JIM-Indore

Introduction to Digital and Internet Technologies in Business and Management1

Previously web presence meant only having a website. But just as the internet has changed the way we live our day-to-day lives, its also revolutionising the way many business organisations operates. The internet and more broadly, digital technology, offers the potential to streamline different business processes, as well as to improve customer and supplier interactions. Organisation that moves quickly adapt with these new technologies can get a competitive advantage. The Internet is the most transformative technology in history, reshaping business, media, entertainment, and society in astonishing ways and just now being tapped to transform education. It has the capacity to change everythingthe way we work, learn and play. Everybody loves e-mail and the ability to retrieve information about so many things. Despite early misconceptions about credit-card security, now it is convenient and economical to purchase products and services online. Companies are using the Internet to make direct connections with their customers. Others are using secure Internet connections to improve and maintain relations with some of their trading partners. The Internet is helping companies to lower costs dramatically across their supply and demand chains, take their customer service into a different forms, enter new markets, create additional revenue streams and redefine their business relationships. Today, no business can survive or grow without the involvement of internet and digital technologies in their working. Today management is more IT focused and manages different aspects of their business like integration of different departments, routine decision making, customer retention and many more. This requirement of the business is now being offered under the new approach known as Internet Technologies. Companies are now giving more emphasis on IT infrastructure. This means that any business is survive only because of involvement of internet and digital technologies in their working. In order to manage the current requirement of the business and to handle

Facilitator: Pooja.S.Kushwaha

competitors, we have to guide or rather expertise budding managers with these latest internet and digital practices. Course Objective 1. 2. 3. 4. 5. 6. Understand the concept and role of internet technologies in business organization. Understand the concept of digital firm.
Discuss latest digital Tools & Technologies used for communication in the business organization.

Apply practical concepts of database. Understand working of Indian outsourcing business. Determine current and emerging trends in digital business.

Supplementary Readings Books Recommended:1. Management Information Systems by Laudon & Laudon 2. E-Commerce Jaiswal 3. Nasscoms Handbook on IT Enabled Services Nasscom
4. Database Management System by Henry Korth

Evaluation and Grading

Description
Internal Examination Mid trimester Exam End trimester Exam

Marks
30 20 50

Schedule
Detailed Below Academic Calendar Academic Calendar

Internal Assessment: Marks 30 Case presentation divided into two parts like case solving and case presentation. Quizzes A mix of un-announced and announced quizzes to be conducted from time to time during the each term. Group discussion/presentation Students to be called randomly from the group for making presentations. Attendance to be given due weightage on their participation in the class.

Assignment of making presentation on summary of an article of a magazine, article of a journal (EBSCO).

Mid Trimester: Marks 20

End -Trimester Examination: Marks 50

Detailed Session Plan Sessions 1: The Network Revolution and the Internet Learning Goals : Clarify the learning planned and evaluation process through assignments Comprehend the concept of Collaborative Enterprise Assignment: List activities we can do on internet Sessions 2-4 : Introduction to the concept of Digital Technology and its role in the in the business organizations Learning Goals: Indentify the concepts of Digital Technology and its relevance in business organization. List Latest Trends of Digital Technologies in different types of organizations. Appreciate the role of these concepts in their respective jobs. Pre-reads The concept of Technology ,Information and Communication Technology (ICT) Assignment: Find out any two organizations that are using Digital and Internet technologies in there business practices Sessions 5 -6 : Concept of Digital Firm Learning Goals: Analyze the role of information systems in todays competitive business environment. Appreciate how information systems are transforming organizations and management. Assess how the Digital Internet technologies are transforming business organizations as digital firms. Pre-reads Procter & Gamble Builds New Relationships as a Digital Firm Source: http://www.work-a-holic.narod.ru/cspg.html Case Analysis Cisco Systems: Foster Child for the Digital Firm? Source: http://www.scribd.com/doc/36506971/Cisco-Systems 3

Sessions 7-9: Introduction to latest digital Tools & Technologies for online marketing and communications Learning Goals: Comprehend the following operation of the following internet based communication systems - Communication in the e-world - Online Markets e-Marketing and e-Advertising Location Based Services SMS & Text Communication Other GPRS & 3G Services Wireless Communication

Pre-reads: Blogs: Boon or Curse Mobile Enterprise Source: http://www.enterprisemobilitycio.com/ GPRS & 3G Wimax GPS Assignment: Collect information about latest happenings in business communication devices Session 10, 11: Management Information Technology Learning Goals: Comprehend the Concept of MIS Appreciate How firms are changing the application of MIS in digital age Identify the types of information systems those are used by companies that operate internationally Pre-reads Role of information at various levels of organization Assignment: Apple iTunes case study discussion Session 12-14: The Digital Firm: Electronic Commerce , Electronic Business and New Digital Relationships Learning Goals: Describe and comprehend how Internet technology has transformed valuation propositions and business models Identify operations of electronic commerce is and appreciate the way it has impacted consumer retailing and business-to-business transactions Evaluate the principal electronic commerce payment systems Demonstrate how Internet technology can support electronic business and supply chain management. Assess the managerial and organizational challenges posed by electronic commerce and electronic business Assignment: Group Project: Web Sites For Electronic Commerce

Session 15-17: Managing Data Resources Learning Goals: Appreciate the way database management systems help businesses improve the organization of their information. Identify how the principal types of database models affect the way businesses can access and use their information Relate the managerial and organizational requirements of a database environment Appreciate new tools and technologies that can make databases more accessible and useful Session 18-19: Understanding Database Practical Session on MS ACCEESS) Learning Goals: Apply the concept of database Design database for different organization Pre-reads Basic idea database and its requirement in any business organization. Assignment: Explain the need database on the basis of marketing, economics and HR perspective.

Session 20,21: Concept of Social Networking Learning Goals: Comprehend the concept of social networking Use web as an enabler for social networking Appreciate the benefits of social networking sites for business organisations Pre-reads Understanding about any one social-networking site Assignment: Start sending comments and feeds on the Facebook page and Twitter Session 22: ITES Learning Goals: Comprehend the concept of IT Enabled Services(ITES) Appreciate how Business Models Driving IT Enabled Service Pre-reads: Understand the concept, working and problems in call centres. Assignment: Visit any BPO firm in Indore. Post the report on facebook class page Session 23: Integration among enterprise solutions Learning Goals: Comprehend CRM, ERP and SCM and their Applications Apply ERP, CRM and SCM as integrated services systems Appreciate role of RFID in any organization. Pre-reads: Understand the role of SCM, CRM for any business organization. Assignment: Visit any retail store to understand the use of RFID at POS terminal

Session 24 : Latest software trends in the different types of Digital Business Organizations Learning Goals: Comprehend the role of different types of latest software in marketing, finance, banking, education, retail and media/advertising organizations Pre-reads: Appreciate the level of IT involvement in different types of organizations 5