Sime Darby Industrial: Caterpillar Dealers
Sime Darby Industrial: Caterpillar Dealers
INDUSTRIAL
Visit www.simedarbyindustrial.com
for more information
SIME DARBY INDUSTRIAL
4 152
1 branches throughout Asia Pacific
Over
3
30
2 industrial brands and solutions
16
5
countries and territories
6
7 9
8
11
13
10
14
15
12
16
Loca�ons
Sime Darby Industrial (SDI) is one of the world leaders in the heavy equipment business. Its
partnership with Caterpillar Inc (CAT), spanning over 90 years, has con�nued to grow and
strengthen since 1929. Ranked among the world’s largest CAT dealer groups, SDI also represents
other world renowned premium brands including New Holland, Terberg, and Perkins.
SDI’s core businesses are in the sale and rental of heavy equipment and power systems, providing
a�er-sales product support, and developing innova�ve industrial solu�ons for customers in the
mining, construc�on, power genera�on, forestry, marine, agriculture, material handing and oil &
gas sectors.
CATERPILLAR DEALERSHIPS
Malaysia & Brunei Australia New Zealand China – Province Hong Kong & Singapore New Caledonia
(Queensland and of Guangdong, Macau
Northern Guangxi, Hainan,
Territory), Papua Fujian, Hunan,
New Guinea and Jiangxi and
Solomon Islands Xinjiang
In December 2011, Has�ngs Deering became the first CAT dealer China Engineers Limited
in the world to sell, service and support the expanded range of
Caterpillar underground and surface mining equipment, a�er China Engineers Limited (CEL) was first appointed as the CAT dealer
acquiring the former Bucyrus distribu�on business from for Hong Kong and Macau in 1962. Today, CEL is the sole distributor of
Caterpillar. CAT equipment in seven provinces in China, including Guangdong,
Guangxi, Hainan, Fujian, Jiangxi, Hunan and Xinjiang, employing over
Energy Power Systems Australia (EPSA), a Has�ngs Deering 2,300 staff and covering over 70 branches and facili�es.
shareholding, is also a specialised CAT engine dealer offering
solu�ons for marine propulsion, industrial power, electric power CEL caters to various industries including road, highway and railway
genera�on, oil and gas drilling and offshore produc�on, rental construc�on, building and infrastructure development, quarrying,
and used engines, and generators. mining, landfill, industrial and oil & gas as well as engines, generator
sets and Uninterrupted Power Supply (UPS) solu�ons for the
Has�ngs Deering’s Condi�on Monitoring Centre helps customers electricity, shipbuilding and petroleum sectors.
maintain the health of their equipment with scheduled oil
sampling (SOS) services providing valuable, proac�ve informa�on CEL offers a comprehensive range of CAT heavy equipment products
which assists in se�ng up effec�ve, comprehensive maintenance from earth-moving tasks, road construc�on and paving, to building
and repair plans for equipment. construc�on. CEL Power Systems is the CAT engine specialist in the
design, fabrica�on and on-site commissioning of prime power
Technical and Engineering Services range from diagnosis and installa�on. CEL Power Systems is also the CAT marine propulsion
advice on technical product problems to the design and engine specialist for marine power genera�on by providing its
engineering of special machine a�achments and product customers tailored power system packages according to their needs.
applica�ons.
CEL's CAT engines are widely used in industrial air compressors, fire
Has�ngs Deering offers a Cer�fied Rebuild programme which pumps, avia�on equipment and the mining industry. In the oil & gas
means CAT equipment can be rebuilt with the latest technology sector, CEL's CAT engines and generator sets offer reliable power for
and engineering for a second life. drilling, workover rigs and both living and emergency electricity. CEL
also supplies Olympian type generator sets that provides clean and
Terra Cat economical energy solu�on that cover prime or standby service,
In 2019, Sime Darby Berhad acquired privately owned Gough diesel fuel or propane and natural gas.
Group Limited which has the Caterpillar dealership with service
territory in New Zealand and transport and materials handling CEL offers comprehensive support services such as parts, service,
business in New Zealand and Australia. In December 2019, Gough financial op�ons, rental and used equipment.
Group Limited was rebranded to Terra Cat.
CATERPILLAR DEALERSHIPS
Tractors Singapore Limited Tractors Malaysia
Tractors Singapore Limited (TSL) is the authorised CAT dealer Tractors Malaysia is the exclusive Caterpillar dealership under
distribu�ng a full line of CAT machines, engines, generator sets Sime Darby Industrial Sdn Bhd and is a leading brand for
and propulsion systems, li� trucks and product support solu�ons marke�ng of premium heavy equipment in Malaysia and Brunei.
for Singapore, Maldives and Christmas Island (Indian Ocean). Its partnership with Caterpillar dates back more than 90 years.
TSL's products range from earth-moving to road and building Tractors Malaysia has 17 branches and four depots across
construc�on to paving. TSL also offers an extensive range of li� Malaysia. It has a product line of more than 300 machines
trucks from Caterpillar that are paired with their product support ranging from earth-moving and forestry equipment to road and
services which include Planned Maintenance and Total building construc�on and paving that are paired with products
Maintenance and Repair. support services including parts, services, rental, financing
op�ons and used equipment.
TSL Power Systems division is recognised for its technical
exper�se in power systems solu�ons. In marine power, TSL is the Tractors Malaysia operates in the oil & gas industry through its
specialist in CAT marine propulsion and auxiliary power. It is also wholly owned subsidiary Tractors Petroleum Services Sdn Bhd
one of the first CAT Propulsion dealers in the world to be offering power solu�on for both upstream and downstream
appointed by Caterpillar Marine authorised to sell CAT thrusters ac�vi�es including medium speed, high-tension and heavy fuel
and propellers. burning engine applica�ons.
