INDEX

Sr no Particulars Page no

1 Industry Overview 2

2 Company Overview 8

3 Departmental Overview 19

4 Research Methodology 40

5 SWOC 70

6 Future Plan 72

7 Suggestion 74

8 Conclusion 76

9 Bibliography 78

1
 INDUSTRY OVERVIEW

INDEX

SR NO. PARTICULARS PAGE NO

1 Introduction 3
2 History of industry 4
3 Growth and development of industry 5
4 Challenges faced by industry 6
5 Recent trends of industry 7

2
 INTRODUCTION

In the fast changing world where we find various variety in any product, textile
industry has not behind in any aspect today many people are seeing their bright future
in the textile business.

“Deeptex industries” is also textile industry. This unit is situated at Dhoraji

Road, Nr. railway Crossing, Jetpur.

The foundation of this unit was laid by seven family members. It is partnership
firm. This unit is two of the leading manufacturers of cotton fabrics and polyester in
India. The company has established itself very well in the international market. The
company is exporting its product in various countries like Africa.

3
 HISTORY OF INDUSTRY

The Modern textile industry took birth in India in the early Nineteenth (19)
century when the first textile mill in the country was established at fort gloater near Calcutta
in 1818. The cotton textile industry, however, made its real beginning in Bombay, in 1850s.

The Textile Sector in India ranks next to Agriculture. Textile is one of India’s
oldest industries and has a formidable presence in the national economy. The textile industry
occupies a unique place in our country.

The Indian textile industry has a significant presence in the economy as well as
in the international textile economy. Its contribution to the Indian economy is manifested in
terms of its contribution to the industrial production, employment generation and foreign
exchange earnings.

4
 GROWTH AND DEVELOPMENT OF INDUSTRY

The Indian textile industry has an overwhelming presence in the economic life
of the country. Apart from providing one of the basic necessities of life, the textile’s
industries also plays pivotal role thorough it’s contribution to industrial output,
employment generation, and the export earnings in the country.

Currently, it contributes about 14 percent to industrial production, 4 percent to

the GDP, and 17 percent to country’s export earnings.

Currently, it contributes about 14 percent to industrial production, 4 percent to

the GDP, and 17 percent to the country’s export earnings. Thus, the growth and all
round development of this sector has a direct bearing on the improvement of the
economy of the country.

5
 CHALLENGES FACED BY INDUSTRY

“Every industry faces challenges.”

 IN TEXTILE INDUSTRY CHALLENGES ARE,

 Exposure to Toxic Chemicals: - Workers in the textile industry are exposed to

dangerous chemicals. It’s part of the business if you work in the dyeing,
printing or finishing sector of textiles.

 High Noise level: - Exposure to high levels of noise is common in textile

factories; particularly those in developing countries where machines are older
are not well maintained. This has caused hearing loss in many textile workers,
and can also cause sleep disorders, changes in blood pressure.

 Cotton Dust can cause Breathing problems.

 Waste in the Industry.

6
 RECENT TRENDS OF INDUSTRY

The Indian Woman’s first choice for any important ceremony or occasion is
traditional and beautiful Sarees. Considered to be one of the most ancient attires, this
cultural piece is widely acknowledged by ladies all over the world. Saree basically an
un-stitched cloth whose length ranges from 5 to 9 meters. It can be draped over
modernizing the styles of wearing Saree. The beauty of women in a graceful Saree ad
dress is unparalleled.

There is a variety of Sarees to choose from such as cotton Mulmul Sarees,

Dhaniakhali cotton, Baluchari Silk, etc. The Color, Fabric, texture of the Saree
reflects a Women’s style, taste and culture. Thus the traditional sari expresses beauty,
romance, marriage, responsibility and the hard work in India Completely.

7
 COMPANY OVERVIEW

INDEX

SR.NO. PARTICULARS PAGE NO.

