MANUJ BAJAJ, RAHUL JAIN

Quick Recap…
YouTube Marketing Strategy
Building Online business for success
(Week – 12)
Problems Business Owners
face…
Problems business owners face?
• I don’t have video content.
• I need to have studio equipment or hire a studio to produce video
• Video content is expensive (costs several lacs) and difficult to build.
• How can I use video content to generate leads / Visibility / branding?
Let’s turn it around
and make it work!
Alright! Let’s begin.
Get ‘The fundamentals’ in place
YouTube
Some facts about YouTube
• Total number of MAU who use YouTube > 2,671,000,000 (2.67b = 267 Cr)
• Gets 122 million visitors per day
• YouTube videos of length around 500 years are watched every single day on Facebook
• Total number of hours of video watched on YouTube each month: 6 billion (600 Cr) hr.
• The average number of mobile YouTube video views per day is 1,000,000,000 (100 Cr)
• 80% of YouTube’s views are from outside of the U.S.
500
4.2B views
11B views
 (it’s predicted that)

By 2025
50% of viewers under 32
will not subscribe
to the paid TV
What to create…
Content
What is it your target audience looking for?
#ProTips:
• AdWords Keywords Planner
• Use these keywords with customer seduction titles tool
• Search volume: 500+ per month
13 Video Content Types
1. Welcome + Positioning Video 9. Case studies Videos
2. Sales conversion Videos 10. Testimonials from clients
3. Product demo videos 11. Interviews from experts
4. How to… training Videos 12. Behind the scenes
5. PPT presentations videos 13. TV ads
6. Explainer videos
7. Video Reports
8. Video Infographics
Sales Conversion Videos
What does your target audience
want to know about you?
What do they ask you?
What questions do your potential buyers ask?
1. Who are you? vendor?
2. I haven’t heard about you! (I don’t 8. I am happy with my supplier. Why
know / trust you.) should I buy from you?
3. Who else have you worked for? 9. Why are your prices higher?
4. What’s the price of your product? 10. Who will give after sales service?
5. What other products do you have? How will I get after sales service?
6. Do you have some products within 11. Etc.
my budget? 12. Etc.
7. I am already buying from someone 13. Etc.
else. Why should I change my
Script-1: Company Intro
Hi we have recently received your query. Thanks for your interest in our Product / Service.
Today, in this video, I am going to briefly introduce you to our company.
Hi, My name is “your name” and I am the “designation” at “Company Name”. We specialize in
Product line name / Service line name.
In the last “xx” years, we have helped “YY” customers achieve AA / gain GG / reduce RR.
Some of our top clients include Top client1 / top client2, top client3.
Recently, we helped a client who was struggling with problems (in country) and within DD days we
were able to produce these results.
As I told you that we have helped YY customers in last XX years, we can help you too.
To see how we can help you get these results, please call us on “9999999999” right now or 1 of our
XXX / gain / reduction experts shall connect with you.
Example: Script-1: Company Intro
Hi we have recently received your query. Thanks for your interest in our PPC services.
Today, in this video, I am going to briefly introduce you to our company.
Hi, My name is Manuj Bajaj and I am the CEO at GreyBox Technologies. We specialize in Google Ads
and PPC services. I myself am triple certified in AdWords. I’ve authored 26 books and one of my
books has gone on to become Amazon Best seller
In the last 12 years, we have helped 73 clients increase their profits from anywhere between 37% to
over200%.
Some of our top clients include ABC MBA College / 123 App Technologies / ABC Packing Machine
Manufacturing.
Just last week, we helped a client who was struggling with wasted ad spent and hardly any leads and
within 50 days we were able to generate 17 leads and one lead converted into Rs 97 lacs of revenue.
As I told you that we have helped 73 customers in last 12 years, we can help you too.
To see how we can help you get these results, please call us on 9999999999 right now or one of our
experts shall connect with you.
Script-2: Benefits
• So you are looking for Product name / Service name
• Thanks for showing your interest in our company / brand / offer
• Hi, My name is Your Name and I am the designation at Company Name.
• Today, I am going to take a min to introduce you to our Product Name and how it
will has benefited XX people and how it can help you too.
• Explain benefit 1, 2, 3
• Now that you know the benefits of the product, to see how we can help you get
onsite demo / get the best price, please call us right now on 9999999999 or 1 of
our experts shall get in touch with you.
Script-3: Mistakes
• Do you know, there are these “X” mistakes which almost everyone makes in this
industry and ends up incurring massive losses amounting to anywhere between
“XX% or Rs XX” to “YY% or Rs YY”.
• Hi, My name is “your name” and I am the “designation” at “Company Name”. In
the last “xx” years, we have helped “YY” customers achieve AA / gain GG /
reduce RR.
• Today I am going to talk about these X mistakes that burn your hard earned
profits. So the first mistake is…
• Explain mistake 1 and loss, mistake 2 and loss, mistake 3 and loss
• To see how we can help you prevent these losses, please call us on “9999999999”
right now or one of our experts shall connect with you.

