SUMMER TRAINING REPORT
ON
“Techno Gamerz”
IN PARTIAL FULFILLMENT OF
BACHELORS OF BUSINESS ADMINISTRATION [BBA]
[2018-2021]
Guided By: Submitted By:
Ms. KANIKA GUPTA RAJAN BEDI
01651401718
FAIRFIELD INSTITUTE OF MANAGEMENT AND TECHNOLOGY
KAPASHERA, NEW DELHI
AFFILIATED TO:
(GURU GOBIND SINGH INDRAPASTHA UNIVERSITY
(DWARKA, NEW DELHI)
CERTIFICATE
This is to certify that this project report “TECHNO GAMERZ” is submitted by “RAJAN
BEDI” who carried out the work under my supervision. I approve this project for submission
of the Bachelor of Business Studies (Gen.) in the department affiliated to Guru Gobind Singh
Indraprastha University, Delhi.
Date: 26 OCTOBER 2020
MS. KANIKA GUPTA
DECLARTION BY THE CANDIDATE
I hereby declare that the work, which is being presented in this project entitled “TECHNO
GAMERZ”, is an authentic record of my own work carried out by me under the supervision
and guidance of MS. KANIKA GUPTA project guide, FAIRFIELD INSTITUTE OF
MANAGEMENT AND TECHNOLOGY.
This project was undertaken as a part of the major project report as per the curriculum of
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI for the partial fulfilment
of BBA from FAIIRFIELD INSTITUTE OF MANAGEMENT AND TECHNOLOGY.
I have not submitted the matter embodied here in this project for the award of any other
Degree/Diploma.
STUDENT NAME:
RAJAN BEDI
01651401718
PROJECT COMPLETION CERTIFICATE
ACKNOWLEDGEMENT
The project entitled “TECHNO GAMERZ” for one required an improved environment,
extensive endeavor, and all necessary support. I take this an opportunity to express my
gratitude to MS. KANIKA GUPTA, my project guide for her able guidance, cooperation and
out of the box thinking without which this project would not have been exciting at all.
The successful progression of my project also gives me the opportunity to acknowledge and
appreciate the staff of the college that provide me much needed stimulating suggestions and
encouragement in order to stem this project towards completion.
Thanking You
RAJAN BEDI
01651401718
EXECUTIVE SUMMARY
Summer Training is an inseparable aspect of the professional course today. This is the basic
criteria which makes it mandatory for the participant in any curriculum that he/she carries
out in his or her own thought and blend it with the official data on the basis of which a
complete report is formulated.
With the philosophy in mind my Summer Training is based on the Digital Marketing and
social media analytics at IBM (International Business Machine).
TABLE OF CONTENT
S.NO. TITLE PAGE NO.
1 Student Declaration 3
2 Certificate from Guide 4
3 Acknowledgement 5
4 Executive Summary 6
5 Evaluation sheet by Guide
6 Chapter - 1: INTRODUCTION ABOUT COMPANY 8-
1.1 Organization mission and Objectives 14
1.2 Major Market & Customer
1.3 Products and Services
1.4 Organization Design & Structure
1.5 Financial Structure
1.6 Organization Performance
7 Chapter - 2: JOB PROFILE AND ACTIVITES 15-
PERFORMED BY STUDENT 17
2.1 Activities Performed in the Organization
2.2 Problem Solved
2.3 Intern Key Observation
8 Chapter - 3: LESSON LEARNT & FEEDBACK 18-
3.1 Key skills and Attitude Learnt 21
3.2 Feedback to the Organization
3.3 Feedback to the College and University
9 REFERENCE 45
10 APPENDIX 46
CHAPTER-1
INTRODUCTION
ABOUT THE COMPANY
Introduction:
Founded in 2000, All soft Solutions, Inc. corporate headquarters in Philadelphia has been
delivering excellent consulting and custom technology solutions to all their clients. Since,
2008 All softs started its operation in India, and acquired offices in Delhi, Chandigarh and
Mohali. All soft's rapid growth is due to their success in improving the customer's business
and technological processes to increase efficiency, accountability, performance, and drive
business value They leverage the advantages of leading industry platforms such as IBM,
Oracle, Microsoft, and Open Source technologies to provide custom solutions. Their services
offerings are varied, and straddle many different industries, such as healthcare, insurance,
environment, food and catering, transportation, legal, manufacturing and state and local
government. Their consulting engagements vary from a few person-months to person-years
in effort.
