CAMARINES SUR NATIONAL HIGH SCHOOL

City of Naga

Senior High School

Accountancy, Business and Management

In Partial Fulfillment of the Requirement for

Business Simulation 12

A Business Plan

Submitted to:

MARY GRACE A. JOVEN

Submitted by:

Group Infinite Bites

S/Y 2019-2020
 Members:

Clerigo, Victoria Thea

Delgado, Yvette

Manjares, Daneca

Nolasco, Ma. Nicole

Panelo, Mae Ann

Pañoso, Christine

Rubi, Reygie Lenn

Sabido, Dawanie Anne

II. VISION AND MISSION STATEMENT

a. Present Situation

The Naga City Accounts for Bicol’s number of business establishments

even as it is favored by the country’s largest companies to be the center of their
Regional operations the part of South Luzon area. The city is one of the centers
of business and industries even in trade for local municipalities surrounding the
city.

Our team, “Infinite Bites” wants to create different products that could
help satisfy the needs of the customer/buyer of Camarines Sur National High
School which is composed of students, faculties and personnel. Our team will do
the best to deliver a better if not best service to our alma matter having this new
start-up or small business as one major part of our academic endeavor in the K-
12 Program.

b. Vision

The “Infinite Bites” enterprise will reach out the target buyers and expose
it with the people who have different taste in every food to new customers and
other opportunities so we can maximize our entrepreneurial venture.

c. Goals

The “Infinite Bites” decided to propose this business with its goals to
deliver better products to the customers, earn a just and right profit and mist of
all to experience on how is it like to be in the real world of entrepreneurship.

d. Objectives

1. To deliver a better taste of product and good.

2. To earn a just right profit and experience service in entrepreneurship.
 3. To treasure the experience and apply in the future if necessary.

e. Value

“Infinite Bites” enterprise will exercise the right manner of delivering of

product and service to show care to our customers and build a harmonious
relationship within the team as we venture entrepreneurial activities in our last
year of study herein our alma matter ,the Camarines sur National High School.

III. COMPANY OVERVIEW

a. Name, Nature, and Location of the business

The name of the business is "Infinite Bites". There are three products
produce by the business namely mashed potato lumpia, potato nuggets and
brownies. We claimed to deliver a good quality product and service. With the
tasty products, it expects to gain income and good experience. The location will
be inside the school campus like beside YECS building or in any area that will be
assigned to us.

b. Legal business Description

The business, “Infinite Bites” will be under sole proprietorship type of

business. The manager will assign members of the team with respective
responsibilities. All will help in the production area, purchasing of ingredients
and other tasks specifically in the selling process.

c. Strategic Alliance

In every business it must have necessary permits to start up the business

but the business, Infinite Bites does not need to do that so far because we are
just in the process of implementing the product and in the real seem, and it is an
 academic requirements of the K-12 Program and for us to experience in the
actual practice of business enterprise.

IV. ORGANIZATION & MANAGEMENT

Victoria Thea Clerigo
a. Propose Organizational Structure
General Manager

Ma. Nicole Nolasco

Head of Finance

Mae Ann Panelo

Marketing Head

Christine Pañoso

Head of Production

Production Team

Victoria Thea Clerigo

Yvette Delgado

Ma. Nicole Nolasco

Mae Ann Panelo

Christine Pañoso

Dawanie Ann Sabido

Daneca Manjares

Reygie Lenn Rubi

b. List of Officers and Staffs

o General Manager: Victoria Thea Clerigo

o Head of Finance: Ma. Nicole Nolasco
o Marketing Head: Mae Ann Panelo
o Head of Production: Christine Pañoso
o Production Team: Victoria Thea Clerigo
Yvette Delgado
Ma. Nicole Nolasco
Mae Ann Panelo
Christine Pañoso
Dawanie Anne Sabido
Daneca Manjares
Reygie Lenn Rubi

c. Job Description

One of the important factors of the business is its manpower. It is the

one who make the business function in its daily operation. Infinite Bites present
the personnel involved in the operation of of the business with their job
description.

General Manager

 Responsible for the daily operations of the business.

 Maintain the organization of the business and staffs.
 Sum up the total of the receipts.

