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BDM Curriculum 1665047518017

The document outlines the curriculum for an 8-month professional certificate program in data science for business decision making. It is divided into 3 courses: 1) Business problem solving, insights and storytelling using tools like Tableau, 2) Statistics and machine learning covering topics such as regression, forecasting, classification using techniques like logistic regression and random forests, and 3) A data science strategy course focusing on developing a data science roadmap, architecture, and lifecycle management. The curriculum includes projects, pre-program content on Excel, and a choice of capstone projects.

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64 views2 pages

BDM Curriculum 1665047518017

The document outlines the curriculum for an 8-month professional certificate program in data science for business decision making. It is divided into 3 courses: 1) Business problem solving, insights and storytelling using tools like Tableau, 2) Statistics and machine learning covering topics such as regression, forecasting, classification using techniques like logistic regression and random forests, and 3) A data science strategy course focusing on developing a data science roadmap, architecture, and lifecycle management. The curriculum includes projects, pre-program content on Excel, and a choice of capstone projects.

Uploaded by

syed
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Professional Certificate Program

in Data Science for Business


Decision Making
(Program Curriculum)

Duration: 8 months
Note: The Curriculum is subject to change as per the
inputs from the institute or industry experts

PRE-PROGRAM PREPARATORY CONTENT

Module

• Intro to Excel (1 week)


Intro to Python; Python for DS; Data Visualization in Python (Optional)

1. Introduction to Excel - understanding the interface, slicing & dicing, formatting & report making
2. Data analysis in Excel - formulae, complex functions, cell referencing & text functions,
logical formulae, creating & formatting charts, pivoting, VLOOKUP, etc.)

COURSE-I: BUSINESS PROBLEM SOLVING, INSIGHTS AND


STORYTELLING (7 WEEKS)
Module

• Understanding the Business Problem and Formulating Hypotheses

1. Understanding business problems through frameworks - Intro


2. 5W & 5WHYs frameworks + industry demos
3. SPIN framework + industry demos
4. Business model canvas and Issue tree framework + industry demos
5. Specialised frameworks - 7Ps, 5Cs, etc.

• Exploratory Data Analysis

1. Data sourcing - public and private data


2. Data cleaning - handling missing values, handling invalid data, flitering data, standardisation, etc.
3. Univariate analysis - unordered vs ordered categorical variables, quantitative variables &
measures of central tendency
4. Segmented univariate analysis - basis of segmentation, comparison of averages and other metrics
5. Bivariate analysis - bivariate on quantitative and categorical variables, correlation
6. Derived metrics - introduction, type-driven metrics, business-driven metrics, data-driven metrics

• Visualisation using Tableau

1. Introduction, installation, and UI walkthrough


2. Visualising and analyis data in Tableau - I: Bar charts, line charts, area charts, box plots,
hierarchies, pie-chart, grouping and treemaps, histogram, scatterplots
3. Visualising and analyis data in Tableau - II: Joins & splits, dual axes charts. top N parameters,
stacked bar charts
4. Dashboarding & storytelling using Tableau

• Data Storytelling: Narrate Stories in a Memorable Way

1. Introduction to, importance and characteristics of a good story with data


2. Components of a good story with data - objective and agenda, narrative, patterns of insights,
structure and flow, pyramid principle, visualisations
3. Golden rules for effective data storytelling - visual design principles and storyboarding, best
practices, industry demo

• Project on deriving business insights and storytelling

Break

COURSE-II: STATISTICS & MACHINE LEARNING (16 WEEKS)

Module

• Descriptive & Inferential Statistics

1. Introduction to probability - PnC, probability, events, additive & multiplicative rule


2. Basics of probability - random variables, probability distribution, expected value
3. Probability distributions - discrete vs continuous distributions, uniform distribution,
cumulative probabilities, normal & standard normal distribution
4. Central limit theorem - sampling, sampling distribution, properties of sampling distribution,
central limit theorem, estimating mean using CLT (+Excel demo)
Professional Certificate Program
in Data Science for Business
Decision Making
(Program Curriculum)

Duration: 8 months
Note: The Curriculum is subject to change as per the
inputs from the institute or industry experts

