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The Role of Graphic Design

Graphic design is a creative process that combines art and technology. Designers use visual elements like images, typography, photography and illustration to effectively communicate ideas and messages to an audience. They work with clients to understand the purpose and content of a message, then develop concepts and work with other specialists like illustrators, photographers, printers to create the final graphic design product.

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Lits Kho
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213 views9 pages

The Role of Graphic Design

Graphic design is a creative process that combines art and technology. Designers use visual elements like images, typography, photography and illustration to effectively communicate ideas and messages to an audience. They work with clients to understand the purpose and content of a message, then develop concepts and work with other specialists like illustrators, photographers, printers to create the final graphic design product.

Uploaded by

Lits Kho
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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What is Graphic Design?

Creative process combining art and technology

Use images and words to communicate ideas to audience

Explore creative possibilities of typography, photography,


illustration, etc.
What is Graphic Design?

Designers are a link between the client and the audience.

Graphic designers learn how to construct a message


and how to present it successfully.

They work with the client to understand the content and


purpose of the message.

A concept is chosen, the designers work with illustrators and


Photographers as well as with typesetters and printers or
other production specialists to create the final product.

Original text by AIGA http://www.aiga.org/content.cfm/guide-whatisgraphicdesign


What is Graphic Design?

Graphic design is everywhere we look, from postage


stamps to billboards and everywhere in between.
Robert Indiana, postage stamp
Whether knowingly or unwittingly, we are surrounded
every day with examples of design.

Billboard, Digital Outdoor Media


What Function Does
Graphic Design Serve?

Design can make a brand memorable and instantly recognizable to an audience.


What Function Does
Graphic Design Serve?

Consumers are bombarded by companies selling the


same service or product.
Design can make a brand stand out from the crowd.

Packaging can project an instant sense of what a product


is all about.
What Function Does
Graphic Design Serve?

Design can make or break a business ability to sell its


products or services

Successful branding can immediately project a sense


of the company s professionalism and experience

Bad logo design does just the opposite

In marketing, perception is reality


What Function Does
Graphic Design Serve?

Good design makes us stand up and take notice.


What Function Does
Graphic Design Serve?

Unfortunately, so can bad design!

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