The IT marketplace today demands cost effective expertise to fulfill technology demands for
strategic long term goals. These goals often include strategic growth and planning for this
growth. Every client needs to create a blue print and follows through to ensure adequate
growth. Besides this, today's technology solutions involves multiple players - software and
hardware solutions from different vendors, geographic locations of offices, delivering
solutions on time with a competitive edge, etc. are some of the commonly encountered
challenges.
COMPANY LOGO
ADMITTANCE
As per the emergence of the digital era, the needs of the corporate world are changing. So,
they take oath to provide the technologies that are insanely changing the world.
IBM certified trainers
To provide the best training experience they are having the finest IBM certified trainers who
will fill up brains with the knowledge of today’s growing technologies and endow for the
industrial world requirements.
Smart coursework
The coursework is carefully planned to provide the real essence of knowledge to the trainees.
Name & Address of Organization:
Allsoft Solutions and Services Private Limited
E-39, Phase-8
Industrial Area, Sector-72
Mohali, Punjab 160055
India
Ambition
Making education transparent and worth is passion as best organization offering effectually
designed industrial training course.
Vision
Their vision is to be an organization that leads by growth and at the forefront as an emerging
technology provider.
Mission
Their mission is to provide technology to our course participants that develop an innovative
mind and exponentially increase productivity growth.
Company Tie-Ups 1,100
Placements 35,000
Trained so far 135,900
Courses 80
Services
They offer the full spectrum of services to help organizations work better. Everything from
creating standards of excellence to training students to work in more effective ways,
assessing how you’re doing, and helping you perform even better in future. Very few others
do this, and none have been doing it as long as they have.
INTERNSHIP
To help students they have introduced an internship program that gives you a chance to
enhance your objective learning and integrates the knowledge with the theory learned in the
classroom. Their internship program has been a well-formed channel for generating a great
pipeline for team. They are generating the perspective of professionalism in the interns as
they mold them from student status to professional status by introducing them to the live
projects of cooperative world. So, boost student’s skills and get a chance to experience a
formal process within a company for the first time.
ONLINE TRANING
They value the time so they offer online live sessions for different courses. As e-learning
having benefits particularly effective for learners as they can revisit the courses as much as
they want at any time. The ultimate technical goal for the instructor is to make the
technology transparent during the whole session with this the learner concentration will
increase Their instructor focuses on the various learning options to stimulate trainee
participation by having interaction like – small group discussions, polling activities, and one-
on-one query exchange.
PLACEMENT ASSISTANCE
They are creating work experience opportunities for the trainees by providing them avenue
to the corporate world. Their Placement cell helps students to acquire the best possible
employability and entrepreneurship skills. According to that, they maintain various well-
designed training sessions by their professionals, to equip the students with various skills
like Interview techniques, Group Discussion skills, Personality Development skills etc. It
also increases their knowledge of the industry, which will help students in making better
decisions about their future career choices. This organized way clearly reflects in a number
of placements of students in sectors of the corporate world.
CHAPTER-2
JOB PROFILE AND
ACTIVITIES
PERFORMED
INTERPRETATION
ABOUT THE WEBSITE
“TECHNO GAMERZ”
“Techno Gamerz” is impressive in all respects. The website is overloaded with any kind of
information that gamers need: forum, news, premium accounts and tips. Incredible graphics
are mixed with well-thought out custom UX design, which made this website enjoyable to
use and easy to immerse yourself into the game atmosphere.
Homepage of the Website
There is certainly no shortage of Indian games for players to choose from. On Steam alone,
there are 22,059 Indian Games at the date of writing!
