DISCIPLINE AND IDEAS IN

THE APPLIED SOCIAL

SCIENCES
11
Quarter 4
Module 2

Principles of
Communication
Discipline and Ideas in the Applied Social Sciences (DIASS) – Grade 11
Quarter 4 – Module 2: Principles of Communication

First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work
of the Government of the Philippines. However, prior approval of the government agency
or office wherein the work is created shall be necessary for exploitation of such work for
profit. Such agency or office may, among other things, impose as a condition the payment
of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from
their respective copyright owners. The publisher and authors do not represent nor claim
ownership over them.

Published by the Department of Education Division of Pasig City

Development Team of the Self-Learning Module

Writer: Chesna E. Abarca
Editor:
Reviewers:
Illustrator:
Layout Artist:
Management Team: Ma. Evalou Concepcion A. Agustin
OIC-Schools Division Superintendent
Carolina T. Rivera, CESE
Assistant Schools Division Superintendent
Manuel A. Laguerta, Ed.D.
OIC-Chief, Curriculum Implementation Division
Victor M. Javeña Ed.D.
Chief, School Governance and Operations Division

Education Program Supervisors

Librada L. Agon EdD (EPP/TLE/TVL/TVE)
Liza A. Alvarez (Science/STEM/SSP)
Bernard R. Balitao (AP/HUMSS)
Joselito E. Calios (English/SPFL/GAS)
Norlyn D. Conde EdD (MAPEH/SPA/SPS/HOPE/A&D/Sports)
Wilma Q. Del Rosario (LRMS/ADM)
Ma. Teresita E. Herrera EdD (Filipino/GAS/Piling Larang)
Perlita M. Ignacio PhD (EsP)
Dulce O. Santos PhD (Kindergarten/MTB-MLE)
Teresita P. Tagulao EdD (Mathematics/ABM)

Printed in the Philippines by Department of Education – Schools Division of Pasig

City
 Discipline and Ideas in the
Applied Social Sciences 11
Quarter 4
Self Learning Module 2
Principles of Communication
Introductory Message
For the facilitator:

Welcome to the subject Discipline and Ideas in the Applied Social Sciences Self-
Learning Module on Principles of Communication!

This Self-Learning Module was collaboratively designed, developed and reviewed by

educators from the Schools Division Office of Pasig City headed by its Officer-in-Charge
Schools Division Superintendent, Ma. Evalou Concepcion A. Agustin, in partnership with
the City Government of Pasig through its mayor, Honorable Victor Ma. Regis N. Sotto. The
writers utilized the standards set by the K to 12 Curriculum using the Most Essential
Learning Competencies (MELC) in developing this instructional resource.

This learning material hopes to engage the learners in guided and independent
learning activities at their own pace and time. Further, this also aims to help learners
acquire the needed 21st century skills especially the 5 Cs, namely: Communication,
Collaboration, Creativity, Critical Thinking, and Character while taking into consideration
their needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage their
own learning. Moreover, you are expected to encourage and assist the learners as they do
the tasks included in the module.
For the learner:

Welcome to the subject Discipline and Ideas in the Applied Social Sciences Self-
Learning Module on Principles of Communication!

This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to process
the contents of the learning material while being an active learner.

This module has the following parts and corresponding icons:

Expectations - This points to the set of knowledge and skills that you
will learn after completing the module.

Pretest - This measures your prior knowledge about the lesson at

hand.

Recap - This part of the module provides a review of concepts and

skills that you already know about a previous lesson.

Lesson - This section discusses the topic in the module.

Activities - This is a set of activities that you need to perform.

Wrap-Up - This section summarizes the concepts and application of

the lesson.

Valuing - This part integrates a desirable moral value in the lesson.

Posttest - This measures how much you have learned from the
entire module.
 EXPECTATIONS

At the end of the lesson in this module the student shall be able to:

1. Enumerate and differentiate the seven principles of communication;

2. Demonstrate comprehension of principles of communication through creating a
script on the everyday conversation;
3. Realize the importance of adhering to the principles to have an effective
communication.

PRETEST

Directions: Identify what principle of communication is being described. Choose the letter
of the correct answer.