1. Company Portfolio 9

2. History of the company 10

3. Vision and Mission of the company 11

4. Organization chart 12

5. List of Product 13

6. Time keeping system 15

7. Competitors 17

8
 COMPANY PORTFOLIO

Name of the unit Deeptex Industries

Address Dhoraji Road,

Near Railway Crossing,

Jetpur – 360370

Contact No. 02823-227088/222085

E-mail ID [email protected]

Form of Organization Sole Proprietorship

Name of the Proprietor Mr. Popatbhai Vaishnav

Size of the unit Small Scale Industry

Brand DEEPTEX

Banker HDFC bank

Establishment Year 1991

Main Products Sarees & Dress Materials

Working Hours 12 hours

Weekly Off Wednesday

Accounting Year 1st April to 31St march

Market National

9
 HISTORY OF THE COMPANY

“Deeptex Industries” was established in the year 1991. This is the separate venture
of Mr. Popatbhai Vaishnav. In the beginning, the firm was produced only sarees.

But now days, because of the change in the tastes and preferences of Indian
culture, firm also produce dress materials. Today because of excellent performance, “Deeptex
Industries” achieve lots of objectives and satisfied number of customers in Indian market.

There is a tremendous progress of “Deeptex Industries” from 1991 to present.

10
 VISION & MISSION OF THE COMPANY

 VISION:-

“The company aspire to be one of the top in cotton fabric manufacturing.”

 MISSION:-

“To providing latest and high quality in daily wear at affordable rates to its
customers.”

11
ORGANIZATION CHART

Chairman

Promoter

Manager

Workers

12
LIST OF PRODUCTS

13
14
 TIME KEEPING SYSTEM

Time keeping system of “Deeptex Industries” is very simple and good for the
workers. It has only one shift of 10 hours for the production in a day.

There is a break of 1 hour in between the process at the noon for lunch. And
other than this, one day is off for all the workers in a week i.e. Wednesday.

Time Schedule

Working time 08:00am to 06:00pm

Lunch time 12:30pm to 1:30pm

15
16
 COMPETITORS

The Competitors play an important role of the unit & prices of the product.
The competitors of “Deeptex Industries” are:

 Jayshree Industries
 Laddo industries
 Avani textile

17
18
INDEX

SR.NO. PARTICULAR PAGE NO.

1. Overview of Marketing 20

2. Market Segmentation 22

3. Departmental Chart 24

4. Marketing Mix 26

5. Channel Of Distribution 27

6. Pricing Policy 28

7. Product Mix 29

19
 OVERVIEW OF MARKETING

“Marketing involves researching, promoting, selling, and distributing your

products or services.”

Marketing is the process of discovering and translating consumer needs and

wants into product and services specifications, creating demand for these products and
services and then in turn expanding this demand.”

- Harry L. Hansen

This definition faithfully represents the modern approach to marketing. It contain three
important points about marketing.

1. Producers have to create demand for the needs of the services.

2. The producers have to create demand for the goods and services which they have
produced.

3. Producer refers to sales promotion measures such as advertisement, publicity etc.

20
21
 MARKET SEGMENTATION

“Market segmentation is the process of dividing a market of potential customers

into groups, or segments, based on different characteristics.”

Market segmentation is divided into 4 parts:-

 GEOGRAPHIC:-
Country
City
Language
Climate
Area
Population
Occupation

 Demographics:-
Age
Gender
Income
Education
Social status
Family

 Psychographics;-
Lifestyle
Personality
Value
Attitudes

22
  Behavioral;-
Occasion
Usage
Life cycle stage
Benefits

“DEEPTEX INDUSTRIES” FOLLOWED BY GEOGRAPHIC

SEGMENTATION.”

23
DEPARTMENTAL CHART

Managing Directors

General Manager

Marketing Department

Marketing Manager

Salesmen

24
25
 MARKETING MIX

That four basic elements of marketing together makeup marketing mix was

first indicated by Prof. Neil Borden of the Harvard University. Marketing is likely to

be a success if these four P’s are mixed properly.

These four P’s of marketing are Product, Price. Place and Promotion.

1. Product:

The goods and services offered by a company to its customers.

2. Price:

The amount of money paid by customers to purchase the product.

3. Place:

The activities that make the product available to consumers.

4. Promotion:

The activities that communicate the product’s features and benefits and persuade

customers to purchase the product.

26
 CHANNEL OF DISTRIBUTION

The route through which goods move from the place of production to the place of
consumption is called “Channel of Distribution”. If channel of distribution is long than price
of the product will be high.

“Any sequence of institutions from producer to the consumer including one or any
number of middlemen is called channel of distribution”.