Even with the best gameplay footage and screenshots to entice players to dive deeper on our
game page, we give the best description and count on the visuals to pull more than their fair
share of the weight to convince players to choose our game.
MAIN BLOGS
On this page we have mentioned about the different types of games according to their
categories like: Actions, shooting, shooter, fighting, beating etc. and their examples.
SUBHEADS OF BLOGS No. 1
ABOUT THE BLOG
This Blog is about the Action
Games and one of its biggest
Example which is “Fortnite”.
It is the most World Famous
game ever in the history.
This blog also includes the
best players of Fortnite
throughout the world such
as “Ninja and TFue”.
SUBHEADS OF BLOG NO.2
This blog includes the most famous PC game GTA series(Grand Theft Auto). This blog
includes the description of all the Gta games individually. The gta series includes GTA SAN
ANDREAS, GTA VICE CITY, GTA V which is the most famous among all. This game is
produced by the best gaming company “Rockstar Games”. This is personally my favourite
blog and liked by most of my friends, family and followers.
SUBHEADS OF BLOG NO. 3
This blog does need any recognition. This game (PUBG) is known by every individual
throughout the world. This game is insane as well as addictive. In this game we meet
different individuals from throughout the world on the same platform. This game has given
name and fame to many individuals. This blog includes all the famous personalities from
different countries. I gave my best to include all important points and hope this blog would
be the most lovable blog.
SUBHEADS OF BLOG NO. 4
This Blog is a play station game (Playstation 2).This game is based on war and we have to
won from different Gods.This game is about the ancient mythology and the Greek god. This
blog tells how this game is played and how this game became most popular among PS2
using gamers. This game has different levels such as easy, medium and god level with
excellent quality graphics.
SUBHEADS OF BLOG NO. 5
This blog is based on an android game named “call of duty”. It was first launched in 2003
and was developed by infinity ward, and published by Activision. They developed 17 parts
till 2020. Call of Duty allowed players to advance through World War II in a series of
campaigns or to battle it out against human opponents in its multiplayer mode. Solo play
featured a cast of computer-controlled allies to better simulate actual war, during which a
soldier would have been part of a large group rather than always fighting alone.
STATISTICS AND INSIGHTS
PROMOTIONAL TECHNIQUES:
1. FACEBOOK: It is a social media platform where we may connect lots of people.
Facebook business Page is a free way for businesses, brands, celebrities, causes and
organisations to reach their audience. While Facebook profiles can be private, Pages are
public. Now a days more than one billion people are on facebook. Google may index our
Page, making it easier for people to find us. we can manage our Page on Facebook and
platforms such as Facebook Business Suite and Creator Studio on our desktop and mobile
device.
2. INSTAGRAM: Instagram is an entirely visual platform. Unlike Facebook, which
relies on both text and pictures, or Twitter, which relies on text alone, Instagram's sole
purpose is to enable users to share images or videos with their audience. Now a days
more than one billion people are on Instagram. Instagram is considered to be
the best social media platform for engagement or our ability as a brand to connect with
our followers. It's visual, simple and it's attracting the younger generations more than
other social media platforms. Instagram can go beyond just visuals.
3. PINTEREST: Pinterest consists mainly of "pins" and "boards". A pin is an image that
has been linked from a website or uploaded. Pins saved from one user's board can be saved
to someone else's board, a process known as "repinning". Boards are collections of pins
dedicated to a theme such as quotations, travel, or weddings. Pinterest is a visual discovery
engine for finding ideas like recipes, home and style inspiration, and more. With billions of
Pins on Pinterest, we'll always find ideas to spark inspiration. When we discover Pins we
love, save them to boards to keep your ideas organized and easy to find.
3.
4. MAILCHIMP: Mailchimp is an American marketing automation platform and email
marketing service. It is the trading name of its operator, Rocket Science Group, an
American company founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan
Kurzius joining at a later date. Mailchimp is an all-in-one marketing platform that helps
you manage and talk to your clients, customers, and other interested parties. Our
approach to marketing focuses on healthy contact management practices, beautifully
designed campaigns, and powerful data analysis.
