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Maruti Suzuki Brand Audit

Maruti Suzuki is the largest automobile manufacturer in India, with a market share of 44.2% as of 2022. It was established in 1981 as a joint venture between the Indian government and Suzuki Motor Corporation of Japan. Maruti builds cars and aims to create experiences for customers through innovation, forward thinking, and improving Indian roadways. It currently focuses on the future prospects of mobility and welcomes everyone to join in their adventure.

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Nandish Sharma
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72 views3 pages

Maruti Suzuki Brand Audit

Maruti Suzuki is the largest automobile manufacturer in India, with a market share of 44.2% as of 2022. It was established in 1981 as a joint venture between the Indian government and Suzuki Motor Corporation of Japan. Maruti builds cars and aims to create experiences for customers through innovation, forward thinking, and improving Indian roadways. It currently focuses on the future prospects of mobility and welcomes everyone to join in their adventure.

Uploaded by

Nandish Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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MARUTI SUZUKI BRAND AUDIT:

“Cars are what Maruti Suzuki builds. Experiences are what it creates.”

BACKGROUND:

HISTORY:

experiences that are fuelled by innovations, forward-thinking, and a dedication to improving


Indian roadways. Since 1983, when the legendary Maruti 800 was introduced, the firm has
been at the forefront of a change revolution. transforming a nation's passion of driving from a
necessity for it.

However, with each new generation of Indians, preferences and needs continue to change.
Maruti Suzuki does not view this as a hurdle, but rather as motivation to push the limits of
conventional automobile manufacturing. One such move it has done to help its automobiles
effortlessly match new era standards is integrating design and technology.

Maruti Suzuki is currently focused squarely on the prospects of the future. And everyone is
welcome to join us on this adventure.

Maruti Suzuki India Limited, originally Maruti Udyog Limited, is a New Delhi-based Indian
car manufacturer. It was established in 1981 and was held by the Indian government until
2003, when Suzuki Motor Corporation of Japan purchased it. Maruti Suzuki has a market
share of 44.2 percent of the Indian passenger car market as of February 2022. In the same
year, Maruti opened its first production facility in Gurugram, Haryana.

Company type Public

Industry type Automotive

Founded 24 February 1981


Headquarters New Delhi, India
Products Automobiles
Number of employees 16,025

Parent organization Suzuki motor corporation


Revenue ₹73,278.9 crore (US$ 9.2 billion)
Website http://www.marutisuzuki.com/
Table 1 about the company

pg. 1
OWNERSHIP:

Suzuki of Japan and Maruti Udyog Ltd. formed a joint venture in 1982, which controls
Maruti Suzuki. The largest automaker in India is Maruti Suzuki India Limited (MSIL),
originally Maruti Udyog Limited and a division of Suzuki Motor Corporation of Japan. It is a
prime instance of a shared sector. Despite being a joint venture, Maruti Suzuki was able to
forge a unique identity by remaining focused on its core principles, such as innovation and
customer devotion.

BRAND PORTFOLIO:

Maruti includes two family brand that are: 1) Arena 2) NEXA each has a subset of various
brands (see figure 1).

maruti
suzuki

ARENA NEXA

SUVs/ GRAND
hatchback sedan vans
MUVs VITARA

swift dezire EECO S-PRESSO XL6

celerio Brezza IGNIS

wagonR Ertiga BALENO

alto CIAZ

S-CROSS

Figure 1. brand portfolio.

pg. 2
In addition to these brands, Maruti also has a distinct line of "Maruti Suzuki commercial type
vehicles" that includes both goods- and passenger-carrying vehicles while still adhering to the
company's basic principles of cooperation, innovation, efficiency, and dependability.

pg. 3

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