image by collaborating with customers, government,

community organizations, and employees; enforcing ethical business

practices.

 Maintains quality service by establishing and enforcing organization

standards.

 Maintains professional and technical knowledge by attending educational

workshops; reviewing professional publications; establishing personal

networks; benchmarking state-of-the-art practices; participating in

professional societies.

 Make certain that operations and marketing department perform

efficiently, coordinate employee efforts, and facilitate communications

between management and employees

 Ensures that the organization work in line with international best

practices.

Human Resources and Admin Manager

 Responsible for overseeing the smooth running of HR and administrative

tasks for the organization

 Defining job positions for recruitment and managing interviewing process

 Carrying out staff induction for new team members

 Responsible for training, evaluation and assessment of employees

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  Responsible for arranging travel, meetings and appointments

 Oversee the smooth running of the daily office and factory activities.

Sales and Marketing Manager

 Manage external research and coordinate all the internal sources of

information to retain the organizations’ best customers and attract new

ones

 Model demographic information and analyze the volumes of transactional

data generated by customer

 Identifies development opportunities; follows up on development leads

and contacts; participates in the structuring and financing of projects;

assures the completion of development projects.

 Writing winning proposal documents, negotiate fees and rates in line with

organizations’ policy

 Responsible for handling business research, market surveys and

feasibility studies for clients

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  Responsible for supervising implementation, advocate for the customer’s

needs, and communicate with clients

 Develop, execute and evaluate new plans for expanding increase sales

 Create new markets cum businesses for the organization

 Empower and motivates the sales team to meet and surpass agreed

targets

Accountant / Cashier:

 Responsible for preparing financial reports, budgets, and financial

statements for the organization

 Provides managements with financial analyses, development budgets,

and accounting reports; analyzes financial feasibility for the most complex

proposed projects; conducts market research to forecast trends and

business conditions.

 Responsible for financial forecasting and risks analysis.

 Performs cash management, general ledger accounting, and financial

reporting for one or more properties.

 Responsible for developing and managing financial systems and policies

 Responsible for administering payrolls

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  Ensuring compliance with taxation legislation

 Handles all financial transactions for iWEBFINITY

 Serves as internal auditor for iWEBFINITY

Web Designer cum Graphic Designer

 Liaising with clients to determine their requirement and budget

 Responsible for Optimizing Website Functionality for owners of existing

websites

 Responsible for Search Engine Optimization Services and Code Writing

Services

 Responsible for developing concepts, graphics and layouts for product

illustrations, company logos, and websites

 Responsible for managing client proposals from typesetting through to

design, print and production

 Responsible for preparing drafts or material based on an agreement brief.

 Research and advice the organization on style, genre and other trendy

info as it relates to social media marketing.

Content Creator / Traffic Generator

 Responsible for creating content / buzz words that will help attract traffics

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  Responsible for Search Engine Optimization (SEO)

 Responsible for engaging internet users to get help statistics and leads

 Liaising and working effectively With other staff members to generate

sales for our clients

Client Service Executive

 Welcomes clients and potential clients by greeting them in person, online

or on the telephone; answering or directing inquiries.

 Ensures that all contacts with clients (e-mail, walk-In center, SMS or

phone) provides the client with a personalized customer service

experience of the highest level

 Through interaction with clients on the phone, uses every opportunity to

build client’s interest in the company’s products and services

 Manages administrative duties assigned by the creative director in an

effective and timely manner

 Consistently stays abreast of any new information on the organizations’

products, promotional campaigns etc. to ensure accurate and helpful

information is supplied to clients when they make enquiries.

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