5. REDDIT: Reddit is a social news platform that allows users to discuss and vote on
content that other users have submitted. To help police the site and prevent spammers
from bombarding readers, Reddit came up with “karma” points. It's an incredible source
of information on pretty much every field of human knowledge. You can browse through
the many subreddits in philosophy, languages, coding, molecular gastronomy or whatever
makes your mind hungry.
6. SURVEY MONKEY: SVMK Inc., doing business as SurveyMonkey, is an online
survey development cloud-based software as a service company. It was founded in 1999
by Ryan Finley and Chris Finley. The company provides surveys, and a suite of paid
back-end programs.
CHAPTER-3
LESSON
LEARNT &
FEEDBACK
FINDINGS
KEY LEARNINGS:
Digital marketing is one of many different approaches that allows a company to
manage and analyse and promote its own interactions with its past, current and
potential customers.
It uses data analysis about customers history with a company to promote its products
and focusing on customer retention and ultimately driving sales growth.
Learned to use Survey Monkey, Mailchimp, Instagram, Facebook, Reddit, Pinterest,
etc.
Learned how to make website on Wordpress, create blogs and generate traffic on it.
Understand the concepts of Search engine optimization and Search engine marketing
and SERP, PPC and social media marketing.
Learned how to generate traffic using Google Adwords.
Learned what real corporate is- learned how to tackle issues when faced, how to
behave and corporate with colleagues, learned how to response when failed
sometimes, how to promote our products
Understand how Digital marketing connects with people, how to convince them.
Making websites through Wordpress made me understand how easy and how
interesting it is, when received positive responses globally.
CHALLENGES FACED:
Creating the appropriate content:
Appropriate content is the blood line of digital marketing. Appropriate content means
what is mentioned to promote products, how it is showed to customers and how to
influence them.
Generating Traffic through different tools on website:
Traffic is the number of people joined with us. Generating Traffic is the very initial
step of Digital marketing. Without Traffic, people will not come to know about the
product; hence different-different tools need to be used to make people aware towards
us.
Following the upcoming trends:
For analysing these upcoming trends, firstly we need to look at the dataset which
shows changes over a period of time. Analysing the dataset and working on it to
overcome this challenge is the biggest challenge faced in Digital marketing. In 2020,
AI technology, video, voice search, and interactive content will be among the most
prominent trends, hence need to be take care of while promoting products.
SUGGESTIONS
Main emphasis was on Social Media Marketing, more topics should be covered rather.
Proper notes of every topics were not provided while training.
Accurate training was not provided regarding Content writing in Wordpress website.
No individual doubt sessions were conducted.
They should also provide stipend so that interns may get monetary motivation.
Positive competition should be a part, so that interns may work more willingly and
should perform better.
Digital marketing is a budding field that is attracting people from all walks of life. Over
time, the digital world is expanding which in turn has increased the demand for candidates
who have digital marketing skills. One of the main reasons behind doing a digital marketing
internship is it helps individuals to identify the career opportunities under the supervision of
experts. As a digital marketing marketer, we will attain insights on various techniques and
tools of digital marketing. We will get the chance to work with the latest technology. We can
work on live projects where we can work on marketing automation, social media and much
more. While doing a digital marketing intern job, we get the chance to work in all digital
marketing areas. This way, we can find out which area suitable for us based on our interest.
When we work with a team, we will get a better understanding of what it is like working in a
digital marketing company. It gives a clearer idea of the digital industry. While doing an
internship, we will get a feeling of a real job. Also, we can get an idea on various digital
marketing areas like SEO, PPC, SEM etc. During a digital marketing internship, students get
the chance to interact with other colleagues. They understand how the industry works. While
doing an internship, one will communicate with colleagues, team members etc. This way, the
communication skills of the person improves.
REFERENCE
https://technogamers123.wordpress.com/
https://technogamers123.wordpress.com/
https://en.wikipedia.org/wiki/
http://www.google.com/
https://www.ibm.com/in-en/about
https://www.allsoftsolutions.in/
https://www.investopedia.com/terms/d/digital-marketing.asp
APPENDIX