If this video gets too long, you can divide it into multiple videos.
Script-4: Symptoms and solutions
• Have you ever experienced this situation where you have experienced symptom1
• or Have you ever experienced this situation where you have experienced symptom2
• or have you ever faced symptom3 in your business?
• In this video, I am going to talk about why this happened with most business owners and how
they can minimize it or completely eliminate it.
• Hi my name is…
• Today I am going to talk about these symptoms why they occur and how can they be fixed. So the
first symptom is…
• Explain symptom 1 and typically these occurs because of reason with possible solution
• Explain symptom 2 and reason
• Explain symptom 3 and reason
• We have helped all the clients who hired us. To see how we can help you prevent these losses,
please call us on 9999999999 right now or 1 of our experts shall connect with you.

If this video gets too long, you can divide it into multiple videos.
Script-5: FAQs
Whenever we connect with a new lead almost every single one of them asks us like FAQ1,
FAQ2, FAQ3.
In this video, I am going to answer all of these questions 1 by 1.
Hi, My name is “your name” and I am the “designation” at “Company Name”. We specialize
in Product line name / Service line name.
In the last “xx” years, we have helped “YY” customers achieve AA / gain GG / reduce RR.
So, coming over to the topic of today FAQs.
Explain FAQ1 and respond
Explain FAQ2 and respond
Explain FAQ3 and respond
So, I have tried to answer all the frequently asked questions. If you still have any more
questions, please call us on 9999999999 right now or 1 of our experts shall connect with
you to discuss if you have any other questions.