Head of Finance
  Responsible for keeping the receipts.
 Prepare the budget report and financial report.
 Create and update the records for daily transactions.

Marketing Head

 Responsible for identifying the target market.

 Responsible for the promotion of the products.
 Create and develop marketing strategies

Head of Production

 Lead and manipulate the production team.

 In charge for the sales and inventory.

Production Team

 Responsible for buying the ingredients

 Ensure that the product has good quality.
 Make sure that the quantity of the produced product are exact for
the target market so that there will be no leftovers.
 Responsible for making good customer relationships.

V. PRODUCT STRATEGY

MASHED POTATO LUMPIA

A. Product Description

The main ingredient of mashed potato Lumpia is Potato the term “potato” is a
scientific Latin name “Solanum Tuberosum” that can be particularly found in Mountain
at Cordillera and Mindanao because Potato grows in the high part of cities for them to
growth healthy. The potato was first domesticated in the region of modern - day
southern Peru and extreme northwestern Bolivia between 8000 and 5000 BC. Potato
have sixteen different kinds but Potato that you are using in your daily lives is the one
who is always used like it is the primary ingredient of Mashed Potato Lumpia.

Mashed Potato Lumpia, it is a rolled wrapper with potato inside. Boil the Potato,
Mashed the Potato then one scoop of spoon, separating the lumpia wrapper, put the
salt and pepper and then put it on the lumpia wrapper.

B. Importance of the Product

Potatoes are naturally gluten - free and

they're packed with nutritional benefits
needed for a healthy lifestyle.

 Just 110 calories.

 No fat, sodium or cholesterol.
 Nearly half your daily value of
vitamin C.
 More potassium than a banana.
 A good source of vitamin B6.
 Fiber, magnesium and
antioxidants.
 Resistant starch.
 C. Packaging, Labeling and Branding

The Mashed Potato Lumpia will be presented to the customers through two
different type of Paper Plates. In Mashed Potato Lumpia, one paper plate is equivalent
to 2-5 Mashed Potato

Lumpia.

BROWNIES
 A. Product Description

The primary ingredient of Brownies is Chocolate which has a scientific Latin

name “Theobroma cacao”, means "food of the gods.”. The chocolate originating from
Mesoamerican forests, cacao was first introduced by the Spanish colonizers four
centuries ago. Chocolate have different kinds but chocolate that you are using in making
brownies is the one who is always available in the market.

Brownies taste is like a chocolate cake, its process first by melting the chocolate
next putting the condensed to the melted chocolate then chill it, then after chilled put
the chocolate and condensed mixture to the crashed grahams and mixed it after all of
that put the mixture in the tray then flat it and put it on the Refrigerator for at least 30
minutes to 1 hour.

B. Importance of the Product

 Proven Health Benefits of Dark Chocolate
o Very Nutritious.
o Powerful Source of
Antioxidants. ORAC stands
for “oxygen radical
absorbance capacity.”
o May Improve Blood Flow and
Lower Blood Pressure.
o Raises HDL and Protects LDL
From Oxidation
o May Reduce Heart Disease
Risk.
o May Protect Your Skin From
the Sun.
o Could Improve Brain
Function.

C. Labeling and Branding

The Brownies will be presented to the customers through Paper cups. In

one paper cups is equivalent for 1 sliced of brownies.
VI. MARKET ANALYSIS

A. Market Definition

In order for us to determine the market value of our business, we are going to
conduct this marketing analysis to fully understand how does the market of our newly
opened business goes and to know also if the market is large enough to build and
sustain our business. The location of our business is inside the school campus of
Camarines Sur National High School. The target market of our business is the students,
teachers and staffs of the school. As we all know that there are almost 11,000 students
in CSNHS and that is already big target market for a small business like ours. Students
mainly composed the target market of our business and the product we are going to sell
is a perfect match for a student that will buy. We made sure that the product we are
going to sell does meet the standards and satisfaction of our target market.

B. Customer Profile

The target customers of our business are the students, teachers and staff of
Camarines Sur National High School. But not all of them may be our customer so in
order for us to distinguish our possible costumer we are going to look for the
demographics of them. The age of our possible costumer have no range, everyone can
buy our product and try if it suits them and/or the like them. We also conducted a
survey for their preferred preferences in buying/eating a snack and we have come in an
output that mostly of them preferred Potato Lumpia.

