SEO Severity Activity

Domain Indexation Check

Zombie Pages Index Check Pages IndexedWorpress category & tag
(Archives,
pages, Old Press Releases,Thin Content Pages)
Orphan page
Indexing High
Redirected page has no incoming internal links
HTTPS page has internal links to HTTP
Server Timed out
Check robots.txt files
Automatically generated content - pages with little or no original content
Abusing rich snippets mark-up
Creating pages with malicious Cloaking
behaviour, such as phishing or
installing viruses, trojans, or other bad ware
Doorway pages (Find similar pages manually then use the tool)
Hidden text or links
Google Guidelines High Loading
Participating in pages
affiliate with irrelevant
programs keywords
without adding sufficient value -
Useful content for Users
Participating in link schemes- Pull Backlink profile with AHREFs
then Manual Check
Duplicate Pages
Scraped content
Sending automated queries to Google
Sneaky redirects
3xx, 4xx and 5xx Errors Validation
404 page returning 200
Crawlability & Accessibility issues (Console Errors)
Flash Usage
Accessibility High
JS Usage
Iframes Usage
Link to important pages from homepage
Is Robots.txt blocking content
Sitemap uploaded to GSC
XML Sitemap accurately reflects website
Requirement of URL's to be removed
Priority & Frequency Capping
Non-canonical page in sitemap
Sitemap High
Page from sitemap timed out
4XX page in sitemap
Noindex page in sitemap
5XX page in sitemap
3XX redirect in sitemap
 Content vs Ads on main fold
Freshness
Important Content To Be Overhauled
Keyword cannibalism (Same keywords used in many pages)
Keyword Density
Long Content
LSI Keywords Inclusion Check
Proper Keyword Research & Implementation Practice
Content High
Text/HTML Ratio
Use Of Multimedia
Video Optimization
Broken Images
URL have broken images
Duplicate pages without canonical
Image file size too large
Page has broken image
Heading tags missing
Meta Data High Alt tags missing
Title & Meta description missing or duplicated
Canonicalization
Pages containing rel="canonical" link
Self Canonical to Pages
Canonical Tags to avoid duplicate content
IP Canonicalization
Canonical Errors
Canonicalization High
Canonical points to 4XX
Canonical points to 5XX
Canonical points to redirect
Non-canonical page specified as canonical one
Canonical from HTTP to HTTPS or HTTPS to HTTP
Canonical URL has no incoming internal links
Total backlinks
Do-Follow/No-Follow
Fresh backlinks
Inbound Link
High Broken links Analysis
Analysis
Anchor Text usage
Link Velocity Ratio ( fresh backlinks ratio)
Sponsored/Directory
Outbound submission/Reciprocal/Spam
links are provided where necessary - to highlinks
quality
content
Outbound Link Outbound links to inbound links ratio
Moderate
Anlaysis External Link Analysis (PR & DA)
 Outbound Link
Moderate
Anlaysis
Page has no outgoing links
Vertical and Horizontal Links
Linking to Older Pages or Redirected Page Check
Redirect Chain Validation
Internal Linking Moderate
High Priority Link Distribution
Internal linking
Footer links
Bread crumbs
Custom 404 page
Dynamic pages
Google cached page
Hreflang Implementation Internationalization
Hyphens instead of underscores
Infinite scrolling
Keyword in the URL
3XX page receives organic traffic
Noindex page receives organic traffic
Double slash in URL
All the important pages within 3 clicks
Landing Page (Bounce rate)
Site Architecture + Pagination
Moderate
Navigation Personalization Signals (Location, Reviews & more)
Navigation functions without Javascript
Readability Issues
Responsive website
Schema Mark-up
Server Location
Sub folders instead of sub domains
URL Parameter Control
Website Architecture Hierarchy
Page has links to redirect
Page referenced for more than one language in hreflang
Missing reciprocal hreflang (no return-tag)
Hreflang to non-canonical
Hreflang to redirect or broken page
HTTPS page links to HTTP image
Image
Image Alt Tags
Mobile Speed
Issues
Page Speed Insights Errors
Desktop Speed

Speed High
 Page File size
Speed High
Issues
Page Speed Insights Errors
Largest contentful paint -LCP
First input delay - FID or TBT
Cumulative Layout shift - CLS
Google Mobile Friendly Check
Mobile SEO High Page Redirects
HTTPs Implementation AMP Implementation
through out the site (HTTPs indexed or
normal site. Is HTTPs optimized to index?)
