The Delphi Method
The Delphi Method
—Kahlil Gibran
Introduction
The purpose of this article is to show that underlying any scientific technique,
theory, or hypothesis there is always some philosophical basis or theory about
the nature of the world upon which that technique, theory, or hypothesis
fundamentally rests or depends. We also wish to show that there is more than
one fundamental basis which can underlie any technique, or in other words, that
there is no one "best" or even "unique" philosophical basis which underlies any
scientific procedure or theory. Depending upon the basis which is presumed,
there results a radically different developmental and application history of a
technique. Thus in this sense, the particular basis upon which a scientific
procedure depends is of fundamental practical importance and not just of
philosophical interest.
Since for me data are always prior to the development of formal theory, how can
one independently of any formal model justify the assertion by means of some
objective data or the consensus of some group of expert judges that bears on the
subject matter of the assertions? What are the supporting "statistics"? What is
the "probability" that one is right? Are the assertions a good "estimate" of the
true empirical state of affairs?
Since data and theory (models) always exist side by side, does there exist some
combination of data or expert judgment plus underlying theoretical justification
for the data that would justify the propositions? What alternative sets of
propositions exist and which best satisfy my objectives and offer the strongest
combination of data plus model?
Have we taken a broad enough perspective of the basic problem? Have we from
the very beginning asked the right question? Have we focused on the right
objectives? To what extent are the questions and models of each inquirer a
reflection of the unique personality of each inquirer as much as they are felt to
be a "natural" characteristic or property of the "real" world?"
Even at this point in the discussion, it should be apparent that as a body these are
very different kinds of questions and that each of them is indicative of a
fundamentally different way of ascribing content to a communication. It should
also he apparent, and it should really go without saying, that these do not
exhaust the universe of potential questions. There are many more philosophical
positions and approaches to "validity" than we could possibly hope to deal with
in this article. These positions do represent, however, some of the most
significant basic approaches and, in a sense, pure-modes from which others can
be constructed.
The plan of the rest of this article is briefly as follows: first, we shall describe
each inquirer in turn and in general terms, but we hope in enough detail to give
the reader more of a feel for each system; second, along with the description of
each inquirer, we shall attempt to point out the influence or lack of influence
each philosophy of inquiry has had on the Delphi technique; and third, we shall
attempt to point out some general conclusions regarding the nature and future of
the Delphi technique as a result of this analysis.
It should be borne in mind as we proceed that the question of concern is not how
we can determine or agree on the meaning of "truth" with "perfect or complete
certainty," for put in this form, the answer is clearly that we cannot know
anything with "perfect certainty." We cannot even know with "perfect certainty"
that "we cannot know anything with `perfect certainty."' The real question is
what can we know and, even more to the point, how we can justify what we
think we can know. It is on this very issue that the difference between the
various Inquiring Systems arises and the utility or value of the Delphi technique
depends.
Lockean IS
The philosophical mood underlying the major part of empirical science is that of
Locke. The sense of Lockean IS can be rather quickly and generally grasped in
terms of the following characteristics:
(1) Truth is experiential, i.e., the truth content of a system (or communication) is
associated entirely with its empirical content. A model of a system is an
empirical model and the truth of the model is measured in terms of our ability
(a) to reduce every complex proposition down to its simple empirical referents
(i.e., simple observations) and (b) to ensure the validity of each of the simple
referents by means of the widespread, freely obtained agreement between
different human observers.
(2) A corollary to (1) is that the truth of the model does not rest upon any
theoretical considerations, i.e., upon the prior assumption of any theory (this is
the equivalent of Locke's tabula rasa). Lockean inquirers are opposed to the
prior presumption of theory, since in their view this exactly reverses the
justifiable order of things. Data are that which are prior to and justify theory, not
the other way around. The only general propositions which are accepted are
those which can be justified through "direct observation" or have already been
so justified previously. In sum, the data input sector is not only prior to the
formal model or theory sector but it is separate from it as well. The whole of the
Lockean IS is built up from the data input sector.
The problems associated with Delphi illustrate the problems associated with
Lockean inquiry in general. The judgments that typically survive a Delphi
procedure may not be the "best" judgments but, rather, the compromise position.
As a result, the surviving judgments may lack the significance that extreme or
conflicting positions may possess.
Leibnizian IS
The philosophical mood underlying the major part of theoretical science is that
of Leibniz. The sense of Leibnizian inquiry can be rather quickly and generally
captured in terms of the following characteristics:
(1) Truth is analytic; i.e., the truth content of a system is associated entirely with
its formal content. A model of a system is a formal model and the truth of the
model is measured in terms of its ability to offer a theoretical explanation of a
wide range of general phenomena and in terms of our ability as modelbuilders to
state clearly the formal conditions under which the model holds.
