Scribd
Upload
387 views4 pages

Business Plan

This document outlines a business plan for a watermelon farming business. It discusses the vision, mission, and overview of watermelon including its nutritional benefits and worldwide cultivation. The plan describes the watermelon product, how it will get to market through home delivery and pickup at the farm, and promotional strategies using social media. It identifies risks like financial, marketing, and production issues and provides mitigation strategies. Finally, it outlines the business flow from planning through commercialization, costing, pricing, and production activities of planting, irrigation, harvesting, and selling.

Uploaded by

LEAH MAE CANDADO
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
387 views4 pages

Business Plan

This document outlines a business plan for a watermelon farming business. It discusses the vision, mission, and overview of watermelon including its nutritional benefits and worldwide cultivation. The plan describes the watermelon product, how it will get to market through home delivery and pickup at the farm, and promotional strategies using social media. It identifies risks like financial, marketing, and production issues and provides mitigation strategies. Finally, it outlines the business flow from planning through commercialization, costing, pricing, and production activities of planting, irrigation, harvesting, and selling.

Uploaded by

LEAH MAE CANDADO
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

AGUSAN DEL SUR STATE COLLEGE OF AGRICULTURE AND TECHNOLOGY

BACHELOR OF SCIENCE IN AGRICULTURE


(Horticulture)

(Name)

In partial fulfilment of the requirements in AE 1:


Principle of Agricultural Extension and Communication

Subject Adviser:
Mary Lovely O. Magadan
College of Agriculture
BUSINESS PLAN

Title: Watermelon Business

Location: P-4 San Isidro, San Luis Agusan del Sur.

Contact #: 09385581397

Vision:

My business would be like a progressive company that could produce more product
for export that every neighboring country, can also take advantage to use the product.

Mission:

To raised my business to gain profit.

Watermelon Overview

Watermelon (citrullus lanatus) obviously gets its name because of its extremely high
water content, approximately 92% besides waters, it is full of nutrients.

Watermelon farming is very common and popular throughout the world it is actually a
highly cultivated fruit worldwide and the fruit has high demands and price in the market in
almost everywhere around the world. The watermelon is actually a plant originally
domesticated in Africa. It is the most common and highly cultivated fruit around the world
having more than a thousand of varieties.

Water melon is a scrambling and trailing vine. This is evidence from seeds in pharaoh
tombs of watermelon cultivated in ancient Egypt.

Watermelon plant grows well in favorable climate from tropical to temperate regions
worldwide. It’s grown for its large edible fruit, which is berry with a hard rind and no internal
divisions and is botanically called pepo.

Product Name: Watermelon

Benefits to buyer:

The benefit of watermelon into the buyers is that watermelon is rich in amino acid
called atrolline that may help move blood through your blood pressure. Your heart also
enjoys the perks of all the lycopene watermelon contains. Studies show that it may lower
your risk of heart attacks.
How product get to market:

 We established home delivery service that are convenient to the customers.


 We also have the option to pick up directly at the farm.
 Watermelon product delivered in the marketplace through trucks or any vehicles.

Promotion of product to market:

 Offer loyal customers an exclusive preview


 Use special introductory offer
 Make use of social media to promote my business.

Market risk

KEY RISK ACTION PLAN HOW TO OVERCOME RISK


Financial risk- not having sufficient cash to Get trusted management account, invest
meet expected obligation also generating wisely, and learn about diversification.
lower than expected profits.

Marketing risk- possibility that you will lose Diversify to handle concentration risk, stick
the market for the product or the prices to low impact cost names to beat liquidity
received will be less than expected. risk and also go long term for getting through
volatility times.
Production risk- yields or output levels will Follow the recommended production
be lower than projected. practices and adopt risk mitigating practices
such as drip irrigation, drainage, trap crops or
resistant varieties.

Risk mitigation plan;

The purpose of this is for communities to identify policies, action, and tools that will
reduce risk and possible future losses. Mitigation planning accomplishes this by developing
an understanding of the risk and vulnerabilities of the community setting clear goals.
BUSINESS FLOW

EVALUATE TO
PLANNING APPROVAL DETERMINE
EFEECTIVENESS

COMMERCIALIZATION COSTING PRICING

Production Activities:

PLANTING

IRRIGATION

HARVESTING

SELLING

You might also like