Secure High Is the site using ssl certificate. HTTPs?
HTTP status codes - 500 Error
Redirect loop - Too Many Redirects
Redirect High Broken redirect
HTTP to HTTPS redirect
Call to action buttons color, spacing and size
Social sharing buttons
Design Guidelines Moderate Favicon
About Us and Contact Us pages
YMYL Pages
Bounce Rate (industry standard)
Time On Site
User Intent
Moderate Pages Per Visit
Satisfaction
Goal Conversion Rate
Search CTR
Profiles in popular Social Media Sites + Consistency of Signals
Social Media
Moderate Social sharing frequency
Ranking
Engagement Metrics
Malware
Low quality content
Meta Noindex errors
Toxic Link Analysis - This tool or Mozbar
Piracy / DMCA Notices
Spam Analysis High
Important JS / CSS files blocked
Aggressive Ads / Intrusive Interstitials
High Quantity Of Crawl Errors
Spam Score - Below 3%
UGC Spam
Google
Checking for Name, Reviews/
Address and Google my business
phone number shared correctly and
same in all the platforms/ profiles
Local Seo Moderate
Schema Mark-up on your NAP
 Local Seo Moderate

Relevant local directory listings

URL Delimiter Check
URL Analysis High URL Friendliness
Absolute vs. Relative URLs
Banner images have proper text description/ caption?
Banner/Slider Moderate Banner images are linked to appropriate pages?
Banner is not heavy to load?
Website has less than 4 CSS?
Does website use inline styles?
CSS Moderate
CSS is cross browser compatible?
CSS is W3C compatible?
 Where To Check Grade/Outcome
Google Search Console
Google Search Console or Site:
SERP - Site:
Ahrefs
Ahrefs
Ahrefs
Ahrefs
Link
Google Search Console
https://search.google.com/test/rich-results
Small Seo Tools
Link
Small Seo Tools
Mozbar or Manuall do ctrl+A
Manual
Manual
Ahrefs
https://www.siteliner.com/
https://www.copyscape.com/
Relevant if the site is sending queries
Google Search Console
Screaming Frog/GSC
ke 404 pages shown in screaming frog and manually check if those pages are actually 404 or 200
Google Search Console
Seo Site Check-up
Seo Site Check-up
https://sitechecker.pro/iframe-test/
Manual
Manual
Google Search Console
Sitemap
Sitemap
Sitemap
Ahrefs
Ahrefs
Ahrefs
Ahrefs
Ahrefs
Ahrefs
 Manual
Manual
Manual
Ahrefs
Small Seo Tools
Manual
LSI Graph
Manual
site24*7
Manual
Manual
Ahrefs
Ahrefs
Ahrefs
Ahrefs
Ahrefs
Screaming Frog
Screaming Frog
Screaming Frog
Screaming Frog
Screaming Frog
Screaming Frog
Screaming Frog
https://sitechecker.pro/ip-canonicalization/
https://seositecheckup.com/tools/url-canonicalization-test
Ahrefs
Ahrefs
Ahrefs
Ahrefs
Ahrefs
Ahrefs
Ahrefs
Ahrefs
Ahrefs
Ahrefs
Ahrefs
Ahrefs
Mozbar
Ahrefs/Manual
Ahrefs
Ahrefs
 Ahrefs
Screaming Frog
Screaming Frog
Screaming Frog
Screaming Frog
Ahrefs
Manual
Manual
Manual
Manual
https://cachedview.com/
https://technicalseo.com/tools/hreflang/
https://seositecheckup.com/tools/seo-friendly-url-test
Manual
Manual
Ahrefs
Ahrefs
Ahrefs
Manual
Google Analytics
https://sitechecker.pro/pagination/
Manual
Screaming Frog
https://www.webfx.com/tools/read-able/