C. Principle of
A. Principle of Conciseness B. Principle of Coherence
Courteousness
D. Principle of Clarity E. Principle of Concreteness F. Principle of Correctness

1. The messages should be correct, authentic and accurate.

2. The idea or message to be communicated should be clearly spelt out.
3. The messages that will be sent should be logical, relevant to the topic and
connected.
4. This principle ensures supply of specific facts to the reader or listener.
5. Simple, short and crisp sentences should be used to make the message effective.
 RECAP

For today’s recap, try to recall the previous lesson by enumerating the goals of
communication. (5 points)

Goal 1

Goal 5 Goal 2

Goal 4 Goal 3

LESSON

Principles of Communication (7 Cs)

1. Principle of Clarity
The idea or message to be communicated should be clearly spelt out. It should be
worded in such a way that the receiver understands the same thing which the
sender wants to convey. There should be no ambiguity in the message. It should be
kept in mind that the words do not speak themselves but the speaker gives them
the meaning. A clear message will evoke the same response from the other party. It
is also essential that the receiver is conversant with the language, inherent
assumptions, and the mechanics of communication.
2. Principle of Correctness
The messages should be correct, authentic and accurate. Incorrect transmission
will lead to incorrect action. While corresponding with outsiders, incorrect message
can affect company’s goodwill and public relations.

3. Principle of Concreteness
Concreteness means being specific, definite, and vivid communication. One should
use denotative words rather than connotative words. The principle of concreteness
ensures supply of specific facts to the reader or listener. It increases the likelihood
of the message being interpreted in the way it is originally intended. In other words,
there is no room for misinterpretation.

4. Principle of Completeness
Complete information makes communication effective. Incomplete messages create
gaps that may be filled by people according to their individual perceptions. The
message is incomplete unless it specifies how much increase in production is
desired, how many hours of overtime have to be put in and for what time period.
Information is complete when it answers five W’s— what, when, why, where and
who. Completeness of information increases the effectiveness of communication.

5. Principle of Courteousness
Politeness and courtesy are important contributors to effective communication.
Thanking the other person for a favor, acknowledging his action or response,
apologizing for a mistake, avoiding negative expressions and using empathy are
some of the ways which can make communication courteous and effective.

6. Principle of Coherence
The messages that will be sent should be logical and that is why coherent
communication is important. The message involves certain ideas and thoughts and
thus when they are coherent than only they are able to convey the main idea of the
message. All the points mentioned should be relevant to the topic and connected.

7. Principle of Conciseness
Though all details should be included in the message, the sender should be as brief
as possible. Readers and listeners prefer reading and listening to short notices
rather than lengthy details. Long messages become boring and may lose attention
of the receiver. Simple, short and crisp sentences should be used to make the
message effective.
 ACTIVITY
Direction: Get a partner. Write a short script to the following scenarios. Determine what
principle of communication is utilized. Present the output to the class afterwards.

Scenario 1: Your mother is asking you to do the household chores.

Scenario 2: Friends talking about the effects of COVID-19 to different societal aspects.

WRAP–UP

As we study about the seven principles of communication, we are reminded of the

importance of effective communication as it bridges the gap between individuals and
groups through flow of information and understanding between them adhering to the
discussed principles.
With that, write on your notebook which part of the lesson you find the most vital.

VALUING

The main cause of conflict and dissatisfaction is misunderstanding which can be

removed through effective communication. Adhering to the seven principles of
communication shall make communication effective, minimize the human relations
problems and increase the overall efficiency either in an organization or relationship.
 POSTTEST

Directions: Identify what principle is being described.

C. Principle of
A. Principle of Conciseness B. Principle of Coherence
Courteousness
D. Principle of Clarity E. Principle of Concreteness F. Principle of Correctness

1. In this principle long messages become boring and may lose attention of the receiver
rather simple, short, and crisp sentences should be used to make the message
effective.
2. This principle ensures supply of specific facts to the reader or listener.
3. This principle is demonstrated by thanking the other person for a favor,
acknowledging his action or response, apologizing for a mistake, avoiding negative
expressions, and using empathy.
4. In this principle the message involves certain ideas and thoughts and thus when
they are coherent than only, they are able to convey the main idea of the message.
5. In this principle the messages should be correct, authentic and accurate.
 . KEY TO CORRECTION

Pretest Posttest
1. F 1. Principle of Conciseness
2. D 2. Principle of Concreteness
3. B 3. Principle of Courteousness
4. E 4. Principle of Coherence
5. A 5. Principle of Correctness

References
Bernardo, Ritchel & Christian Ranche. 2019. Discipline and Ideas in the Applied Social
Sciences. Manila: JFS Publishing Services.

Sampa, Elias. 2017. Discipline and Ideas in the Applied Social Sciences. Manila: Rex Book
Store, Inc.