If this video gets too long, you can divide it into multiple videos.
Script-6: Testimonial
Hi, My name is “your name” and I am the “designation” at “Company Name”. We specialize
in Product line name / Service line name. In the last “xx” years, we have helped “YY”
customers achieve AA / gain GG / reduce RR.
Today, I have with me Mr XX from ClientCompany. They recently hired / bought our
productname / servicename. Here is what he has to say about the product / service after
buying from us / hiring us / after using it for XX days.
Testimonial Questions (what problems, Why chose Us, What results did you get / video /
audio / printed / whatsapp screen shot / email screen shot / skype screen shot
So, as you just witnessed that ClientCompany have received these results. I believe we can
get you the similar results for your company as well. To see how we can help your business
as well, please call us on 9999999999 right now or 1 of our experts shall connect with you
to discuss it further.
Script-7: How to… (demo videos)
Hi, Today I shall demonstrate my product where I will show you / prove to you about how Product
Name can help you achieve X / help you with Y / save time, increase efficiency, prevent loss, etc..
And, Just to remind you that in this series of videos, I have talked about X, Y and Z topics as well in
the last XX videos. If you haven’t watched my earlier videos, I highly recommend you to go watch
those videos as well. The links have been shared below this video / in the description box below.
My name is “your name” and I am the “designation” at “Company Name”. We specialize in Product
line name / Service line name. In the last “xx” years, we have helped “YY” customers achieve AA /
gain GG / reduce RR.
Alright, lets start the demo… and 1st first feature / benefit / advantage that I am going to show you
is…
The 2nd feature is ….
As you just witnessed in the demo how my product can benefit you. If you have any queries or you
want to get a personalized demo on how this product will fit to your exact requirement, please call
us on 9999999999 right now or 1 of our experts shall connect with you to discuss it further.
Screen recording / PPT narration videos
(Product demos / Trainings / Presentation video)
Free:
• Techsmith Capture
(PC/Mac)
• QuickTime (Mac)
• Screen Cast-o-Matic (15
min)
• Active Presenter
Paid
• Camtasia ($299)
• Screen Cast-o-Matic
($15 / yr)
Weapon of Mass Conversion
Have you used this secret weapon ?
• Let’s quickly create
another video
today in 5 min…
Fiverr
#ProStrategy
Interviewing Influencers…
#ProStrategy: Interviewing Influencers…
• Find influencers in your industry
• Connect with them to ask if they would agree for the interview
• Use Phone / Zoom / Skype to record their interview
11 Strategies to find influencers
1. LinkedIn: LinkedIn Pulse Articles
2. Bloggers (with tons of comments)
3. YouTubers (with tons of views and comments)
4. Recently Launched books (newspapers, magazines, TV, Radio)
5. Event speakers (industry events: National, International)
6. Famous industry experts / TV appearances Not celebrities
7. Your Top Clients
8. Your Top Potential Clients
9. Your Top Vendors
10. Trade Associations position holders (your target buyer industry)
11. Twitter: FollowerWonk (covered later)
The Interview Request Script
Subject Line: Interview Body Copy
request and topic
Hello <Name>,
“Interview Request: Your
take on <Insert Customer I’m writing an article / whitepaper about XXX industry on <USE Customer Seduction Title> for
Seduction Title>” my blog / whitepaper.
After I saw / heard you in <Newspaper / TV / Magazine / LinkedIn / Event speaking about XXXX.
I would like to know more about the <most important problems ‘your TG’ is facing and how to
fix it>.
“I’d like to talk to you by phone for about half an hour. Are you available any time after your
4:00 pm next Wednesday or Thursday?”
PS: If there are any recent, important papers / resources you think would be helpful for me to
look at before we speak, I’d appreciate the recommendation.
Your Name
Designation
Company
Site / Blog Address
Example-1
Hello Mr Rahul Jain,
I’m writing a featured article for our online newsletter for small and medium business owners on 3 Reasons
Your Sales Engine Is Broken (And How to Fix It).
After I heard you at your half day workshop ‘Double your profits in 6 months’. I would like to know more about
the problems small and medium business owners face in building a working Sales Engine and how they can be
spotted and fixed.
I’d like to talk to you by phone for about half an hour. Are you available any time after 4:00 pm next Wednesday
or Thursday?
PS: If there are any recent, important papers / resources you think would be helpful for me to look at before
we speak, I’d appreciate the recommendation.
Manuj
CEO, GreyBox Technologies
Example-2: (real)
Dear Mr. Manuj Bajaj,
Hope you are doing well.
My name is Audrey SIMON. I am freelance journalist and International
correspondent for some magazines. I would like to interview you for a French
magazine regarding Digital empowerment in India. If you agree I can do a
telephonic or Skype interview on this subject.
Thanks in advance,
With regards.
Audrey Simon
Mail : [email protected]
Mobile : 1234567890
Tools to interview
• Skype
• Phone (for audio interview)
• Zoom
#1 secret strategy to unlimited content
Always Repurpose Content

Video Audio Text Infographic

YouTube Marketing Strategy
#Pro-Strategy:
Put your YouTube videos on your Website page
• Your website pages shall have a minimum of 7 methods to generate
leads which are NOT present anywhere else.
Creating your YouTube Channel
• Using your .mktg gmail email address
• login, verify phone number
• Use YouTube cover Art
• Upload videos
YouTube Cover Art
• Canva
• Fiverr
YouTube Thumbnails
Getting Video Views
Driving traffic to your site
Promote your video
• On YouTube (paid promotion as ads in AdWords)
• (Link YouTube Channel to AdWords Account)
• all social channels (paid or sharing organically)
• Blog / Site
• Fb
• Li
• Tw
Types of YouTube Ads
• In-Stream Ad
• In-Display Ad
• Bumper Ads
• Discovery Ad
YouTube promotion Strategies
1. Video targeting (in stream TrueView)
2. Search keywords (Discovery)
Video Targeting
Keyword Targeting
#Bonus Strategy: Generate FREE branding
without spending any money
• Use the Skip Ads feature and get 5 seconds of
branding for free.
• You will only be charged if the video is viewed for a
minimum of 30 sec or the whole video if it is shorter
than 30 sec duration
• Most people click on 'Skip Video’, so no money spent
Promote Videos using AdWords
• Branding
• Get Subscribers
• Get Views
• Leads
• Follow-up
Thank you. All Yours!