https://www.responsinator.com/
https://search.google.com/structured-data/testing-tool
https://www.site24x7.com/find-website-location.html
Manual
Google Search Console
Manual
Ahrefs
Ahrefs
Ahrefs
Ahrefs
Ahrefs
Ahrefs
Link
https://www.webpagetest.org/
https://developers.google.com/speed/pagespeed/insights/
https://developers.google.com/speed/pagespeed/insights/
https://www.webpagetest.org/
 https://www.seoptimer.com/web-page-size-check
https://developers.google.com/speed/pagespeed/insights/
https://developers.google.com/speed/pagespeed/insights/
https://developers.google.com/speed/pagespeed/insights/
https://developers.google.com/speed/pagespeed/insights/
https://developers.google.com/speed/pagespeed/insights/
https://search.google.com/test/mobile-friendly
Varvy
https://search.google.com/test/amp
Manual
Manual
Ahrefs
Ahrefs
Ahrefs
Ahrefs
Manual
Manual
Manual
Manual
Manual
Google Analytics
Google Analytics
Google Analytics
Google Analytics
Google Analytics/Search Console
Manual
Manual
Manual
https://sitecheck.sucuri.net/
Manual
https://seositecheckup.com/tools/noindex-tag-test
https://linkgraph.io/free-backlink-analysis/
Google Search Console
https://developers.google.com/speed/pagespeed/insights/
Manual
Google Search Console
Mozbar
Manual
Manual
Manual
Manual
Manual
Manual
Manual
Manual
Manual
Manual
Manual
Manual
Manual
Manual
Link
Issue Pass
Fail
OK
 Segments What To Check
Have we installed blog in a subdirectory?
Do we have a custom theme for Blog?
Do we have a custom header on Blog?
Are we using more than 3 colors in header?
Blog Basics Do we have a blog tagline option?
Is the time taken in loading blog is less than 3 seconds?
Do we have search functionality on blogs?
Is the authorship of the blog verified?
Analytics, Webmaster Verification, Pinterest Verification implemented?
Does the blog support categories?
Does the blog have an archive section?
Tags and Categories
Do we have "noindex" for tags and categories?
Do we have "noindex" for archives?
Do we have static URL configured for posts and pages?
Are search engines able to index blogs?
URL/Visibility
Does each blog post have a unique URL?
Do we have option to add videos in Blogs?
Can comments be posted on the blog posts?
Comments Can comments be moderated on the blog?
Are comments blocked on Blog Pages?
Does the blog have SMM icons on the banner?
Social
Do we have social sharing buttons on posts?
Do we have below plugins installed?
- Author Biography
- ShareThis
- AddThis
- Schema Plugin
Plugins
- Akismet (Anti-Spam Plugin)
- Google XML Sitemap Generator
- Wordpress SEO (Yoast)
- Jetpack by Wordpress
- Broken Link Checker
Is the RSS of the blog verified?
Feeds & Does the blog have an RSS feed created on feed burner?
Subscription Does the blog have a subscribe by RSS tag?
Does the blog have a “subscribe by email” option?
Banner images have proper text description/ caption?
Banner/Slider Banner images are linked to appropriate pages?
Banner is not heavy to load?