Different company follows the different channel of distribution. The different

channels of distribution are:

0 level: Manufacturer – Customer

1 level: Manufacturer – Wholesaler – Customer

2 level: Manufacturer - Wholesaler – Retailer – Customer

3 level: Manufacturer – Wholesaler – Retailer – Salesman – Customer

The Channel of distribution of “Deeptex Industries” is as follows:

2 Level: Manufacturer – Agents – Retailers (Wholesalers) - Customer

27
 PRICING POLICY

Pricing policy is the methods by which a store manager say decides on a

sale price for a goods includes some methods and policy and certain concept which directly
or indirectly effects to the price of product.

Following are the methods of pricing policy:

 Cost plus
 Targeted return
 Value psychology
 Maximize current profits

“Deeptex Industries” use cost plus methods production costs are

determined and then a target profit margin is applied.

PRICE = COST PRICE + PROFIT

28
 PRODUCT MIX

Product Mix is also known as product assortment, refers to the total number of

product lines that a company offers to its customers. For example, a small company

may sell multiple lines of products.

It was earlier believed that whatever the producer produces will be purchased
by customer. But now it has totally changed, today what customer demands must be produced
by producer. The producer will have to remain in contact with changing need and
requirement of a customer. Their liking, disliking, fashion etc. will affect demand of a
particular product. Thus the question of product strategy arises. Product mix or decision is
only way of success in today’s fast changing demand of customers.

29
 TYPES OF PRODUCT

“Deeptex Industries” is associated with textile industry and produces the

products which are related with cotton.

Mainly, firm produces two type of products i.e.….

1. Dress materials (Salwar Suits)

2. Sarees

30
 RAW MATERIAL

Raw Material is the base of every mfg. process. “Deeptex Industries” used following
raw material.

 Color
 Cloth
 Chemicals
 Wax
 Gum
 Silicate
 Water

Raw materials are comes from all over the India. They get raw material from
Mumbai, Surat, Ahmadabad, and Rajkot.

31
 PRODUCT LIFE CYCLE

Product has also a life cycle like humans. There are five stages of product in
its whole life which are shown under:

1. Introduction
2. Growth
3. Maturity
4. Saturation
5. Decline

“Deeptex Industries” is in the market since many years. So its products are very well
known among their customers. So I can say that the products of this industry are in a
Maturity stage.

32
 BRANDING

Brand simply means to give a name or mark as proof of ownership. It means a

sign or symbol of quality. It is the best means of advertising and positioning (unique selling
point) in the market.

Branding is the best means to capture and retain the consumer demand in a
competitive market. The marketer can built up a bright image of his organization around the
brand branding offers protection to the consumer as it identifies the firm behind the product.

Branding is essential for the promotion of the product. So branding is very

important recognized position of firm.

“Deeptex Industries” sells all its product under the brand name “Deeptex
Prints”.

33
 PACKAGING

Packaging is also a marketing necessity. It reduces the risk of spoilage,

breakage etc. in the process of storage and transportation of goods. It also provides useful
information like quantity, quality, features, use, price etc. of the product to the customer.
Packaging decorates and beautifies the product so as to land consumer impulsive buying.

“Deeptex Industries” is also gives much important to packaging. Firm packs

its products in a good quality of plastic bags with a modeling photograph of the product
which attracts to the customers.

34
 DESIGNING

Design is particularly important in making and marketing retail services,

apparel, packaged goods and durable equipment. The designer must figure out how much to
interest in form, future developments, performance, conformance, durability, reliability,
reparability and style. To the company, a well-designed product is one that is easy to
manufacture and distribute. To the company, a well-designed product is one that is pleasant
to look at end easy to open, install, use, repair and deposit of.

The designer must take all these factors into account. The agreement for good
designs are particularly compelling for smaller customers-products companies and start-ups
that don’t have big advertising dollars. Hide sign, a premium leather accessory brand from
India is able to command and premium image and price due to its uniqueness in quality and
design.

35
 LABELING

Label or Package labeling means any written, electronic or graphic

communication on the package or on a separate but associated label.

“Deeptex Industries” stick its own sticker on a single pack of product.

36
 FEATURES OF PRODUCT

The product of “Deeptex Industries” contains following features:

 It was made by good quality of cloth

 Standard colors are used for the production
 Pure chemicals are used by the industry
 Celebrities like Disha Parmar and Ayesha Takeya are hired for the modeling of the
product

37
38
INDEX

SR. NO. PARTICULAR PAGE NO.

