NAME: 1) ESHA RAJPUROHIT.
2) NISHI SHAH
ROLLNO: 1) 231 and 2) 227
ASSIGNMENT-1
STREAM: HUMAN RESOURCE.
BAKE ME HAPPINESS
Address: Bake Me Happiness, Kasar Alley, Near Kalika Mata Mandir, Thane -
421302.
Name of the Entrepreneur: Esha Rajpurohit and Nishi Shah
Telephone: 9967764321
Fax No: 34276894919
Website Address: www.bakemehappiness.com
Nature of Business: Cakes come in all shapes and sizes and so do cake
businesses. Upscale cake businesses include wedding cakes and custom-decorated
cakes for special occasions. A retail brick-and-mortar bakery is another option.
Delivering gift cakes by mail is a viable business.
Amount of finance needed: 15 Lakh
Statement of Confidentiality of Report:
This agreement is to acknowledge that the information provided by Bake me Happiness cakery in
this business plan is unique to this business and confidential; therefore, anyone reading this plan
agrees not to disclose any of the information in this business plan without the express written
permission of Angel baking. It is also acknowledged by the reader of this business plan that the
information furnished in this Bake me Happiness business plan, other than information that is in the
public domain, may cause serious harm or damage to Company and will be kept in the strictest
confidence. Upon request, this document is to be immediately returned to
Bake me Happiness
Signature: ESHI
Name: Bake me Happiness Date: 23/04/2016.
Executive Summary:
What is the business concept of model?
o Specialty Cake Shop
Generally, this type of shop sells specialty cakes. Such as
birthday cakes, cupcakes, wedding cakes, eggless cakes,
etc. However, you can run the business both from the
home or retail space.
How is the business concept or model unique?
A business concept statement summarizes the focus of
your new business, particularly how it differs from
competitors. A bakery concept statement presents the
focus of that bakery, such as wedding cakes, artisan
breads, pastries or a particular target audience, as well as
the overall business concept that sets that bakery apart
from other bakeries in the area.
Who are the individuals starting the business?
Esha Rajpurohit and Nishi Shah.
How will you make money and how much?
By providing customers customized cakes and providing
them fresh and hygienic product. We aim in getting double
of return we invested.
Industry Analysis:
Analysis of competitors?
Stay Sweet Bakery is located in Mulund, North Thane,
which is home for AFB. The population of Mulund is
nearly 37,000 and Wayne County is 114,000. There are an
approximately 14,800 households with a median income of
nearly $35,000 per household. There are currently three
independent storefront bakeries in the Mulund and County
area that provide similar goods/services. In addition to
these bakeries, nearly every major grocery chain has a
bakery – however, the quality different between a ‘Wal-
Mart’ cake – which is baked, frozen, and shipped months
ahead of time does not compare to a cake made fresh by a
local bakery. So by that standard, local cake bakers and
decorators products differentiate from the products of major
food chains.
Market Segmentation:
A small business, such as a neighborhood bakery, usually
does not have the resources to launch mass-marketing
campaigns. By carving up the addressable market into
smaller segments, a small bakery can focus its resources on
niches that the larger bakeries may not be addressing. The
market segments should be measurable and large enough to
generate consistent profits and justify the company's
marketing and other investments
Industry and market forecast
India Cake market is projected to grow with a CAGR of
12.5% during the forecast period, 2020 - 2025. Bakery
products have long been basic food products for human
nutrition. The convenience, accessibility, and nutrition
profile associated with them are the major factors of their
sustenance in the modern market.
Description of venture
1. Product:
Bakery and baked goods categories like bars, breads
(bagels, buns, rolls, biscuits and loaf breads), cookies,
desserts (cakes, cheesecakes and pies), muffins, pizza,
snack cakes, sweet goods (doughnuts, Danish, sweet rolls,
cinnamon rolls and coffee cake) and tortillas.
2. Services:
Bakery is an establishment that produces and sells flour-
based food baked in an oven such as bread, cookies,
cakes, pastries, and pies. Some retail bakeries are also
categorized as cafés, serving coffee and tea to customers
who wish to consume the baked goods on the premises.