Yes/No Remarks
Issue Issue details How to fix
4XX page 4xx HTTP status codes indicate thatReview the list of 4xx URLs
404 page 404 – Not Found is one of the most Review the list of 404 URLs
Timed out Response from the server was not reReview the list of URLs th
500 page URLs that return the 500 HTTP status Review the list of URLs t
5XX page URLs that return one of the 5xx HTTP Review the list of 5xx URL
Canonical points to 4XX Website pages that have a canonicalReview the list of pages w
Canonical points to 5XX Website pages that have a canonical5xx errors indicate a pro
Canonical points to redirect Similar or duplicate pages of a websiReview the list of pages wi
HTTPS page has internal links to HTTPS pages linking to HTTP pagesCheck the "Internal outlink
Page has links to broken page Pages on your website that link to i Remove the broken links fr
Redirected page has no incoming Thei destination page of the redirect Where possible, edit the li
Orphan page (has no incoming inte Orphan pages of a website have no Checkin your website navigat
Page has no outgoing links If a page has no outgoing links, it i Check your website naviga
Page has nofollow and dofollow inc A mixture of followed and nofollowedEnsure
l that the reported U
Page has nofollow incoming interna Search engine bots won't be able to You should only "nofollow"
Canonical URL has no incoming int Similar or duplicate pages of a websiCheck your website navigat
Redirect chain Chaining redirects may inflict damagFor a given URL, click on t
Broken redirect Redirects that point to a page retur These URLs can be accessed
Redirect loop Redirect loop happens when a URL If redi
the URL is not suppose
Meta refresh redirect Pages on your website that have a met Review the list of pages w
Meta description tag missing or e Pages that have an empty or missingYou should provide a uniq
Title tag missing or empty Pages with an empty or missing <titlReview all the pages with m
Multiple title tags Pages with more than one <title> tagYou might need help from
Multiple meta description tags Pages that have more than one metaReview all the pages with m
Duplicate pages without canonicalPages with duplicate or very similar cReview all the pages with d
HTML lang attribute invalid Pages with invalid HTML language atMake necessary changes to
More than one page for same langPages that reference more than oneMake p the necessary edits
Page referenced for more than one Pages that were referenced for moreReview all the pages refer
Hreflang annotation invalid Pages with hreflang annotations wher Review all the pages with i
Missing reciprocal hreflang (no retConfirmation (return) links are missi To fix the issue, make sur
Self-reference hreflang annotationTo indicate multiple language/locatioReview all the pages with m
Hreflang to non-canonical Pages that link to a non-canonical UReview all the pages listed
Hreflang to redirect or broken pagPages that have a broken URL in thei Check the "Hreflang links"
Hreflang and HTML lang mismatc Pages with different language codesReview the pages listed in
HTML file size too large Pages on your website with a large Review all the pages repo
Page has broken image Some pages on your website link to Most likely, the image fil
Image broken Some images on your website cannot Review all the broken ima
Image file size too large Images with large file size Review the images in this
Page has broken JavaScript Some pages on your website link to M J ost likely, the JS file h
JavaScript broken JavaScript files that cannot be loadeReview all the JavaScript
3XX redirect in sitemap URLs included in sitemap file that red
Replace the redirecting UR
Page from sitemap timed out URLs in the sitemap file did not get Make sure your sitemaps o
3XX page receives organic traffic URLs that redirect show up in searchReview the URLs listed in
Non-canonical page in sitemap Non-canonical pages listed in the si Make sure your sitemap o
Noindex page receives organic trafPages with noindex directive that shIf you added this tag to y
403 page receives organic traffic Pages that return the "403 – Forbid URLs that return the 403
4XX page receives organic traffic URLs that return one of the 4xx HTTReview the URLs listed in
4XX page in sitemap 4xx pages in the sitemap send a confYou should remove the 4x
Noindex page in sitemap Pages with a noindex meta tag incluYou should either remove
403 page in sitemap Sitemap must list all the pages you Make sure your sitemaps o
5XX page in sitemap Pages in sitemap returning one of thMake sure your sitemap is
Double slash in URL URLs that contain a double slash (afReview the URLs in this r
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