TSL is the CAT engines specialist for switchboard design, load Tractors Malaysia’s Power Systems division is the CAT engines
tes�ng, commissioning and maintenance. In electric power specialist for packaged generator sets, industrial fire pumps and
genera�on, TSL is also the specialist in CAT marine propulsion uninterrup�ble power supply system applica�ons.
and auxiliary power for the marine sector. TSL provides
packaging solu�ons of CAT engines for various types of pump In the marine sector, Tractors Malaysia provides CAT engines
OEMs including FM/UL fire pumps, product transfer pumps, specialist for marine propulsion packages, marine generator sets
hydraulic power packs and air compressors. and auxiliary packages. The power systems team is also
equipped in the design, delivery, installa�on, commission and
In the oil and gas sector, TSL has a range of CAT petroleum handover of customised, high-end engines driven applica�ons
engines which are used in jack-up rigs, semisubmersible rigs, and power systems.
FPSOs, FSOs, swamp barges and drilling tenders, as well as in
well-servicing and gas compression applica�ons. It is also a
packager of ATEX Zone 2-compliant gen-sets for opera�ons in
hazardous loca�ons.
Sime Darby Material Handling Sdn Bhd Formerly known as TMA-Joy Industries, Sime Darby Joy Industries
Sdn Bhd (SD Joy) was established as a joint venture between Sime
Sime Darby Material Handling Sdn Bhd (formerly known as Darby Industrial Sdn Bhd and Joy Industries Pte Ltd in February 2002.
Tractors Material Handling Sdn Bhd) represents Hyster, a SD Joy is headquartered in Singapore with a manufacturing plant in
renowned and leading material equipment handling provider. Johor, Malaysia.
Hyster offers a comprehensive range of material handling
equipment, from the largest container handlers and reach The company also has a subsidiary office located in Shanghai, China.
stackers, to industrial forkli� trucks and special warehousing Specialising in the design and supply of heat exchangers, industrial
equipment, among others. radiators and process equip-ment, SD Joy manufactures an extensive
range of standard and custom engineered products for the oil & gas,
ENGINEERING & TECHNICAL SERVICES petroleum, petro-chemical, gas compression, chemical and power
genera�on industries.
Sime Darby Energy Solu�ons Sdn Bhd (SDES)
SD Joy also offers a complete range of inhouse capabili�es from
Incorporated in 1964, SDES is an established systems integrator, thermal and mechanical design, 3D modelling and project
and major products and service provider primarily for the oil and management. The company has been serving the process industry
gas, petrochemical and biogas industries. since 1988 and has been a member of Heat Transfer Research Inc.
since 1992.
INDUSTRIAL SOLUTIONS
Sime Darby Industrial distributes a variety of premium brand machines and equipment, and offers industrial solu�ons that
cater to the needs of its customers in various industries.
Sime Darby Industrial offers premium brand industrial equipment, machinery and provides industrial solutions for various industries.
EXECUTIVE LEADERSHIP
DEAN MEHMET, SHIU CHI YAN,
MANAGING DIRECTOR, MANAGING DIRECTOR, INDUSTRIAL
INDUSTRIAL DIVISION - AUSTRALASIA DIVISION – ASIA
AGE 56 INDUSTRY EXPERIENCE 30 years AGE 55 INDUSTRY EXPERIENCE 30 years
Dean joined Has�ngs Deering in 2012 CY Shiu was appointed the Managing
and leads as well as oversees the en�re Director, Industrial Division – Asia on 1
business across Australia, New Zealand, January 2020. In this role, he leads and
Papua New Guinea, Solomon Islands and oversees the Industrial Division in China,
New Caledonia. His key responsibili�es Hong Kong, Malaysia and Singapore. He
include developing and execu�ng joined CEL in 1986 and spent 23 years in
organisa�onal strategy with safety at its various positons in Power System
core, managing the opera�ons of more Division, from technical assistant, sales
than 3,000 employees across four engineer, and project manager to general
countries and 23 business centres, build strategic, long term rela�onships manager. He has extensive experience in project management, sales and
with customers and suppliers to establish Has�ngs Deering as a trusted marke�ng of Caterpillar engine products in Hong Kong and China. He was
partner and ac�vely contribute to the communi�es in which we live and transferred to heavy equipment sales in 2009 and turned around the
work. Dean has more than 30 years industry experience and has held Chief business in both market share and profitability. He was promoted to
Execu�ve Leadership roles for the past 15 years including at BlueScope Steel Managing Director in 2014 and has led the company in receiving two Global
and Shell Australia. Dean is also a member of the Australian Ins�tute of Dealer Excellence awards.
Company Directors.
ALAN OW YEW LEONG, MANAGING DIRECTOR, TRACTORS SINGAPORE AND ASIA POWER SYSTEMS
AGE 52 INDUSTRY EXPERIENCE 25 years
Before joining Tractors Singapore Limited (TSL), Alan oversaw the development of various power plant projects worth more
than €50 million. At TSL, he successfully led the sales team to achieve a record $100 million plus in sales revenue in oil & gas
projects. In 2011, Alan was promoted to head the Power Systems Division as its General Manager and subsequently as its COO
in 2012. In 2014, he was appointed Dealer Principal as Managing Director of TSL. With this role comes the responsibility of
heading the Power Systems Divisions of China Engineers Ltd, Sime Darby Industrial Sdn Bhd and TSL. He is also the Execu�ve
Director of FG Wilson Asia Pte Ltd and an alternate director for TSL of APAC Energy Rental Pte Ltd. He was recently appointed
a director of Sime Darby Elco Power Systems Ltd and China Engineers Ltd (Hong Kong) and Foshan Sime Darby Elco Power
Equipment Ltd (PRC).