3. Size of business:
On average, work areas is be at least 120 square feet per
employee. This means that the average individual
workstation should measure about 50 square feet, with
the rest of the space allocated for storage, meeting rooms,
kitchen area, walking space and office equipment.
Small scale business
4. Office equipment and personal:
Oven
Food Processor
Baker's Rack/Shelf Rack
Stand Mixer/Hand Mixer
Mixing Bowl/Spoon/Spatula
Baking Pan
Plastic Storage Bins
Decorating Equipment/Pastry Bags
Proof Boxes
Work Tables
Display Case
Packaging
5. Background of entrepreneur:
Graduated from K.J Joshi College in TYBMS and
specialist in customized cake making.
Production plan:
Manufacturing unit:
Commercial baking companies turn out billions of products
a day. The products must be uniform in size, shape and
appearance in order to pass quality control tests, and this is
achieved with the help of a largely automated process.
Commercial mixers, fillers and ovens combine to process a
high volume of products as consistently as possible. Most
manufacturers use preservatives and other additives to
achieve a long shelf life and uniform appearance.
Physical plan:
Cake Cutting Machine.
Cupcake Making Machine.
Deck Ovens.
Planetary Mixer.
Spiral Mixer.
Dough Sheeter.
Sugar Grinders.
Machinery and Equipment:
Flour sifter
Dough mixer
Rounder
Intermediate proover
Dough Moulder
Bakery oven
Bread cooler
Bread slicer
Packing machine
Laminators
Lubricants
Adjuster
Display cases
Refrigerator
Sheet pan cakes
Name of supplier of Raw material:
Cake and sweets and cake machines.
Angle baking and cake products
Operation plan:
1. Description of company operation:
Bake me happiness cake shop is a retail business
specializing in producing and/or selling cakes; they may
also sell cupcakes, muffins, sponges, as well as other
baked goods that fall under the title of a cake. ... "A
sweet baked food made of flour, liquid, eggs, and other
ingredients, such as raising agents and flavorings.
2. Flow of order of goods and services:
There are 150 orders per month. We provide clean
atmosphere which is clean and hygienic. And also offer
customized cakes.
3. Technology Utilization:
Like vacuum coolers, radio frequency heating
technology has been available to bakery firms for
decades. Radio frequency heating (also referred to as
solid-state heating) uses an amplifier to transmit radio
wave energy to heat an object in a closed cavity, such as
an oven.
Marketing Plan:
Pricing:
After Cup of Cake Café first opens, its key objectives will include
strong market share, survival, and return on investments. Achieving
these aspirations will eventually allow the business to become
profitable. Keeping these goals in mind, the company will choose
prices which are competitive with the industry. Doing so will help Cup
of Cake Café stay in business with prices that are not high over
competitors, which would likely turn customers away. Yet by not being
immensely below the market price, the business will still be able to
receive as much possible income while remaining competitive. As
these prices result in the strong market share and survival of Cup of
Cake Café, the company will then be able to use income to pay returns
on investments, and in time, receive profits.
Distribution:
Decide whether you want to be a wholesale bakery that sells to retail
stores like gourmet grocery markets, or open your own retail location,
or both. You also may elect to serve niche markets such as wedding
caterers. Use your website as an extension of your retail location.
Include sharp pictures of your most scrumptious cakes. Have an order
page where customers can design their own cakes by selecting size,
style, frosting and decorations. Let them pick up the cake at your store
or your bakery, or deliver it to them upon request. As time goes on,
develop a strategy for expanding these channels. The more places your
cakes are available, the more well known your bakery will become.
Promotion:
Promotion objectives of Cup of Cake Café will consist of creating
consumer awareness, generating interest and desire, and moving the
customer to make the purchase. Strategies for making consumers aware
of the bakery will include advertising and hosting a grand opening.
Offering free samples of the tasty treats at the grand opening may lead
to both consumer interest and desire. As customers try the delicious
delights, they will be less hesitant about making a purchase. By simply
building customer awareness, interest, and desire, consumer purchases
will increase, raising company sales.