(2) A corollary to (1) is that the truth of the model does not rest upon any
external considerations, i.e., upon the raw data of the external world. Leibnizian
inquirers regard empirical data as an inherently risky base upon which to found
universal conclusions of any kind, since from a finite data set one is never
justified in inferring any general proposition. The only general propositions
which are accepted are those that can be justified through purely rational models
and/or arguments. Through a series of similar arguments, Leibnizian IS not only
regard the formal model component as separate from the data input component
but prior to it as well. Another way to put this is to say that the whole of the
Leibnizian IS is contained in the formal sector and thus it has priority over all
the other components.
In short, Leibnizian IS are the epitome of formal, symbolic systems. For any
problem, they will characteristically strive to reduce it to a formal mathematical
or symbolic representation. They start from a set of elementary, primitive
"formal truths" and from these build up a network of ever expanding,
increasingly more general, formal propositional truths. The guarantor of such
systems has traditionally been the precise specification of what shall count as a
proof for a derived theorem or proposition; other guarantor notions are those of
internal consistency, completeness, comprehensiveness, etc. The final
information content of Leibnizian IS is identified almost exclusively with its
symbolic content.
Delphi by itself is not a Leibnizian inquirer and is better viewed from the
perspective of some of the alternative Inquiring Systems. However, many of the
views and assertions made with respect to the Delphi technique involve
Leibnizian arguments. Delphi has, for example, been accused of being very
"unscientific." When assertions of this type are examined one usually finds the
underlying proposition rests on equating what is "scientific" to what is
"I,eibnizian." This is a common misconception that has also affected other
endeavors in the social, or so-called soft, sciences where it is felt that the
development of a discipline into a science must follow some preordained path
leading to the situation where all the results of the discipline can be expressed in
Leibnizian "laws." We have today in such areas as economics, sociology, etc.,
schools of research dedicated to the construction of formal models as ends in
themselves.
For which kinds of problem situations are Lcibnizian analyses most appropriate?
First of all, the situations must be sufficiently "well understood" and "simple
enough" so that they can be modeled. Thus, Leibnizian IS are best suited for
working on clearly definable (i.e., well-structured) problems for which there
exists an analytic formulation as well as solution. Second, the modeler must
have strong reasons for believing in the assumptions which underlie Leibnizian
inquiry, e.g., that the model is universally and continually applicable. In a basic
sense, the fundamental guarantor of Leibnizian inquiry is the "understanding" of
the model-builder; i.e., he must have enough faith in his understanding of the
situation to believe he has "accurately" and "faithfully" represented it.
Note that there is no sure way to prove or justify the assumptions underlying
Leibnizian inquiry. The same is true of all the other IS. But then this is not the
point. The point is to show the kinds of assumptions we are required to make if
we wish to employ Lcibnizian inquiry so that if the decisionmaker or modeler is
unwilling to live with these assumptions he will know that another IS may
possibly be called for.
Kantian IS
The preceding two sections illustrate the difficulties that arise from emphasizing
one of the components of a tightly coupled system of inquiry to the detriment of
other components. Leibnizian inquiry emphasizes theory to the detriment of
data. Lockean inquiry emphasizes data to the detriment of theory. When these
attitudes are translated into professional practice, what often results is the
development of highly sophisticated models with little or no concern for the
difficult problems associated with the collection of data or the seemingly endless
proliferation of data with little regard for the dictates of currently existing
models.
The sense of Kantian inquiry can be rather quickly grasped through the
following set of general characteristics:
(1) Truth is synthetic; i.e., the truth content of a system is not located in either its
theoretical or its empirical components, but in both. A model of a system is a
synthetic model in the sense that the truth of the model is measured in terms of
the model's ability (a) to associate every theoretical term of the model with some
empirical referent
1 Meadows, Dennis "Limits to Growth" 1972 Universe Books. and (b) to show
that (how) underlying the collection of every empirical observation related to the
phenomenon under investigation there is an associated theoretical referent.
(2) A corollary to (1) is that neither the data input sector nor the theory sector
have priority over one another. Theories or general propositions are built up
from data, and in this sense theories are dependent on data, but data cannot be
collected without the prior presumption of some theory of data collection (i.e., a
theory of "how to make observations," "what to observe," etc.), and in this sense
data are dependent on theories. Theory and data are inseparable. In other words,'
Kantian IS require some coordinated image or plan of the system as a whole
before any sector of the system can be worked on or function properly.