C. Competition
 In every business we cannot really avoid the competition. It is natural for a
business to have a healthy competition between businesses. To further analyze the
market we need to understand our competition better with the other businesses. The
business must conduct a survey to know how's the other business goes in order for us to
compare what is their weaknesses and what is also their strengths. By this we can now
determine our own strengths and weakness for the business to grow.

D. Risk

Risk is also a part of implementing business. It may fall in the part of the
weakness of the business. The risk that we are facing/taking in implementing our
business is the setting of our stall, by which there is also many competitors but a little
risk is healthy for a business so it's not a problem. Then, numbers of competitors, the
more the competitors is the more the risk for the business to be at risk. Taking risk is
okay but make sure that there is enough plan for it to survive and for the business to be
successful.

VII. MARKETING PLAN

4 P’S (LUMPIA)

PRODUCT

According to Kotler (2008), a product is anything that is offered to a market for

attention, acquisition, use or consumption and that might satisfy a need or want. To
William Stanton (1991), a product is a set of tangible and intangible attributes, including
packaging, color, price, quality and brand, plus the seller’s services and reputation.
 Potato Lumpia is an innovative product that is a combination of the existing
products potato and lumpia. It is made of mashed sweet potato and coated with a
wrapper. We name it “Potato Lumpia” since it is rolled in the lumpia wrapper.

These are the vitamins and minerals that the primary ingredients contain.
Among some of the vitamins contained within sweet potatoes other that vitamin A and
vitamin C, you'll find iron, copper, manganese, vitamin E, vitamin B6. Sweet potatoes
also contain beta carotene which the body can convert into vitamin A.

PRICE

The Potato Lumpia will be sold for a suggested retail price of 5php. We believe
that we have product quality advantages. This pricing strategy, coupled with our
efficient production methods, aids in achieving our relatively high market share.

PROMOTION

Posters as form of advertisement will be posted at the campus hallways to

inform market that we will be opening our food stall. Also, room by room advertisement
will be part of it as well as Facebook advertisement.

PLACE

“Potato Lumpia” is sold inside the campuses to cater the student industry. This is
to ensure the convenience and accessibility for the customers. From the junior high
school to senior high school campus will be our target area and premises.

SWOT ANALYSIS

Strength Weaknesses Opportunities Threats

 Price is in the range  Small market/  High demand  Competitors
of every ones Limited for products with similar
purchase Population  Growing products
 Fast handing out of  Low marketing market of  A new
food to customers budget snack food advertising
 High  Budget for campaign
responsiveness for equipment’s launched by
costumer demands  Less competitors
 Consistent quality Attractiveness  The rising prices
of product to its of ingredients
appearance  More aggressive
competitors

4 P’S (BROWNIES)

PRODUCT

Rich in proteins and carbohydrates helps in controlling depression: it’s believed

that baked foods are a source of happiness; hence, they help in beating depression. The
taste of these foods is soothing and comforting and helps in lowering blood pressure
because baked foods contain chocolate and cocoa which greatly assist in maintaining
your blood pressure.
PRICE

Its key objectives will include strong market share and survival. Achieving these
aspirations will eventually allow the business to become profitable. Keeping these goals
in mind, the business will choose prices which are competitive with the other
competitors. With prices that are not high over competitors, which would likely turn
customers away. Yet by not being immensely below the market price, the business will
still be able to receive as much possible income while remaining competitive.

PROMOTION

Strategies for making the consumers to be aware of our product will include Face
to face, colored brochures to attract buyers.

PLACE

The distribution of our product which is “brownies” will be through the

crowded places inside the school and to the school canteen.

SWOT ANALYSIS

Strength Weaknesses Opportunities Threats

 The price of this  Prices of raw  People's  Fierce
food is very materials are purchasing power competition
affordable relatively erratic to food is  The existence of
 Product quality is  Many competitors relatively high similar products
assured such as bread and  Many people love  Changing
pastries. brownies as a consumer tastes
 The process of  High Calories guest have a major
making it easy impact on
and simple product
purchases

VIII. PRODUCTION PLAN

A. Product Process
BROWNIES MASHED POTATO LUMPIA

START START

Step 1: Step 1:

First melt the chocolate Boiled the potato

and add the condensed.
 Step 2: Step 2:

Prepare the mixing Peel off the potato and

bowl mashed it.