1. Meaning of Research 40

2. Type of Research 41

3. Research Title 42

4. Research Objective 49

5. Data collection Method 50

6. Sample size 52

7. Data analysis & Interpretation 54

8. Questionnaire 65

9. Limitation of Study 69

39
 MEANING OF RESEARCH

“Research concerns with collecting, analyzing, interpreting and reporting of

data relevant to any marketing area.”

“Marketing research consists of systematic design for collection, analysis, and

reporting of data and findings relevant to specific marketing situation facing

company”.

- Philip Kotler

 Research consists of an application of scientific methods and

procedures to study marketing problems, and to aid making

decisions.

 It studies buyer and sellers examining their attitudes, preference,

habits and purchase potential.

 It is the task consisting of studying marketing problems, and

collecting, analyzing and interpreting data to solve these problems.

 Research is a visualize fact that a detailed study is required in each

practical situation for better results.

40
 TYPE OF RESEARCH

 There are three types of research:

1. EXPLORATORY: - As the name suggests, exploratory research is conducted

to explore a group of questions. The answers and analytics may out offer a

final conclusion to the perceived problem. It is conducted to handle new

problems areas which haven’t been explored before.

2. DESCRIPTIVE: -Descriptive research focuses on expanding knowledge on

current issues through a process of data collection. Descriptive studies are

used to describe the behavior of a sample population.

3. CAUSAL: -Explanatory research or causal research is conducted to understand

the impact of certain changes in existing standard procedures.

“In my research project, I have used descriptive research method because

proper structure available.”

41
 RESEARCH TITLE

Product:

A product refers to any item that intends to satisfy the needs and wants of a target

customer. It can be tangible good, such a clothing item, cell phone, computer, books

or intangible like a service or experience like legal service, transportation service etc.

Marketers must always have a clear concept of what their products stand for, and

what differentiates them from their competitors, before they can be marketed

successfully.

Product is the reason of existence of the company or firm. Decision related to

product may be termed as product mix or product strategies.

42
 FACTORS OF PRODUCT MIX

It is very difficult for any concern to take a decision about its product mix.
Because the product mix is affected by several factors such as demand, competition, cost of
product etc. some of the major factors are as under:

1. Demand of consumers:

The demand of consumer keeps on changing with change in fashion, habit,

income, taste and preference. The change in customer demand affects the product mix of a
company. If the demand of any product is increasing and production of that product is
beneficial to company then it continues to produce that product. But if any product is not
according to demand of decide to drop its production.

2. Cost of Production:

If the company can develop a new product with the help of same labour force,
plant, machinery and techniques, it can decide to start the production of that product at lower
cost.

3. Company’s desire:

Keeping in mind the object of the firm the firm may eliminate some its
unprofitable product or may start a new more profitable product. In this way the firm tries to
make its product mix an ideal one.

4. Financial resources:

Finance is very important for smooth functioning of any organization. If the

company has sufficient funds, it may improve its products. On the other hand of the company
is short of finances it may decide to drop the production of produce which occurs loss.

43
 5. Changing in purchasing power:

If the numbers of customers are increased with increase in their purchasing

power, the company may decide to add one more product keeping mass production or
increasing in profitability in mind.

6. Competitors:

The decision of add or eliminating the product may be the reaction of

competitors actions. If the company thinks that it can meet the competitors well by making
necessary changes in size, colors, packing or price it can make such changes.

44
 PRODUCTION PROCESS

The process of printing clothes is given below:

1. Purchasing of Raw material:

The production process is start with the purchasing activity of raw
materials like color, cloth, different chemicals etc.

2. Cutting and Mixing:

After purchasing, cutting of cloth and mixing of color is required.
Cloth cutting is done in a measure that require and colors are combine as per the
shade and matching.

3. Printing:
Printing on cloth is been done on flat bed printing automatic machine.
It is an automatic process and requires less time as compare to past years.

4. Silicate Process:
Silicate is a liquid chemical which is useful to ripe the printed color on
the cloth. There is a special machine available for this process

45
 .

5. Washing:
After 24 hours of passing the cloth through silicate, it is washed at washing
shats.

6. Finishing:
We can say that finishing is the final step of production process.
Finishing of finished goods is done in the role press or in the factory itself. After finishing,
product is ready for packaging.