These hardly begin to exhaust all the features we identify with Kantian inquiry.
A more complete description would read as follows: Kantian IS are the epitome
of multimodel, synthetic systems. On any problem, they will build at least two
alternate representations or models of it. (If the alternate representations are
complementary, we have a Kantian IS; if they are antithetical, we have a
Hegelian IS, as described in the next section.) The representations are partly
Leibnizian and partly Lockean; i.e., Kantian IS make explicit the strong
interaction between scientific theory and data. They show that in order to collect
some scientific data on a problem a posteriori one always has had to presuppose
the existence of some scientific theory a priori, no matter how implicit and
informal that theory may be. Kantian IS presuppose at least two alternate
scientific theories (this is their Leibnizian component) on any problem or
phenomenon. From these alternate Leibnizian bases, they then build up at least
two alternate Lockean fact nets. The hope is that out of these alternate fact nets,
or representations of a decisionmaker's or client's problem, there will be one that
is "best" for representing his problem. The defect of Leibnizian and Lockean IS
is that they tend to give only one explicit view of a problem situation. Kantian IS
attempt to give many explicit views. The guarantor of such systems is the degree
of fit or match between the underlying theory (theoretical predictions) and the
data collected under the presumption of that theory plus the "deeper insight" and
"greater confidence" a decisionmaker feels he has as a result of witnessing many
different views of his problem.
The reason Kantian IS place such a heavy emphasis on alternate models is that
in dealing with problems like planning for the future, the real concern is how to
get as many perspectives on the nature of the problem as possible. Problems
which involve the future cannot be formulated and solved in the same way that
one solves problems in arithmetic, i.e., via a single, wellstructured approach.
There seems to be something fundamentally different about the class to which
planning problems belong. In dealing with the future, we are not dealing with
the concrete realities of human existence, but, if only in part, with the hopes, the
dreams, the plans, and the aspirations of men. Since different men rarely share
the same aspirations, it seems that the best way to "analyze" aspirations is to
compare as many of them against one another as we can. If the future is 99
percent aspiration or plan, it would seem that the best way to get a handle on the
future is to draw forth explicitly as many different aspirations or plans for the
future as possible. In short, we want to examine as many different alternate
futures as we can.
In recent years, there have been a number of Delphi studies which in contrast to
the original Lockean-based consensus Delphis begin "to take on" more actively
the characteristics of Kantian inquiry. The initial Delphis were characterized by
a strong emphasis on the use of consensus by a group of "experts" as the means
to converge on a single model or position on some issue. In contrast, the explicit
purpose of a Kantian Delphi is to elicit alternatives so that a comprehensive
overview of the issue can take place. In terms of communication processes,
while a "consensus," or Lockean, Delphi is better suited to setting up a
communication structure among an already informed group that possesses the
same general core of knowledge, a Kantian, or "contributory," Delphi attempts
to design a structure which allows many "informed" individuals in different
disciplines or specialties to contribute information or judgments to a problem
area which is much broader in scope than the knowledge that any one of the
individuals possesses. This type of Delphi has been applied to the
conceptualization of such problems as: (1) the definition of a structural model
for material flows in the steel industry (see Chapter III, C, 3); (2) the
examination of the current and the potential role of the mentally retarded in
society (see Chapter VI, D); (3) the forecasting of the future characteristics of
recreation and leisure (see Chapter VI, D); and (4) the examination of the past
Kantian inquiry is best suited to problems which are inherently illstructured, i.e.,
the kinds of problems which are inherently difficult to formu late in pure
Leibnizian or Lockean terms because the nature of the problem does not admit
of a clear consensus or a simple analytic attack. On the other hand, the Kantian
inquiry is not especially suited for the kinds of problems which admit of a single
clear-cut formulation because here the proliferation of alternate models may not
only be costly but time consuming as well. Kantian inquiry may also overwhelm
those who are used to "the single best model" approach to any problem. Of
course this in itself is not necessarily bad if it helps to teach those who hold this
belief that there are some kinds of problems for which there is no one best
approach. Social problems inherently seem to be of this kind and thus to call for
Kantian approach. The concept of "technology assessment" as a vehicle for
determining the relationships between technology and social consequences
would also seem to imply the necessity of at least a Kantian approach. Many
efforts which fall under the heading of "assessments" have proved to be
inadequate because they were conducted on pure Leibnizian or Lockean bases.