Being located in a small town, public relations will also be important
for the business. Community involvement will be an extremely
valuable method of addressing this. Doing so will not only help Cup of
Cake Café receive more business from locals, but will also increase the
company's chance of referrals in the community. A few ways Cup of
Cake Café will utilize public relations is through community
involvement such as taking part in community activities, sponsoring
local events, or donating gift certificates or baked goods for
fundraisers. This will show the company's desire to be involved and
help out the community, which is extremely
Product Forecast:
Promotion objectives of Cup of Cake Café will consist of creating
consumer awareness, generating interest and desire, and moving the
customer to make the purchase. Strategies for making consumers aware
of the bakery will include advertising and hosting a grand opening.
Offering free samples ;of the tasty treats at the grand opening may lead
to both consumer interest and desire. As customers try the delicious
delights, they will be less hesitant about making a purchase. By simply
building customer awareness, interest, and desire, consumer purchases
will increase, raising company sales.
Being located in a small town, public relations will also be important for
the business. Commu Community involvement will be an extremely
valuable method of addressing this. Doing so will not only help Cup of
Cake Café receive more business from locals, but will also increase the
company's chance of referrals in the community. A few ways Cup of
Cake Café will utilize public relations is through community
involvement such as taking part in community activities, sponsoring
local events, or donating gift certificates or baked goods for fundraisers.
This will show the company's desire to be involved and help out the
community, which is extremely
Control:
Looking around the production floor of a bakery, there are many areas to
increase safety and quality for products. Mold, pathogens, and food
borne illnesses are just a few things bakers actively avoid. Taking steps
to keep products and processes safe can also increase the overall quality
and consistency of your baked goods.
Organizational plan:
Firm of Ownership:
Partnership firm
Identification of partner of principle shareholders:
Name Designation Shares
Esha Rajpurohit Owner 50%
Nishi Shah Owner 50%
Authority of principle:
The owner has equal authority and principles are to be
punctual and give the customers proper orders. Give
commands and get the things done.
Management team background:
There are two teams created one is for marketing and other is
for orders equally the things are distributed there are also
people for handling social media of the shop.
Roles and Responsibility of members of organization:
The bakery manager's responsibilities include maintaining
accurate financial records, conducting interviews, hiring
suitable bakery staff, and ensuring that orders for specialty
cakes are completed on time.
Assessment of Risk:
SWOT
STRENGTH
WEAKNESS
OPPORTUNITIES
THREATS
Opportunities and threats. Identifying a company's strengths is a
key part of the SWOT analysis a small-business owner does
when preparing an annual business plan. Strengths and
weaknesses are under the control of a bakery, and taking
advantage of your company's strengths while overcoming its
weaknesses lead to revenue growth and profitability. For
instance, a strength may be having a great range of products, or
having experienced and well-respected bakers on board. A
weakness may be that you are new to the market and there's no
brand recognition yet.
New Technology
New baking technology improves the consistency of the products by
changing baking techniques. With old ovens, firms had to manually
move pans from lower to higher racks, affecting bake times. With
advanced technology, firms can improve baking results by utilizing
ovens with rotating racks and temperature issues. Most recent
technological developments have aimed to reduce cooking or baking
times: for example, microwaves, steam ovens and infrared grills. In
addition, blenders and food processors allow for rapid preparation. And
when the baking is done, a powerful dishwasher makes it possible to
clean up the mess in no time.
Contingency plan:
The demand for online food delivery is steadily increasing these
days. For a new bakery business, it is highly recommended that
you register your business on the online food aggregators to
generate online orders.