46
 NATURE OF PRODUCT MIX

Product mix consists of various product lines that an organization offers, an

organization may have just one product line in its product mix and it may also have
multiple product lines. These product lines may be fairly similar or totally different

An organization’s product mix has following four dimensions:-

1. Width,

2. Length,

3. Depth, and

4. Consistency.

 Width :

The width of an organization’s product mix pertains to the number of product lines
that the organization is offering. For example, Hindustan Unilever offers wide width of its
home care, personal care and beverage products. Width of HUL product mix includes
Personal wash, Laundry, Skin care, Hair care, Oral care, Deodorants, Tea, and Coffee.

 Length :

The length of an organization’s product mix pertains to the total number of products
or items in the product mix. As in the given diagram of Hindustan Unilever product mix,
there are 23 products, hence, the length of product mix is 23.

47
  Depth

The depth of an organization’s product mix pertains to the total number of variants of
each product offered in the line. Variants includes size, color, flavors, and other
distinguishing characteristics.

 Consistency:
The consistency of an organization’s product mix refers to how closely related the
various product lines are in use, production, distribution, or in any other manner.

48
 RESEARCH OBJECTIVE

Some important guidelines that should be observed when developing research

Objectives are:-

49
 DATA COLLECTION METHOD

Data collection is a process of collecting information from all the relevant sources to find out
answer to the research problem, test the hypothesis and evaluate the outcomes. Data
collection methods can divide into two categories.

Secondary methods of data collections

PRIMARY DATA COLLECTION METHODS:-

Primary sources are original information and are treated as the basic input for analyzing and
solving any problem relating to any field of marketing activities. Primary data constitute the
basic information to solve the marketing problems. Most research projects need primary data.
In fact, no research project can be completed without primary data.

Primary data collection methods can be divided into two groups:

1. Quantitative

2. Qualitative

Qualitative research is closely associated with words, sounds, feeling, emotions colors and
other elements that are non-quantifiable. Qualitative studies aim to ensure greater level of
depth of understanding and qualitative data collection methods include interviews,
questionnaires with open – ended questions, focus groups, observation, game or role playing,
case studies etc.

50
SECONDARY DATA COLLECTION METHODS:-

Secondary data is a type of data that has already been published in books, newspaper,
magazines, journals, online portals etc. There is an abundance of data available in resources
about your research area in business studies, almost regardless of the nature of research area.
Therefore applications of appropriate set of criteria to select secondary data to be used in the
study plays an important role in terms of increasing the levels of research validity and
reliability.

“I have used Primary data collection method.”

51
 SAMPLE SIZE

Sampling is representative of population. It means sample should be

selecting out of population and judge by researcher on the base of sample.

Example:

It is not possible to take review from all customers because time is limited so particular
researcher selected sample is 50.

52
 TYPES OF SAMPLING

 Probability Method:

Probability method selected that time when ever problem specific and
goal is specific that time use probability method. Research through important
decision taken selected probability.

 Non Probability Methods:

Non Probability sampling selected because problem is general that

time selected non probability. Not proper structure or flexible at that time use
non probability sampling method.

“I have used probability sampling method.”

53
 DATA ANALYSIS AND INTERPRETATION

“The world is full of magic things, patiently waiting for our senses to grow shaper.”

Data analysis is a process of assigning meaning to collected data, analysing significance and
determination of findings and conclusion. Data analysis helps in finding conclusions and
results with the help of scientific methods. Significance of the data analysis is to provide
suitable finding for proper results and conclusions. Data is firstly collected and coding of data
is done with suitable software. Data is collected by several respondents of selected companies
with the help of questionnaires.

After collection of data, graphs, tables and charts are prepared with the help of software.
Graphs and charts help to analyse the collected data in a proper and desired way. Findings
and data interpretation becomes easy with software as manual calculation is time consuming.

Interpretation of data can be descriptive or analytical or it can be form a theoretical stand

point. Negative results are much harder to interpret than positive results, and then the data
support the hypothesis. After measurement or statistical analysis define what has the research
contributed? Explain the significance of the research showing relationship exists among the
variables.