Step 3: Step 3:

Add the crashed Put the secret

graham and mix. ingredients together
with the mashed
potato and mix it.

Step 4:

Put it on the tray and Step 4:

flatten it, and put it in
refrigerator. Wrap the mixture, then
deep fry.

Step 5:

And lastly, after 1 hour Step 5:

slice it, serve the
Lastly, drain to remove
Brownies.
excess oil and serve the
B. Process Description
Mashed Potato
Lumpia.

In making Potato Nuggets we need first to prepare all the needed

ingredients, put it in mixing bowl together with mashed potato and mix it well.
After that, pinch small ball sized potato dough and roll cylindrical shape. Deep fry
on medium flame till it turns golden and crisp, then drain to remove excess oil.
Last serve the potato nuggets with the sauce.
 In doing Brownies first we need to melt the chocolate and add the
condensed milk, and put it in mixing bowl and wait until it cool, after add the
crashed graham and mix it well, after that put it in a tray and flatten it. Leave it
in refrigerator in 1 hour after slice it and serve.

In producing Mashed Potato Lumpia we need to boiled the potato first,

next wait until it cool, and peel off the potato and mashed it, next is add the
secret ingredients and mix it well. After wrapped the mixture in lumpia wrapper,
then deep fry, and drain it and it’s ready to serve.

C. Machinery and Equipment

TOOLS AND EQUIPMENTS & KITCHEN UTENSILS

PAN BOWL MIXING BOWL

TONG SQUARE PAN KNIFE

CHOPPING BOARD SPOON SPATULA

MORTAR AND PESTLE

FINANCIAL PLAN

A. ASSUMPTION

PRODUCTION DATA

Mashed Potato Lumpia

300 pcs / day 1, 200 pcs / week 4, 800 pcs / month

Brownies

150 pcs / day 150 pcs / week 600 pcs / month

SALES DATA

Mashed Potato Lumpia

₱ 1, 500.00 / day ₱ 6,000.00 / week ₱ 24,000.00 / month

Brownies

₱ 750.00 / day ₱ 750.00 / week ₱ 3,000.00 / month

B. CAPITAL REQUIREMENT ₱ 1,000.00

OPERATING EXPENSE
INGREDIENTS
MASHED POTATO LUMPIA

ITEM Amount Qty Amount

Potato ₱ 90.00 / kl. 3 kl. ₱ 270.00
Carrots ₱ 85.00 / kl. ½ kl. ₱ 42.50
Ground pepper ₱ 5.00 / pack 1 pack ₱ 5.00
 Wrapper ₱ 35.00 / 100 pcs. 300 pcs. ₱ 105.00
Oil ₱ 20.00 / bottle 3 bottles ₱ 60.00
Seasonings ₱ 60.00 / pack 1 pack ₱ 60.00
Total ₱ 542.50

BROWNIES

ITEM Amount Qty Amount

Crashed Grahams ₱ 32.00 / pack 4 packs ₱ 128.00
Melted Chocolate ₱ 92.00 / pack 1 pack ₱ 92.00
Condensed ₱ 29.00 / pc. 1 pc. ₱ 29.00
Paper Cups ₱ 1.50 / pcs. 5 pcs. ₱ 7.50
Total ₱ 256.50

UTILITIES EXPENSE OFFICE SUPPLIES

Gasul ₱ 300.00 Sales Book ₱ 15.00

Electricity ₱ 50.00 Ballpen ₱ 10.00

Total ₱ 350.00 Total ₱ 25.00

C. FINANCIAL STATEMENTS
Infinite Bites
Income Statement
For the month of December 2019 – February 2020

January February
Sales ₱ 13, 500.00 ₱ 27, 000.00
Purchases (₱ 4, 853.00) (₱ 9, 706.00)
Gross Profit ₱ 8, 647.00 ₱ 17, 294.00
Operating Expenses
Utilities Expense ₱ 350.00 ₱ 350.00
Net Income ₱ 8, 297.00 ₱ 16, 944.00

