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Contoso Business Plan Overview

Contoso aims to empower organizations through collaborative tools. Their product virtually manages agile workflows using next-generation data architecture. Goals include drafting blueprints, running focus groups, and gathering feedback to test and launch their design by July and deliver to clients by December. Financially, they project increasing clients, orders, revenue and profits over three years while managing expenses below 70% of revenue. Key risks include feature updates not being popular and lack of staff delaying launch, but rewards include being first to market and positive product testing feedback. Near term issues include needing funding and staffing to avoid delays, and long term requires larger office space as employees and clients grow.

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174 views14 pages

Contoso Business Plan Overview

Contoso aims to empower organizations through collaborative tools. Their product virtually manages agile workflows using next-generation data architecture. Goals include drafting blueprints, running focus groups, and gathering feedback to test and launch their design by July and deliver to clients by December. Financially, they project increasing clients, orders, revenue and profits over three years while managing expenses below 70% of revenue. Key risks include feature updates not being popular and lack of staff delaying launch, but rewards include being first to market and positive product testing feedback. Near term issues include needing funding and staffing to avoid delays, and long term requires larger office space as employees and clients grow.

Uploaded by

Novo Alfante
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Contoso

business plan
Mirjam Nilsson
Mission statement
At Contoso, we empower organizations to foster
collaborative thinking to drive workplace innovation.
We believe that a company should act as a
community and use tools to communicate quickly
and efficiently.

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Management team

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi


President Chief Executive Officer Chief Operations Officer VP Marketing

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The team

Felix Henderson Kiana Anderson


Project Manager Office Manager

Taylor Philips Isabel Garcia Tyler Stein


Marketing Manager Copywriter Intern

Natasha Jones Jordan Mitchell


Human Resources Junior Designer

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Market summary

Remote work is more popular Market trends will continue rising Our product cost is low, which
than ever, and companies are based on projections, which gives us a market advantage.
thinking about tools that create provides an opportunity for
effective communication greater business reach in
across teams. the region.

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Opportunities
Market gap Costs
Few, if any, products on the market help customers Loss of productivity costing consumers thousands of
like we do dollars

Customers Usability
66% of US consumers spend money on multiple Customers want something that is easy to use
products that only partially resolves their issue

Financials
Millennials account for about a quarter of the $48
billion spent on other products in 2018

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Business overview

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Business concept
Using our next-generation data architecture, we help
organizations virtually manage agile workflows. We
thrive because of our market knowledge and the
great team behind our product.

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Goals and objectives

Draft blueprints Run focus groups Gather feedback


Feb 20XX May 20XX Oct 20XX

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Test design Launch design Deliver to client


Feb 20XX July 20XX Dec 20XX

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Financials

Key metrics Revenue by year

$40,000
Gross Net
Clients Orders
revenue revenue
$30,000

20XX 10 1100 $10,000 $7,000

$20,000
20XX 20 200 $20,000 $16,000

20XX 30 300 $30,000 $25,000 $10,000

20XX 40 400 $40,000 $30,000


$0
20XX 20XX 20XX 20XX

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Financials table
YEAR 1 YEAR 2 YEAR 3 DELTA

Income
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000

Average price per sale 75 80 90


Revenue @ 15% 5,625,000 48,000,000 216,000,000
Gross profit 5,625,000 48,000,000 216,000,000
Expenses
Sales & marketing 5,062,500 38,400,000 151,200,000 70%
Customer service 1,687,500 9,600,000 21,600,000 10%
Product development 562,500 2,400,000 10,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
Total expenses 7,593,750 52,800,000 187,920,000

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Risks and rewards
Risks Rewards

New feature updates may First on the market


not be popular with
Good publicity for the
customers
product so far, and we can
Lack of staffing in key build momentum from
roles could delay product that scenario
launch
Product testing with high-
Product will have more value clients have shown
features which may no issues
require additional learning
for customers

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Key issues
Near term Long term

Need funding in key Need larger office space


roles
Additional employees
Lack of staffing will will require on-site office
cause product delay workspace

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Thank you

Mirjam Nilsson
206-555-0146
[email protected]
www.contoso.com

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