Hegelian, or Dialectical, IS
and only becomes meaningful, i.e., "information," by being coupled to the plan
and the counterplan. Further, it is postulated that there is a particular input data
set which can be shown to be consistent with both the plan and the counterplan;
i.e., by itself this data set supports neither naturally, but there is an interpretation
of the data such that it is consistent with both the plan and the counterplan, It is
also postulated that without both the plan and the counterplan the meaning of the
data is incomplete, i.e., partial. Thus, under this system of inquiry, the plan and
the counterplan which constitute the theory sector are prior to the input sector
and indeed constitute opposing conceptions of the whole system. Finally, it is
also assumed that on every issue of importance, there can be found or
constructed a plan and a counterplan; i.e., a dialectical debate can be formulated
with respect to any issue. On any issue of importance there will be an intense
division of opinion or feeling.
In the company situation studied by Mason, there were two strongly opposing
groups of top executives who had almost completely contrary views about the
fundamental nature and management of their organization. They were faced
with a crucial decision concerning the future of their company. It was literally a
life -and-death situation, since the decision would have strong repercussions
throughout all of their company's activities. The two groups each offered
fundamentally differing plans as to how to cope with the situation. Neither of the
plans could be proved or "checked out" by performing any technical study, since
each plan rested on a host of assumptions, many of them unstated, that could
probably never be verified in their entirety even if time to do this were available,
which it wasn't. Indeed, if the executives wanted to be around in the future to
check on how well their assumptions turned out, they had to make a decision in
the present. It was at this point that the company agreed to let Mason try the
Dialectical Policy inquirer to see if it could help resolve the impasse and suggest
a way out.
After careful study and extensive interviews with both sides, Mason assembled
both groups of executives and made the following presentation to them: First, he
laid out side by side on opposite halves of a display board what he took to be the
underlying assumptions on which the two groups were divided. "Thus, for every
assumption on the one side there was an opposing assumption for the other side.
It is important to appreciate that this had never been done before. Prior to
Mason's contact, both groups had never fully developed their underlying
positions. They were divided, to be sure, but they didn't know precisely how and
why. In this sense Mason informed both groups about what they "believed"
individually. Next, Mason took a typical set of characteristic operating data on
the present state of the company (profit, rate of return on investment, etc.) and
showed that every piece of data could be used to support either the plan or the
counterplan; i.e., there was an interpretation of the data that was consistent with
both plans. Hence, the real debate was never really over the surface data, as the
executives had previously thought, but over the underlying assumptions. Finally,
as a result of witnessing this, both groups of executives were asked if they, not
Mason, could now formulate a new plan that encompassed their old plans.
Fortunately in this case they could and because of the intense and heated debate
that took place, both groups of executives felt that they had achieved a better
examination of their proposed course of action than normally occurred in such
situations.
Singerian-Churchmanian IS
Singerian IS are the most complicated of all the inquirers encountered thus far
and hence the most difficult to describe fully. Nevertheless, we can still give a
brief indication of their main features as follows:
(1) Truth is pragmatic; i.e., the truth content of a system is relative to the overall
goals and objectives of the inquiry. A model of a system is teleological, or
explicitly goal-oriented, in the sense that the "truth" of the model is measured
with respect to its ability to define (articulate) certain systems objectives, to
propose (create) several alternate means for securing these objectives, and
finally, at the "end" of the inquiry, to specify new goals (discovered only as a
result of the inquiry) that remain to be accomplished by some future inquiry.
Singerian inquiry is thus in a very fundamental sense nonterminating though it is
response oriented at any particular point in time; i.e., Singerian inquirers never
give final answers to any question although at any point they seek to give a
highly refined and specific response.
(2) As a corollary to (1), Singerian IS are the most strongly coupled of all the
inquirers. No single aspect of the system has any fundamental priority over any
of the other aspects. The system forms an inseparable whole. Indeed, Singerian
IS take holistic thinking so seriously that they constantly attempt to sweep in
new variables and additional components to broaden their base of concern. For
example, it is an explicit postulate of Singerian inquiry that the systems designer
is a fmclamental part of the system, and as a result, he must be explicitly
considered in the systems representation, i.e., as one of the system components.
The designer's psychology and sociology are inseparable from the system's
physical representation.
Singerian IS contain some rather distinctive features which none of the other IS
possess. One of their most distinctive features is that they speak almost
exclusively in the language of commands, for example, "Take this model of the
system as the "true" model (or the true model within some error limits +_ E)."