Infinite Bites
Balance Sheet
For the month of December 2019 – February 2020

January February
Cash ₱ 8, 297.00 ₱ 16, 944
TOTAL ASSETS ₱ 8, 297.00 ₱ 16, 944
EQUITY
Clerigo, Capital ₱ 8, 297.00 ₱ 16, 944
TOTAL LIABILITIES AND
OWNERS EQUITY ₱ 8, 297.00 ₱ 16, 944

Infinite Bites
Cash Flow Statement
For the month of December 2019 – February 2020

January February
Cash Flow from Operating Activities
Net Income ₱ 8, 297.00 ₱ 16, 944.00
 Net Cash from Operating Activities ₱ 8, 297.00 ₱ 16, 944.00
Cash flow from Investing Activities
Cash flow from Financing Activities
Net Cash provided by Financing Activities - -
Net increase in cash ₱ 8, 297.00 ₱ 16, 944.00
Cash, Beg. 0 0
Cash, End. ₱ 8, 297.00 ₱ 16, 944.00

D. FINANCIAL ANALYSIS
Return on Investment
Return on Equity Ratio = Net Income / Average Total Equity
= ₱ 8, 297.00 / ₱ 8, 297.00
=1

Return on Equity Ratio = Net Income / Average Total Equity

= ₱ 16, 944.00 / ₱ 12, 620.50
= 1.34

CURRICULUM VITAE

NAME: Victoria Thea Clerigo

POSITION: General Manager

AGE: 17

ADDRESS: Pacol, Naga City

BIRTHDAY: March 1, 2002

EDUCATIONAL BACKGROUND

ELEMENTARY: Grandview Elementary School

JUNIOR HIGH SCHOOL: Camarines Sur National High School

NAME: Daneca Manjares

POSITION: Production Staff

AGE: 18

ADDRESS: Calauag, Naga City

BIRTHDAY: April 25, 2001

EDUCATIONAL BACKGROUND

ELEMENTARY: Calauag Elementary School

JUNIOR HIGH SCHOOL: Camarines Sur National High School

NAME: Yvette Delgado

POSITION: Assistant Manager

AGE: 18

ADDRESS: Milaor, Cam. Sur

BIRTHDAY: October 7, 2001

EDUCATIONAL BACKGROUND

ELEMENTARY: Capucnasan Elementary School

JUNIOR HIGH SCHOOL: Camarines Sur National High School

NAME: Ma. Nicole Nolasco

POSITION: Head of Finance

AGE: 18

ADDRESS: Canaman, Cam. Sur

BIRTHDAY: July 20, 2001

EDUCATIONAL BACKGROUND

ELEMENTARY: Canaman Central School

JUNIOR HIGH SCHOOL: Camarines Sur National High School

NAME: Mae Ann Panelo

POSITION: Marketing Head

AGE: 17

ADDRESS: San Fernando, Cam. Sur

BIRTHDAY: May 7, 2002

EDUCATIONAL BACKGROUND

ELEMENTARY: San Fernando Central School

JUNIOR HIGH SCHOOL: Camarines Sur National High School

NAME: Christine Pañoso

POSITION: Head of Production

AGE: 17

ADDRESS: Sabang, Naga City

BIRTHDAY: December 17, 2001

EDUCATIONAL BACKGROUND

ELEMENTARY: Sta. Rafaela Maria School

JUNIOR HIGH SCHOOL: Camarines Sur National High School

NAME: Reygie Lenn Rubi

POSITION: Production Staff

AGE: 17

ADDRESS: Concepcion Peq. Naga City

BIRTHDAY: December 13, 2001

EDUCATIONAL BACKGROUND
ELEMENTARY: Julian B. Meliton Elementary School

JUNIOR HIGH SCHOOL: Camarines Sur National High School

NAME: Dawanie Anne Sabido

POSITION: Production Staff

AGE: 18

ADDRESS: Concepcion Peq. Naga City

BIRTHDAY: February 25, 2001

EDUCATIONAL BACKGROUND

ELEMENTARY: Naga Central School 1

JUNIOR HIGH SCHOOL: Camarines Sur National High School