Sucessful
Entrepreneur
Successful Entrepreneur Interview
Rashmain C. Dela Cruz
BEEd- 3A
Lorie's Sweet Pastillas Owner
Name: Lorie De Belen
Age: 73 years old
Address: Bagong
Barrio, San Ildefonso,
Bulacan
Lorries Sweets is a Candy store located at 2X7W+4HJ, Barangay
Bagong Barrio Road, Bagong Barrio, San Ildefonso, San
Ildefonso, Bulacan 3010, PH.
Lorie's
Sweet Pastillas
Sweet delicacies made in the pure
milk of cow.
Nanay Lorrie has been making pastillas (dulce) for
many years now. Unlike the moist, sugar-covered
pastillas of San Miguel, Bulacan from carabao’s milk,
Nanay produce the drier version from cow’s milk,
making it less vulnerable to molds and therefore can
have 3 weeks of shelf life.
Her pastillas is sold under the brand name Lorrie’s
Sweets, and has been featured many times in early
morning TV shows, documentaries, and in some
magazines. She does not advertise her products, and
she do not have a retail or distribution outlet, but her
regular clients who flock to their home in San
Ildefonso, Bulacan do the word-of-mouth promotion
for her.
The challenges that the producers may encounter is that
our product is very common in the market.
Some of our competitors are those who sell:
yema
polvoron
pastillas
other delicacies
We want our product to be competitive enough to the
existing products related with it. And in order to achieve
that, we would create a strategy that will help us show the
uniqueness of our product. And one of those strategies
are the unique flavors of pastillas. Unlike other pastillas,
it has a taste of yema.
Despite the increasing demand especially during holiday
seasons, Nanay maintains the same homemade-level of
production. I think her reason is to maintain the
consistency of quality through the same 2-3 trained
workers doing the tedious handmixing of the pastillas
paste. Let me walk you through the making of her unique,
pure, and all natural pastillas.
First, they have to get the main ingredient, which is milk
or “leche’ in Spanish. The milk that they use come from
the cows that are raised by my his sons, on a farm less
than 2 kilometers from the pastillas home. Usually, they
use the milk from the mornings’ harvest, pure and
unadulterated, transported in clean stainless steel milk
containers.
Since we our only starting, we will not go that far. The
best place to introduce this pastillas of ours is in the place
we live and to our place. We will maximize the resources’
we have as a student. So we can test if the pastillas will be
sold out immediately. Or people in these surroundings
will like our pastillas. If we got positive feedback, it is the
time we will go further. Near barangays or cities, and
also, for us to have many costumers we will start to the
lowest and go up in this way many people will know about
our product, since we have levels of life style, its either
rich or poor or the middle class, they are mix in the
community.
Since we our only starting, we will not go that far. The
best place to introduce this pastillas of ours is in the place
we live and to our place. We will maximize the resources’
we have as a student. So we can test if the pastillas will be
sold out immediately. Or people in these surroundings
will like our pastillas. If we got positive feedback, it is the
time we will go further. Near barangays or cities, and
also, for us to have many costumers we will start to the
lowest and go up in this way many people will know about
our product, since we have levels of life style, its either
rich or poor or the middle class, they are mix in the
community.
Her innovative ideas and relentless drive for a high
quality product have resulted in a steady stream of
customers that has catapulted his pastillas (milk candy)
business toward success.
Drawing from his own experiences, he encourages those
who want to start their own businesses to believe in their
capability and pursue their dreams.
“Most of the businesses started small. A person must first
recognize her potential and believe that she can start
even with a small capital. Others made it and so can you
so long as you use whatever talent you have,” Nanay
Lorrie said.
The most important skill that determines the success of
an entrepreneur is the acumen for crisis management.
Standing strong in the face of crisis, wading through it
and emerging victorious are few traits associated with
entrepreneurs. Most of us would do well to strive to
inculcate this trait, to help us grapple with an untoward
incident and emerge victorious.
Lorries Sweet Pastillas
Lorries Sweet Pastillas
Lorries Sweet Pastillas