• Hypothesis Testing

1. Concepts of hypothesis testing - business relevance, framing hypotheses, hypothesis


testing process and p-value
2. Types of hypothesis tests - left- and right-tailed tests, two-tailed tests, types of errors,
hypothesis testing using T-distribution
3. Industry demos on hypothesis testing (Excel) - two-sample mean test, two-sample
proportion test, A/B testing

• Linear Regression

1. Introduction to regression - ideation, equation, limitations


2. Simple linear regression - best-fit line, OLS, goodness of fit, assumptions, model building,
model evaluation (regression parameters), residual analysis and prediction, model interpretation
3. Multiple linear regression - moving from SLR to MLR, adjusted r-squared, multicollinearity,
feature selection, model building, evaluation & prediction
4. The Mathematics of regression (parameter estimation using OLS, the gradient descent
algorithm, ANOVA)
5. Transformation of variables
6. Polynomial regression

• Forecasting

1. Introduction to forecasting - purpose, process, components of a time series, overfitting and


data partitioning
2. Model building - level, linear trend, quadratic trend, exponential trend, additive seasonality,
multiplicative seasonality, combining trend & seasonality, forecasting future data
3. ARIMA model - lag analysis, model building, implementation

• Project: Regression

Break

• Classification

1. Introduction - regression vs classification, types of classification, evaluating classification models


2. Logistic regression - best-fit sigmoid curve, odds & log odds, multivariate logistic regression,
confusion metrics and accuracy, sensitivity & specificity, precision & recall, trade-offs, RoC,
predictions, logistic regression implementation
3. Decision trees - descriptive vs discriminative classification, the decision tree algorithm, measuring
purity (accuracy, gini index, entropy), decision trees implementation
4. Ensembles & random forests - introduction and types of ensembles, introduction to random forests,
OOB, feature importance in random forests, implementation

• Clustering & Market Basket Analysis

1. Introduction to clustering, types of clustering, Euclidean distance & centroid, k-means clustering
algorithm, k-means clustering implementation, scaling and standardisation
2. Other forms of clustering - hierarchical clustering, DBSCAN
3. Introduction to market basket analysis, cross-selling & upselling, bag vs basket of products, the
Apriori algorithm, implementation of market basket analysis

• Text Analytics, Processing, and Predictive Modelling

1. Introduction to text analytics (text encoding, regular expressions*, word frequencies & stop
words, tokenisation, bag-of-words representation, stemming & lemmatisation, TF-IDF)
2. The Naive Bayes algorithm (Bayes' theorem and its building blocks, Naive Bayes for
text classification)

• Model Selection

1. Principles of model selection - model & learning algorithm, simplicity, complexity & overfitting,
bias-variance tradeoff, regularisation, hyperparameters and cross validation
2. Model building & evaluation - model building, feature selection using CV, hyperparameter
tuning using grid-search and randomised-search CV
3. Feature engineering - introduction, handling numeric features, handling categorical features,
handling time-based features, implementation
4. Handling class imbalance

• Project: Classification

Break

COURSE III: DS STRATEGY - BECOMING A DATA EVANGELIST (3 WEEKS)

Module

• Framework to DS Strategy

1. Identifying the business problems (Revenue/Cost Perspective, Value Chain)


2. Using the DS project assessment framework - Measuring Impact/ Reach vs Feasibility/ Complexity
3. Ethics and Bias Considerations
4. Creating the Roadmap

• Mapping DS with Data Architecture Strategy

1. Given a broad business challenge, describe how you would approach the development of a
Machine Learning Architecture strategy using the Structured Problem Solving Method
2. Given a particular business context, detail how a Machine Learning Architecture strategy fits
into its Data and Data Architecture strategy.
3. Identify the strengths and weaknesses of a given business’s Data and Data Architecture strategy

• Executing DS Strategy

1. Product management -
- Steps involved from production to deployment
- How do you manage the solution creation and solution deployment phase simultaneously?
- What are the security considerations
- What are the hiccups one faces while deploying a solution?
- Developing the Data Culture
- How do you stay up to date with the latest technology
- Should you establish a COE or outsource the project?
- How do you identify when the AI strategy is failing?

2. DS Lifecycle Management - Pilot, MVP, ML ops, agile methodology & typical timelines

• Capstones (6 Weeks)

Option between 2 capstones


1. Finance / Stocks - Dashboarding for Stocks through Time Series Analysis
2. Retail - Dashboarding for Products through Market Basket Analysis

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