Financial Plan:
Balance sheet:
Projection plan:
Break even analysis:
Sources of Fund:
Appendix
Letters of approval and clearance:
Address:
Bake Me happiness, Kasar Alley, Near Kalika Mandir Thane- 421302
Dear, Ajinkya sir
Please find an enclosed proposal for the bakery business with this
letter.We are in the baliary business for five years and are running a
successful bakery shop in XVZ stain, USA. We offer a large variety of
hakery items and have built our clientas. Recently, we were looking for
an opportunity to expand and were seeking the investment capital
Keeping your requirements in mind and matching them with our
expertisa, we have prepared this proposal which does not only after you
high probability of profits but also the most reasonable cust. We have
done our extensive market research to make it a stressful business. All
the relevant deals and information, service offerings, bakery items,
feasibility report, finances,trend charts, etc. an attached in the proposal
for you to review and analyse Following are s of the key details initial
investment: $Amount:
- Brakaven in the first year and generation of profits in the second year
• Average sales growth over first five years: 37%.
• Average profit growth over first five years: B
Let us know at (contact) if you need any alterations in the proposal or
the terms and conditions. We hope to get selected and dether you a
quality project. Looking forward to hearing a positive response.
Market research report:
In order for Cup of Cake Café to continually progress, it will have to
develop methods to determine which factors of the marketing plan work
and which prove to be unsuccessful. Product innovation is one goal set
by the company. To measure the effectiveness of the innovations, the
company will pay close attention to the sales of featured products. By
doing so, Cup of Cake Café will know how successful each special
flavor is simply by the number of sales of that particular product. This
method will allow the business to monitor the success of the product of
the month and the seasonal flavor proposals. This form of financial
analysis will help the company determine which products increase sales.
Through financial analysis, Cup of Cake Café will also be capable of
observing income from the catering service to decide if it is beneficial to
the company or not. By reviewing sales, Cup of Cake Café will be able
to determine which
products and rvices lead the business to success. and services Customer
surveys will also benefit the business, as consumers provide opinions
about which products they prefer. Including such surveys on the
company website will be a simple way to receive consumer feedback
and increase customer satisfaction. The surveys will incorporate rease
custo information about customer service in the bakery as well as
through the catering service. Knowing the opinions of customers will
allow Cup of Cake Café to modify any products or services in order to
optimize customer satisfaction.
Lease or Contract:
This CONTRACT OF LEASE is made and executed at the Municipality of Solana,
Province of Cagayan, this day of JANUARY 13, 2017 by and between:
DOMINGO SY BAGGAYAN, TIN# 183-012-841, of legal age, married to NORMA T.
BAGGAYAN, Filipino, and with residence and postal address at #001 Rizal St. Centro
Northwest, Solana Cagayan, hereinafter referred to as the LESSOR.
-AND
NONIAS CABARLES MONINO "bake me happiness", TIN# 314-517 027-000, Filipino
and with residence and postal address at G. CARAG ST. LEONARDA, TUGUEGARAO
CITY hereinafter referred to as the LESSEE.
WITNESSETH; That
WHEREAS, the LESSOR is the owner of THE COMMERCIAL LEASE, named VITA'S
BUILDING situated at 001 Rizal St. Corner. Luna St. Centro Northwest Solana, Cagayan
3503;
WHEREAS, the LESSOR agrees to lease-out STALL# 3 to the LESSEE and the LESSEE
is willing to lease the same;
NOW THEREFORE, for and in consideration of the foregoing premises, the LESSOR
leases unto the LESSEE and the LESSEE hereby accepts from the LESSOR the LEASED
premises, subject to the following:
TERMS AND CONDITIONS
1. PURPOSES: That premises hereby leased shall be used exclusively by the LESSEE for
business purposes only and shall not be diverted to other uses. It is hereby expressly agreed
that if at any time the premises are used for other purposes, the LESSOR shall have the
right to rescind this contract without prejudice to its other rights under the law.
2. TERM: This term of lease is for ONE (1) YEAR from (NOVEMBER 2, 2017) to
(NOVEMBER 2, 2018) Upon its expiration, this lease may be renewed under such terms
and conditions as may be mutually agreed upon by both parties, written notice of intention
to renew the lease shall be served to the LESSOR not later than seven (7) days prior to the
expiry date of the period herein agreed upon.
4. RENTAL RATE: Monthly rental rate for the leased premises shall be in PESOS:
AMOUNT IN WORDS: FIVE THOUSAND FOUR
Price list of suppliers:
Bake me Happiness:
BLUE PRINT:
