GROWTH OF THE BEAUTY

INDUSTRY IN ECOMMERCE

Presented by IT Delight | 2022

With digitally native businesses now In reality, the beauty business is so vast
multiplying at a rapid rate across online and and varied, with so many brands and an
social purchasing platforms, eCommerce is still infinite number of communication
the main driver of beauty sales globally. The channels, that its mass items and luxury
global beauty market includes makeup, lines have made their way into virtually
cosmetics, skincare, and hair care products. It every home in the modern world.
even extends to fragrances and deodorants. Consumers in every price range and
All of this is not limited by age, gender, or demographic are gurus on the market, and
cultural background. So, you can see an they know all there is to know about the
extensive growth of the beauty industry in most popular products, where to get them,
eCommerce. and how much they cost.
Beauty Industry Figures
With a predicted $784.6B in revenue by 2025, the beauty business will only get more massive
in the online marketplace.
According to some experts, the beauty Internet market in the United States is predicted to increase by
4,8% in 2023. Below, you can see how online and offline distribution methods are evolving.
What’s important, is that eCommerce allows for better manufacturer diversification. The
traditional retailer market is not so versatile compared to the online one.
2022 BEAUTY
SHOPPERS: ONLINE
OR OFFLINE?
A few years after the pandemic, do more people buy health and cosmetic items online than in-
store? The newest YouGov product, Global Profiles, collects data on customer preferences in
the industry, revealing their buying habits. Worldwide Profiles analyses consumer attitudes,
emotions, actions, and routines while keeping an eye on 43 markets’ web browsing and global
trends.

Twenty-three percent of people throughout the world say they buy health and beauty
products equally from online and brick-and-mortar retailers. Roughly 10% of customers
worldwide say they always or almost always buy health and beauty items online, and over
twice as many say they mainly or almost always shop online (22%). Nearly 20% of people
report never shopping online, while another 35% say they seldom purchase online.
ASIAN MARKET EUROPEAN MARKET

Consumers in China (16%) and India A larger percentage of consumers may choose to
(13%), who are ahead of the curve in purchase in-store because of the inability to try on
this regard, are the most likely to cosmetic goods before buying them. Consumers in
conduct all of their shopping online. In the European markets are less likely to buy
Vietnam, just 10% of consumers are cosmetics online than those in other parts of the
likely to do so. But in other Asian world. Shoppers in Switzerland (37%), Germany
economies, like Singapore (where the (32%), and France (32%), say they are more likely
share is at 5%) or Hong Kong (where to do it entirely offline. But still, a bigger share of
it’s at 2%), just around one in twenty buyers get their beauty products from eCommerce
shoppers prefers to do all of their stores.
shopping online.
NORTH AMERICAN MARKET

More than a third of Canadians (32%) and Mexicans (33%), two of the largest North American
marketplaces, claim they never purchase online. In contrast, over a quarter of Americans (24%)
report never buying health and beauty items anywhere other than a physical shop. Despite that, a
big percentage of the North American population goes online to purchase beauty goods.

The multi-billion dollar online beauty market is flourishing. The beauty business is increasingly
dominated by specialized, niche products (consider handcrafted soaps and cosmetics). If you’re a
business owner in the cosmetics industry, you can afford not to have a web presence.

Don’t bother looking elsewhere for information about opening a cosmetics shop after reading this.
Using a simple five-step structure, this article makes the procedure manageable for everyone.
 CREATING AN
ONLINE BEAUTY
SUPPLY STORE
Here, we’ll take you through the entire procedure step-by-step.
Create a concept for Consider the following questions:

your online cosmetics

Who are you trying to reach? Do your offerings target
boutique Gen Z or Gen X consumers? Your target market should
like the way your store looks and feels.

What distinguishes your brand? Do you want your

followers to find your social media feeds full of humorous
posts, pure beauty ideas, or authoritative explanations of
the active chemicals in your cosmetics?

What do you prioritize? Do you want to market a

complete range of natural skincare or hair products, a
particular lip gloss in the exact shade of pink, or nail
polishes and healthcare products?
Create a logo After you have settled on a name for your store and have
perfected your brand’s identity, you can go on to design a
logo for your business.

