Retail Management MCQs [set-1]
1. What is not easy to change in Retail Management?
A. promotion
B. location
C. price
D. merchandise mix
o m
.c
Answer: B
te
a
M
2. Which is not the basic reason of the importance of Retail Location?
q
A. customer convenience c
B. competitive advantage
M
C. cost of investment
D. light and ventilation
Answer: D
3. Which products are produced and marketed by companies to many
retailers?
A. national brands
B. local brands
C. unbranded
D. commodities
Answer: A
4. The layout that has parallel aisles with merchandise on shelves on both
sides of the aisles is _______.
A. racetrack
Download more at McqMate.com
B. standee
C. grid
D. loop
Answer: C
5. Free standing sites are located at ____________
A. traffic signals at highways
B. high pedestrian traffic area
o m
C. remote locations
.c
te
D. low pedestrian traffic area
a
Answer: B
q M
c
M
6. Freedom layout indicates that merchandise is arranged
______________.
A. in a symmetrical manner
B. in circles
C. in an asymmetrical manner
D. non to the options
Answer: C
7. How difficult it is to change retail location frequently?
A. extremely difficult
B. not difficult at all
C. absolutely easy
D. some what difficult
Answer: A
8. For which retail offering location is very important?
Download more at McqMate.com
A. mail order
B. party plan
C. departmental store
D. catalogue marketing
Answer: C
9. A retailer’s ______________ is the key to its ability to attract customers.
A. location
o m
B. promotion system
.c
te
C. pricing system
a
D. store personnel
q M
Answer: A
c
M
10. A store that stocks particular type of merchandise
A. convenience
B. speciality
C. departmental
D. non store
Answer: B
11. This is the most preferred mode through which foreign players have
entered the Indian market. It is the easiest route to enter the Indian market
A. fii
B. franchising
C. fdi
D. iip
Answer: B
Download more at McqMate.com
12. ______________ offers various incentives and rewards to customers
on the basis of cumulative purchases from a given provider, be it a store, a
service, or a manufacturer
A. point of sales
B. frequent shopper progrmme
C. campaign
D. customer retension
Answer: B
o m
.c
13. The products which enjoy popularitye
a
span of time and later go out of fashion
t and generte lot of sales in a short
q M
A. fad
c
B. category killers
M
C. variety
D. assortment
Answer: A
14. The process by which a retailer attempts to offer the right quantity of
the right merchandise in the right place at the right time and meet the
company's financial goalsis known as
A. merchandise management
B. procurement
C. distribution
D. sales
Answer: A
15. This layout is the simplest type of store layout in which fixtures and
merchandise are grouped into free-flowing patterns on the sales floor
A. grid
Download more at McqMate.com
B. free flow
C. spine
D. loop
Answer: B
16. The major componenet of solid waste that a retailer generates in the
environment
A. branding
o m
B. labelling
.c
C. packaging
te
a
D. naming
q M
Answer: C
c
M
17. This provides the way to gather lead contact informtion, house it, use it
for communictaion purposes and run reports on the data researches have
collected
A. point of sales
B. customer analytics
C. campaign
D. crm
Answer: B
18. This involves agreements to fix prices between parties at different
levels of the same marketing channel
A. edlp
B. psychological
C. predatory
D. discount
Answer: C
Download more at McqMate.com
19. This display exhibits heavier, bulkier items than racks hold
A. open
B. closesd
C. case
D. ensemble
Answer: C
o m
20. The word Retail is derived from the------ word.
.c
A. latin.
te
a
B. french.
q M
C. english.
c
D. german.
M
Answer: A
21. Retailer is a person who sells the goods in a---------.
A. large quantities.
B. small quantities.
C. both a & b.
D. none of these.
Answer: B
22. The main objective of the management is--------.
A. profitability.
B. sales growth.
C. return on investment
D. all of these.
Answer: D
Download more at McqMate.com
23. In retailing there is a direct interaction with-------.
A. producer.
B. customer.
C. wholesaler.
D. all of these.
Answer: D
24. Retailing creates-------. o m
.c
A. time utility.
te
a
B. place utility.
q M
C. ownership utility.
c
D. all of these.
M
Answer: D
25. ---------activities performed by the retailers.
A. assortment of offerings.
B. holding stock.
C. extending services.
D. all of these.
Answer: D
Download more at McqMate.com
Take Quick Mock/Practice test on this topic HERE
For Discussion / Reporting / Correction of any MCQ please visit discussion page by clicking on
'answer' of respective MCQ.
McqMate is also available on
PlayStore
o m
.c
te
a
q M
c
M
Download more at McqMate.com