The point is that all of the models, laws, and facts of science are only
approximations. All of the "hard facts" and "firm laws" of science, no matter
how "well-confirmed" they are, are only hypotheses, i.e., they are only "facts"
and "laws" providing we are willing to accept or make certain strong assump
tions about the nature of the reality underlying the measurement of the facts and
the operation of the laws. The thing that serves to legitimize these assumptions
is the command, in whichever form it is expressed, to take them seriously, e.g.,
"Take this is as the true model underlying the phenomenon in question s o that
with this model as a background we can do such-and-such experiments." Thus,
for example, the Bohr model of the atom is not a "factually real description of
the atom," but if we regard it as such, i.e.,. if we take it as "true," then we can
perform certain experiments and make certain theoretical predictions that we
would be unable to do without the model. What Singerian inquirers do is to
draw these hidden commands out of every system so that the analyst is, he
hopes, in a better position to choose carefully the commands he wishes to
postulate. Although it is beyond the scope of this chapter, it can be shown how
this notion leads to an interesting reconciliation between the scientist's world of
facts (the language of "is") and the ethicist's world of values (the language of
"ought"). In effect, Singerian inquiry shows how it is possible to sweep ethics
into the design of every system. If a command underlies every system, it can be
shown that behind every technical-scientific c system is a set of ethical
presuppositions.
Singerian inquiry has been conspicuously absent from the field of Delphi
design; hence, unfortunately, we cannot talk about any current applications of
Singerian IS to Delphi. There are hints of Singerian overtones in those few
Delphis that ask people for the contrast in their real views and the views they
would state publicly. However, none of these has ever explored the underlying
values and psychology to the extent of warranting a Singerian label.
Nevertheless, we can say something about what a Singerian Delphi would look
like.
Of all the many features that Singerian inquiry could potentially add to Delphi
design, one of the primary ones would be a general broadening of the class of
designers. That is, at some point the participants should not merely participate in
a Delphi but be swept into its design as well. In a Singerian Delphi, one of the
prime features of the exercise would not only be to add to our "substantive
knowledge" of the subject matter under investigation, but just as much, to add to
the participants' knowledge of themselves. How do the participants change as
the result of participating in a Delphi? Are their conceptions of polity formation,
and of who and what constitutes an "expert," the same afterwards as before?
How is it possible to sweep the participants more actively and more consciously
into the design of the Delphi? What are the values and/or psychology that led me
and my fellow respondents to answer with this view? These are only a very few
of the many issues with which a Singerian-designed Delphi would be concerned,
and as a result, would thus act to build into the design of the Delphi the potential
for pursuing these questions systematically. In short, a Singerian- based Delphi
is concerned with raising and building explicitly into the design of the technique
the self-reflective question; How do I learn about myself in the act of studying
others and the world? Why is it that some minds think they can best learn about
the world and the contents of other minds (i.e., their communications) by formal
models only? Why do others believe they can best learn through empirical
consensual means, and others still, through multiple synthetic or conflictual
means? And finally, why do Singerians want to spend so much time studying the
others? What kind of mind is it that studies others? Perhaps, perverse; most
certainly, reflective-the very spirit that moved the first pioneers of the Delphi
technique to want to study how and under which circumstances a group of
reflective minds was better than one.
Concluding Remarks
In many ways a brief commentary on the strengths and weaknesses of Singerian
inquiry provides the most fitting summary to this chapter.
The strength of Singerian inquiry is that it gives the broadest possible modeling
of any inquirer on any problem. The weakness is the potentially prohibitive cost
involved in comprehensive modeling efforts. However, given the increased fear
and concern with our environment, we may no longer have the choice but to pay
the price. We may no longer be able to afford the continued "luxury" of building
large-scale Leibnizian and Lockean techrological models that are devoid of
serious and explicit ethical considerations and which fail to raise the self-
reflective question. We certainly no longer seem able to afford the faulty
assumption that there is only one philosophical base upon which a technique can
rest if it is to be "scientific." Indeed if our conception of inquiry is "fruitful"
(notice, not "true" or "false" but "productive") then to be "scientific" would
demand that we study something (model it, collect data on it, argue about it,
etc.) from as many diverse points of view as possible. In this sense strict
Leibnizian and Lockean modes of inquiry are "unscientific" because they inhibit
this effort, a conclusion which we are sure most of our "scientific" colleagues
would be surprised to find and even more reluctant to accept. But then, believing
in conflict as we do, we might have a good debate on the matter. If one were to
design a Delphi to investigate the matter, which Delphi inquirer design do you
think we (you) ought to use?
References
The references listed below are intended to provide the reader with general
reviews, further background, and some specific examples of topics covered in
the article. On the subject of Inquiring Systems the best place to seek further
explanation would be:
C. West Churchman, The Design of Inquiring Systems, Basic Books, New York,
1971.
This chapter is, in large part, a specialization of an earlier more general article:
No. I (1973).4