As a business owner in the cosmetics industry, you have

excellent taste and a clear vision; similarly, you can recognize
excellent graphic design even if you lack the skills to create it
yourself.

To create a logo that captures your style, pick a couple of

your favourites and play around with fonts, graphics, and
colors.
Additionally, with your logo in place, you’re prepared to begin
developing your website.
Get your platform Explore available layouts by using the beauty website creator.
Choose a header picture for your home page once you’ve
designed and built
found the one you like. Your beauty shop’s banner might
benefit from a header picture that includes:

One of your beauty items on a model.

Photos that show the items laid out in a flat-lay format

and the organic ingredients that go into making them.

A picture that represents your company’s values.

After settling on a header picture, you’ll be able to go on to

the rest of the site’s customization options.
Come up with a text After the layout of your site is complete, you can go on to
add content to the various pages.
to fill your web
pages with You’ll need to get these three key pages in place before you
can go on to construct your shop as you design your website.

Main Page

Information Page

Contact form

Create a frequently asked questions section, a portfolio, and

more as your beauty supplies company expands. This first
step, however, requires your attention to the first three
pages. You may always add on afterward.
Pick a memorable The domain name you choose for your online shop is the first
impression visitors will get of your business. If you want to
domain for your
make a good first impression, give your company a name that
store relates directly to what it says in its logo.

If your shop’s name is already in use by another

establishment, consider adding your location’s name to the
end.

Check out the yearly costs of each plan after conducting a

search for your preferred domain name. After finding your
ideal companion and developing your platform, all that’s left
to do is fill the shelves and begin selling.
 WHAT TO EXPECT
FROM THE BEAUTY
ECOMMERCE
MARKET IN 2023
We’ve done an in-depth analysis of the dynamic beauty e-commerce landscape and compiled a list of
the trends we believe will drive the industry ahead in the coming year and beyond.
 With the use of AI and augmented reality, consumers may
have their face traits assessed in a matter of seconds to
obtain personalized product suggestions. There are several
distinguishing factors among beauty product purchasers, such
as skin tone and facial structure. Skincare companies may
ADVANCED
benefit from artificial intelligence skin technology by using it
VIRTUAL TRY-ON
to better understand their customers’ skin issues and provide
CAPABLE OF
USING AI AND AR more accurate recommendations.

Virtual try-on technology powered by augmented reality and

artificial intelligence is the future of a more satisfying
cosmetic experience, and it may boost consumer trust in
products by letting them see how they look and feel in
advance of a purchase.
 The cosmetics business heavily utilizes online communities to
spread the word of newly released items. Brands may interact
with their customers on these sites to better understand their
wants and requirements.

Brands need to offer a seamless omnichannel shopping

SOCIAL experience across all touchpoints, including social commerce
COMMERCE platforms if they want to give the greatest experiences to
consumers. An effective social commerce strategy is a
powerful tool for businesses to interact with customers. One
of the most efficient methods for brands to tailor their social
commerce strategy and provide customers with more value is
through augmented reality shoppable posts.
 By 2024, mobile commerce is expected to generate $488
billion, accounting for 44% of all e-commerce, according to
data from Insider Intelligence. The use of QR codes has
increased dramatically as people have become increasingly
reliant on their mobile devices in the wake of the pandemic.

INCORPORATING In an increasingly touchless environment, QR codes have

QR CODES evolved as a practical means of accessing information and
making purchases. Customers have learned to trust QR codes
and now anticipate having a similar experience when
interacting with their favorite companies.
FINAL THOUGHTS

The digital transition that has been taking place in the beauty sector over the past two years does not appear to be
slowing down, as new consumer habits meet a market that is becoming increasingly diverse. More and more money is
being spent online, and if brands don’t learn to adapt, they’ll lose out on a lot of cash and potential consumers. If you
don’t want to be one of those missing a great opportunity, contact our team.

For more information on this topic, you can follow the link Growth of the Beauty Industry in eCommerce.
 Contacts

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