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Tybba Project

This document is a project report submitted by Rushikesh Badgujar, a student at ISB&M College of Commerce, to partially fulfill the requirements for a Bachelor of Business Administration degree from Savitribai Phule Pune University. The report examines the marketing planning of an unnamed company. It includes sections on objectives, literature review, research methodology, company profile, marketing strategy analysis of OnePlus, data analysis and interpretation, findings and suggestions, and conclusion. Certification is provided by the internal and external examiners that the project is Rushikesh's original work carried out under their guidance.

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126 views5 pages

Tybba Project

This document is a project report submitted by Rushikesh Badgujar, a student at ISB&M College of Commerce, to partially fulfill the requirements for a Bachelor of Business Administration degree from Savitribai Phule Pune University. The report examines the marketing planning of an unnamed company. It includes sections on objectives, literature review, research methodology, company profile, marketing strategy analysis of OnePlus, data analysis and interpretation, findings and suggestions, and conclusion. Certification is provided by the internal and external examiners that the project is Rushikesh's original work carried out under their guidance.

Uploaded by

jhaju jhiju
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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A Project report

On

‘A STUDY ON MARKETING PLANNING OF’

Submitted by

RUSHIKESH BADGUJAR (TYBBA)

Seat No. _______________

In partial fulfilment of

Bachelor of Business Administration

Year 2022

Submitted to

Isb&m Collage of Commerce, Nande, Pune


Peoples Empowerment Group
ISB&M College of Commerce
S. No. 44/1,44/1/2, Nande Village, Taluka Mulshi, Pune – 412 115
Tel.: 020-66754622 / 25 Fax: 020-66754678 Email : [email protected]

Ref: ISB&M/COM/2022-23/ Date:- / / 2022

CERTIFICATE

This is to certify that a Project on --- is a bonafide work carried by Mr.

Rushikesh Badgujar of TYBBA (Sem. V) for Partial fulfillment of BBA

Degree of Savitribai Phule Pune University for the Academic Year 2022 –

2023.

He has completed a project under our guidance and direction in all respect. His

work is found to be satisfactory.

Prof. Ajit Borde Dr. V. R. Naik

Signature of Internal Examiner Signature of External


Examiner
ACKNOWLEDGEMENT

I wish to place on record my heartfelt gratitude to my well-wishers, who helped

me in all possible way to complete this research work.

I wish to mention the special mention of my deeply felt appreciation to

Principal Dr. Vaman Naik and the staff members of ISB&M Colleges who have

been very helpful during this process. I am thankful to all the respondents who

extended their whole hearted cooperation during primary data college.

I really fall short of words to appreciate the meticulous care and enormous

encouragement put in by my guide, Prof. Ajit Borde whose deep insight,

matchless expertise and continual support helped me to accomplish this

herculean task.

I owe a profound debt of gratitude to my parents and family members for

bearing with me very patiently throughout this journey and for giving moral

support.

Rushikesh Badgujar
Signature of the Student

Index

Sr. Topics Page


No No
1. INTRODUCTION 1
1.1Definition
1.2Marketing Proportions
1.3Developing a market strategy
1.4Types of strategies
1.5Strategic model
1.6Real-life marketing
2. OBJECTIVES TO STUDY 7

3. REVIEW OF LITERATURE 9

4. RESEARCH METHODOLOGY 12
4.1 Research problem statement
4.2 Research methodology
4.3 Sources of Data
4.4 Sample Size
4.5 Limitation of research

5. COMPANY PROFILE 14
5.1 The One plus philosophy
5.2 Mission of company

6. ABOUT ONE PLUS 15


6.1 SWOT analysis
6.2 Marketing strategy of One plus

7. DATA ANALYSIS AND INTERPRETATION 19

8. FINDINGS AND SUGGESTIONS 24

9. CONCLUSION 29

10. BIBLOGRAPHY 31

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