54
 RESULT ANALYSIS:

 Age:

FIGURE: 1

Most participants of the survey are aged between 18 to 25 totaling 39 or 78% of the
respondents. The next most common age group was 25 to 35 which had a total of 5 or 10%.
8% of respondent are more than 45 and 4 % of them are between 35 to 45.

55
  Gender:

Figure: 2

Out of 50 respondent 60% are female and 40% are male.

56
  Aware about our industry:

Figure: 3

Out of 50 respondent 72% are aware about our industry and 28% are not aware about our
industry.

57
Figure: 4

Out of 50 respondent 72% are using our product and 28% are Not using our product.

58
Figure: 5

In today’s market of textile, there is a trend of saree, dress, and dress material but all of this is
not used in same number. Therefore in the above figure number all the different information
is given about using of different products.

Out of 50 respondent 50% are aware about dress material, 36% are aware about dress while
only 14% are aware about saree.

59
Figure: 6

About 50% of respondent our brand is important, for 36% of respondent our brand is very
important, for 8% of respondent our brand is least important, while 6% Not at all important.

60
Figure: 7

Out of 50 respondent 90% are satisfied with our price and 10% are not satisfied with our
price.

61
Figure: 8

Out of 50 respondent 92% are satisfied with our quality of our product and 8% are not
satisfied with our quality of product.

62
Figure: 9

Out of 50 respondent 94% are satisfied with our company’s performance and 6% are not
satisfied with our company’s performance.

63
Figure: 10

Out of 50 respondent 46% rated Excellent, 38% rated Very good, 14% rated Average, and
rest of rated poor.

64
 QUESTIONNAIRE

1) Name: _________________
2) Gender:

3) Age:

4) Occupation:

5) Would you aware about our industry?

65
6) Are you using product of our company?

7) Which product are you aware of?

8) What type of clothes you prefer to wear?

9) Do you prefer branded clothes?

10) How important is our brand for you?

66
11) Are you satisfied with price?

12) Are you satisfied with quality of our products?

13) Are you satisfied with our company's performance?

14) What kind of Saree you wear?

15) Would you prefer Silk Saree?

67
16) Do discount and so on affect your purchase decision?

17) How do you rate our product experience?

18) Any suggestions

Ans. _____________________________________________

68
 LIMITATIONS OF STUDY

The research study is limited to a few aspects. Firstly, it explores only one dimension
of the customer-brand relationship perspective, out of the Known twelve dimensions
organized around four perspective of brand identity.

Further the data has been collected to explore brand customer centricity across 50
brands. The brand customer centricity calculator thus developed can be further strengthened
and validated through voluminous data collection. It can be further developed into a standard
copyright tool for corporate, allowing brands to calculate their degree of customer centricity.

69
 SWOC ANALYSIS

STRENGTHS:

 Company’s strength is quality of the product they produce zero impurities product
 Company uses modern technology such as:

 Modern machineries
 Skilled workers
 Pure chemicals

WEAKNESS:

 With the help of research rival companies can come up with competing brand of
products in the market

OPPORTUNITES:

 Untouched areas where there are ample opportunities for the firm
 Firm can earn totally new market
 Testing of new products of company can be given respondent and responses can be
recorded which would save time and money of the company

Challenges:

 Competition market

70
71
 FUTURE PLAN

 Firm wants to purchase 2 more machines for the production

 Firm will cover more market in India
 Firm want to launch more and more patterns of Dress materials

72
73
 SUGGESTIONS

I have visited “Deeptex Industries”. The growth of the firm is very well at
present. If I want to give any suggestion I give only couple of points:

 Firm should do advertisement

 And it should learn about the competitors’ policies

74
75
 CONCLUSION

After having visited to “Deeptex Industries”, I would like to conclude that this
company is reputed and produces goods as per the demand of consumers.

“Deeptex Industries” is an ideally located with good infrastructure facilities this firm
enjoys good relations by labors and consumers. This shows that there is a good
communication. Firm adopts modern accounting system. All the employees and workers are
co-operative in nature.

That’s why unit is able to do optimum utilization of available resources.

76
BIBLIOGRAPHY

77
 BIBLIOGRAPHY

During the survey, I had referred some of the books and website which are as follow:

 Books :

 Production & Operation Management -By K.Aswathappa

 Marketing Management - By S.A.Sherlekar

 Website :

 www.learnmarketing.net
 www.deeptexindusries.com

78